why youre not getting backlinks and how to change with timestamps YoutubeScribe.com

[0:00] If you're struggling to get backlinks, I'm going
to show you why people won't link to you
[0:03] and how to fix that.
[0:04] Stay tuned.
[0:05] [music]
[0:09] What's up SEOs?
[0:10] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:14] research your competitors and dominate your niche.
[0:16] Today's video is all about increasing your
link conversion rates by avoiding the things
[0:21] that prevent people from linking to you.
[0:23] And a lot of this boils down to human psychology.
[0:26] For example, if you were to walk into Starbucks,
make your way to the front counter
[0:30] and ask for a free coffee, what do you think they'd say?
[0:33] They'd probably be confused or speechless.
[0:35] But if you gave them a good reason like the
fact that they're dumping out gallons of coffee
[0:39] everyday or you worked at the restaurant across
the street and you'd give them free lunch,
[0:44] I'm pretty sure you'd have a better chance
of sipping on some free java.
[0:47] Now, link building through outreach is very 
much the same.
[0:50] If you're contacting people and asking for
links without a good reason,
[0:54] then you will be and should be ignored.
[0:57] Now, before we get into the link building
and outreach mistakes that prevent good people
[1:01] like you from getting more backlinks, make
sure to subscribe and click the bell button
[1:05] so you don't miss out on any of our actionable
SEO and marketing tutorials.
[1:10] With that said, let's get into some of the biggest mistakes I see SEOs making time and time again.
[1:15] The first mistake is that you're not doing
email outreach.
[1:19] I completely understand that you might feel nervous
[1:22] or feel like you're bothering people by sending 
cold emails.
[1:25] But let me ask you this...
[1:27] If you're not actively promoting your content,
[1:29] how do you expect people to find it or link to it?
[1:32] Email outreach is an effective and affordable way 
to connect with people who can give you backlinks.
[1:38] And it doesn't have to be disruptive.
[1:40] In the same way, it would be impossible to
get a free coffee from Starbucks
[1:43] if you don't go or ask for one.
[1:46] The second reason why you're not getting links
is because you're robotically copying and
[1:50] pasting people's templates.
[1:52] You can Google something like "link building templates," and I'm sure you'll find a ton of real examples.
[1:58] But wait a second...
[1:59] If these "templates" are working so well and
consistently, why aren't they working for you?
[2:04] No, I'm not questioning anyone's moral ethics,
but one of two things likely happened.
[2:09] #1. They used to work super well, but they've
lost its effectiveness.
[2:13] So you're late to the party.
[2:14] And #2. What works on one person or in one
industry might not work on the next.
[2:20] I'm sure you've received templated emails
like this that are basically saying,
[2:24] Hey, I found your site.
[2:25] You linked to my competitor.
[2:27] I published the same article but it's going
to take you longer to read.
[2:30] But believe me… it's worth it.
[2:32] Now, can you link to me?
[2:34] Emails should sound like they're coming from
a human being.
[2:36] They shouldn't sound needy or like you're
asking a friend for a favor.
[2:40] Cold outreach means they're not your friends.
[2:42] So instead, adopt the mentality of starting
a relationship.
[2:46] The third thing preventing you from getting links is that you're sending an email without good reason.
[2:51] In my opinion, "stumbling across someone's
article" isn't a good enough excuse to contact them.
[2:57] Here are a few reasonable "excuses," you can use
to contact someone when it comes to link building.
[3:02] They mentioned you, but didn't link to you,
so you're contacting them to say thanks.
[3:06] At this point, they know you and probably like you.
[3:09] They published or linked to inaccurate or
outdated information,
[3:13] so you want to bring new research to light.
[3:15] They're passionate about a topic and you have something unique to share with them that they'll love.
[3:20] They have an issue with their page or website
like a broken link
[3:23] that you want to bring to their attention.
[3:26] This list is by no means exhaustive as outreach
is situational,
[3:30] but they're reasons that I personally think are fine.
[3:33] In fact, a broken link building campaign I ran 
a little while back
[3:37] yielded a 15.5% reply rate on unique contacts where emails didn't bounce.
[3:42] So of 489 delivered emails, I was able to get 58 known links, which is around a 12% conversion rate.
[3:49] Also, at Ahrefs, we ran an unlinked mentions
campaign a few months ago.
[3:53] Now, if you're unfamiliar with this link building
strategy, it's when you contact people
[3:57] who have mentioned you but didn't link to you.
[4:00] So you send an email and ask them to link to you.
[4:03] Throughout this campaign, we sent 406 emails
and got 51 known links as a result,
[4:08] which is a 12.6% conversion rate.
[4:11] And if you think that you can't get these
results because of brand or experience,
[4:15] then you're wrong.
[4:16] The broken link building campaign was done
under a name that no one knew in the industry.
[4:21] And Ahrefs' unlinked mentions campaign was
done mostly by two people who had never worked
[4:26] on a link building campaign in their lives.
[4:29] Watch our video on broken link building to
see the steps I took and emails I sent.
[4:33] But remember… Don't copy the template ;)
[4:36] Now, a good reason for contact isn't going
to be enough to earn you a link.
[4:39] There are other parts of your email that will
impact your conversion rate.
[4:43] Most of the ones I receive in my inbox get
ignored because of the next mistake.
[4:47] And that's your email gives no benefit to
the prospect, whatsoever.
[4:51] Or to put it bluntly, your pitch sucks.
[4:53] Now, I'm not saying you have to offer an incentive
like money.
[4:56] In fact, buying backlinks is against Google's
Terms of Service.
[5:00] In my opinion, if you end your email off with
something like… "so can you link to me?",
[5:04] this can be a factor that makes your otherwise
great email, not so great.
[5:09] Instead, I've found offering something without
expectation of getting a link to work best.
[5:14] And this is because of a social psychology
principle called "the rule of reciprocity."
[5:19] Reciprocity suggests that people want to respond
to a positive action with another positive action.
[5:25] You might offer to share their content on
social, provide custom images to go with their
[5:29] imageless post, or use your talents to get
their attention.
[5:33] For example, I recently received an email
from a cartoon artist named Gabe.
[5:37] He wasn't asking for a link, but simply wanted
to connect and show appreciation for my work.
[5:42] Since he's a super-talented artist, he sent
me a link to a custom cartoon drawing,
[5:46] although much less handsome...
[5:50] Another example was an experiment I ran trying
to convert links on second contact, rather than first.
[5:56] I sent 30 people an email with the subject
line, "is this a good article to share?"
[6:01] Of the 30 people, 27 people opened the email,
and 9 responded.
[6:05] The three that didn't open the email is because
it never reached their inbox.
[6:10] The email was simple.
[6:11] It basically said, "I'm filling up my Twitter
queue on Buffer, I read post X and liked Y.
[6:16] Is this one good to share or do you have a
better one on [Topic]?"
[6:20] Although the sample was small, of just 30
people, 3 people linked to me closing the
[6:24] experimental campaign at a 10% conversion rate.
[6:27] Now, how did I get a link here without asking?
[6:30] That leads us into the next link blocker.
[6:32] You quit when they won't link to you right away.
[6:35] In many cases, people aren't going to respond
emphatically and say that they linked to you.
[6:39] They might just say, "thanks!"
[6:41] Other times they'll say they don't update old posts.
[6:44] So what do you do?
[6:45] You negotiate.
[6:46] Negotiation is a critical skill when it comes 
to link building.
[6:49] And the best place to start is to try and
understand what they want.
[6:53] For example, are you connected with a person
that they've written about or follow on Twitter?
[6:58] Do you think they would be a good match for an intro?
[7:00] Now, if they don't go back and edit old posts,
will they accept new content such as a guest post?
[7:06] If you don't offer anything else that could
be mutually beneficial,
[7:09] then you might kill some perfectly good link opportunities.
[7:13] The next reason why you're not getting links is because you're sending your pitches to the wrong people.
[7:18] In order to get link placements, you need to find people that can make changes or decisions for their site.
[7:24] Generally speaking, you'll want to look for
the most appropriate contact in this order:
[7:28] Editors, authors who work for the company,
content marketing managers, webmasters,
[7:33] and then generic emails as a last resort.
[7:36] If the person can't make changes to the site,
then they're probably not the best person to contact.
[7:41] But this often comes down to the size of the company.
[7:44] For example, Ahrefs has around 45 people in
the company.
[7:47] If you contact our CEO asking for a link,
I don't think he'd respond with an emphatic yes!
[7:52] He's busy running a successful software company.
[7:55] Now, if you contact our support email, your
message will be sent to our live chat software,
[8:00] which will probably get archived.
[8:02] So in order to find the best person to contact,
look through About and Team pages
[8:07] and look for editors or people with the word "content"
in their name.
[8:10] If you can't find anyone appropriate, then
look to the company LinkedIn page,
[8:14] and search through the company directory.
[8:17] Whereas, if you're contacting a single-author
site owner,
[8:20] contacting the owner would probably be your best bet.
[8:23] Use your best judgement rather than taking
the first email you find.
[8:26] Next up is that you're sending emails to the
wrong email address.
[8:30] Email finding tools like Hunter are great
for email discovery.
[8:34] But as far as I'm aware, they often work on
"patterns," meaning the emails are educated
[8:38] guesses based on other emails in their database.
[8:42] You should always validate emails using a service like NeverBounce to ensure your deliverability is high
[8:48] and that your prospects are actually
receiving your emails.
[8:52] Last but certainly not least, you think your
content is great when it's actually not.
[8:57] Rehashing someone else's information and making
it longer doesn't mean that it's great content.
[9:02] Unfortunately, "quality content," is impossible
to quantify since it's somewhat subjective.
[9:07] And it's also very situational.
[9:09] But I do want to give my subjective view of
objectively good content.
[9:14] Here's my take on the traits that make content great.
[9:16] #1. Great content solves problems and fulfills
the reason why someone visits your page.
[9:22] For example, if a user clicks on your article called, 
"17 Easy Productivity Tips to Save an Hour Per Day,"
[9:28] they'd probably want to know how these tips amount 
to 60 minutes
[9:32] because that's what you're promising.
[9:34] You're also solving problems and helping them
become more productive.
[9:37] #2. Great content is trustworthy.
[9:41] Let's say you have an article on investing.
[9:42] Are you and/or the sources you're linking to credible?
[9:46] Anything that can impact people's health, wealth, 
or happiness, should be thoroughly researched
[9:51] and ideally written by professionals when possible.
[9:54] Afterall, you could be dealing with a person's livelihood.
[9:57] I also think this applies heavily to affiliate marketers.
[10:00] Anyone and everyone can look up the 10 most
expensive or popular products on Amazon
[10:05] and incorporate them into a "best of" post.
[10:07] But there are companies like the Wire Cutter
who are actually buying these products,
[10:12] setting a list of quantifiable criteria, testing,
and then reporting the results.
[10:17] In my opinion, this should be the standard
if you really want to hit top-tier content.
[10:22] #3. Great content incorporates media that enhances
the user's experience.
[10:27] For example, if you're talking about the ripening
process of strawberries,
[10:30] don't just throw in a stock photo of a strawberry.
[10:33] Everyone knows what they look like.
[10:34] Show a supporting gif like this that really
illustrates what you're explaining.
[10:39] On Ahrefs' blog, we often incorporate charts
and custom graphics to better illustrate our points.
[10:45] #4. Great content is unbiased or honestly biased.
[10:49] A few months ago, we conducted a study on
Wix SEO vs. WordPress SEO.
[10:54] Rather than allowing my personal opinions
to come in play, I asked our data scientist
[10:58] to give me all of the conclusions in plain English.
[11:02] Since I had bias, I wouldn't be the creator,
I'd be the messenger.
[11:05] I could easily list off another 5 characteristics
of great content, but I'll leave at this.
[11:11] If you're doing any of these things when sending
outreach emails for links,
[11:15] then take these tips and I highly recommend digging through our link building playlist,
[11:19] where you'll find additional tips to help you get 
more backlinks.
[11:23] Now, if you found this video to be helpful,
then make sure to like, share and subscribe
[11:26] for more actionable SEO and marketing tutorials.
[11:30] And hey, I'm sure you've gotten a whole bunch
of bad outreach emails.
[11:34] So I'd love for you to share your tips in
the comments on what to do or what not to do.
[11:39] So keep grinding away, convert more links,
and I'll see you in the next tutorial.

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