what makes a backlink good 33 seo course by ahrefs with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the third
lesson in the link building module.
[0:03] Today, we're going to talk about the attributes
that make a backlink good or "high quality."
[0:09] As I said in the last lesson, not all
backlinks are created equal.
[0:13] For example, if you spammed forums with links
to your site, those wouldn't and shouldn't hold
[0:18] more weight than let's say a link
from The New York Times.
[0:22] Otherwise, backlinks would just be a game
of quantity and Google's search results would
[0:26] reward the biggest spammers.
[0:28] Fortunately, ranking on Google doesn't work
that way and quality backlinks are still
[0:33] a prominent ranking signal.
[0:35] So with that said, let's talk about the 5
attributes that make a backlink "good."
[0:39] The first attribute is relevance.
[0:41] Imagine this for a second.
[0:43] You're going to visit Greece for the first time
next month and you need recommendations
[0:47] for places worth going to.
[0:49] Now, you have a friend that has lived in
Greece for their entire life and obviously
[0:53] knows every nook and cranny.
[0:55] You also have a friend in the US who
hates traveling and has never been
[0:59] outside of the states.
[1:01] Who's opinion would you hold higher?
[1:03] Obviously your Greek friend.
[1:05] In the same way, links from a website about travel
or Greece would hold more weight than links from
[1:10] sites about technology or marketing because
they're more topically relevant and authoritative.
[1:16] For example, you'll see that this page is ranking
#1 for the query "how to devein shrimp."
[1:22] If we look at their backlinks and also filter by
one link per domain, we can see their backlinks
[1:27] from different websites.
[1:29] Now, if you don't have an Ahrefs account,
then you can still see backlinks pointing
[1:32] at pages using our free backlink checker tool,
which I'll leave a link to in the description.
[1:38] Going back to the backlinks report, you'll
see this page from Wikihow which is called
[1:42] "3 ways to peel and devein shrimp."
[1:45] So the link is on a very relevant page.
[1:48] Scrolling down a bit, you'll see this link
from a page called "shrimp with garlic sauce"
[1:52] which again is relevant at the page level.
[1:55] But you can also see that it's relevant at
the domain level too just by looking at their
[1:59] domain name: slimpalate.com.
[2:03] Both of these links are great from a relevance
standpoint, whereas a link like this one isn't
[2:07] very relevant at all.
[2:09] The page is about Firefox 3.5, which
is a web browser.
[2:13] It comes from a site about video games
and computer hardware.
[2:16] So an ideal link would be contextually placed
within the body of the content where someone
[2:21] is quite literally recommending
or referencing you.
[2:25] Alright, the next attribute of good quality
links is authoritativeness.
[2:29] If you're unfamiliar with "authority" in the
context of backlinks, it basically represents
[2:33] the so-called "link power" a web page has.
[2:37] And this relates to how Google's
PageRank works.
[2:39] As we discussed before, both the quantity
and the quality of links matter.
[2:44] So the more quality links a page gets,
the more PageRank it earns.
[2:49] And the more PageRank it has, the more authority
it can pass to other pages through hyperlinks.
[2:54] For example, let's say that page C has two
links: one from page A and one from page B.
[3:01] Page A is stronger than page B, and
also has fewer outgoing links.
[3:06] Feed this information into the PageRank
algorithm, and you get the PageRank of page C.
[3:11] Now, this is obviously a simplified version
of how PageRank works, but the key point
[3:16] here is that getting links from high-authority
pages will likely have the greatest impact on
[3:20] your rankings.
[3:22] Now, while Google doesn't provide PageRank or
website authority scores, we have two metrics
[3:27] at Ahrefs that try to quantify it.
[3:29] Domain Rating is our website authority metric
and it represents the overall strength of
[3:33] a website's backlink profile.
[3:35] And URL rating is our page-level authority
metric, which represents the overall strength
[3:40] of a page's backlink profile.
[3:42] And you'll find both of these metrics
throughout most of our tools, giving
[3:45] you insights on referring pages.
[3:48] Now, we've covered two very important parts
of good quality backlinks, but what we haven't
[3:53] talked about yet is the actual link itself.
[3:56] So let's break down the anatomy of a hyperlink
and talk about how the different parts relate
[4:01] to SEO.
[4:02] Here's what a link looks like to
your website visitors.
[4:05] And if we look at the HTML code, then
it would look like this.
[4:09] Now, there are 3 basic parts to a link that
matter in SEO.
[4:13] The destination URL, anchor text, and
the "rel" attribute or lack of one.
[4:18] The destination URL is simply the URL the
person will visit when the link is clicked.
[4:23] The second part of a link is the anchor text.
[4:26] The anchor text is the clickable word,
phrase, or image attached to the link.
[4:30] So in our example, Site Explorer is the anchor
text, which is the name of our competitor
[4:35] analysis tool.
[4:37] Google uses anchor texts to better understand
what a page is about and what terms it should
[4:41] rank for.
[4:42] But building lots of links with keyword-rich
anchors is an example of a link scheme,
[4:47] and may result in a Google penalty
as it looks unnatural.
[4:51] For example, if you had a post on the best
golf balls and had a hundred links pointing
[4:55] to it where the anchor texts were all
"best golf balls," then it would look
[5:00] and be quite unnatural.
[5:03] People often use anchors such as the company's
brand name, the title of the page, the URL,
[5:08] or phrases like "click here."
[5:10] And here's some proof.
[5:11] If we look at the anchors of backlinks pointing
to our data study on featured snippets, you'll
[5:15] see varying anchor texts like "ahrefs," "old
studies," "ahrefs study," "research," and even
[5:22] specific stats like "12.3% of search
queries" and "99.58%," and so on.
[5:29] In fact, there are only 16 websites that have linked
to us using the anchor text "featured snippet."
[5:36] With most earned links, you have very little
or no control over the anchor text, so
[5:40] over-optimization isn't something you
really need to worry about.
[5:44] And the last part of the link we'll talk
about is the "rel" attribute.
[5:48] Some links contain a "rel" attribute, which is
intended to tell crawlers about the relationship
[5:53] between the linking page and the linked page.
[5:56] And the three "rel" values that you should
know about when it comes to link building
[5:59] are nofollow, UGC, and sponsored.
[6:03] Historically, nofollow links told Google that
the linking page would rather not associate
[6:08] themselves with the linked page.
[6:10] And for that reason, Google didn't transfer
"authority" through those links.
[6:14] But then Google added a couple other "rel" values:
UGC, which stands for user-generated content,
[6:20] and sponsored, which signifies
an ethical paid link.
[6:24] They also announced that going forward, they
would look at these link attributes as "hints,"
[6:29] meaning, they may pass value through
them at their discretion.
[6:33] Now, if a link doesn't have any of these
"rel" values, then it would be called
[6:36] a "followed" link.
[6:38] Meaning, the link can pass PageRank
and help boost your rankings.
[6:42] Seeing as this is still relatively new, I'd
recommend focusing on building "followed"
[6:46] links, although that's only partially
within your control.
[6:50] Now, it's important to note that nofollow
and UGC links aren't bad.
[6:54] It's just that followed links are proven
to pass authority.
[6:58] One final thing I want to touch on
is link placement.
[7:01] Prominent links are more likely to be clicked,
and it's believed that Google takes this into
[7:05] account when determining how much
authority a link transfers.
[7:09] For instance, an editorial link is more likely
to be clicked than a link in the footer.
[7:14] So, all else being equal, the former
would be better than the latter.
[7:18] So to summarize:
[7:20] An ideal link would come from a relevant and
authoritative page where the link is "followed."
[7:25] It would have a descriptive anchor, and be
placed contextually within editorial content.
[7:31] But the truth is, a lot of this is
out of your control.
[7:34] What is in your control is how you
spend your time building links.
[7:39] By using these 5 attributes to help qualify
prospects, or people that are worth contacting,
[7:44] you'll spend your time building links that
will actually move the needle.
[7:49] Now, the easiest way for a beginner to start
building links is to use tried and tested tactics.
[7:54] And we'll be covering a few of them in the
next lesson which will be published tomorrow.
[7:58] So make sure to subscribe so you don't miss
out on that lesson and if you're watching
[8:01] this video at a later time, then check
the description because all of the links
[8:05] to the course will be updated there.
[8:07] I'll see you in the link building
tactics lesson.

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