what is on page seo 21 seo course by ahrefs with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the second
module which is about on-page SEO.
[0:04] If you haven't seen the introduction to SEO
video and the module on keyword research,
[0:09] then I highly recommend watching
those first.
[0:11] They'll help you get the foundational knowledge
you'll need to get the most out of this module.
[0:16] I'll leave links in the description.
[0:18] Alright, so what is on-page SEO?
[0:20] It's simply the practice of optimizing web
pages to rank higher in search engines.
[0:25] And it revolves heavily around optimizing
pages for search intent.
[0:30] But on-page optimizations also involve creating
and optimizing HTML tags like titles
[0:36] and meta descriptions.
[0:38] Now, if you've been exposed to the practice
of on-page SEO, then it's quite likely that
[0:43] you've heard conflicting advice.
[0:45] And for that reason, we're going to discuss
both what on-page SEO is and what it is not.
[0:51] Let's talk about common advice you might see
on on-page SEO best practices which just aren't
[0:57] true today.
[0:58] And while there are many old-school tactics
that are still being recommended, I want to
[1:03] focus on just 3 points to help you
navigate the noise.
[1:07] #1. On-page SEO is not about stuffing
exact match keywords.
[1:13] It used to be common practice to include the
exact keyword you wanted to rank for in your
[1:18] title, URL, and content.
[1:20] For example, if you wanted to rank for "Car
dealer San Diego" you would stuff that keyword
[1:25] throughout your page despite the fact it doesn't
make sense - grammatically speaking.
[1:31] Google is smart enough to understand things
like connecting words, synonyms, and closely
[1:35] related words and phrases.
[1:38] In fact, for all of these queries, the top
10 pages are nearly identical.
[1:44] Unfortunately, stuffing exact match keywords
is still being practiced today which can lead
[1:49] to poor user experience and poor readability;
all things that on-page SEO should not do.
[1:57] The second thing is that on-page SEO is not
about using your keyword a specific number
[2:02] of times on the page.
[2:04] In our study of 3 million search queries,
we found that on average, the top-ranking
[2:08] page ranks for around 1,000 other relevant
keywords in the top 10.
[2:14] Now, can you imagine what it would be like
if a top-ranking page had to mention all 1,000
[2:19] of those keywords at least three times?
[2:22] It makes no sense.
[2:24] The content would be unnecessarily lengthy
and create an awful user experience for visitors.
[2:29] Here's an example.
[2:31] Look at the SERP for the query "diet plan."
[2:33] You'll see that Healthline's article on
"how to lose weight" ranks #1.
[2:38] And there's no mention of a "diet plan"
in their title or URL.
[2:41] In fact, there's only one fleeting mention
of it on the page.
[2:45] Not even a subheading.
[2:46] Here's another example:
[2:48] GQ ranks in the top spot for
"classiest watch."
[2:51] But if we look at the page, you'll see that
the word "classiest" isn't there.
[2:56] And neither is the word "classy."
[2:59] The third point is that on-page SEO isn't
about meeting a minimum word count.
[3:04] Some studies have shown that the average content
length of the top 10 results is over
[3:09] 2,000 words.
[3:10] As a result, many SEOs have recommended that
you create pages that are at least that length.
[3:16] But that isn't exactly sound advice.
[3:19] For example, our backlink checker is 628 words,
yet we rank #1 for our target keyword and
[3:25] the page generates around 130,000 monthly
visits from Google search alone.
[3:32] Here's another example.
[3:33] This page only has 76 words on it.
[3:36] The majority of content are images.
[3:38] According to Ahrefs Site Explorer, the page
gets over 170,000 monthly search visits.
[3:45] Now, let's talk about what on-page SEO
is today in 2021 and beyond.
[3:49] Looking at the definition again, on-page SEO
is the practice of optimizing web pages to
[3:55] rank higher in search engines.
[3:57] And as I mentioned, this revolves heavily
around optimizing pages for search intent.
[4:02] The keyword here is "search intent."
[4:05] Translation: the goal of your pages should
be to satisfy the searcher's intent.
[4:10] How?
[4:11] Well, we talked about the 3 C's of search
intent which should help you get the basic
[4:15] stuff down like the content type, format,
and angle.
[4:19] In addition to this, your content needs to
address the things people expect to see.
[4:24] You'll also want to nail the more "tangible"
items like titles, subheadings, internal linking,
[4:30] readability, and of course, the actual
content itself.
[4:34] These are the things we'll be answering in
part 2 of our on-page SEO module, where we'll
[4:39] get more tactical and talk about how you can
create content that's optimized for search.
[4:44] This video is set to release in a couple of
days, so be sure to subscribe so you don't
[4:49] miss out on that.
[4:50] Or if you're watching at a later time, check
the description in this video where we have
[4:54] links to all of the lessons in this SEO course.
[4:57] I'll see you in the next lesson.

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