video seo how to rank youtube videos on the first with timestamps YoutubeScribe.com

[0:00] Last year, our channel got over 172,000 views
from Google search alone.
[0:04] And it wasn't just luck.
[0:05] We focused heavily on video SEO.
[0:08] Now, there are 3 reasons why you should try
and rank your YouTube videos on Google.
[0:12] First, it's much easier to rank high for competitive
terms compared to web pages.
[0:18] Second, the traffic you get is free and pretty consistent.
[0:22] And third, the extra things you need to do
aren't that difficult or time consuming.
[0:27] So today, I'm going to walk you through the
step-by-step process to rank your YouTube
[0:31] videos on the first page of Google.
[0:33] Stay tuned.
[0:34] [music]
[0:38] What's up creators?
[0:39] As I'm sure you know, videos have been appearing
more and more in Google's search results.
[0:44] In fact, video carousels nearly doubled in
the SERPs in 2017.
[0:48] Now, video SEO is a bit different from YouTube SEO.
[0:52] Video SEO is the process of increasing visibility
and ranking in search engines like Google.
[0:58] Whereas YouTube SEO is the process of increasing
visibility and rankings in YouTube search.
[1:04] The good news: properly optimized videos for
Google can also rank in YouTube and vice versa
[1:10] with just a few additional things.
[1:13] So let's get started with the step-by-step process to get
more views to your YouTube videos through search.
[1:18] Step one is to find video topics with ranking
and traffic potential.
[1:23] Google ranks content that best serves a user's query.
[1:27] And generally speaking, if videos are ranking
high OR are prominent in the SERP, it's a sign
[1:32] that creating a video on this topic has
potential to get views from Google.
[1:37] For example, if you search for "best iphone cases,"
you'll see all results are more or less blog posts.
[1:43] So trying to rank a video for this keyword
would be pointless because you won't rank
[1:47] and therefore you won't get views through
Google search.
[1:51] Now, key in something like "iphone x unboxing,"
and you'll see all results are from YouTube.
[1:56] So in addition to YouTube search traffic, there's
potential to get views from Google's audience too.
[2:03] To measure the total traffic potential of a video
topic, just copy and paste a top-ranking video URL
[2:08] in Ahrefs' Site Explorer, and you'll see the estimated
amount of monthly search traffic it gets.
[2:14] Now, just because a video ranks high in Google,
it doesn't mean it gets a meaningful amount
[2:18] of search traffic since some keywords rarely
get searched.
[2:22] So there are 3 ways to find video topics with
both ranking and traffic potential.
[2:27] First is to use Content Explorer, which is
a searchable database with over a billion pages.
[2:33] To find YouTube videos with traffic, just search
for site:youtube.com which will narrow results
[2:39] to only YouTube.com.
[2:41] Then add inurl:watch, which narrows it down
to just videos.
[2:46] Finally, add title:your topic, which will
search all YouTube videos in our database
[2:52] with the word or phrase in the title.
[2:54] Alright, let's sort the results by organic traffic.
[2:57] And there are tons of relevant topics that have
high potential to send more views your way.
[3:02] It's also worth looking at the organic traffic
graphs to look for consistency of traffic.
[3:07] So I'll set the trends graph to the past three
years and you can instantly see which topics
[3:12] would likely result in consistent views from Google.
[3:15] The second method is to search through YouTube's
organic keyword rankings.
[3:19] Just enter youtube.com in Site Explorer, then
go to the organic keywords report to see
[3:24] all keywords the site ranks for.
[3:27] Next, use the Include search box to search
for a broad keyword related to your niche.
[3:32] To see the total search traffic potential,
click on the caret beside the URL you want
[3:36] to investigate and you'll see an estimation
of total monthly search traffic for that video.
[3:41] Again, if you find a topic that seems like it's worth
going after, click through to the Overview page,
[3:47] and click on the Organic traffic tab.
[3:49] Ideally, you'll want to see somewhat consistent
traffic like this rather than inconsistent spikes
[3:55] and drop-offs like this.
[3:58] The third way is to scrape and analyze Google
search results.
[4:01] You'll need a Chrome extension called "Scraper"
to do this efficiently.
[4:05] Start by going to Google and search for
site:youtube.com
[4:09] and then a title related to your niche.
[4:12] Next, click on Settings, then Search Settings, and
make sure that you set the results per page to 100.
[4:18] Click Save and you'll be taken back to the
search results page.
[4:22] Now, you can right-click on any link on the
page and click Scrape similar.
[4:27] From here, you should have all of the YouTube
URLs you can copy to your clipboard.
[4:31] And if it doesn't work for you, you'll need to copy
and paste some code into your XPath Reference.
[4:36] I've left the code for you in the pinned comment
just in case so you can copy and paste it yourself.
[4:41] Let's clean this up by removing all columns
except the href column.
[4:45] I'll click Scrape one last time and then copy
the URLs to the clipboard.
[4:50] Finally, go to Ahrefs' Batch Analysis tool
and paste your list of scraped URLs.
[4:55] And after you run the search, you should be
able to see how much traffic each of these
[4:59] videos get from Google.
[5:00] You can click on the Traffic column to sort
them in descending order and click through
[5:04] to the videos you want to analyze.
[5:06] Awesome, so after using these three methods, you
should have some great video topics with ranking
[5:12] and traffic potential.
[5:13] Let's move on to the next step which is to
create an optimized video.
[5:18] It goes without saying that your videos need
to engage your audience, meaning long watch
[5:22] times, high audience retention, and
boast-worthy session watch times.
[5:27] But you probably already knew that.
[5:29] Now, something a lot of creators forget is
that the Internet is more or less text-based.
[5:35] So if Google, YouTube or whatever search engine
can't interpret the text attached to your video,
[5:41] then you'll never rank.
[5:42] So optimizing videos aside from engagement,
is all about giving as much context as possible
[5:49] to search engines.
[5:50] And the way you do that boils down to the
words spoken in the video, matching visuals,
[5:54] and metadata.
[5:56] All of these are easy to implement but they
require some planning.
[6:00] Let's go through some strategies.
[6:02] For speech in video, I highly recommend
scripting your content or outlining them in detail
[6:06] so you don't go off on tangents.
[6:09] Plus, YouTube is able to extract some meaning
from the audio and video.
[6:13] And I believe this is how auto-generated closed
captions happen.
[6:17] Scripts and outlines help you to be concise,
and they also allow you to mention specific
[6:21] keywords you want Google to pick up.
[6:23] For example, in the beginning of this video, I said:
[6:26] "Last year, our channel got over 172,000 views
from Google search alone.
[6:31] And it wasn't just luck.
[6:32] We focused heavily on video SEO."
[6:34] My goal is obviously to rank this video on
both YouTube and Google for "video SEO."
[6:40] But don't get me wrong.
[6:41] You're not going to start magically ranking
on YouTube or Google because you said
[6:45] your primary keyword.
[6:47] There's more that goes into this.
[6:49] In fact, the words and phrases you use can
contribute massively to earning big features
[6:54] like suggested clips.
[6:56] A suggested clip is a featured snippet in Google
that's time-stamped to a YouTube video.
[7:01] They attract a ton of attention considering
the amount of space they take up in the SERP.
[7:06] Based on Google's research paper they parse
instructions using automatically processed transcripts.
[7:12] They then analyze the steps within videos
using transitive verbs, which are action words
[7:16] about an object,
[7:18] i. e. "mix the eggs" or "grind the beans."
[7:22] Also, since they originally tested their
technology on recipe videos, they state:
[7:27] "any recipe step that is missing a verb
is considered noise and discarded."
[7:32] So if you're creating step-by-step instructional
videos, use transitive verbs for your steps
[7:37] and keep them concise.
[7:39] More on this in a bit.
[7:40] The second thing you should do is match your
visuals with your speech.
[7:44] And this can all be done using planned b-roll
clips in post.
[7:48] For example, if I was creating a video on how
to make perfect aeropress coffee, I'd say:
[7:53] "Grind your beans using a burr grinder.
[7:56] Add the beans into your aeropress .
[7:59] Boil your water to 183 degrees Fahrenheit.
[8:03] Now, pour the water slowly in a circular motion."
[8:06] You should't say… "grind the beans with
a manual hand grinder.
[8:09] This is mine which I got for Christmas.
[8:12] It grinds decently, but, boy, can it get tiring!"
[8:17] This is also a key factor to earning suggested clips
as indicated in the same Google research paper.
[8:23] Third, you need to optimize your metadata.
[8:25] This includes things like your title, description,
and, I guess, tags but as a less valuable component.
[8:31] Generally speaking, you'll want to include your
primary keyword in both the title and description.
[8:37] Also based on my own observations, I've found
that adding a detailed description of the video
[8:41] helps us rank for more keywords.
[8:43] There's more information on optimizing titles,
descriptions, and tags in our YouTube SEO video,
[8:48] so I'll link that up in the description.
[8:50] Now, these are the basics of video optimization,
and in my opinion, the three most important things
[8:55] you should do for every video you create.
[8:58] By using these tips and creating an engaging
video, you'll heighten your chances of getting
[9:02] in video carousels and earning suggested clips.
[9:05] But there's still work to be done.
[9:07] The next step is to add closed captions to
your instructional videos.
[9:11] Remember: we want to help YouTube and
Google understand the contents of our video
[9:16] as much as possible.
[9:18] And since the words that are spoken can easily
be transcribed to text, this is probably the best
[9:23] and easiest way to add context to your video.
[9:26] So if you've scripted your video, it's a cinch.
[9:29] Just add your transcript to YouTube and sync
them with your speech.
[9:33] Now, if your videos aren't scripted, YouTube
will automatically generate closed captions
[9:38] if your video is in English.
[9:40] It's gotten pretty good, but it's not quite perfect.
[9:43] For example, in this video, Tim is saying:
[9:46] "Hey guys, this is Tim Soulo from Ahrefs and
right now you're watching episode number 3."
[9:52] So bottom line: polish those auto-generated
captions or upload your own.
[9:57] In addition to context, YouTube says in a
Creator Academy video that text on screen
[10:02] has proven to be so engaging that it increases
the watch to completion rate.
[10:07] These two factors lead to a monumental gain
in SEO ranking and engagement.
[10:13] So by using closed captions, you're creating a better
user experience for people with hearing loss,
[10:18] non-native speakers, and for those at
work or in a noisy coffee shop.
[10:22] Alright, step 4 is to create an enticing thumbnail.
[10:26] It's no secret that great thumbnails lead
to more clicks.
[10:29] So I have a few tips to help you out.
[10:32] First, don't use a screenshot or a still from your video.
[10:35] Instead, create a custom thumbnail that contrasts
from both Google and YouTube's SERP.
[10:41] As you can see, we use blue and orange which
makes our thumbnails standout.
[10:45] Now, compare that to a thumbnail that uses
Google's colors and you'll see it doesn't
[10:49] create the same effect.
[10:51] Tip two is to make your images congruent with
the video title.
[10:55] Here's one of ours on long-tail keywords.
[10:57] When possible, we try to go beyond the typical
"business smile and title," which in my opinion,
[11:02] makes our thumbnails stand out from
competing videos.
[11:06] The final step is to add timestamps to your videos.
[11:09] And this can help you get the "key moments"
feature in Google.
[11:12] Google explains: when you search for things
like how-to videos that have multiple steps,
[11:17] or long videos like speeches or a documentary,
Search will provide links to key moments within
[11:23] the video, based on timestamps provided by
content creators.
[11:27] As far as I've seen, key moments are only
shown on mobile at this time.
[11:31] But as you can see, this video is spliced
up with screenshots and timestamps to
[11:36] different parts of the video.
[11:38] To do this for your own video, just add timecodes
along with a short description beside it.
[11:43] We try and keep it simple with basic phrases
and an easy-to-read format.
[11:48] It's estimated that video will represent 82%
of all IP traffic in 2021.
[11:53] And the fact that video is starting to dominate
Google's SERP is a good indicator that it's time
[11:58] for you to up your video SEO game.
[12:00] We have a bunch of videos on YouTube SEO, video SEO, and getting more views to your YouTube videos.
[12:05] So I recommend checking those out.
[12:07] And if you enjoyed this video, make
sure to like share and subscribe for more
[12:11] actionable marketing tutorials.
[12:13] So keep grinding away, get your videos
on the first page of Google and YouTube,
[12:18] and I'll see you in the next tutorial.

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