use these blog post templates to write better seo with timestamps YoutubeScribe.com
本地来源:SEO/seo方法论/youtube-seo-scripts/ahrefs-scripts/use-these-blog-post-templates-to-write-better-seo--with-timestamps-YoutubeScribe.com.txt
[0:00] Today I'm going to give you four blog post templates to write better SEO content and [0:05] increase your chances of ranking higher in Google. [0:08] And the blog post types we'll cover include list posts, step-by-step guides, definition posts, [0:14] and beginner's guides. [0:16] Let's get started with list posts or listicles. [0:19] These are blog posts that contain non-chronological lists such as tips, [0:24] product recommendations, tools, techniques, myths, mistakes, or whatever. [0:30] Let's go through the different parts of a listicle starting with the title. [0:34] Plain and simple, you can use any of these templates. [0:37] Let's turn them into working titles. [0:40] "11 Ways to Sneak Snacks into a Plane." [0:42] "7 SEO Tips that Actually Work." [0:45] "17 Productivity Tools That'll Save You 3 Hours Per Day." [0:49] "17 Reasons Why You're not Ranking in Google." [0:52] "4 Blogging Techniques to Grow Your Audience." [0:55] Or "8 Protein Powders for Bulking." [0:58] That might be a lot to digest, but the party must go on. [1:01] Take a screenshot and let's move on to the intro. [1:04] Introductions in listicles often get overlooked because people come [1:08] for the list and not the intro. [1:10] So your goal should be to build trust and excitement in as few words as possible. [1:16] For example, if you're doing a product roundup on the "8 Protein Powders for Bulking," [1:21] then you might say: [1:22] "Throughout my bodybuilding career, I've tried and tested 8 different protein powders. [1:27] Some of these tasted like trash and contained low-quality protein, [1:31] while others were the real deal. [1:33] If you don't want to waste your money, then keep reading because in this post [1:37] you'll learn which protein powder is best for bulking (based on data) on any budget." [1:43] The intro is short and should build trust and excitement because I'll be sharing [1:47] real-world data. [1:49] The last thing I recommend is to include a table of contents with jump links. [1:53] This makes it much easier for visitors to navigate throughout your post, especially [1:58] since listicles need to be skimmable. [2:01] If you're using WordPress, there are plenty of free plugins to choose from, just search for it, [2:06] read some reviews if you fancy, and try one. [2:09] Alright, on to the main content. [2:11] In the most basic form, your main content will have a series of H2s or heading tags, [2:17] and content that complements the headings. [2:20] Now, depending on the type of listicle you're creating, your H2s will vary. [2:25] For example, if you're doing a product roundup, you might use the product names as your H2s. [2:30] Alternatively, you can use H2s like "Best Overall [product name]," [2:35] "Best Cheap [product name]," etc. [2:39] Whereas if you're doing a tips listicle, you'll want to create more descriptive H2s to catch [2:43] people's attention. [2:45] For example, if your post was on 17 weight loss tips, rather than having point 5 as [2:51] "Eat Spicy Foods," you might put "#5. Eat Spicy Foods to Burn More Calories." [2:57] Now, as for the content that goes under these headings, you may want to consider [3:01] creating your own mini-template. [3:03] For example, a product round-up might have one sentence about the product, [3:08] a section on what we liked best, what we didn't like, and our overall rating. [3:13] Consistency creates a predictable reading experience for your visitors [3:17] and it also helps you as a writer to avoid tangents which break flow. [3:22] So with a mini template in hand, it'll just be a matter of filling in the blanks [3:26] for each subheading and before you know it, you'll be onto your conclusion. [3:30] For list posts, I wouldn't overthink it. [3:32] The majority of people aren't even going to get here but it's still important to create [3:37] closure for people who do. [3:39] My recommendation is to briefly summarize a key takeaway and then recommend additional [3:44] content that's related to your post. [3:46] And internal links are good to use because they pass link authority and overall, create [3:51] a better user experience for your readers. [3:54] So here's a sample of what this template looks like. [3:56] Feel free to pause or rewind to make sure we're on the same page and then [4:00] let's move on to the next blog post template which is for step-by-step guides. [4:05] Step-by-step guides are your typical "how-to" posts where you run through [4:08] a series of chronological steps to teach how to accomplish something. [4:13] Now, for the title, you can use one of these formats to get started. [4:17] So if we turn these into real titles, they might be: [4:21] "How to Build a Deck (7 Steps)," [4:23] "How to Start a Business (Even if You Don't Have Money)," [4:26] "How to Find Email Addresses for Link Building (Fully Automated)." [4:30] Now, for the intro, write a short one using the PSP method, which stands for problem, [4:35] solution, and proof. [4:38] For example, let's say you have a step-by-step guide on how to do YouTube keyword research. [4:43] Your intro might read: [4:45] "Looking to grow your YouTube channel and attract more views? [4:48] The "trick" is to target topics with search demand. [4:51] This is the approach that helped us grow our YouTube channel from ~10,000 to over [4:56] 200,000 monthly views in one year. [4:59] Now, the reason why the PSP method is effective is because people who are reading a step-by-step [5:04] guide usually come with a problem. [5:06] They're looking for a solution. [5:08] And if you have proof of that solution, you'll get their attention. [5:12] Alright, so with the intro in the books, we need to write the main content which will [5:15] be your step-by-step instructions. [5:18] And because step-by-step guides have a logical sequence of instructions, you [5:22] can use your H2s as the main steps. [5:25] For example, our post on YouTube keyword research might have H2s like: [5:29] Step 1: Map out a hierarchy of topics [5:33] Step 2: Generate keyword ideas [5:36] Step 3: Check search intent …and so on and so forth. [5:41] As for the conclusion, just keep it short and sweet because step-by-step guides [5:45] tend to be quite long. [5:47] Again, I recommend adding internal links to other relevant posts so you don't leave [5:51] readers who want more at a dead end. [5:54] So from our hypothetical YouTube keyword research post, we might link to our guides [5:58] on YouTube SEO and getting more subscribers on YouTube – both are relevant to YouTube [6:03] keyword research. [6:05] Here's a sample of what this template looks like. [6:07] Feel free to pause or rewind to make sure we're on the same page and then let's move [6:11] on to the next blog post template which is for the expanded definition post. [6:16] Expanded definition posts are somewhat similar to how-to guides. [6:20] But rather than being written as a logical sequence of steps, it's meant to give [6:24] a high-level overview of a topic. [6:26] Now, because these posts are expanded definitions, you'll want to make your title something like: [6:32] "What is or what are [concept or acronym]" and then a additional details about your piece. [6:39] For example, "What is an Oligarch: Everything you need to know." [6:44] "What are SERPs: Search Engine Results Pages Explained" [6:48] "What are NFTs? A Detailed Introduction to "Expensive JPEGs." [6:53] Now, the great thing about expanded definition posts is that there's a clear format you can follow [6:58] for the intro, main content, and conclusion. [7:01] In short, you want people to come for a definition and stay for the details. [7:06] So for the introduction, you'll want to keep it short and sweet by defining [7:10] your concept or acronym. [7:12] For example, our page on "What are SERPs" immediately gives the definition, [7:17] it shows a supporting image, and then tells you what you'll learn in the rest of [7:20] the post with jump links to each section. [7:23] Now, for the main content, I highly recommend spending some time on your outline because [7:28] you only want to include the most important points that a person searching for "what is [7:33] [something]" would want to know. [7:35] For example, if we created a post targeting, "what are NFTs," you can start by searching [7:40] for ideas in Google's People also ask box. [7:44] So from this list, these could act as potentially good subtopics. [7:49] You can also look in the related terms report in Ahrefs' Keywords Explorer. [7:53] So based on these keywords, I'd probably want to talk about the meaning of fungible, [7:58] which is the F in NFT, I'd want to talk about how you can buy an NFT, and how to invest in NFTs. [8:05] Finally, look at the subheadings for top- ranking pages for your target query. [8:09] So this page talks about what they are, how they're different from cryptocurrency, [8:14] how they work, what they're used for, and so on and so forth. [8:19] So assuming we were creating a post titled "What are NFTs? A Detailed Introduction to [8:24] "Expensive JPEGs," we might have a main content outline that looks like this, where our intro solves [8:31] the "what" and the rest of the article will give a decent introduction to the NFT space. [8:37] Now, for the conclusion, you just need to summarize the key learnings. [8:40] And again, I highly recommend adding internal links to other articles that a beginner would [8:45] want to learn more about. [8:46] Because if they've made it to the bottom of your expanded definition post, they'll likely [8:51] want to learn more since the content will typically be high level. [8:55] So here's a sample of what this template looks like. [8:57] Feel free to pause or rewind to make sure we're on the same page and then [9:01] let's move on to the next blog post template which is for a beginner's guide post. [9:06] A beginner's guide is an educational resource that offers a comprehensive 101 to a topic. [9:12] Now, this is kind of like a hybrid between the step-by-step guide and the expanded [9:16] definition post. [9:17] It's detailed, it teaches people things in a logical sequence, and it's written [9:22] for beginners. [9:23] Now, for the title, we want to create something that'll appeal to absolute beginners. [9:28] You can use any of these templates to help you get a working title going. [9:32] Let's fill them in. [9:33] "SEO For Beginners: How to Rank #1 in Google." [9:37] "The Beginner's Guide to Personal Finance." [9:39] "The Noob-Friendly Guide to Potty Training." [9:41] As for the introduction, I can't stress enough how important it is to be mindful of your audience. [9:47] You want them to know that whatever it is you're teaching isn't super complicated. [9:53] You want to use simple language because true beginners probably [9:56] won't know any industry or technical jargon. [10:00] While this might sound limiting, beginners are usually motivated and ready to learn so [10:04] you want to make them feel like they can understand it, learn from it, do it, [10:09] and begin their journey in whatever it is that you're teaching. [10:13] For example, if our post was on the beginner's guide to personal finance, [10:17] I might write an intro like this: [10:19] "You want to be financially secure. [10:21] But with bills, children, retirement, and unexpected expenses it might feel impossible at times. [10:29] I get it. [10:29] Personal finance can seem daunting when you're reading about 401ks, IRAs, [10:34] 403bs and [insert whatever number or letter combination here]. [10:39] But you don't need to know every little detail about these things to make and [10:43] save more money. [10:44] In this beginner's guide to personal finance I'll walk you through a repeatable 7-step [10:48] process so you can feel secure about your future with no worries (hakuna matata)!" [10:54] And then I'd add a table of contents with jump links to the different sections [10:57] in the content. [10:59] Alright, let's move on to the main content. [11:01] Just like in the expanded definition post, you'll want to research the topic using [11:05] a combination of the People also ask questions, similarities among the top-ranking pages, [11:11] and Ahrefs' Keywords Explorer. [11:13] These will be your main subtopics. [11:15] For example, if we were to do a beginner's guide to SEO, our outline might look like this. [11:21] These will most likely be your H2s. [11:25] Now, unlike the expanded definition post, we'd likely go into much more detail on [11:29] these subtopics so the hierarchy may need to be rearranged. [11:33] For example, we might have "How to do SEO" as an H2 and then the different categories [11:39] of SEO techniques as H3s. [11:42] In fact, we might even expand the link building category, to have H4s with common link building [11:47] tactics like guest posting, resource page link building, and broken link building. [11:52] And of course, we'd give a high level overview of how to execute those link building tactics. [11:58] Alright, let's move on to the conclusion. [12:00] Here, you'll want to end off with some final encouragement and like in every other [12:03] template, internal links to further reading. [12:07] This will help readers find additional resources and it'll help you to stay in [12:11] their learning journey. [12:12] So here's a sample of what this template looks like. [12:15] Feel free to pause or rewind to make sure we're on the same page. [12:19] Now, if you're fairly new to SEO content writing or some of the outline stuff was a bit tough to [12:23] follow, I highly recommend watching our full tutorial on content writing for SEO [12:28] where you'll learn how to write content that's optimized for search. [12:32] We also have a full SEO course for beginners that'll teach you how to get organic traffic to [12:36] to your site. [12:37] I'll link some videos in the description and I'll see you in the next tutorial.
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