these chatgpt hacks make digital marketing way fas with timestamps YoutubeScribe.com

[0:00] ChatGPT has been around
for over half a year.
[0:02] And while the initial excitement of "Oh my goodness,
this is a freaking robot" may have died down, I'm still
[0:08] discovering new use cases every single month.
[0:11] So in this video, I'll share some of my go-to
ChatGPT prompts and workflows to make SEO,
[0:17] digital marketing, and management
more effective and efficient.
[0:21] Let's start with some keyword research
prompts to find low competition topics.
[0:25] Now, I've said it before and I'll say it again:
[0:28] ChatGPT or any other generative AI tool is
awful as a standalone keyword research tool.
[0:34] And that's because it makes up completely
false information based on predictive modeling.
[0:39] Now, just because it makes up search volume
numbers and keyword difficulty scores, it doesn't
[0:44] mean you can't use it within your
keyword research process.
[0:48] In fact, ChatGPT can actually be an amazing
complementary tool for keyword research to
[0:54] to find untapped keyword opportunities.
[0:57] For example, let's say we're doing
keyword research for a golf site.
[1:00] Most people are going to take a broad seed keyword
like "golf," put it into a keyword research tool, look at
[1:06] a keyword ideas report, set some filters to
find low difficulty keywords, and then choose
[1:12] keyword based on the SERP data.
[1:14] This is all fine, but the problem is that
everyone is doing keyword research this way.
[1:19] And as more people do it this way,
the more competition there'll be.
[1:24] But what ChatGPT can do is give you a list of
unconventional seed keywords which you can
[1:29] use to find potentially low-competition keywords.
[1:33] So, I'll prompt ChatGPT with: "Give me a list of 20
words, phrases, and/or acronyms related to golf.
[1:40] Phrases should be no more than 3 words."
[1:43] Now, with this list, I'm going to remove some
words like "green" that might be misinterpreted
[1:47] and I'll make some minor edits to other keywords.
[1:50] I'll go back to Keywords Explorer,
paste in my list and run the search.
[1:54] Then I'll go to the matching terms report.
[1:56] And assuming I'm looking for informational
keywords, I'll hit up the Questions report.
[2:00] Finally, I'll set a keyword difficulty filter and right
away, you'll see some low competition topics like,
[2:07] "what is a birdie in golf" and "what
degree is a pitching wedge."
[2:10] And this actually gives me an idea.
[2:12] Let's use the footprint "what degree" and
run a new search in Keywords Explorer.
[2:16] Then I'll head over to the Matching terms report 
and I'm going to set an include filter with a bunch
[2:21] of different types of clubs like
a wedge, iron, driver, wood and putter.
[2:27] And when we apply the filter, it
looks like my hunch was right.
[2:30] We've just found a ton of easy-to-rank-for
topics with decently high search demand.
[2:35] In fact, Keywords Explorer shows a cumulative
search volume of over 35,000 monthly searches
[2:42] for these super-easy-to-rank-for keywords.
[2:45] Alright next up is to use ChatGPT
as a short form copywriter.
[2:49] Now, I've used ChatGPT to generate titles,
meta descriptions, subject lines for emails,
[2:54] and even ad copy.
[2:55] And while it's pretty decent out of the box, it's usually
not good enough to use without modification.
[3:01] So what I've found to be
helpful is to do two things:
[3:04] #1. Use a prompt to establish tone or
voice, and #2, use a prompt to generate
[3:10] multiple ideas rather than just one
definitive version of the copy.
[3:14] For example, let's say that you're writing
an ad for the movie "Rush Hour 4" with
[3:18] Jackie Chan and Chris Tucker.
[3:20] The first prompt you'll want to use is one
that sets the tone or voice for the copy.
[3:25] So I'll say, "You are an advertising
copywriter with the voice of Chris Tucker.
[3:30] Acknowledge that you understand the way
Chris Tucker would acknowledge it."
[3:33] [And you know this, man]
[3:36] Now, the reason why this stage
is important is twofold.
[3:38] #1. Voice helps define
the responses from ChatGPT.
[3:42] In fact, in OpenAI's API documentation, you
actually have the option to define a "system
[3:47] role" which quote.. "helps set
the behavior of the assistant."
[3:51] And #2. When it comes to copywriting, voice
has the power to add emotion to your words.
[3:57] And this can ultimately help you connect
and/or persuade your target audience.
[4:02] Alright, now that the voice has been established,
we need to give Chat Tucker the assignment.
[4:07] I'll say: "Write 5 variations for Facebook
ad copy for our new movie, Rush Hour 4.
[4:13] The goal is to get people on our email list
so we can send out announcements and
[4:18] offers for merch when we're closer
to the release date.
[4:20] Keep the ad copy short, sweet, funny, and perhaps
throw in a joke from one of the Rush Hour movies
[4:26] that will connect with the audience."
[4:28] And now we've got some ideas to work
with which should hopefully get your
[4:31] creative juices flowing.
[4:33] Alright, the next thing I use ChatGPT
for is as a query builder.
[4:36] Now, if you've been in marketing long
enough, then I'm sure you're used to using
[4:39] Google search operators.
[4:41] For example, in this query, I'm looking for pages
on Forbes, Inc, or Huffington Post where the title
[4:47] includes the word "SEO" in it.
[4:49] Now, Google search operators are pretty
straightforward to use because there's
[4:52] really only a handful that you need to know.
[4:55] But a tool like Ahrefs' Web Explorer
is a completely different beast.
[4:59] In a nutshell, Web Explorer lets you run
advanced searches across the web based
[5:04] on Yep.com's search engine index.
[5:07] And rather than limiting you to operators like
site, intitle, or inurl, you can actually search
[5:12] through backlink data, outlinks on a page, and
on-page elements like headings on a page.
[5:18] But before we can use ChatGPT to construct
queries for us, we need to teach what these
[5:22] operators are and how to use them.
[5:25] So I'll prompt ChatGPT by saying: "I'm using a tool
for web research and it uses search operators.
[5:31] I'll tell you what I want to find in plain
English and you'll construct a query.
[5:35] Here are the search operators and
descriptions of what each one does."
[5:39] Then I give a list of search
operators with definitions.
[5:42] Then I add that these operators can be combined:
you can use AND, OR, +, and minus, and brackets
[5:48] for nesting, like with Google Search operators.
[5:51] And after we submit the prompt,
ChatGPT is ready to go and it's
[5:55] time to construct our first query.
[5:57] So I'll say: "Find pages that mention "ahrefs",
live on any domain other than ahrefs.com,
[6:04] and are not currently linking to any page
on ahrefs.com – basically a way to find
[6:09] unlinked mentions of our brand name."
[6:11] That looks good to me, so I'll copy it,
and paste it into Web Explorer.
[6:15] And right away, we have millions of
potential opportunities for backlinks.
[6:19] Now let's go back to ChatGPT and say:
"Btw, these are called unlinked mentions.
[6:24] Remember that for next time."
[6:26] So the next time we're doing an unlinked mentions
campaign, we can simply reference it that way.
[6:30] Now, the thing I probably use ChatGPT most
for is what I call "the free consultation."
[6:36] So, if you've worked with a lawyer, accountant,
agency, or any services-based contractor,
[6:42] you probably got a "free" consultation
before hiring them.
[6:45] Now, during these free consultations,
contractors will get an understanding
[6:49] of your current situation and budget.
[6:51] And you basically have a half hour where you
can ask an expert any question you want.
[6:58] Well…the fact that the very nature of ChatGPT
is conversational, it's the perfect way to get
[7:06] a free, no-pressure, no strings attached
consultation on basically anything.
[7:12] So as an example, I've been considering
starting a podcast for Ahrefs for many years.
[7:16] And nothing has really happened because
a) I don't really know how I'd make it unique,
[7:22] and b) I don't really know where to begin.
[7:25] So I prompted ChatGPT with details on my
situation: "I want to start a new podcast in
[7:29] the SEO space.
[7:30] I don't want it to be like every
other podcast out there.
[7:33] What are some things we can do to
differentiate ourselves from others?"
[7:36] To which it provided a decent answer.
[7:39] The part that I thought was cool was when it
said: "Instead of focusing only on well-known
[7:44] SEO experts, consider guests who can offer a
different perspective," like… business owners.
[7:50] Nothing revolutionary, but it helped me realize
that I want to do podcast interviews in real life.
[7:56] I expressed my concerns of potentially high
expenses and it gave me some ideas to save
[8:01] money when doing this.
[8:02] Now I'm getting a bit more excited.
[8:04] But I still have no idea how
to actually start a podcast.
[8:08] Let's ask for a step-by-step process
to publish our first episodes within
[8:12] a couple of months.
[8:13] And within just a few minutes, my free consultation
has turned into something actionable.
[8:19] You may not think this is that cool because
you've already done something similar.
[8:23] But take a second to soak in the fact that
you can actually converse with technology,
[8:29] get useful advice instantly that people often pay
hundreds or even thousands of dollars for hourly,
[8:36] all without paying a penny.
[8:38] And even if you don't take the exact steps
it suggests, I can almost guarantee you that
[8:43] your creative gears will be spinning
or you'll have something to iterate on.
[8:48] Alright, the next thing I've been using ChatGPT
for is to create longer form content.
[8:53] Now, back in March 2023, I said that one
of the worst use cases for ChatGPT was
[8:58] creating long-form content.
[9:00] Back then, ChatGPT was relatively new.
[9:03] And it really did suck at creating long form
content because it all sounded very boilerplate.
[9:09] Now, since I started using GPT 4, I've
been able to construct some workflows
[9:14] that actually help in making a decent
first pass at long form content.
[9:18] And while having a workflow is definitely helpful,
in my experience, ChatGPT's ability to create
[9:24] decently good content depends on two things.
[9:28] The first thing is topic selection.
[9:30] Basically, if the topic doesn't require
expertise, ChatGPT can do a decent
[9:35] job at creating a first draft.
[9:37] For example, that might be topics like
"what is a handicap in golf" or "how to
[9:42] take a screenshot with a mac".
[9:43] There's basically only one or two right ways
to do this and more or less, anyone can write
[9:48] on this topic.
[9:49] Whereas if you ask it to write a blog post on
how to make a million dollars, then you can
[9:53] bet your bottom dollar that you'll get
a whole bunch of actionless advice.
[9:57] From my experience, ChatGPT is not good
at writing about topics that require expertise
[10:03] and experience.
[10:05] But you can kind of get around this by
fulfilling the second thing that will help
[10:10] ChatGPT write decently good content.
[10:13] And that's providing an extremely
detailed outline.
[10:17] The quality of ChatGPT's responses is
highly dependent on the input you give it.
[10:22] So simply saying… "write a blog post on [topic]"
will almost always give you boilerplate content.
[10:28] On top of that, structure and
flow will usually be subpar.
[10:32] Now, when you give it a detailed
outline, things get much better.
[10:36] You're basically giving it your entire content
piece in bullet points with subheadings and all.
[10:41] This will let you integrate your expertise in
the content, implement your unique angle,
[10:46] and structure the content in
the way you see best fit.
[10:50] ChatGPT is just a writing tool and you're the
expert that's dictating what needs to be said
[10:56] and the order it should be presented.
[10:58] Basically, we're all playing to our strengths.
[11:01] So here's an example of how you might use it.
[11:03] Let's start with a prompt to define
the tone of writing.
[11:05] So I'll say, "You are a golf enthusiast
who runs a golf blog.
[11:09] You write conversationally and occasionally
add in your dry sense of humor.
[11:13] You are an SEO by trade and the reason
why you're not a professional golfer is
[11:17] because your game is trash.
[11:19] Acknowledge that you understand."
[11:21] Then it'll give you a preview of
what that might sound like.
[11:24] This sounds like a bit much…so I'm
going to try and modify the tone a bit.
[11:28] Much better.
[11:30] Alright, now onto the task.
[11:31] I'm going to prompt ChatGPT with some details now.
[11:34] I'll say, "Write a blog post for me with a working
title of: "How to Hit Your Driver 300 Yards."
[11:40] This is also our target keyword.
[11:42] I've created a detailed outline that tells you some
key points that I want to include in the content.
[11:47] These must be added where it makes sense.
[11:50] Please follow the structure that I provide and
also use heading tags where appropriate.
[11:54] Write in short sentences and short paragraphs.
[11:57] Be conversational and let your
personality shine through.
[12:00] Here's the first part of my outline:"
then I'll paste it in.
[12:03] And just like that, we actually have
a halfway decent first pass for an article.
[12:08] It's used the PSP format which I mentioned in
the outline, it includes all points that I mentioned,
[12:13] and it's structured in the way I wanted it
to be structured – despite my sample
[12:17] outline being a bit thin.
[12:19] Now, you're going to want to edit your content.
[12:21] If you're happy with the first version, you finish
things up manually and if you're not happy,
[12:26] then you can change the role
of ChatGPT to be the editor.
[12:29] As an example, I'll say,
"You are now a copy editor.
[12:33] You have no tolerance for fluff and your
mission is to ensure that the readers of
[12:37] our blog are able to take
action from our content.
[12:41] Edit the blog post above and
put a new version for me below."
[12:45] And now we have a decent
first pass at the topic.
[12:48] It's admittedly still a bit thin, but that's
likely due to my thin outline.
[12:52] Now it's at this point that you could add
additional points, adjust the tone if needed,
[12:56] and add internal links, videos and
images to beef up your content.
[13:01] Now, I've also found that using detailed outlines
to write emails can also work really well.
[13:07] And I've used them to write first drafts for link
building pitches and also to respond to emails
[13:12] that require a lot of attention to detail.
[13:14] For example, in this hypothetical email,
a candidate is asking three questions.
[13:19] And writing a proper email would probably take
me 15 - 20 minutes, maybe more, when all I really
[13:25] want to say is "yes," "yes," and "no."
[13:29] Now, obviously, replying with just those three 
words would probably be a bit strange.
[13:34] So, that's where ChatGPT can save us some time.
[13:37] So, I'll start the prompt by saying… "You are
VP of marketing at a software company and
[13:42] are hiring for a content marketing role.
[13:44] You will respond to emails professionally,
coherently, and casually. Do you understand?"
[13:49] Next, I'll say, "A candidate has sent me
this email", and I'll paste in that email.
[13:54] And finally, I'll give it my outline of raw responses.
[13:57] And now I have a skeleton to work with.
[13:59] But it sounds a bit too formal
for my personal liking.
[14:02] So let's have ChatGPT edit the email.
[14:05] I'll prompt it with "Can you edit the email to be
more casual? For example, let's say "Hey John"
[14:10] and let's also avoid corporate language, like
"we believe in our employees' potential and
[14:15] provide ample opportunities..."
[14:17] Let's keep the language more real."
[14:19] And this is much better than the first version.
[14:22] So I'd just edit this to make sure it's fully
accurate and adjust the tone where necessary.
[14:27] Now, AI tools are still kind of new.
[14:29] And that means that we're only beginning
to discover new ways to use this technology
[14:34] in our daily work.
[14:35] We have another video that'll walk you through
some of the best and worst ChatGPT use cases,
[14:41] so I recommend watching that.
[14:42] Consider subscribing to our channel
and I'll see you in the next tutorial.

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