on page seo checklist for higher google rankings with timestamps YoutubeScribe.com

[0:00] On-page SEO is one of the only things you
have full control of in SEO.
[0:04] And today, I'm going to take you through an
on-page SEO checklist that we use to grow
[0:08] our search traffic consistently
[0:10] Stay tuned.
[0:10] [music]
[0:15] What's up SEOs?
[0:16] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:19] research your competitors and dominate your niche.
[0:22] Now, if you're new to on-page SEO, it's basically
the practice of 'optimizing' web pages
[0:27] to help them rank higher in search engines.
[0:29] And while on-page work likely won't be enough
to rank for competitive terms, it's a foundation
[0:35] to higher Google rankings and more traffic for your site.
[0:38] With that said, let's get to the checklist.
[0:41] The first step is to understand and match search intent.
[0:44] Search intent basically means the reason behind
a searcher's query.
[0:48] For example, if someone searches for
"buy headphones,"
[0:51] they likely want to see category pages
from eCommerce stores.
[0:54] And you don't have to guess what search intent is.
[0:57] Since Google gives preference to pages that their users are happy with,
[1:00] just search for your target keyword and analyze
the types of pages that show on the first page.
[1:06] Afterall, user happiness essentially means
satisfied search intent.
[1:10] So let's say you had a website where you sell
supplements and you want to create a page
[1:14] targeting the keyword "best protein powder."
[1:17] If you look at the search results, you can
tell right away from the titles that they're
[1:21] all blog posts that follow a list-styled format.
[1:25] So for this scenario, I wouldn't advise creating
a product or category page targeting this keyword
[1:30] because if you're not matching intent,
you probably won't rank.
[1:34] Now, while it's easy to stop here and start
writing, I highly recommend actually visiting
[1:39] these pages to get a better understanding
of what they've included in their posts.
[1:44] For example, if you look at this post, you'll see
that they're primarily focusing on categorizing
[1:48] protein powders by type.
[1:50] Best grass-fed whey protein powder.
[1:53] Best tasting protein powder.
[1:55] They then go on to give you a description
of that specific product and end it off by
[2:00] breaking down the pros and cons.
[2:02] And if you look at another one of the top
3 results, you'll also see that the focus
[2:06] is on types before brands.
[2:08] Analyzing the top results is like looking
through the lens of Google.
[2:12] Their job is to return the most relevant results
for any given query.
[2:16] Take note of search intent and make sure your
page matches it.
[2:19] Step 2 is to increase topical relevance of your page.
[2:23] We ran a study and found that on average, the #1
ranking page for a target keyword ranks for nearly
[2:28] a thousand other relevant keywords in the Top 10.
[2:32] So what you'll want to do is find related
subtopics to ensure your piece is thorough.
[2:37] And there are a few ways you can find these
related subtopics.
[2:40] First, analyze the top-ranking pages and look
for relevant keywords.
[2:45] So this time, you'll see related keywords like "whey,"
"isolate," "concentrate," "grams," and "calories."
[2:52] Second, use Google's autosuggest.
[2:55] Just type in your target keyword, and you'll see
a few suggestions like "for women," "for men,"
[3:01] "weight loss," "weight gain," "smoothies," and
"bulking," which are all related to protein powder.
[3:06] Just make sure that these are in fact related
subtopics and not standalone topics of their own.
[3:12] To do that, Google the suggested keyword and if the results are completely different
[3:16] to the results for your main target keyword,
chances are you should target the keyword
[3:20] with its own page.
[3:22] #3. Use the People also ask box to find points
worth covering.
[3:27] Here, you'll see common questions people are
asking like "what is the healthiest protein powder,"
[3:32] and "which whey protein is best for muscle building?"
[3:35] Finally you can scroll down to the bottom
of the page to see additional keywords
[3:40] and potential subtopics for your post.
[3:42] Now, the downside to these methods is that
you're kind of guessing.
[3:45] So a better way to do this is to use Ahrefs Content Gap tool, which is going to show us common keywords
[3:51] that the top pages rank for in Google.
[3:54] And to me, this is much more valuable since
you're essentially looking at the exact keywords
[3:59] Google has ranked a single page for.
[4:01] So why wouldn't your page be able to rank
for those same keywords?
[4:05] So I'm in the Content Gap tool and you'll see that
I've pasted in a few of the top ranking pages
[4:10] for the query "best protein powder" in the top section.
[4:13] And I've left the bottom section blank.
[4:15] What we're asking the tool to do here is show
common keywords that any of these pages rank for
[4:20] where at least one of them ranks in the Top 10.
[4:23] And this is to ensure that our results are
relevant since keywords in position 50
[4:29] probably won't be very helpful.
[4:30] So let's run the search.
[4:33] And now you can see data that shows you which
subtopics you should cover.
[4:36] To narrow our list down even further, let's
change the number of intersections, where
[4:41] all 3 pages need to rank in the Top 100.
[4:44] And we're down to around 140 relevant keywords
to skim through.
[4:48] So you should talk about whey protein, you'll also
see that "for women" is a recurring theme here.
[4:53] And people are also specifically looking for vanilla
protein powder.
[4:58] Now, that you have a data-driven outline, you
should be able to write your post and create content
[5:02] that perfectly matches the intent of your future visitors.
[5:06] Let's move on to step 3, which is to use short
and descriptive URLs.
[5:11] In our study on various on-page ranking factors,
we found a clear correlation between the number
[5:16] of characters in the URL and a page's ranking
position in Google.
[5:21] Now, correlation doesn't mean causation, so
I don't want you to take this advice as a be-all-end-all.
[5:27] So let's say that your page title was "11
Best Protein Powders in 2019."
[5:32] Now, if you're using a CMS like WordPress, it'll
automatically change the URL slug to the title
[5:37] and replace spaces with dashes.
[5:40] This URL is longer than it needs to be.
[5:42] So as a general rule of thumb, use your target
keyword as the URL slug.
[5:47] So in this case, I'd leave it as just "best protein 
powder" because it's short and descriptive.
[5:53] Now, there are a couple other benefits worth noting.
[5:55] First, people are most likely to click the search
results that best match their search query.
[6:02] And descriptive URLs can help cement your page
as that result.
[6:05] Second, descriptive URLs tend to include your
target keywords.
[6:09] And since people often use URLs as anchor
text when linking to a page, it can be helpful.
[6:15] Now, if you already have URLs that are long
and/or not descriptive, I wouldn't worry too much
[6:20] about changing them if you're getting
a good amount of search traffic.
[6:23] For example, Medical News Today gets around
53 million search visits per month.
[6:29] And if we go to the Top pages report, which shows
us their pages with the most organic traffic,
[6:34] you'll see that their pages still get a ton of search
traffic, despite having numeric URL slugs.
[6:41] Now, step 4 is to add your target keyword in
your title, meta description and H1 tag
[6:47] if and when it makes sense to.
[6:49] And there are two reasons why I highly recommend
[6:51] including your target keyword in your title tag, description, and H1 tag.
[6:56] #1. When we studied 2M keywords, we found
that there was a small correlation between rankings
[7:02] and the strategic placement of exact-match keywords.
[7:06] And #2, it can help searchers quickly understand that
[7:09] your page is the most relevant for their search query.
[7:12] For example, let's say you want to find an
article with reviews on refrigerators.
[7:17] So you go to Google and search for 
"refrigerator reviews."
[7:21] Now, if you were to see these two results,
which one would you be more likely to click?
[7:26] Probably the first one, since it uses the
words you used in your search query.
[7:30] In other cases, exact match keywords can look 
quite spammy.
[7:34] For example, you wouldn't create a title like this simply because the keyword has a bit of search volume.
[7:40] So bottomline, you don't need to stuff exact-match
keywords into your titles
[7:44] or even content for the sake of it.
[7:46] You can use synonyms, stop words and 
connecting words.
[7:50] Google is smart enough to figure things out.
[7:52] Just make sure your content is on point.
[7:55] Alright, step 5 is a super low-hanging way
to improve your on-page SEO.
[7:59] And that's to optimize your images with alt tags.
[8:02] Image alt tags allow you to provide descriptive
texts for images on your page.
[8:07] Here's what the code for a typical image looks like.
[8:10] And when you add the alt attribute, you would basically
describe the image by adding alt="your description."
[8:17] Now, there are a few reasons why this is 
important to do.
[8:19] First, when your image fails to load on your page,
[8:23] the alt text will appear as a replacement to the image.
[8:26] Second, 8.1 million Americans have a vision
impairment.
[8:31] And oftentimes, they may rely on a screen reader.
[8:34] Alt text can help provide a more rich experience
for your users.
[8:38] And third, alt text can help you rank your
images in Google images.
[8:42] John Mueller confirms this by saying: "Alt
text is extremely helpful for Google Images
[8:47] — if you want your images to rank there."
[8:49] Looking at our Google Search Console data,
you'll see that in the past 3 months we've had
[8:53] around 4 million impressions from our images alone,
[8:57] which led to over 5,000 clicks to our pages.
[9:00] Bottomline: it doesn't take much effort to
add a few words and describe your images,
[9:04] which could lead to big returns.
[9:07] Alright, step 6 is to add structured data
where it makes sense.
[9:10] And I'm sure you've seen search results with things
like star ratings.
[9:13] This is the result of review structured data, which can
[9:16] have a positive impact on your click-through rates.
[9:19] But using this isn't just about increasing
visibility in Google search since not all
[9:24] schema types create additional details in the SERP.
[9:27] It's about making it easier for search engines
to understand what your pages are about.
[9:32] So while it isn't a direct ranking factor,
it may still help you rank higher in Google.
[9:37] Here's what John Mueller had to say:
[9:39] "There's no generic ranking boost for structured
data usage.
[9:42] However, structured data can make it easier
to understand what the page is about, which
[9:47] can make it easier to show where it's relevant
[9:50] (improving targeting and maybe ranking for 
the right terms)."
[9:54] You can use Google's Structured Data Markup
Helper to quickly generate your own code.
[9:58] So for this article, I'll select the title of the article
and set the property as the name.
[10:04] And then I'll do the same thing for the Author property.
[10:06] Once you're all done, click the Create HTML
button and a piece of JSON code will pop up,
[10:11] which you can then add to your page as instructed here.
[10:15] Or if you're a WordPress user, there are plugins
out there that make adding markup super-easy.
[10:20] Feel free to check out our video on our WordPress
SEO plugins set up,
[10:23] which covers a codeless structured data plugin.
[10:26] Alright, step 7 is to make sure your content
is simple and easy to read.
[10:31] Creating clear and concise content can help
search engines
[10:34] piece together what your content is all about.
[10:37] But what's even more important in my opinion,
[10:39] is making it simple and easy to read for real people.
[10:43] It's believed that Google looks at user signals like
dwell time and time on page to influence rankings.
[10:49] So if your content is complicated and difficult
to understand, your visitors will be heading
[10:53] straight for the Back button, which is never 
a good thing.
[10:56] Here are a few tips to improve readability.
[10:58] Avoid big words if you don't have to use them.
[11:01] For example, don't say "proximity" when you
can say "near."
[11:04] Use short sentences and paragraphs.
[11:07] This can simplify the read for users as
big walls of text can be intimidating.
[11:12] Finally, as a general rule of thumb, write
as you speak.
[11:15] In fact, everything that you've watched in
this video is scripted.
[11:18] And if you've made it this far, it's because
it was easier to digest.
[11:22] Had I written the script in an academic tone,
you would have probably been gone a while ago.
[11:28] To benchmark readability, you can use a free
tool called Hemingway editor.
[11:32] Just paste your content in there and you'll
get a readability score.
[11:35] I suggest aiming for around a 5th to 6th grader level.
[11:39] For the most part, this is the on-page SEO checklist
we use at Ahrefs, and it works tremendously well.
[11:45] Now, if there's anything I've missed that
you find to work particularly well,
[11:49] let me know in the comments.
[11:50] And if you enjoyed this video, make sure
to like, share and subscribe for more actionable
[11:54] SEO and marketing tutorials.
[11:56] So keep grinding away, put your best foot
forward for each step,
[12:01] and I'll see you in the next tutorial.

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