link building tactics for beginners 34 seo course with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh, and welcome to the fourth
lesson in the link building module.
[0:03] Today, we're going to talk about the step-by-
step process to build backlinks as well as
[0:08] three cookie-cutter link building tactics that are
tried, tested, and completely beginner-friendly.
[0:15] Let's get started with the general
process to link building.
[0:17] There are three general stages in link building.
[0:19] Prospecting, vetting, and email outreach.
[0:23] When prospecting, you're searching for relevant
pages and websites that might link to you.
[0:28] These might be people who are linking to a
similar page as the one you're going to create,
[0:32] those who have influence in your industry,
or people who are passionate about the topic.
[0:37] The main goal isn't to find a perfect list
of people, this stage is about finding as
[0:41] many people as possible that fit
a specific set of criteria.
[0:46] And this criteria is usually dictated by link
authority metrics as well as relevance.
[0:51] As a result, you'll usually be working with
large and very unperfect sets of data.
[0:57] The vetting stage is where you start
to refine your list of prospects.
[1:00] These are the people that you'll be contacting,
so you'll need to visit their websites and
[1:04] validate that they are indeed people
worth contacting.
[1:08] Finally is the email outreach stage.
[1:11] This is when you'll finalize your pitches
and start emailing your vetted prospects.
[1:16] Now, depending on the link building tactic
you use, the way you prospect, vet and craft
[1:20] your email pitches will differ.
[1:22] And this is actually quite difficult
when you're new to link building.
[1:26] Fortunately, there are a few dead-simple but
super-effective link building tactics that are
[1:31] completely newbie-friendly.
[1:33] But before we can get tactical, let's revisit
our definition of link building because there
[1:37] are 3 main parts in it that will help you with
prospecting, vetting, and email outreach.
[1:42] Again, link building is the process of building
relationships with other relevant site owners
[1:47] who want and will link to your content
because it enhances theirs.
[1:52] Now, I want to highlight the three main parts
from this definition: relationships, relevance,
[1:58] and a value exchange.
[1:59] We already talked about the relevance
part in the last lesson.
[2:02] Now we're talking about mainly the value
exchange and what that looks like in some
[2:07] common link building tactics.
[2:09] So let's dig into a few easy link building
tactics and I'll show you what each stage
[2:13] of the link building process looks
like in detail.
[2:16] Plus, I'll outline the value exchange for
each tactic to give you a better idea of
[2:20] what I mean.
[2:21] Alright, the first link building tactic
is to get free PR using HARO.
[2:25] HARO or "Help a Reporter Out" is a free service
that connects journalists with sources and
[2:30] sources with journalists.
[2:32] Just sign up as a source and select the categories
where you're qualified to answer questions.
[2:37] You'll then get emails from journalists from
various media outlets, looking for sources
[2:42] on specific topics.
[2:43] And these aren't just your run of
the mill publications.
[2:46] In just this single email, you'll see publications
like Parents.com, Popsugar, and The Houston
[2:53] Chronicle to name a few.
[2:54] Just skim through the topics and if you find
something where you can add value, respond
[2:59] to the journalist with your expert opinion.
[3:01] And if they use you as a source, they'll usually
link back to your site and social media profiles.
[3:07] Now, the value exchange here is simple.
[3:09] You're exchanging your expert knowledge
for a mention and usually a link from
[3:13] an authoritative site.
[3:15] From my personal experience, I've gotten links
from places like Reader's Digest, Inc Magazine,
[3:20] Forbes, and The Huffington Post to name a few.
[3:24] Now, looking at the 3 stages of link building,
the prospecting part is as easy as it gets.
[3:29] You sign up for a free service and journalists
are actually looking for your help, not the other
[3:34] way around, which makes HARO
super beginner-friendly.
[3:38] As for vetting, you can simply scan through
the results on a daily basis, but that can be
[3:42] time-consuming.
[3:44] A simple tip you can use is to create a gmail
filter so only relevant emails will surface
[3:49] in your inbox.
[3:50] Just login to Gmail and click on the caret
to bring down the search options.
[3:54] Next, set the "from" field to [email protected].
[4:00] Then, you'll want to set the subject to HARO
within square brackets since all of their
[4:04] emails include that in the subject line.
[4:06] Finally, set the "Has the words" field to
any keywords you want to monitor.
[4:11] And you can also use the OR search operator
to include multiple keywords or phrases.
[4:18] Click search to see the results your search
filters would include and check out some of
[4:21] the emails to ensure you're getting
relevant results.
[4:25] If everything looks good, click on the
caret again and then click Сreate filter.
[4:30] You'll then have options to apply labels, mark
it as important, or forward it to another team
[4:35] member to take care of.
[4:37] Now, as for the email outreach part, HARO
gives you an email address which will then
[4:42] be forwarded to the journalist.
[4:43] So just respond to the given email address,
and write your response.
[4:48] Now obviously, you're not going to be
the only person emailing the journalist.
[4:52] So here are a few tips you can use
to improve your hit rate.
[4:56] #1. Keep your emails as short as needed.
[5:00] Journalists get tons of emails and if they
see a huge wall of text, they probably won't
[5:05] even give your response a chance.
[5:08] #2. Go after topics where journalists are
likely looking for multiple sources.
[5:13] For example, this query from Best Life is
seeking medical experts - as in the plural
[5:18] form of expert.
[5:21] These kinds of requests will usually be
your typical listicle-styled posts.
[5:25] So the more responses they accept, the higher
your chances of getting mentioned and linked to.
[5:30] #3. Respond as quickly as possible.
[5:34] Journalists on HARO will often give a tighter
deadline to give themselves time to actually
[5:38] put together a good story.
[5:40] Plus, some journalists believe that people
who respond faster are better sources.
[5:46] Don't believe me?
[5:47] Here's what a journalist from
Reader's Digest said to me:
[5:50] "The deadline was just to make sure I get
people to respond in a timely manner.
[5:54] I actually have the rest of the month to
put the story together, which is nice.
[5:57] I find the tighter the deadline I attach,
the better the responses because the only
[6:02] people who go to the effort are ones who
really have something relevant to offer."
[6:07] Obviously, this doesn't apply to every
journalist, but it kind of makes sense.
[6:12] Alright tip 4 is to prioritize questions where
you are an expert and use it as the first
[6:18] line in your pitch.
[6:19] There'll be days where you can't respond
to every relevant request.
[6:23] So prioritize the ones where you have
the highest probability of getting sourced.
[6:28] For example, PopSugar is looking for experts
who can talk about why cats scratch furniture
[6:34] and how to stop them from doing it.
[6:36] If you're a vet, then you might start
your email with something like
[6:39] "Hi Jenna, my name is Sam Oh and I'm
a veterinarian with 12 years experience
[6:43] and a board member of the cat alliance."
[6:46] Clearly, I'm not a vet, but you get my point.
[6:49] When you immediately qualify yourself,
as the right person to answer the question,
[6:54] you'll likely get their attention.
[6:56] Of course, you should be 100% honest so
I wouldn't claim to be a vet when I'm not.
[7:01] And finally, follow all directions in their query.
[7:04] For example, this one says "please be sure
to include your full name, pronouns, title,
[7:10] and credentials, and the website
you'd like linked with your name."
[7:14] Alright, the next link building tactic is guest
posting or guest blogging -- same thing.
[7:18] Guest blogging is when you create
content for another website.
[7:22] And the reason why this strategy works is
because there's a clear value exchange.
[7:26] They get great content for free, and almost
always, they allow you to link back to your
[7:31] site; whether that be within the content
or in the author bio.
[7:35] Now, guest blogging also provides another
great benefit aside from a potential backlink.
[7:41] You get the opportunity to get exposure
to someone else's audience.
[7:45] They've already done the hard work in building
that audience, you just have to write something
[7:49] that'll impress their readers.
[7:52] Now, when you're prospecting, you'll
need to get a list of websites.
[7:55] And there are a few ways you can do that.
[7:57] The first way is to use Google search operators.
[8:00] Just go to Google and search for something
like intitle:"write for us" wrapped in quotes
[8:06] and then a keyword that's related to your niche.
[8:09] In this case, this search query will show
us pages that include the phrase, "write
[8:12] for us" in the title and have the word
"golf balls" somewhere on the page.
[8:17] And this is a common footprint that
websites use to attract guest writers.
[8:21] Now, because you'll want to write for sites
with some kind of link authority, you can
[8:25] use Ahrefs' SEO toolbar to see link authority
metrics right within Google's search results.
[8:31] And if you don't have an Ahrefs account, you
can use our free Website Authority Checker
[8:35] to see the Domain Ratings for these sites.
[8:38] Another way to find a list of sites fast
is to use Ahrefs' Content Explorer.
[8:43] Content Explorer is a searchable database
where you can find pages on any topic along
[8:47] with both social and SEO metrics.
[8:50] To get started, just enter a topic that's
related to your niche and run the search.
[8:56] Next, you'll want to set some filters to ensure
that a) you're getting relevant results and
[9:01] b) that you're reaching out to websites
that have some kind of link authority.
[9:05] So first, I'll set the language filter to
"English" since that's the only language
[9:10] I'll be able to write in.
[9:11] Then I'll set a Domain Rating filter
and set it to a range like 30 to 60.
[9:17] Now, if this is your first-time guest blogging,
then you may want to set a lower range like
[9:21] 10 to 30 to get practice before pitching
more authoritative sites.
[9:26] Or if you're a seasoned guest blogger,
then you can try something like 40-70.
[9:31] Alright, so next, I'll enable this filter: one
page per domain, which will narrow our
[9:36] results to one page per website.
[9:38] And this is almost a must-do kind of thing
because there's no point in pitching the same
[9:43] website numerous times.
[9:45] Now, with around 200,000 domains you might
be wondering which ones allow guest posts.
[9:51] The truth is - you won't know until you ask.
[9:54] But there's a way to improve your hit rate.
[9:56] And that's to look at websites that have
previously accepted guest authors.
[10:01] To find those sites, just click on the websites
tab and make sure that your results are sorted
[10:05] by the number of authors.
[10:08] Basically, the more authors you see, the more
probable it is that they accept guest posts.
[10:13] Either that or they have a big staff of writers.
[10:16] From here, you can export the results
and then move on to the vetting stage.
[10:21] At this point, you'll want to do a quick check
to make sure that the websites don't look
[10:24] spammy and that they're actually
relevant to your site.
[10:28] For example, golfballs.com is clearly going
to be relevant and it's not spammy at all
[10:34] seeing as it's just a regular ecommerce site.
[10:37] As for "metricscat.com," the domain
doesn't look like it's about golf.
[10:41] And if you visit the site, you'll see that
it looks like a software company.
[10:45] So we'd exclude this domain from
our outreach list.
[10:48] Now, another thing worth checking is
the domain's sitewide organic traffic.
[10:53] To do that, go to Site Explorer and
search for the domain.
[10:56] Next, click on the Organic search tab.
[10:59] If the site is getting consistent search traffic
like this, then it's a good sign that the domain
[11:03] is in good standing with Google.
[11:06] Domains that have an organic traffic like
this is probably something you'd want to
[11:10] exclude when vetting sites.
[11:12] Reason being, the huge decline in search
traffic is telling us that Google may have
[11:17] penalized the website.
[11:18] So you probably wouldn't want to
associate your domain with theirs.
[11:23] Now, when you're vetting, you'll likely want
to find around 10 times the number of posts
[11:27] you can write in a week.
[11:28] For example, if you can write 2 posts per
week, then try and find 20 vetted sites.
[11:34] Reason being, most people won't accept
your post let alone respond to you.
[11:39] Alright, let's move on to the next stage,
which is email outreach.
[11:42] Now, when you're pitching websites for
a guest post, ideally, you want to come
[11:46] up with a good reason as to why they
should accept your post.
[11:50] Free content is great and all, but it's not
necessarily so convincing that everyone
[11:55] will accept it.
[11:56] So take some time to do your
research on the site.
[11:59] See how your expertise can be helpful
for their audience or business.
[12:03] For example, if we look at the blog for
golfballs.com, you'll see that they have
[12:07] content on "the best golf balls for kids."
[12:11] And after searching through their site, I
found that they have another guide on
[12:14] the best golf balls for the longest distance.
[12:17] Now, they're missing out on a lot of
these "best golf balls for [blank]."
[12:21] And seeing as they're in the business of selling
golf balls, I could easily pitch them topics on
[12:26] something like "best golf balls for high
handicappers," which according to Ahrefs'
[12:31] Keywords Explorer gets searched around
800 times per month globally.
[12:35] So I might send them an email and
say something like
[12:38] "Hey [whatever the editor's name is],
[12:40] I was digging through your site and saw that
you have a couple of posts on the best golf
[12:43] balls for kids and for distance.
[12:46] But I was pretty surprised to see that you
don't have one for other types of players
[12:50] (ie. seniors).
[12:52] Being a high-handicapper myself, I spent
hundreds of dollars on balls and countless
[12:57] hours on launch monitors to find
the best ball for me.
[13:00] If you're open, I'd love to write a post for
you about how to find the best golf balls
[13:04] for hacky golfers like myself.
[13:06] I'm happy to share all of the data and stats,
which I think will help people make an informed
[13:11] decision as they shop through your store.
[13:13] Is that something you'd be open to?
[13:15] Cheers, Sam"
[13:16] Now, with this outreach email, I'm showing
them that I've done my research on their site,
[13:20] I'm a golfer myself, I have some unique data
which I spent time and money to get, and I'm
[13:26] also showing them how my post could
help them get more sales.
[13:30] We'll talk quite a bit about outreach in the
next lesson, so let's move on to the final
[13:34] tactic, which is the Skyscraper technique.
[13:37] The Skyscraper Technique is a link building
tactic where you find content that has a lot
[13:41] of links, create your own version on the topic
but improve on it, and then reach out to those
[13:46] linking to the popular post and
ask them to link to yours.
[13:51] Now, if we were to go through the prospecting,
vetting, and outreach stages, this lesson would
[13:55] be extended another seven to eight minutes.
[13:58] So instead, I'll link up a video which will take
you through the entire process step-by-step.
[14:04] In fact, we have an entire playlist dedicated
to link building tactics, strategies, and
[14:09] processes so I highly recommend
watching that too.
[14:12] Now, prospecting and vetting are
pretty straightforward.
[14:15] But the hardest part of link building, and
the part that makes link building challenging
[14:20] is outreach.
[14:21] So the next lesson is dedicated to crafting
highly effective outreach emails.
[14:26] So make sure to subscribe because we'll be
publishing that video tomorrow and we'll dig
[14:29] deep into writing outreach emails that don't
come off spammy, desperate, and most
[14:35] importantly, convert conversations
into backlinks.
[14:39] I'll see you in the next lesson.

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