link building for a new website 5 actionable ways with timestamps YoutubeScribe.com

[0:00] I’ll be honest with you.
[0:01] It’s often easy for established sites to build
backlinks without much effort.
[0:05] In fact, we haven’t done outreach for links
in a while, yet our link profile continues
[0:10] to grow at a steady pace.
[0:12] Now, I’d love to say that it’s all because
of high-quality content, but the truth is
[0:16] that our brand has built an audience,
credibility, and trust over time.
[0:21] But what if you have a brand new website or if people
don’t really know who you are in your industry?
[0:25] Well, today I’m going to show you how to build backlinks
[0:27] to a brand new website in a systematized way.
[0:30] Stay tuned.
[0:31] [music]
[0:35] What’s up SEOs?
[0:36] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:40] research your competitors and dominate your niche.
[0:43] Today, I want to talk about which links you
should focus on creating first and how to
[0:47] progressively get better links as you build
your brand and credibility.
[0:51] Let’s get to it.
[0:52] So assuming you’re starting with zero links
pointing at your site,
[0:55] the first thing I’d focus on is building links 
to your home page.
[0:59] There are 3 strategies that I find work really well.
[1:02] The first method is to build citations and create 
social media accounts to boost trust signals.
[1:07] Citations are online mentions of your business
and they’re most commonly used in local SEO.
[1:12] So if you’re a local business, you’d basically
find business directories and add your business name,
[1:17] address, and phone number, which are collectively 
known as NAP.
[1:21] In a 2018 study by Moz, they found that citation
signals help websites rank
[1:26] in both the map pack and organic search.
[1:29] And these are usually nofollowed links,
[1:30] so the purpose of these links isn’t to building website or page level authority.
[1:35] But it’s to somewhat legitimize that you
do have a real business.
[1:39] A great way to find these opportunities is
to search in Google for something like
[1:43] “your city” and “your job.”
[1:45] From here, copy down a few domains from local
competitors, ignoring anything like directories.
[1:51] Next, we’re going to use Ahrefs’ Link
Intersect tool, which will show you who’s
[1:55] linking to one or more of your target URLs.
[1:58] So I’m just pasting the homepage URLs of
my plumbing competitors here.
[2:02] And as a final step, I’ll set the mode to
URL since we want to see who’s linked
[2:06] to just their homepages since that’s where
the link will generally point to.
[2:11] Let’s run the search.
[2:13] Generally speaking, the more intersections
there are from the referring domain, the higher
[2:17] the probability of it being a place to create a citation.
[2:21] To analyze the link, click on the number,
and then click on the link.
[2:25] And as you can see, the company’s name,
address, phone number,
[2:29] and a link to their website are all there.
[2:31] So I’d go and add my site to this directory too.
[2:34] Now, whether your website targets visitors
locally or globally, it’s also worth creating
[2:39] social accounts with a link back to your site.
[2:42] But don’t bother signing up for every network out there.
[2:44] Instead, focus on the primary ones in your niche
whether that be Twitter, Facebook, Instagram,
[2:50] Pinterest and/or LinkedIn.
[2:52] Even if you don’t plan to use the social network
immediately, it might be worth creating the account
[2:57] so you can also claim your business name.
[2:59] The second thing you’ll want to do is build
authority links to your homepage.
[3:03] To do this, I like using Help a Reporter Out,
also known as HARO.
[3:08] HARO is a company that connects journalists
to sources and sources to journalists.
[3:12] Just sign up for an account as a “source,”
and you’ll get emails with a list of queries
[3:17] from journalists at various publications.
[3:20] And these aren’t just your run of the mill publications.
[3:23] There are journalists from places like Forbes,
The New York Times, Huffington Post and more.
[3:29] Responding to queries quickly and concisely
can land you mentions and links to both your
[3:33] homepage and/or social profiles.
[3:37] A few places I’ve been featured because
of HARO are Inc Magazine, Reader’s Digest,
[3:41] and CIO to name a few.
[3:43] This, in my opinion, is the easiest place to get 
authority links that can boost trust and rankings,
[3:48] especially since you’ll be judged on your knowledge more than your current online visibility.
[3:54] The third place that I think is absolutely
awesome for homepage links are Podcasts.
[3:58] Podcasts are hot and there are a ton of them
in almost every industry.
[4:03] Best of all, podcasters are always on the
lookout for interesting guests
[4:07] that can provide value to their audience.
[4:09] And for almost every podcast I’ve seen,
they’ll provide a link to the guest’s homepage
[4:14] as well as other resources that come up 
throughout the interview.
[4:17] To find podcast opportunities, just search in Google
for something like “[your niche] podcasts.”
[4:24] And the results should almost always be list
posts with popular podcasts in your industry.
[4:29] So let’s go to this awesome page on the
12 best SEO podcasts.
[4:34] Scrolling down, you’ll see podcasts like
Authority Hacker and Search Engine Nerds.
[4:38] So let’s click through to one.
[4:40] And as you can see, they’re featuring numerous
guests in the SEO space,
[4:44] so this might be a good podcast to pitch.
[4:46] To expand your list even further, go to one
of the podcast episodes.
[4:51] Scrolling down, you’ll see links to her
websites like express writers and content hacker.
[4:56] So I’ll copy one of the domains and put
into Ahrefs’ Site Explorer.
[5:00] And since we know that podcasts generally
link to homepages,
[5:03] I’ll set the search to URL mode and run the search.
[5:07] Next, I’ll go to the backlinks report, where
we can see all pages linking to the homepage.
[5:12] To filter our results, I’ll type “podcast,” in 
the include search box.
[5:16] Then I’ll set the search filters to only look for that
word in the titles  and URLs of the referring pages.
[5:22] And it looks like I could contact other sites
like ProBlogger, CoSchedule, and Shane Barker,
[5:28] to potentially be a guest on their shows.
[5:30] Not only are podcasts a great source for links,
[5:33] but they continue to send us new customers
every month.
[5:37] Doing these three activities are a great way to
build high quality homepage links
[5:41] as well as to boost trust signals.
[5:43] Now, let’s move onto some page-level link building
strategies because links to your homepage alone
[5:48] won’t be enough to build sustainable
and growing traffic.
[5:51] One of my favorite strategies is resource
page link building.
[5:55] This is where you get backlinks from web pages
that curate and link out to useful industry resources.
[6:00] And the sole purpose of their existence is
to link out to other relevant pages,
[6:05] making them easy links to get.
[6:07] Now, what I love about this strategy is that
you can branch out to pages on broader topics.
[6:12] So let’s say you had a blog post on crossfit exercises.
[6:16] With a lot of link building tactics, you’d probably 
have to find a page where they mention something
[6:20] super-relevant, like crossfit.
[6:23] But with resource page link building, you
can try and get links on pages that cover
[6:27] broader topics like fitness, weight loss, and exercise.
[6:32] So just go to Google and search for something like
[6:35] inurl:resources.html intitle:fitness
[6:40] Now, just visit the pages, make sure they’re actually
resource pages and link out to external resources,
[6:46] and pitch your content appropriately.
[6:49] Now, rather than rehashing what I’ve already
said, I highly recommend watching our video
[6:53] on resource page link building where you’ll
learn how to execute this step-by-step.
[6:58] Another link building strategy that I highly
recommend is the Skyscraper Technique.
[7:02] This strategy is simple.
[7:03] You find a page that has a lot of links, improve
on that topic, and then reach out to those
[7:08] that are linking to the original page and
ask them to link to you.
[7:12] A great way to find Skyscraper opportunities
is to use Ahrefs’ Content Explorer,
[7:16] which is a searchable database with over a billion
pages of content complete with social and SEO metrics.
[7:23] So let’s say that I want to create a post
on Instagram marketing.
[7:26] I’ll type that in the search bar and I’ll also 
change the search mode to a Title search.
[7:32] Now, a requirement of the Skyscraper Technique
is to find pages that have a lot of links.
[7:37] So let’s set a filter to show only pages
that have at least 50 referring domains.
[7:42] And you’ll see that these articles have gained
a ton of links,
[7:45] and you can look at the content to see if you can
improve on.
[7:48] After you’ve created your superior page,
click on Details, then click Backlinks,
[7:54] and reach out to the linking pages to try and
get your resource mentioned.
[7:57] Now, this is just a very low-level view of how you can find and execute Skyscraper styled link building,
[8:04] so I highly recommend watching our full tutorial
on doing it at scale.
[8:08] And even though I showed you in somewhat of
a sequential order
[8:11] of how I think backlinks ought to be built,
[8:13] it doesn’t mean that you can’t do Skyscraper outreach while doing things like HARO or Podcasts.
[8:18] But I do want to encourage you to build 
somewhat of a balanced link profile
[8:22] where things like your homepage shouldn’t be ignored.
[8:25] So I hope this tutorial was helpful and if
you enjoyed it, make sure to like, share
[8:29] and subscribe for more actionable SEO and
marketing tutorials.
[8:33] And again, I highly recommend watching some
of our link building tutorials so that you can
[8:38] execute these strategies with ease.
[8:40] So keep grinding away and I’ll see you in 
the next tutorial.

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