is seo worth it answer these 2 questions to find o with timestamps YoutubeScribe.com

[0:00] Is SEO worth it?
[0:01] Just answer the questions in this flowchart
and you'll know whether search engine
[0:05] optimization will be worth
your time, money, and effort.
[0:09] So, start by asking yourself: Are potential
customers searching for what I sell or do?
[0:14] If the answer is 'yes,' then follow this path.
[0:17] And ding, ding, ding, SEO is worth it.
[0:21] Now, if you answered 'no' to that question,
then follow this path and ask yourself:
[0:26] Are potential customers searching for solutions
to problems that your business helps to solve?
[0:31] If the answer is 'yes,' go this way and 
ringa-ding-ding – SEO is worth it.
[0:37] Now, if you answered 'no' to both questions,
then SEO may not be the best marketing
[0:42] channel to focus on.
[0:44] But to be sure, let's dig a bit deeper into 
the first two questions starting with:
[0:48] Are potential customers searching
for what I sell or do?
[0:52] Now, if you own a local business, then statistically
speaking, SEO will be worth the effort.
[0:58] According to Google, 4 in 5 consumers use
search engines to find local information.
[1:03] 76% of people who search on their smartphones
for something nearby, visit a business within a day.
[1:09] And 28% of searches for something
nearby actually result in a purchase.
[1:14] So if you're a restaurant owner, plumber,
lawyer, real estate professional, dentist,
[1:19] landscaper or whatever, and you're not showing
up in Google local packs and organic search, then
[1:26] you're leaving a ton of money on the table.
[1:28] Now, if you're not a local service provider like
an ecommerce brand or software company,
[1:33] people will most likely be searching for your
products unless you've created something
[1:37] completely new.
[1:39] So to get an idea of how many people are
actually searching for your products and
[1:44] services, you can use a keyword research tool
like Ahrefs' Keywords Explorer or Ahrefs' free
[1:49] Keyword Generator tool.
[1:51] For example, if you have a niche ecommerce
store that sells socks for dogs, you can simply
[1:56] search for "dog socks."
[1:58] And as you can see, there are thousands
of monthly searches in the US alone
[2:03] related to socks for dogs.
[2:05] Now, if your product or service isn't something
people are really searching for, then you should
[2:10] ask yourself the second question:
[2:12] Are potential customers searching for solutions
to problems that your business helps to solve?
[2:18] Now, many searches in Google are for
questions rather than products and services.
[2:23] After all, if you have a problem, you'll
want to learn how to solve it before
[2:27] actually spending your money.
[2:29] In fact, 53% of shoppers say they always do
research before a purchase to ensure they're
[2:34] making the best possible choice.
[2:37] Let me give you an example of a product
that doesn't get searched for much.
[2:40] Our company has a tool called Content Explorer.
[2:43] It's a searchable database of of billions of web pages.
[2:46] But no one's searching for "searchable
database of billions of web pages."
[2:51] However, people are searching for problems
the tool helps to solve, such as finding content
[2:56] ideas for your website or finding
websites to get backlinks from.
[3:01] Here's another example.
[3:02] This product is called a flat bastard
file and it helps to file metal.
[3:07] Now, not that many people are actually
searching for this product but there are
[3:11] tons of ways you can use it.
[3:13] You can use it to sharpen knives, blades,
garden tools, and ice tools to name a few.
[3:18] And from a search in Ahrefs' keyword generator,
you'll see that nearly 20,000 searches happen
[3:23] in Google every month just for
the query, "how to sharpen a knife."
[3:28] So if your website was able to rank for that
keyword, it would be quite simple to actually
[3:32] recommend your flat bastard file in your content.
[3:35] Now, if you want to find more queries where
this product could be recommended, you can
[3:39] use Ahrefs' Keywords Explorer and
search for something like "sharpen."
[3:43] Next, go to the Matching terms report and hit the
Questions tab to see queries containing the word
[3:48] "sharpen", phrased as a question.
[3:51] From here, you can cherry-pick topics where
you'd be able to recommend your filing product
[3:55] which can lead to more sales.
[3:57] Now, if you've found that SEO is worth
investing in, you have three options.
[4:01] Option #1: you can hire an agency to help.
[4:04] And this will probably be the most expensive
option as it costs around $134/hour with a retainer
[4:11] agreement to hire an agency.
[4:13] But, it's full service.
[4:15] Option #2: you can build an in-house team
or outsource to freelancers or consultants.
[4:21] This too can get quite expensive as the average cost
for an SEO consultant is around $122/hour and for
[4:29] freelancers, you'll spend around $68/hour.
[4:33] But you save money compared to option one,
and you have full control of what happens
[4:37] within your organization.
[4:39] And option #3 is the DIY route.
[4:42] And this is the cheapest way to
do SEO but it takes time and skills.
[4:47] Now, if you don't have a budget,
DIY is basically your only option.
[4:51] And even if you do have a budget, I still
recommend learning at least the fundamentals
[4:56] of SEO because if you go the agency route,
you'll be able to identify quality work from
[5:02] pure sales people.
[5:03] Or if you go the in-house/consultant route, you'll
have the knowledge to know whether candidates
[5:08] are qualified to do the work you need done.
[5:11] So what I recommend you do now is to watch
our completely free SEO course for beginners
[5:16] which will equip you with all of the skills
and knowledge you need to get organic
[5:20] traffic to your site.
[5:22] Now, if you enjoyed this video, consider
subscribing to our channel for more
[5:25] actionable SEO and marketing tutorials.
[5:28] I'll see you in the next one.

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