i tried to rank 1 on google in 24 hours to prove a with timestamps YoutubeScribe.com
本地来源:SEO/seo方法论/youtube-seo-scripts/ahrefs-scripts/i-tried-to-rank-1-on-google-in-24-hours-to-prove-a-with-timestamps-YoutubeScribe.com.txt
[0:00] This blog post ranks at the bottom of page 1 where no one clicks. [0:03] And I'm going to try and move it from here to here… in just one day. [0:08] And to prove that you don't need advanced SEO skills or tactics, I'm going to limit myself [0:13] to just the SEO basics. [0:14] So here's the plan. [0:16] Step 1. Find the root cause of why we're in position 7. [0:20] Step 2. Plan the best way to rank ahead of our competitors… fast. [0:24] Step 3: Implement the action items. [0:27] Step 4. Ping Google for an assist. [0:30] And Step 5. Rank #1 for "blogging tips". [0:33] We've only got one shot at this, so let's get started with step 1 and figure out [0:38] why we're not ranking at the top. [0:40] So, when a page isn't ranking high, it's usually because there's an issue with the content itself [0:44] or the page just doesn't have enough quality backlinks compared to the other top result. [0:49] If it's a content issue, we're a-ok. [0:52] Google just thinks the other pages are a better match for people searching "blogging tips". [0:57] But if we have a backlinks issue, it's game over, because we're racing against time. [1:03] So after about five minutes researching in our SEO tool, it was obvious why we [1:08] weren't ranking at the top of Google. [1:11] Yes! It's not a links issue. [1:14] Check this out! [1:15] See here, the top 2 pages have well under 100 websites linking to them, and us down here, [1:22] we have over 200! [1:24] And these are just raw numbers. [1:25] But if you look at the pages that are actually linking to us, they're from other blog posts on [1:31] perfectly legit sites. [1:33] So yeah, from a quick glance, it's definitely a content issue. [1:36] And I know exactly which SEO technique we'll need to rank #1. [1:40] But first, we need to figure out what Google wants to see and who we're up against. [1:44] And this will help us form the perfect plan to follow. [1:47] So let's Google for "blogging tips". [1:49] Ooooo… and this is good. [1:51] This quick answer box is called a featured snippet. [1:53] And technically anyone in the top 10 can rank for it fast. [1:57] And because we're in position 7, there's potential to steal it without actually [2:03] moving up in the regular blue link results. [2:05] Now, to get the featured snippet, you basically just need to look at where Google is pulling [2:09] the information from on the top page. [2:12] And then you'll note the format they use, and either match it or somehow find a way to "one up" it. [2:18] But this is where things get kind of cloudy because, to be frank, [2:22] featured snippet optimization is a lot about guessing and maybe some luck. [2:27] So here's the situation. [2:29] Google is showing a list based on this page's table of contents. [2:32] And each item is a jump link which takes visitors to the respective blogging tip. [2:36] And our page is doing the exact same thing, but one obvious thing that the top page does better [2:42] is that they clearly communicate what their tips actually mean. [2:46] Ours… not so much. [2:49] Alright, so we have two options here. [2:51] Option A is that we can use the SEO tactic that I was originally thinking of. [2:56] And basically, all we'd need to do is to rewrite our content to make it better for searchers [3:01] and we could also optimize for that featured snippet. [3:04] But I am very tempted by option B. [3:08] And that's to just rewrite the names of our blogging tips in the headings and table of [3:12] contents, so it's easier for people and search engines to understand. [3:17] And maybe, just maybe, we could jump to #1. [3:21] The clear choice here was option A. [3:23] But doing more research, rewriting our content, uploading it and having Google actually cooperate [3:29] with us in step 4 was a big bet to make with no guarantees. [3:34] So option B was definitely interesting – speed ranking in under an hour. [3:39] But the idea was based around nothing more than a guess. [3:42] Was I going to take a Hail Mary in the first hour of this challenge? [3:47] I have to find out if option B will work. [3:49] So off to work I went to implement my action plan… [3:52] But then something unexpected happened that had the potential to sabotage my chances [3:57] at hitting #1. [3:59] Uhhh… so, an hour has already passed and I've basically done nothing. [4:04] So, if this idea flops, I'm not sure if I'll have time for a plan B. [4:10] I had severely underestimated the amount of work involved. [4:14] And then it hit me - I was doing this all wrong. [4:17] So I realized that I could have done this with ChatGPT in like 15 seconds. [4:21] And so I used this prompt. [4:23] "I'll give you our blog content, and I want you to rephrase the main tips which are heading tags [4:27] so it's clear, direct, and easy to understand at a glance." [4:31] Then I pasted in our post and boom… tips 1 - 24 donezo! [4:38] And these are way clearer than what we have in our post. [4:41] So all there was left to do was log into WordPress, make the changes, [4:45] and hit the Update button. [4:47] We were just under two hours in and I was ready to ping Google for an assist. [4:52] So, when you update your content, the fastest way to get Google to check out your new content [4:57] is to send a request for indexing in Google Search Console. [5:00] Thing is - it's nothing more than a request. [5:03] There's zero guarantee that anything will happen instantly or even at all. [5:09] So I've just submitted the URL for indexing, and we still have like 22 hours left, so I think [5:16] that we'll be good. [5:17] I'm going to check the results after lunch. [5:20] But as I was eating a frigging delicious small-town burrito, I couldn't think of anything else but hitting [5:26] the top spot. [5:27] So I pulled out my phone, Googled for blogging tips, and I couldn't believe what I was seeing… [5:34] Hold on, let me record this. [5:36] We're ranking #1 right under the People Also Ask box. [5:39] And literally three hours ago, we were in position 7. [5:42] This is crazy! [5:44] I was on top of the world. [5:46] I gave our waiter a 100% tip, gave him a high-five, and went straight back to the office only to find out… [5:54] Our desktop rankings haven't budged, and it makes me think that our mobile [5:59] rankings aren't going to stick either. [6:01] I wanted… no, needed that featured snippet – but it was so far out of reach. [6:07] And to make things worse, as I was enjoying my very expensive burrito, I got a call from the Mrs [6:14] only to find out that I had to leave in five hours. [6:19] So now with only five real working hours left, I had no choice but to change plans. [6:25] Alright, so somehow, we have to do a full content refresh in record time and there's [6:31] just so much work to be done. [6:32] So here's my plan. [6:34] Step 1. Figure out exactly what Google and searchers want to see when searching [6:38] for "blogging tips." [6:39] Step 2. Speed-write the best article for searchers based on the research from step 1. [6:45] Step 3. Ask Google for another assist. [6:48] Step 4. Find out if our post deserves to rank #1. [6:53] We haven't got a second to waste, so we've got to go back to where we began: [6:56] a search for "blogging tips." [6:58] So when I'm trying to figure out what Google and searchers want to see, [7:02] I'm looking at three main things. [7:04] First, I'm going to look at the titles of the top-ranking pages. [7:07] So what kind of pages have they created? [7:09] Is there a specific format they follow? [7:11] Is there a specific audience they're targeting? [7:14] Or is there a specific angle they've all taken? [7:17] So, from the looks of it, all top pages are blog posts in a listicle format, and they're all targeting [7:22] "beginner bloggers", but we already know this. [7:24] Which is why you gotta look at the second thing which is called SERP features. [7:28] And SERP features are everything else that's not a regular blue link result. [7:32] So we already know that there's a featured snippet, and we definitely-definitely want to optimize for this. [7:38] But check out this question box here, which is often called "People Also Ask." [7:42] If the box is true to its name, then that means that people who search for "blogging tips" [7:48] are also searching for these queries. [7:50] And this one, this one right here, is very-very interesting: "how can I get better at blogging". [7:57] So, we already know these people are beginner bloggers, but I think we've uncovered why they [8:03] search for "blogging tips." [8:04] They don't have the goal of making more money, they don't necessarily even care to get more traffic, [8:10] they just want to get better at blogging. [8:12] Now, the final thing I'm looking for are commonalities between my competitors' articles and important [8:18] things I might have missed. [8:20] And the best way to do this is to just read their articles and compare it with yours, [8:25] which is what I'm going to do right now. [8:28] This is taking forever. [8:31] To be honest, I didn't really see anything in our competitors' content that was particularly better [8:37] or worse than ours. [8:38] And I actually have no idea where to start. [8:44] Even if I start writing now, I don't know if I'm going to make it in time. [8:47] A big part of me wanted to give up to avoid potential failure. [8:51] I even thought about starting over with another page and to just do it right the first time through. [8:57] But then the most meta thing happened, and there's nothing that would have quite [9:00] prepared me for it. [9:02] This video popped out on my home feed: "The Real Reason You're Not Ranking in Google". [9:07] The video had an entire section on fixing content-related issues. [9:12] And after seven minutes of absorbing pure wisdom, I knew exactly what I had to do to rank our post #1. [9:20] So I wasted a bunch of time trying to do this manually and completely forgot that [9:24] there's this report in Ahrefs called "Also Talk About" which is showing us topics that the top 10 pages [9:30] for blogging tips are talking about. [9:33] So all I have to do is skim through this report and compare it with our post to see what we're missing. [9:38] But doing this manually would have been yet another time suck and so 2022. [9:43] So I opened up ChatGPT and gave it this prompt: [9:46] "I'm going to give you two things. #1. A blog post on the topic "blogging tips". [9:51] And #2. a list of keywords that are related to the topic. [9:55] I need you to tell me which keywords, entities, or subtopics I've missed in [10:00] my content based on the keyword list." [10:03] And when I hit the return key, I couldn't believe my eyes! [10:06] We barely talked about social media. [10:08] We don't talk about a content strategy at all. [10:11] We barely touch on email marketing and don't even mention an editorial calendar [10:16] which is like blogging 101. [10:18] And check out this tip: AI! [10:21] I've literally used ChatGPT twice today to significantly speed up some of my work. [10:26] And I don't think any of the top-ranking pages mention anything about AI or ChatGPT, so it's [10:31] a unique and fresh angle we can add to our post. [10:35] And these parts right here remind me that we've barely talked about any actual writing tips. [10:40] Now I knew exactly what I had to add to our content. [10:44] And I also knew that I had to cut out points that weren't right for our beginner blogging [10:48] audience that had the goal of becoming a better blogger. [10:51] It was time to speed write the best article I could in record time. [10:55] I literally wrote so fast that smoke was coming out of my keyboard. [10:59] And a few hours later… we had our final product. [11:03] Done! I have my doubts if this will work, but all we can do now is hit the Publish button. [11:11] Now, before I run, we have to ping Google for the assist. [11:14] So I'll search for the URL in Search Console, and hit request indexing. [11:19] And done! [11:21] All we can do now is hope that Google acts on our second indexing request and ranks us [11:27] ahead of our competitors. [11:28] So, hopefully by tomorrow morning we'll be in position 1. [11:32] And with the blink of an eye… it was morning. [11:34] I already checked first thing and we still owned position 1 on mobile. [11:38] But what I really wanted was that featured snippet on desktop. [11:42] With only a couple of hours left to the 24-hour mark, it was the moment of truth... [11:49] We didn't get it. [11:50] Wix is still 1 and we are now technically in position 6, which is better than 7, but [11:58] obviously not the result we were going for. [12:04] To be honest, it kind of feels crummy, but at least we got mobile position #1 [12:10] with our content refresh, and I bet you on desktop somewhere else it ranks #1… [12:17] It ranks… somewhere else… that's it! [12:20] Google's search results are location-dependent. [12:22] So I opened up my VPN with just one hour remaining, I had to find a location in the US [12:28] where we were ranking #1. [12:30] Boston.. Nope [12:34] Connecticut... Nope [12:39] New York… [12:40] The only thing holding me back were pictures of bridges that I selected with 100% accuracy… [12:46] I had done it. [12:47] Yessss, we've got New York! [12:49] And after checking 20 some odd locations, we had confirmed sightings of an Ahrefs [12:53] featured snippet in New York, Nebraska, and Raleigh, North Carolina. [12:58] And exactly five days later our post owned the featured snippet from the capital of all 50 US states. [13:06] All it took was a basic SEO technique and a delicious burrito.
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