how to write effective outreach emails 103 with timestamps YoutubeScribe.com

[0:00] Part #3. How to write ridiculously effective
outreach emails
[0:04] Let's go back once again to that article from
Platinumseoservices.com.au that is linking
[0:09] to Moz SEO audit guide.
[0:10] What's the point of reaching out to these
guys with our own guide to SEO audit?
[0:14] I mean, what do I tell them?
[0:16] "Hey there! The Moz article is bad, our article
is awesome!
[0:20] So you should swap that link to us."
[0:21] Pretty sure this kind of outreach email will
go directly to Trash.
[0:25] But I think I see a pretty decent outreach excuse here.
[0:28] This article from Moz is freaking six years old!
[0:31] In other words, by linking to this article they're
giving their readers an outdated resource.
[0:36] Isn't that a compelling enough reason to send
them an email?
[0:39] Now, in all honesty, our own SEO audit guide
is not super-fresh either.
[0:43] It's 2 years old as of today.
[0:45] So we'll have to update it first to be able
to effectively pitch it as a better replacement
[0:49] to that outdated article that they're linking to.
[0:52] And my outreach email would probably look like this:
[0:54] "Hey Ghan, I've noticed that you're linking to SEO
audit guide by Moz from one of your articles.
[0:59] But I'm afraid that Moz guide is dated 2012,
which means it's 6 years old and, therefore,
[1:05] massively outdated.
[1:06] We've just published an awesome guide to
SEO audit at our own blog and I invite you
[1:10] to check it out!
[1:11] It talks about some new tech that is being
used in SEO audits as of today and gives
[1:15] people rather clear instructions on how
to audit and fix their websites.
[1:19] And If you happen to find our guide useful, perhaps
you would consider linking to it from your article.
[1:24] Thanks, Tim"
[1:24] I'm sure you agree that it's a pretty decent
outreach email, that feels personal
[1:28] and doesn't look spammy.
[1:29] All because I'm using a good outreach excuse
- the reason why I am reaching out them.
[1:34] This is uber important!
[1:36] If you don't have a compelling reason to reach
out to a person, don't reach out to them!
[1:41] Other than that, did you notice that my outreach
excuse is focused around them, and not on myself.
[1:47] They are linking to an outdated resource while they could be sending their blog readers to a fresher
[1:52] and much better piece of content.
[1:54] So your outreach email should be focused on
the recipient, not you!
[1:59] Why would anyone care about a random person
who's reaching out to them out of the blue?
[2:03] So you have to find a way to make your
outreach email about them!
[2:07] Just like I did in the example that I just shared.
[2:09] And to fuel your thinking process let me
give you three common outreach excuses.
[2:13] #1. You know they are interested in the topic
and your article provides a fresh angle that they
[2:18] can't afford to overlook.
[2:20] #2. You know they have a strong opinion about something and your article has some new and
[2:25] unique proof that further reconfirms their stance.
[2:28] #3. You've actually mentioned them in
your article and featured their work.
[2:32] As you can tell, the first two outreach excuses
are very much alike.
[2:36] And they rely on the "Fundamental Rule of
Content Marketing" that I can't stop rehearsing
[2:40] again and again.
[2:41] If your content is awesome and unique, many
people would be happy to get a personal heads
[2:46] up about it.
[2:46] You can use the first outreach excuse if you're
100% sure that your article talks about something
[2:52] that your recepient doesn't know.
[2:54] Just make sure to articulate that something
in your outreach email, don't make them read
[2:58] the entire article to find out what it is.
[3:00] And the second outreach excuse is all about
sending them some additional details or arguments
[3:05] about the things that they already know.
[3:07] This could be a new case study that proves
their point, or maybe some relevant news.
[3:12] Now, the third outreach excuse is entirely different.
[3:14] This time you're not appealing to their knowledge,
but to their ego.
[3:18] Who doesn't like when others say good things
about them and feature their work?
[3:22] If you ask me - I surely do!
[3:24] And whenever people reach out to me saying
that some of my work was mentioned in their
[3:27] article, I feel like a total ass if I don't check it
out and reply them to at least say "thanks."
[3:33] In marketing we call this strategy "EgoBait."
[3:35] So whenever you mention the work of other
people in your article, you should always
[3:39] give them all the credit and you should always
send them personal notes of appreciation for
[3:44] doing such amazing work.
[3:45] But like with any other strategy that I've
shared in this course, it won't work unless
[3:49] it's genuine.
[3:50] If you try to shoehorn dozens of people in
your article with a sole goal of EgoBait'ing
[3:55] them, trust me, that won't work.
[3:57] Ok, so these were the three general outreach
excuses that I recommend you to use when
[4:01] reaching out to people.
[4:02] But what about backlinks?
[4:03] So far we only discussed how to make people
care about your outreach email and reply to you.
[4:08] But how do you actually persuade these people
to link to your article?
[4:11] Well, I'm afraid there's no way to do it.
[4:14] Unless of course you offer them money
or... kidnap their cat.
[4:17] Which is something that I don't really endorse.
[4:19] But I just showed you a nearly bulletproof
outreach excuse, right?
[4:22] Linking to a six-year old outdated article is
clearly a big issue that these guys would
[4:27] care to fix, right?
[4:29] Eh, not really.
[4:30] There's a good chance that they don't really
see this as a problem.
[4:33] And even if they do, they might not use the
replacement that we're offering them and swap
[4:37] that link to something else instead.
[4:39] I'm afraid there's no magic outreach excuse
or a selection of words that would persuade
[4:44] these guys to link to our article right there
right now.
[4:47] That's why I didn't even ask them to do it.
[4:49] At least not in a direct way.
[4:51] Remember how I framed my request?
[4:52] "And if you happen to find our guide useful,
perhaps you would consider linking to it from
[4:59] your article.
[5:00] I didn't say "could you please link to our article?"
[5:02] That kind of request would cancel everything
I wrote earlier to make my outreach email
[5:06] about them.
[5:07] And they would obviously ignore it.
[5:09] Which is why I'm not being pushy with a link request.
[5:11] Remember the "Fundamental Rule of Content
Marketing?"
[5:14] Well, I'm hoping that my content will do
the job of persuading them to link to it.
[5:19] Not my direct request.
[5:20] And besides, based on my own experience, most
people are very reluctant to go back and update
[5:26] their old articles.
[5:27] But if you manage to impress them with your
content, many of these people will gladly
[5:31] link to it from one of their future articles.
[5:33] So this is how you write ridiculously effective
[5:35] outreach emails without being pushy or
ruining your reputation in the industry.
[5:39] One last tip: follow-ups.
[5:42] I don't know who was the first one to say
that it's a good idea to send follow ups,
[5:45] but from my own experience they do more
harm than good.
[5:49] So I don't advice you to send follow ups!
[5:51] OK, maybe just a single one.
[5:53] I mean, have you seen any case studies
where people got a lot of positive replies
[5:57] on their third of fifth follow up?
[5:59] I haven't.
[6:00] But I've seen quite a few cases where people
publicly ridiculed bad outreach emails and
[6:04] those nagging automated follow ups.
[6:06] And that was my last outreach tip.
[6:08] But in all honesty, I could easily record another
long lesson about outreach because I have
[6:13] quite a bit of experience being both
the sender and the recipient.
[6:17] And I actually published two articles on the
topic of outreach which I highly recommend
[6:21] you to read.
[6:21] And that's the end of this lesson as well as
the end of this entire course.
[6:25] I sincerely hope that you enjoyed it and that you're
going to put all those tips, tricks, and strategies
[6:30] into action and grow the traffic of your blog
and the revenue of your business.
[6:34] And should I even mention that you would
totally make my day if you tweet me @TimSoulo
[6:38] and say what you think about this course now
that you've finished it.
[6:41] It took me nearly a year to put this whole
thing together and if you've learned something
[6:46] cool from me, please let me know about it!
[6:48] That's it!
[6:49] Signing off now and hoping to hear from you soon!
[6:51] Bye!

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