how to write a blog post that attracts backlinks c with timestamps YoutubeScribe.com

[0:00] A few months ago, I ran an experiment to see
if we could get backlinks using ads.
[0:04] And it worked decently, but there were
some obvious flaws in my process.
[0:08] So I talked with my buddy Josh who runs Ahrefs'
blog, and we strategized a way to do this right.
[0:14] Meaning we'd create a new link-worthy page,
get links to it, and have a cool case study
[0:19] to share with you.
[0:21] So today we're kicking off a three-part series
where I'll show you how to strategically write
[0:25] a blog post that generates links.
[0:28] Then in part 2, I'll show you how we built links
to that page, and we'll finish off the series with
[0:33] where it all began.
[0:34] An ad campaign specifically designed
to generate links passively.
[0:39] I'm pumped and if you are too then stay tuned.
[0:42] [music]
[0:46] So this is part one of our three-part series
and I'll be dropping the other videos over
[0:50] the next two weeks.
[0:52] So if you're not subscribed to our channel,
then make sure to do that now because
[0:55] the videos will go hand-in-hand and I don't
want you to miss out on the rest of this series.
[1:00] And if you're watching this at a future time, then
feel free to binge watch these and implement
[1:04] as you go.
[1:05] Alright, so I've created a lot of videos on
content creation and link building.
[1:10] But what I haven't talked about much is how
they're connected.
[1:13] And there are multiple facets to this.
[1:15] The first and most obvious is content quality.
[1:19] It's easier to get links to an awesome piece
of content than to something mediocre.
[1:24] And I'm sure you've heard this advice a million
times but that's because it's true.
[1:29] The second factor that often gets overlooked
is whether the topic is actually "linkable."
[1:34] And this comes down to searcher intent.
[1:36] You need to ask yourself, why are these people
searching for the topic first place?
[1:42] For example, let's say you've created a post
targeting the query "best decaf coffee."
[1:47] Who do you think would be interested in searching
for this on Google, or what type of people might click
[1:52] it if they saw it on social media?
[1:55] Probably people who want to drink decaf coffee.
[1:58] The vast majority of people probably aren't
bloggers and journalists or anyone that has
[2:02] the power to link to your page.
[2:05] And as a result, you'll see that none of the top 10
pages have many backlinks pointing at them.
[2:11] Now, what about a topic like "coffee stats?"
[2:14] Who do you think would be searching
for something like that?
[2:16] Probably bloggers, journalists, and people
who are looking for supporting facts to include
[2:21] in their articles.
[2:23] In fact, words like "stats," "statistics," and "facts"
are very common modifiers people search for
[2:29] when writing content.
[2:31] And this applies to tons of industries.
[2:34] For example, this page on coffee stats has
584 referring domains pointing at the page.
[2:40] And referring domains are unique websites
that link to the page.
[2:43] Nerdwallet's statistics page on average household
credit card debt has nearly 2,500 referring domains.
[2:50] And multiple pages for the query, "marriage
statistics" have hundreds of referring domains.
[2:56] Bottomline: people link to stats pages when
citing facts and figures in their content.
[3:02] And the third facet is timing.
[3:04] Even if your content is great, it won't translate
into links if it reaches the right people
[3:10] at the wrong time—at least not in
the immediate future.
[3:13] But nail the timing, and your chances of getting
a link increases exponentially.
[3:19] And we'll get into timing later on in the series.
[3:21] So the first thing we need to do is find a
proven topic that's "link-worthy."
[3:27] So to find a topic for our site, I went to
Keywords Explorer and searched for a bunch of
[3:31] broad keywords related to our business, like "seo,"
"search engine optimization," "content marketing,"
[3:37] "keyword research," "link building," and "blogging."
[3:41] Next, I went to the Phrase match report, clicked
on the Include filter, and added a list of keyword
[3:47] modifiers like "stat," "stats," "statistics," "fact," and "facts."
[3:53] Finally, I clicked on the "Any" tab so the list
would show us keyword ideas that include
[3:57] any of these modifiers combined with
our original list of seeds.
[4:02] Now, a lot of these look like great topics
for our site, but since our primary focus
[4:07] is on SEO, "seo statistics" is the most
relevant query to our business.
[4:12] So that's the one we chose.
[4:14] Now, it's important to note that creating
a "stats" page isn't necessarily about generating
[4:19] a ton of search traffic.
[4:21] So if you see lower search volumes like this,
then there's no need to worry.
[4:25] These pages are about generating a ton of links.
[4:29] Then you can use that page to "power" other
posts or even your money pages.
[4:34] For example, our study on featured snippets
is our most linked-to post on Ahrefs' blog.
[4:39] And if you visit that page, you'll see that
we link to a couple of our tool landing pages,
[4:44] helping them rank higher in Google
for queries we care about.
[4:48] Now, if you're having trouble understanding
how this SEO strategy works, we have a full
[4:52] video on it called "The Middleman Method,"
so I'll link that up in the description.
[4:56] Alright, so if we go back to Keywords Explorer
and look at the SERP for "seo statistics,"
[5:01] you'll see that these three pages have over
4,200 referring domains pointing at them.
[5:06] Meaning, there are more than enough link prospects
we can reach out to as soon as we create our
[5:11] SEO stats post.
[5:13] Alright, so the next thing we needed to do
was to create the stats page.
[5:17] Now, let's have a moment of honesty here.
[5:19] It's tough to make a page of stats truly standout
amongst other pages.
[5:24] They're all going to be curated lists and
there's definitely going to be overlap between
[5:29] competing pages.
[5:30] So to ensure we had the best page we could
make, we thought about what a user would want
[5:35] to see when they land on the page.
[5:37] Basically, people are searching for curated
information so they can add bits and bobs
[5:41] to their posts to support their claims.
[5:44] So it was vital that we made our post organized
and easy to digest.
[5:49] So we asked SQ, one of our most efficient
researchers to compile a nicely organized
[5:53] list of SEO stats by category.
[5:56] And the entire first draft of the post was
done in a couple of hours.
[6:00] Now at this point, we had a decent list of
stats and it was ready to be published.
[6:05] But these are all based on what SQ thought
were interesting.
[6:08] So I had an interesting thought.
[6:10] What if we included stats from these popular
pages that are responsible for attracting links.
[6:16] Then would that not make our page a curation
of the quote unquote "best" SEO statistics?
[6:22] Afterall, if people are linking based on
a specific stat, then that's telling of what
[6:26] people want to find.
[6:28] So the next thing we did was analyze the backlink
profiles of competing pages to see which stats
[6:34] attracted the most links.
[6:36] So as I was researching in Ahrefs' Site Explorer,
I noticed that the majority of links that stats
[6:41] pages get can attributed to just a handful
of points, despite having tons of different
[6:47] stats on the page.
[6:48] Translation: around 10% of the stats are responsible
for 90% of the links.
[6:54] So for the most part, they were just creating
noise to the stats that people want to link to.
[6:59] So we took a few of the top ranking pages
that have tons of links and put each of them
[7:03] into Site Explorer.
[7:05] Then we went to the Anchors report.
[7:07] As you can see, people are linking to these
pages based on specific stats.
[7:11] So looking at the Anchors reports for Search
Engine Journal's page, 93% is the most used
[7:16] anchor by far.
[7:18] Then there's 51%, 32.5%, and so on.
[7:23] Next, we went to the Backlinks report to get
more context on these links and we also wanted
[7:28] to see the number of unique websites linking
to the stats page, which would help us gauge
[7:32] popularity and ultimately tell us whether
we should include a similar stat in our post.
[7:38] To do this, I set the view to "One link per
domain," since we don't need to contact
[7:42] the same website multiple times.
[7:44] And then searched for the number "93"
in the Include box.
[7:48] And I set the filter parameters to only search
within the anchor or surrounding text of the page,
[7:54] since that would tell us if we can attribute
that stat to the link.
[7:58] Finally, I'll set this filter to only show
followed links, which are value-passing links.
[8:03] And as you can see, there are 652 referring
domains pointing at this page that can be
[8:09] attributed to this one stat alone, so it was definitely
worth including something similar in our post.
[8:16] Now, there's an interesting thing we noticed here.
[8:19] The original backlink for most of these links
are pointing at an old URL, which has been
[8:23] redirected to the new page.
[8:25] And when there are redirects, there are often
problems that come with them.
[8:29] After visiting SEJ's stats page we learned
that there isn't a single mention of 93, which
[8:34] means that 652 links from unique websites
no longer make sense, so this would become
[8:40] a part of our outreach angle, and we'll
get into this in part 2.
[8:44] Now, in order to find where that 93% stat
came from, I clicked on the caret beside
[8:49] the URL and then clicked on "View on archive.org."
[8:53] And if I search for that stat, you'll see that it 
comes from a 2006 study done by Forrester
[8:59] which is 14 years ago.
[9:01] So after choosing around 5 to 10 stats based
on our competitors' anchors, we did an audit
[9:06] of these stats.
[9:07] Basically, with any data point that was super old
or outdated, we did our best to find a recent stat.
[9:14] Then we added our list of popular and up-to-date
stats near the top of the post with the heading
[9:19] "Top SEO Statstics," so they'd get more exposure
and hopefully generate more links.
[9:25] And there we have it!
[9:26] A stats page that we think will generate links.
[9:29] And the only way to find out is if we actually
try and build some links to it.
[9:34] And that's what we're doing in the next video,
which will drop in a week from this video's
[9:38] publishing date.
[9:39] So make sure to subscribe to our channel so
you don't miss out on that because I'll share
[9:44] everything about our outreach campaigns: all
the stats, and some interesting things that
[9:48] I learned about link building in 2020.
[9:51] And it wasn't exactly pretty.

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