how to use internal links to boost google rankings with timestamps YoutubeScribe.com

[0:00] People say, the harder it is to get a
backlink, the more valuable it'll be.
[0:04] But  the thing is - you don't always need to
work harder to boost your rankings in Google.
[0:09] Sometimes, all it takes is some internal
linking which has a 100% success rate.
[0:14] In fact, this is something that we've been
doing with more intention over the past year
[0:18] and it seems to have helped us
boost organic traffic to our site.
[0:22] Now, maybe you've heard that internal links can
help, but you weren't able to get the results you
[0:26] had hoped for.
[0:27] Well, more likely than not, it's because at
least one of three key ingredients were
[0:32] missing in your strategy.
[0:34] But before we can get to these ingredients,
I want to give you a birds-eye view of how
[0:38] internal linking can help boost
your organic rankings.
[0:41] And it's easiest to explain if I introduce
you to the middleman method.
[0:47] This is a simple internal linking technique
where you get lots of links to a page to build
[0:51] its so-called "authority."
[0:54] And on this authoritative page, you
can add internal links to money pages,
[0:58] effectively boosting their Google rankings.
[1:01] Now, there are three things that
make this strategy work.
[1:04] The first is backlinks to the linking page.
[1:07] Backlinks are essentially what fuel's a page's
so-called "authority" or what's more officially
[1:12] called PageRank.
[1:14] And when a page has gotten quality backlinks,
it's able to pass a portion of its PageRank to
[1:19] the URLs it links to.
[1:21] Now, if a page doesn't have much "authority",
then it can't help boost a page's rankings
[1:26] because there's nothing really to pass.
[1:29] The second requirement to make this strategy
work is to ensure the linked page matches
[1:34] searcher intent.
[1:35] Because Google's job is to provide the most
relevant results for any given query, you need
[1:41] to make sure the page you're trying to rank
satisfies the intent of a person who clicks
[1:46] to read it.
[1:47] If your page doesn't match intent, then
throwing PageRank at it via. internal links
[1:51] and even external links won't
be the best solution.
[1:54] And the third thing you need are competitors
you can actually compete against.
[1:59] For example, if you have a brand new website
in the gardening space, you probably won't
[2:04] want to compete against these pages that
have hundreds of backlinks – at least not yet.
[2:09] Instead, you'll want to compete with pages
that are on a similar playing field as yours.
[2:14] Now, let's talk about actually finding internal
link opportunities and I'll talk you through how
[2:19] I might check for the three things we
just went through along the way.
[2:22] So the first thing you should do is create
a list of important pages on your site
[2:27] that you want to rank higher in Google.
[2:29] Now, "importance" will vary based on your
company, but generally speaking, you'll want
[2:34] to find pages that have a balance of high
business value and good traffic potential
[2:38] where you're not currently
ranking in the top position.
[2:41] Now, if you're a product-led company like
ours where most of your content shows
[2:45] how your product works to solve problems,
you can consider prioritizing your pages
[2:51] based on your current rankings.
[2:53] To do that, you can use Ahrefs' Site Explorer
with a paid or free Webmaster Tools account.
[2:58] Just enter your target and go to
the Organic Keywords report.
[3:02] Then, set a positions filter for something like
2-10 to find pages that can benefit from a boost.
[3:08] Now, as you look through the list, you'll
want to pay attention to primary keywords
[3:12] that you're targeting.
[3:13] For example, this post on 301
redirects looks interesting.
[3:17] And the page also has some nice
plugs of our tool Site Audit.
[3:21] According to Ahrefs' Keywords Explorer, it has
traffic potential of over 3,000 monthly organic
[3:26] visits from the US alone which
is good in my books.
[3:30] And it's never ranked higher than position
5 for a sustained period of time.
[3:35] Now, while there's no way to know
why that is with absolute certainty,
[3:40] we can click on the SERP button, to
analyze who we're competing against.
[3:44] So from a content perspective, it seems
that our page is matching the overall intent.
[3:48] So perhaps nothing would
need to be changed there.
[3:51] Now, from a purely backlinks perspective,
in my opinion, it seems that we're already
[3:55] competitive but definitely not top dog.
[3:58] So adding internal links from relevant pages
to pass PageRank might make sense here –
[4:03] whether we get an immediate benefit or
reap the SEO benefits later down the road
[4:08] as the pages we link from gather more authority.
[4:12] And that leads us to the second step which
is to find relevant pages to link from.
[4:17] Now, while it's ideal to link from pages that
have PR to pass, it's perfectly fine to link
[4:22] from almost any page on your
site where it makes sense.
[4:26] And for that reason, I'll show you three ways to
find internal linking opportunities on your site.
[4:31] The first is with a site search in Google.
[4:33] So, I'll search for site:ahrefs.com/blog/ and then
a keyword related to the page I want to rank.
[4:40] Now, if you want to know which pages
actually have PageRank to pass, you can
[4:44] use Ahrefs' SEO toolbar and look at the number
of referring domains to the page or use the URL
[4:50] rating metric which is an Ahrefs' metric
that measures page-level authority.
[4:54] The second place to find internal link
opportunities is in Ahrefs' Site Audit.
[4:59] And you can do this whether you're on
a free Webmaster Tools or paid account.
[5:03] Just run a crawl with Site Audit, and when
it's completed, head on over to the Internal
[5:07] Link opportunities report.
[5:09] Next, open the advanced filters and set
a target page filter and paste in the URL
[5:15] you want to link to.
[5:16] Hit Apply, and you'll see pages we recommend
you link from, the content on that page where
[5:22] you can add your internal link, and
the page we recommend you link to.
[5:26] And these recommendations are based on
a combination of the source page's content
[5:31] and the target page's keyword rankings.
[5:34] Finally, the last place you can look is in the
Best by Links report in Ahrefs' Site Explorer.
[5:39] And again, this can be done with
a free webmaster tools account.
[5:42] Just enter your domain and run the search.
[5:45] Next, go to the Best by Links report.
[5:47] And finally, I'll set a filter to show just live
pages returning a 200 response code.
[5:53] Now, to gauge the relevance of these pages,
you can look at the titles and URLs of the pages.
[5:58] And to gauge page-level authority of potential
donor pages, you can use the URL rating and/or
[6:04] referring domains.
[6:06] For example, this search traffic study that we did
clearly has a ton of referring domains and a high UR.
[6:13] And the page also talks about redirects so it
would make perfect sense to link from there.
[6:18] Now, I want to make it clear that internal
linking isn't all about passing PR.
[6:23] Internal links can also improve user experience
by giving visitors relevant resources that they
[6:29] might want to read more on.
[6:30] For example, ecommerce stores will often link
to seasonal category and product pages from
[6:36] their homepage which is usually
the most authoritative on their site.
[6:40] And while it may help them to rank higher
for seasonal queries, it also helps visitors
[6:45] find stuff that they want to shop for.
[6:47] Alright, the next step is track your 
keywords in a rank tracking tool.
[6:51] And this is an important step because it's 
going to tell you whether your internal links
[6:55] are helping or not.
[6:57] So what I've done in Ahrefs' Rank Tracking tool
is I added the keywords with a specific tag, and
[7:02] I also added an annotation for when I added
the internal links from our various pages.
[7:08] So this is something that I'll keep
an eye on over the next few months.
[7:11] Now, internal links are a great tool to have
because they're a powerful way to pass
[7:16] PageRank to important pages on your site.
[7:19] But often, you'll find that ranking higher
will need more than just a few internal links.
[7:24] Sometimes you'll need to actually build
backlinks from external sources to boost
[7:29] the page's authority.
[7:30] And other times, you'll find that a content
update is the best course of action.
[7:35] In fact, if I had to guess, I don't think the handful
of internal links pointing at our 301 redirects page
[7:41] will take us from position 7 to 1.
[7:44] In my opinion, a content update will have
a bigger impact, seeing as we haven't
[7:49] updated our 301 redirects post since 2020.
[7:53] Now, if you want to know how we consistently
get near instantaneous boosts in rankings,
[7:58] then you need to watch our video on how to
republish content to rank higher in Google.
[8:03] I'll see you there.

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