how to steal your competitors backlinks 92 with timestamps YoutubeScribe.com
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[0:00] Part #2. How to get backlink ideas from your competitors [0:03] Analyzing your competitors' backlink profiles [0:05] can lead to a goldmine of link building opportunities, [0:08] which you wouldn't otherwise be able to discover. [0:11] But some competitors have tens of thousands of backlinks. [0:14] So there's no way you can review them all manually—it would take too long. [0:19] For example, here at Ahrefs one of the blogs we compete with for search traffic [0:23] is Brian Dean's backlinko.com. [0:25] We have quite an overlap in the keywords that we're targeting with our articles, so it would [0:29] make sense for us to learn which websites link to backlinko.com so that we could pitch [0:33] our own content to them. [0:35] But if we put backlinko.com in Site Explorer, we'll see that over 11,000 websites are linking to it. [0:41] That's a lot of backlinks and we certainly don't have time to manually review all of them. [0:46] So how on earth do you analyze big backlink profiles of your competitors without going crazy? [0:51] Well, let me show you three great strategies that will help you to quickly make sense of [0:56] such a large dataset. [0:57] Strategy #1. Find their "superfans." [1:00] Let's continue with an example of backlinko.com which is a competitor to Ahrefs blog. [1:04] Brian Dean has published quite a few amazing articles over the last few years and I know for sure [1:09] that he has grown a big army of fans who consistently link to his content. [1:13] Wouldn't it be cool to know who they are? [1:15] If someone is so eager to link to the content of your competitor, they might be interested [1:19] in your content too. [1:20] So how do you find these superfans? [1:22] You could try going to Referring domains report, filtering by dofollow links only and then [1:27] sorting the results by the number of dofollow links from a domain. [1:30] But because the web is full of trash, you're very likely to see a ton of very strange websites there [1:35] which don't look like websites where you would care to be featured. [1:38] So there's a better way! [1:39] Go to the Best by links report and set HTTP code filter to 200. [1:43] This will give you a list of the pages on your competitors' website that have generated [1:47] the most backlinks. [1:48] Now, take up to 10 of these pages and copy/paste them into Ahrefs' Link Intersect tool. [1:53] Make sure to strip the protocol from each URL and use the Prefix setting. [1:57] This will give better results. [1:59] Let me do that with five of the most linked-to articles at backlinko.com. [2:03] After clicking Show link opportunities, I get only 66 websites that have linked to all five [2:07] articles of our competitor. [2:09] If I start exploring those, most of them would likely turn out to be legit websites worth [2:14] getting a link from. [2:15] And because they link to not one but all five articles on a blog that we're competing with, [2:19] there should be a very high chance that we can get a link from them too. [2:22] That's how we went from over 11,000 random websites that link to our competitor to only 66 [2:28] that are worth our immediate attention. [2:30] But the fun doesn't end there. [2:31] Maybe some of these websites have already linked to us? [2:34] We have a cool setting for that in Link Intersect tool. [2:37] Just enter your own website there and all sites that already link to you will be excluded [2:42] from the results. [2:43] So let's put in ahrefs.com and see how many websites link to all five articles at backlinko.com [2:48] but have never linked to any pages on ahrefs.com. [2:51] And there's none except for ourselves. [2:53] Which means that all their "superfans" already know about us. [2:57] But we're not finished yet. [2:58] We can go back and change this little setting from All to Any. [3:01] This will expand our results by including websites that link to any four of these articles, [3:06] any three of these articles, any two of these articles and even any single one of these articles. [3:11] Let's see how that looks. [3:12] And now we get 34 hundred results. [3:14] These sites have linked to articles by our competitor but have never linked to us. [3:19] Which makes them perfect outreach targets. [3:21] Clearly, there will be some trash here too but many legit websites can be easily identified [3:25] just by looking at their domain names alone: [3:27] bestitpoint.com, ezmarketing.com, ecomtuning.com, futurecontent.co. [3:34] These four look good, and when I open them, I can see that they're digital marketing agencies. [3:38] Each of them has a blog from which they were linking to articles at backlinko.com. [3:42] And because our content overlaps so much it should not be too hard to connect with these [3:46] guys and find a way to get featured on their blog. [3:49] Now, 34 hundred websites is quite a lot to go through, even if you're just quickly scanning [3:54] them for good-looking domain names, like I just did. [3:56] But if we look at the intersect column, we'll see that it drops to 1 as early as page #7. [4:02] Which means that we have slightly over 300 websites that link to 2 or more articles by [4:07] our competitor but have never linked to us. [4:09] The rest of them only link to a single article, so they're not really superfans. [4:13] Now, 300 is a totally manageable number. [4:16] You can scan through this amount of websites in less than one hour and find quite a few good [4:20] link opportunities. [4:21] And then you can take five more articles from the blog of your competitor and analyze them [4:26] with link intersect. [4:27] Then you can do this with some other competitor of yours. [4:30] Strategy #2. Find the "power linkers." [4:32] I just showed you how to use Link Intersect tool in Ahrefs to identify "superfans" who consistently [4:38] link to articles of your competitor. [4:40] But there's another cool way to use Link Intersect. [4:42] You can find websites that link to a few blogs that you're competing with, but they have never [4:46] linked to your own blog. [4:48] Sounds good? [4:48] So let me put five well-known blogs in our own industry and see how many websites have linked [4:53] to all five of them but never linked to ahrefs.com. [4:57] And we have over 200 results! [4:59] Now, this is a real goldmine of link building opportunities. [5:02] All these websites have mentioned content from all five of our competitors but have [5:06] never linked to us. [5:07] This has to be fixed! [5:09] I'm sure if we send a personal outreach email to all 200 site owners and introduce them [5:13] to Ahrefs Blog, many of them will end up linking to us. [5:16] I know this for a fact, because we regularly reach out to these kinds of sites. [5:20] And once you're done with all websites in that list you can repeat with five other blogs [5:24] that you compete with. [5:25] Or, you can play with that "All/Any" setting to expand the list of results the same way [5:30] we did when looking for "superfans." [5:32] All in all, with the help of Link Intersect tool in Ahrefs you should be able to discover [5:35] a ton of great link opportunities with just a few hours of work. [5:39] And we have one last competitor research strategy left to discuss. [5:42] Strategy #3. Analyse their latest backlinks. [5:45] While taking action on the previous two strategies you should always pay attention to the date [5:50] when each of the linking websites was last updated. [5:52] Chances are many of the websites who are linking to your competitors probably did so [5:56] quite a long time ago, but they're not actively updating their website anymore. [6:00] While there's still a chance to persuade them to link to you, the likelihood drops rather significantly. [6:05] So why don't you look at the most recently acquired links of your competitors. [6:09] In Ahrefs we have a report just for that, and it's called New Backlinks. [6:12] So let's see who has linked to backlinko.com in the last few days. [6:16] I usually just skim through a list of backlinks and look for domain names that look good. [6:20] So here's one cool name that caught my attention: marketingninjas.com. [6:24] If I do a site: search in Google, I will see that they have never mentioned Ahrefs [6:28] on their website. [6:29] I can also go to the Referring Domains report for ahrefs.com and look for marketingninjas.com [6:34] among them to verify that they have never linked to our website. [6:38] And they haven't. [6:39] So that's the kind of a link opportunity that I was looking for. [6:42] By browsing their website I can see that it's yet another marketing agency which has an active blog. [6:47] So all we need to do is reach out to them and pitch them some of our own content. [6:51] If they enjoy articles from backlinko.com, I have no doubts that we'll be able to impress [6:56] them with our own blog. [6:57] And they might link to some of our articles later on. [7:00] So that's how you mine great link opportunities by researching who links to your competitors. [7:04] In just a few hours of browsing their latest backlinks you can find enough opportunities [7:08] to keep you busy for weeks ahead. [7:10] Here's one last tip. [7:12] With Ahrefs you can receive email alerts every time your competitors get new backlinks. [7:16] Just go to Alerts section of Ahrefs, the Backlinks tab, and click New alert. [7:21] But most likely your competitors are getting hundreds of new backlinks to their blog every [7:25] week, or even every day. [7:27] So if you setup a backlink alert for their entire website, or even entire blog you will [7:33] quickly get overwhelmed with the amount of backlinks that Ahrefs will be sending via email. [7:37] What I suggest you do instead is setup alerts for a bunch of individual articles from their [7:42] blog that you care about the most. [7:44] For example, these could be the articles that are currently outranking your own ones [7:48] in Google search results. [7:49] This way you're only going to receive email alerts with new backlinks pointing directly [7:53] at these few articles. [7:55] Which would make these email reports very insightful and actionable. [7:58] Go try it with a few best articles of your competitors and see how it works.
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