how to rank higher on google step by step tutorial with timestamps YoutubeScribe.com

[0:00] There's nothing more frustrating than ranking on 
the first page of Google, yet getting little to no traffic.
[0:05] But the thing is...there's always a reason.
[0:07] And the solution in most cases is to rank 
higher on Google.
[0:10] So today, I'm going to show you how to rank
higher on Google and get more #1 rankings
[0:15] in a systematized fashion.
[0:16] Stay tuned.
[0:17] [music]
[0:21] What's up SEOs?
[0:22] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:26] research your competitors and dominate your niche.
[0:28] Today is all about getting more #1 rankings
[0:31] because #5 through 100, just aren't cutting it.
[0:34] With that said, let's get to the process of
improving your Google rankings.
[0:38] Step 1 is to find keywords that are performing
decently, but not great.
[0:42] Now, I'm sure you've heard advice to get your
page two rankings to the first page of Google.
[0:47] But what about those page 1 rankings that
aren't in positions 1 and 2?
[0:51] Now, in many cases, it's easier to improve your
ranking position by 1 spot, rather than 10.
[0:57] In fact, moving your first page rankings just
a spot or two higher
[1:01] can impact your search traffic a lot.
[1:04] If you look at the CTR curve, you'll see that
clickthrough rate decreases exponentially
[1:08] as you go down in the ranks.
[1:10] And to put this into perspective, let's assume
that you're ranking in position 4 for a keyword
[1:14] that gets 10,000 searches per month.
[1:16] According to this CTR curve, you'll get 6.18%
of clicks from desktop devices.
[1:22] That's 618 visits to your page.
[1:24] Now, the clickthrough rate for position 3 is
9.89% on desktop devices.
[1:29] So that's 989 visits to your page.
[1:32] So on average, just by improving your rank 
a single position,
[1:35] you can get an additional 371 monthly search visits
[1:39] or a traffic boost of 60% for that single keyword.
[1:43] And to illustrate how this translates into search 
traffic for a real keyword, check this out.
[1:48] In the Traffic share by page report in Ahrefs'
Keywords Explorer,
[1:51] you can see that the first ranking page for the keyword "YouTube SEO,"
[1:55] gets nearly 4 times the search traffic as our page, which is currently in position 6.
[2:00] To find these underperforming keywords, go
to Ahrefs' Site Explorer and enter your domain.
[2:05] I'll be analyzing our blog keyword rankings.
[2:08] Next, go to the Organic keywords report to
see all of the keywords your website ranks for.
[2:12] Now, to find keywords that could use a bump
in rankings, set a positions filter to only
[2:17] show keywords that rank in positions 3 through 10.
[2:21] If you don't have Ahrefs, you can get the average
estimations from Google Search Console's
[2:25] "Search Results" report.
[2:27] Just set the position filter to show keywords
with an average position of less than 10.
[2:33] Then, sort the list by CTR in ascending order.
[2:37] Now, that we have a list of keywords and data,
it's time to move on to the next step,
[2:41] which is to choose a keyword you want to improve on.
[2:44] Now, obviously you won't be able to improve 
your rankings for every single keyword.
[2:48] So at this point, you need to prioritize keywords
based on the value to your business.
[2:53] Here are a few things to look out for when
searching for keywords to improve.
[2:57] In general, the more criteria it fits, the higher 
the priority you should assign to the keyword.
[3:03] First, look for queries that have business value.
[3:05] There's no point in driving organic traffic
to your website
[3:09] if your visitors won't convert into leads or customers.
[3:12] So you'll want to focus on keywords that your
target customers would likely be searching for.
[3:17] For example, keyword research and keyword
tool would be good ones for us since we have
[3:22] a keyword tool that helps people do keyword research.
[3:25] Then we have a website traffic checker and 
some variants.
[3:28] These would be good too since we show organic
traffic estimations
[3:31] for any website or URL in Site Explorer.
[3:34] Something like "find email address" might be tempting,
[3:37] but there's very little business value in that for us.
[3:40] People who are new to link building may look 
for this topic,
[3:43] but there aren't any direct ties to Ahrefs' SEO tools.
[3:46] So that would fall somewhere lower in my list 
of priorities.
[3:50] Next are keywords that don't have SERP features
above you.
[3:53] Sometimes Google shows SERP features like
featured snippets, "People also ask" boxes,
[3:58] and video carousels in the search results.
[4:01] In Ahrefs, we count these features as having
a ranking position.
[4:05] Afterall, they take up a ton of real estate.
[4:08] So rather than going after these keywords,
you may want to go after ones where SERP features
[4:12] aren't dominant in the organic results.
[4:15] If you have Ahrefs, you can click on the SERP button
[4:17] and you'll see if any SERP features are ahead of you.
[4:20] And if you don't have Ahrefs, then just Google
the keyword and look for them.
[4:24] Quick sidenote: there are ways to go after SERP features like featured snippets,
[4:28] but that's a story for another day.
[4:30] If you want to see a video on featured snippets,
then let me know in the comments
[4:33] and maybe we'll try and create our own case study 
of some sort.
[4:36] So the last thing to look for are keywords
that are already generating search traffic.
[4:41] Let's go back to our organic keywords report.
[4:43] To identify these keywords, you can compare
search volume and ranking position
[4:48] with the estimated search traffic.
[4:50] Just go down the list and if anything pops out to you
[4:53] then you can investigate its traffic potential 
more clearly.
[4:56] This one on SEO tools surprises me.
[4:59] Even though we're in position 8, we're still
getting around 400 monthly search visits.
[5:04] Now, to get a better understanding of the traffic potential for this keyword,
[5:07] I'll click on the SERP button to see the top 10 
ranking pages.
[5:11] Next, I'll open up a new tab for the top 2 ranking pages
[5:14] to see how much search traffic they're getting from the keyword "SEO tools."
[5:19] And it looks like they're getting around 3 and 
5 times more search traffic for this keyword
[5:23] because they're in the top 2 spots.
[5:26] So seeing as this keyword has a lot of business
value to us, this might be one worth prioritizing.
[5:31] The third step is to find out why you're being outranked.
[5:34] Many people, including us, have studied various
"ranking factors"
[5:38] and found three things to correlate highly with rankings and traffic, time and time again.
[5:43] These are:
[5:44] The number of referring domains pointing to a page
[5:47] Page-level authority
[5:49] and website authority.
[5:50] Now, these aren't the only factors to look into.
[5:53] And I'll even argue that there's a bigger ranking factor
[5:56] which is why I mention it in nearly every video I create.
[5:59] And that's search intent, which basically
means the reason behind the searcher's query.
[6:04] Google tries to provide the most relevant
results for any given query.
[6:08] So your job as a content creator is to ensure
that your content matches the reason why people
[6:13] are searching for that query in the first place A.K.A. search intent.
[6:17] To identify search intent, just Google the
keyword you want to improve,
[6:21] and analyze the top ranking pages.
[6:23] Now, to systematize this process, look for the
3 C's of search intent.
[6:27] The first C is content type.
[6:29] This can be divided into four main buckets.
[6:32] Blog posts, product, category, and landing pages.
[6:36] The second C is content format.
[6:38] And this applies more to blog posts and landing pages.
[6:41] A few common blog formats you'll see are "how‐tos,"
step‐by‐step tutorials, list posts, and opinion pieces.
[6:48] For a landing page, that might be a tool or calculator.
[6:51] The third C is content angle.
[6:53] This is the unique selling proposition of your content.
[6:56] It's basically a unique hook that entices
a searcher to click on your result.
[7:00] For example, if you search for "link building" in Google,
[7:03] you'll see that the content type of the pages 
are blog posts, the content format are guides,
[7:09] and the majority of the content angles are taking a "for beginner's" approach
[7:13] by educating searchers on what link building is.
[7:16] Now, if you don't think search intent is as
powerful as I'm claiming,
[7:19] let me show you proof with a couple of real examples.
[7:23] Here, you'll see that our blog post on on-page
SEO used to rank in the top 10,
[7:27] but continued to plummet to as low as position 80 despite gaining a ton of quality links.
[7:34] Well, this post used to be a data study.
[7:36] Now, after assessing search intent, we saw
that the majority of top pages were guides.
[7:41] So we updated our page to an actionable guide,
and jumped from position 40 to 6 in a matter of days.
[7:48] And the same thing happened for our landing
page targeting the query "backlink checker."
[7:52] We originally had a landing page showing the
features of our backlink checking tools.
[7:57] But after looking at the search results for
this keyword, you'll see that all of the top
[8:01] ranking pages are free tools.
[8:03] So we created our own free backlink checker,
and we jumped from position 7 to 2 in one week,
[8:10] and now rank #1 on Google.
[8:12] The moral of the story is to always check if you're matching search intent to the best of your ability
[8:17] before analyzing other factors, which we'll get into now.
[8:20] After checking search intent, the next thing
you should look at are the number of referring domains
[8:25] pointing at the top pages.
[8:27] Looking at some of our underperforming 
keyword rankings,
[8:30] you'll see we rank in position 6 for the keyword
"YouTube SEO."
[8:34] So I'll click on the SERP button to see the SEO 
metrics for the top pages.
[8:38] Now, if you look at the referring domains
column, you'll see that it's quite clear that
[8:41] we just haven't gotten enough links to the page.
[8:44] To me, it's pretty clear some link building 
needs to be done.
[8:48] Another culprit of lower rankings could be
page-level authority.
[8:52] Google's ranking algorithm is built on something
called PageRank,
[8:55] which basically measures the "backlink authority" 
of web pages.
[8:59] And Google confirmed that PageRank still plays
a role in their ranking algorithm,
[9:03] despite the fact that they discontinued public PageRank
in 2016.
[9:08] But we have a similar metric in Ahrefs called  
URL Rating,
[9:11] which represents the overall strength of a page's backlink profile.
[9:15] Much like PageRank, URL Rating takes into
account both the quantity and quality of backlinks,
[9:20] and internal links to the page.
[9:22] And we've found a clear positive correlation
between UR and search traffic;
[9:27] meaning in general, pages with a higher UR, 
rank better and get more organic traffic.
[9:32] Looking at the SERP for the query "keyword research,"
[9:35] you'll see that the two pages ahead of us seem to have much higher URL ratings.
[9:40] The next thing to analyze is website authority.
[9:42] There are mixed feelings about "website authority"
as a ranking factor in the SEO community.
[9:47] And a tweet here suggests that Google doesn't
use "website authority."
[9:51] Yet in an interview with John Mueller, a Webmaster
Trends Analyst at Google, they do look
[9:55] at some metrics that, "map to similar things."
[9:58] So what's the verdict?
[9:59] At Ahrefs, we have our own proprietary metric
called Domain Rating, which represents
[10:03] the overall strength of a website's backlink profile.
[10:06] And we've found a small correlation between a website's Domain Rating and the number of keywords it ranks for.
[10:12] Overall, I think that SEOs would agree that Google 
seems to favor websites with high authority.
[10:17] And it's pretty clear for a lot of popular keywords.
[10:20] For example, looking at the top 10 results
for "how to lose weight," you'll see that
[10:24] all of the ranking websites are from high
DR and reputable websites.
[10:29] And for a query like "designer dresses," you'll
see that the top 10 results all come from
[10:33] reputable stores and they all happen to have
high Domain Ratings too.
[10:38] While I wouldn't rely super-heavily on DR,
[10:40] it's worth scanning the top results to get a better understanding of the competitive landscape,
[10:45] especially if you have a low-DR site.
[10:47] Alright, the next step is to beat the other
pages where it matters most.
[10:52] This step is pretty straightforward.
[10:54] Focus on solving problems that attribute why
you're not ranking higher,
[10:58] rather than other so-called "ranking factors."
[11:00] If you have a search intent issue like we did for 
a couple of our pages,
[11:04] then update your content so it matches the reason why
searchers are looking for that query in the first place.
[11:09] Now, if your rankings are being held back because
your competitors' pages have
[11:12] way more referring domains, then go and get more unique websites to link to you.
[11:17] Two great link building strategies to use
are guest posting and the Skyscraper Technique.
[11:21] And I'm not going to go any deeper into these
techniques because we have step-by-step tutorials,
[11:26] which I'll link up in the description.
[11:27] Now, if you have a page-level authority issue,
then the quickest and best option would be
[11:31] to look through relevant pages on your site
where you can add internal links.
[11:36] And a good way to do this is to search for a query
like site:yourdomain.com and then a keyword
[11:42] that's relevant to your page.
[11:44] Then visit the pages and add internal links
on relevant anchors.
[11:48] It can also be helpful to use Ahrefs' SEO toolbar
when doing this so you can see the UR of each page
[11:54] and get a better understanding of the pages that 
can pass authority to pages you want to rank.
[11:59] If you don't have any authority pages, then you're going to have to build more backlinks across your site.
[12:04] Now, if you truly believe that the only reason why you're not ranking
[12:07] is because of a website authority issue,
[12:10] then this is where things can get a bit frustrating.
[12:13] You can still win in the SERP and rank by building 
more links to your page than your competitors.
[12:17] And a happy byproduct of this is that it'll help you increase your Domain Rating, so it becomes
[12:22] easier to rank for more competitive keywords over time.
[12:25] Alright, step 5 is to track your rankings.
[12:28] If you're going to be making optimizations
to your web pages, then you'll want to know
[12:32] whether they're actually working.
[12:34] Now, there are two things that I recommend doing.
[12:36] #1. Use a rank tracking tool like Ahrefs' Rank Tracker
[12:40] to automatically measure your ranking 
position over time.
[12:43] This way, you'll know whether the changes
you've made had an impact on your position.
[12:47] And #2. Keep a log of the changes you've made in a
document or add annotations in Google Analytics
[12:53] so you can accurately attribute gains in search
traffic to your page-level optimizations.
[12:59] Now, it's just a matter of rinsing and repeating
this process
[13:01] for all of the keywords you want to boost.
[13:04] Now, if you found this video to be helpful,
make sure to like share and subscribe so you
[13:08] don't miss out on any of our actionable SEO
and marketing tutorials.
[13:12] And if you have any questions about any of
these steps, hit me up in the comments and
[13:16] I'd be happy to help out.
[13:18] So keep grinding away, focus on the things
that will move the needle for your rankings,
[13:23] and I'll see you in the next tutorial.

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