how to rank 1 on google for any keyword oseo 02 with timestamps YoutubeScribe.com

[0:00] Hey guys, this is Tim Soulo from Ahrefs,
and today I wanted to give you my answer
[0:06] to the big question:
[0:09] "how to rank number
one in Google."
[0:13] What you see on my screen right now, is a cool article on Ahrefs' blog that talks about the famous
[0:19] "Skyscraper Technique", by Brian Dean.
[0:23] The article was written by Dale Cudmore and
[0:26] when I was publishing it on Ahrefs' blog,
I decided that we should try to target
[0:33] the 'Skyscraper Technique' keyword, and see how well we can rank for it.
[0:38] Actually, I didn't even do much to optimize the article for this keyword.
[0:44] As you can see, we have the exact match keyword in the URL of this article.
[0:50] We don't have the exact match keyword in the heading of this article,
[0:56] but actually, the keyword appears in the content of the article 16 times.
[1:02] But we didn't do anything to have so many appearances of this keyword,
[1:08] it just happened naturally as Dale was writing the article.
[1:12] And actually one last thing is the title of the article.
[1:18] Search for the title.
[1:21] Yeah, the title starts from the keyword,
[1:23] "Skyscraper Technique."
[1:25] That's all we did to optimize the article for the keyword
[1:29] "Skyscraper Technique." So now, let's go to Google and see how well we managed to
[1:35] rank for it.
[1:37] And as you can see, the first
two positions are taken by the author of
[1:41] the technique, Brian Dean, from Backlinko.com,
[1:46] and the third position is blog.ahrefs.com.
[1:50] And the first one is CoSchedule's blog, which is
[1:55] also a very great resource and a very great tool.
[1:59] What I want to do now is understand why the post by Brian Dean ranks number one,
[2:06] why the post at Ahrefs blog ranks number three,
[2:10] and why the post by Co Schedule's blog ranks number four.
[2:16] And I'm going to use the tool called 'Site Explorer' by Ahrefs,
[2:22] to get some takeaways about why
these posts rank where they rank.
[2:28] I am now going to open two more instances of Site Explorer and put all three URLs
[2:37] there to be able to compare the data
behind them.
[2:43] Okay, that's it. We have the data for all three posts.
[2:49] First of all, take a look at the amount of backlinks
[2:52] pointing to each of the posts. So the
first one is the skyscraper technique by
[2:59] Backlinko, and we can see that there are
936 backlinks.
[3:06] That's a ton of backlinks you guys!
[3:11] Our article that ranks number
three has only 139 backlinks.
[3:17] So this actually explains why the article by Backlinko ranks above it.
[3:23] And the last one is the post on Co Schedule's blog and it only has 61 backlinks.
[3:31] You may also take a look at the amount of
referring domains because this also has
[3:37] a huge impact on how well you rank.
[3:40] So the post by Backlinko, has 406 referring domains.
[3:46] Again, that's a very big number for a single article.
[3:51] Let's go to Ahrefs.
[3:52] We see only 30 domains.
[3:55] And CoSchedule has 18 domains.
[3:59] So here we have pretty straightforward data,
[4:03] the more links and the more referring domains you
[4:06] have, the better you rank.
[4:08] That's of course considering that the quality of
[4:12] content is the same for all three URLs,
which is true in our case.
[4:19] One more thing that you might want to compare is
[4:22] how all these people link to you.
[4:25] I mean, which anchor text they use, while linking to your page.
[4:29] So, let's scroll down to the portion of this
report that's called anchors cloud
[4:34] and you can pretty much see that for Brian Dean from Backlinko.com,
[4:39] the Skyscraper Technique keyword,
[4:42] accounts for 34% of all backlinks.
[4:47] But let's see blog.ahrefs.com.
[4:50] Again, if I scroll down to the
anchors cloud, here's the funny thing:
[4:56] the most common anchor of our backlinks coming to this page is,
[5:02] 'illustrate key points', which is totally irrelevant to the skyscraper technique.
[5:08] And the last one is Co Schedule.
[5:11] Let's check their anchor cloud.
[5:14] Again, they have skyscraper technique in 22% of all backlinks.
[5:21] What all this data says to me, is that the
[5:25] amount of links and the amount of
referring domains,
[5:29] is still a more powerful ranking factor than the actual anchors of these links.
[5:37] But I'm sure you guys are still waiting for me to answer the question:
[5:42] how to rank number one.
[5:44] So, in our case with the 'skyscraper technique' keyword, to outrank Brian Dean and rank
[5:51] number one, I guess we'll have to create
backlinks from like four hundred more
[5:58] domains because only thirty domains link
to our article, while four hundred
[6:06] different web sites link to the post by
Brian Dean.
[6:10] As you can see, by the graph of referring pages by time,
[6:17] the amount of links and referring domains
[6:20] just keeps growing while in our
case, there was a quick bump and now I
[6:27] don't think we'll get a lot more links.
[6:31] So to be honest, in this particular case,
[6:35] it's almost impossible for us to outrank Brian Dean.
[6:40] But if that was the matter of life and
death for me, to outrank Brian for the
[6:46] keyword skyscraper technique, here's what I would probably do.
[6:50] I would open the links report of Ahrefs Site Explorer and try to get a link from every single
[6:58] domain where Brian has earned links from.
[7:03] And then I would need to take it a step further
[7:06] and find a dozen or two more
domains to get links from,
[7:12] so that eventually the number of backlinks every end referring domains on our article
[7:19] would be a lot bigger than Brian has.
[7:24] That would definitely help me to outrank him.
[7:27] So that's it! This is how you rank
number one for practically any keyword.
[7:32] You need to check who's ranking at the
first spot, replicate all his links and
[7:37] then go get even more.
[7:40] I'm not saying this is something easy to do, but
[7:42] this is what will get you the ranking
you need. Hope you enjoyed this video!
[7:47] Let me know if you have any feedback in the comments section below.
[7:51] Bye!

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