how to outsource seo step by step with timestamps YoutubeScribe.com

[0:00] People make it seem like outsourcing
SEO is the dream.
[0:03] You get to sit by the sea, drinking from a
coconut, while others do the work for you.
[0:08] But people often leave out the fact
that doing it well is hard.
[0:13] When you're outsourcing something as complex as
search engine optimization, it comes with completely
[0:18] new challenges like creating systems, hiring
good help at reasonable rates, and management.
[0:24] So today, I'm going to show you how to systematize
and outsource SEO using a simple 3-step framework.
[0:31] Stay tuned.
[0:32] [music]
[0:37] So there are two massive benefits to
outsourcing SEO over doing it in-house.
[0:42] #1. If you're a business owner or manager, it
creates time for you to focus on things where
[0:47] you're most valuable.
[0:49] So that might be managing in-house employees,
growing your business, or just overseeing your
[0:54] SEO strategy at a higher level.
[0:56] And #2, which I think is the most important
is that you're not limited by geography.
[1:01] If you're limiting your team to just people within
your city or even country, you're missing
[1:07] out on working with smart, efficient, and
talented people from all over the world.
[1:12] So with that said, let's get into the framework
of building your outsourced SEO team.
[1:17] The first step is to create SOPs.
[1:20] SOPs are detailed documents that explain
how to carry out a task from start to finish.
[1:26] And when I say detailed...I mean detailed.
[1:29] For example, McDonalds is arguably the
most well-known company in the world.
[1:34] And if you've been to different locations
in your city, country, or even on the other
[1:38] side of the planet, I'm sure you'll agree that
the experience is more or less the same.
[1:44] And this is hugely because of their
SOPs and training.
[1:48] For each new hire, they'll get both in-person
training as well as a handbook.
[1:52] The handbook covers how to do literally everything
from greeting the customer at the drive-thru window,
[1:58] to kitchen responsibilities, and even
how you should handle money.
[2:02] The document is so good that you can literally
envision the experience as you read it.
[2:08] And this is how you want to create your SOPs.
[2:11] Don't assume that people you hire
know your expectations.
[2:15] Outline every last detail to the point of
visualization.
[2:19] Now, in order to create SOPs in such detail,
you need to learn and document the steps
[2:24] for each process.
[2:26] Meaning, it's worth being in the trenches
so you can gain experience and optimize
[2:31] the process so your team can work
efficiently and cohesively.
[2:36] Now, if you still think that you can outsource
SEO without thorough documentation, let me
[2:40] give you five more reasons why you
shouldn't skimp out on this step.
[2:45] First, if someone quits, disappears without
notice, or you let them go, SOPs make it
[2:50] super-easy to hire and onboard new help.
[2:54] Second, if someone hasn't done the work for
a while, ie, they took a vacation or you had
[2:59] them working on different tasks, they'll have
a guide to reference to get back on track fast.
[3:05] Third, it allows them to get tasks done faster.
[3:08] Since you've already gone through the
process, you should have documented
[3:11] everything in the most efficient way possible.
[3:14] And having SOPs allows you to
refine your processes.
[3:19] Fourth, it saves you time from answering
the same questions over and over again.
[3:24] Or even better, it prevents people from
deviating from a system that works.
[3:29] And fifth, it allows you to eventually remove
yourself from the process so you can drink
[3:34] from those coconuts on the beach,
or whatever you want to do.
[3:38] Now, SOPs don't necessarily need
to be written documents.
[3:41] They can be videos too.
[3:43] So use whatever format makes the most sense,
or if you're better on video for example, create
[3:48] those and hire someone to repurpose
them to text.
[3:52] Alright, so let me help you visualize what
the creation process would look like.
[3:56] So let's say you wanted to create
a team to do link building.
[3:59] You'd want to break these down into tactics
you're using.
[4:01] So that might be guest posting, broken
link building, and unlinked mentions.
[4:07] Then you'll want to break down each tactic
down into broad steps.
[4:11] So if you were to create SOPs for guest posting,
then the steps would be to find websites to write
[4:16] for, find the email addresses of those people,
reach out with a convincing pitch, and if
[4:22] accepted, write a post.
[4:24] Then you'll want to write a detailed description
of what and how they should execute their tasks.
[4:30] Now, if you wanted to do some broken link
building, then you'd want to create separate
[4:34] instructions for that.
[4:36] Alright, the second step in this framework
is hiring freelancers.
[4:39] People often look for one freelancer
to do everything.
[4:43] And while there are people who are good at
many facets of SEO, doing everything alone
[4:48] is time-consuming, and just straight up inefficient,
especially if you have the resources to hire a team.
[4:54] When you hire people to take over specific
tasks, they become masters of that task.
[4:59] The quality of their work improves rather
than deteriorates because they've been
[5:03] spread too thin.
[5:05] So the way that I prefer hiring for outsourced
SEO is based on the tasks in my SOPs.
[5:11] So going back to our guest posting SOP, if
we were to categorize these tasks into roles,
[5:17] then it would look something like this.
[5:19] Now, as tempting as it might be, I wouldn't
recommend outsourcing everything right away
[5:24] until you've been a part of the process
and refined it to a certain extent.
[5:28] So as an example, your first hire might be
a data miner to find emails while you do
[5:34] the prospecting, writing, and outreach.
[5:36] Then you might hire someone to do
the prospecting and so on.
[5:40] Now, when you're hiring, you need to write
up a job description and you need a place
[5:44] to post it.
[5:45] The first part should be easy because you
already have a detailed SOP of exactly what
[5:50] you need.
[5:51] And based on your requirements, you should
be able to easily pick out skills required
[5:55] for qualified applicants.
[5:57] In addition to the basics, there are two things
you may want to add to your job descriptions.
[6:03] #1. I highly recommend providing specific
instructions on how one should apply.
[6:08] For example, you might ask them to use
the subject line: "Position - data miner."
[6:13] And for anyone who doesn't follow those
exact instructions, I wouldn't even bother
[6:18] looking through their applications.
[6:20] Reason being, you've created extremely
detailed SOPs because you want things
[6:25] done a specific way.
[6:27] And if they aren't able to follow a simple
instruction like setting a specific email
[6:31] subject line, then either a) they missed the
instruction because they didn't read your
[6:36] job post, or b) decided to deviate from instructions,
which you'll likely see in their work.
[6:42] The second tip is to give them a simple
qualification task that shouldn't take
[6:46] longer than five minutes.
[6:48] For example, you might ask people who applied
for the data miner position to find the email
[6:53] address of the most appropriate person
based on a few URLs.
[6:57] If they get them right, then you might
consider shortlisting them.
[7:00] These two tips should help you quickly
qualify those that are worth your time.
[7:05] As for places to post the listing, from my
experience, different networks have stronger
[7:10] candidates based on the skills you're looking for.
[7:13] For example, Upwork is usually good for
things like finding email addresses.
[7:17] People per hour has worked decently
for me for link prospecting.
[7:21] Or if you have very monotonous jobs,
Mechanical Turk can be a hidden gem.
[7:26] As for writers, I've had the most luck with
ProBlogger Jobs and have found a couple
[7:31] really good ones on TextBroker, although
the latter was more hit or miss.
[7:35] And I've had more success with LinkedIn to
find outreach managers and a project manager
[7:40] who eventually took over my tasks.
[7:43] Bottomline, there is no perfect network and
you'll need to manually vet and work with
[7:47] individuals to see who's the best fit.
[7:50] Alright, so after you've chosen people to
work with, I'd recommend starting people
[7:54] off on a paid trial and being very clear
that it is a trial.
[7:58] Reason being, you don't know how good
they'll be at their job or how reliable they'll
[8:03] be until you've had some time to work with them.
[8:06] This initial hiring structure lets you hire
fast and fire fast in the case they're not
[8:10] meeting your expectations.
[8:12] And finally, the third step is to systematize
your workflow.
[8:16] Even if you're only outsourcing one facet
of SEO, it's still a complicated business
[8:21] with lots of moving parts.
[8:23] And that's why you need a project management
tool to keep track of everything.
[8:27] There are tons of them out there like Trello,
Asana, Notion, Airtable, and Basecamp.
[8:33] It doesn't really matter which one you use,
but I personally prefer using Kanban boards
[8:38] as it helps you to instantly visualize exactly
what's happening with your projects at any
[8:43] given moment.
[8:44] For example, when we create videos,
we start with scripting and outlining.
[8:48] When completed, it goes into a "feedback
and editing" stage.
[8:52] After the edits are completed, we'll record
the video, move it to production, have our
[8:57] editor handle the edits, finalize the video
together, create our thumbnails and closed
[9:02] captions, upload the video, and then
schedule the video for publishing.
[9:07] And if you're catching on, each column in
the kanban board is a step in our video SOP.
[9:13] And it works like a charm so that multiple
people can work on multiple videos without
[9:18] anyone getting confused with what they need
to do and when it needs to be completed.
[9:23] So let's say you wanted to systematize
content creation for your blog.
[9:27] In Trello, I'd set up the first column
for documentation.
[9:30] And in that column, I've added cards for different
SOPs based on each person's role.
[9:36] So in the case for keyword research, you'll see
that a document has been attached there for
[9:41] the responsible person to review.
[9:43] Now, the reason why I like to have documentation
here is so that when you make updates to your
[9:48] documents, you can easily notify people
to review the changes.
[9:53] The next column is for keyword research, where
the person managing the blog can assign topics
[9:58] to people on their team.
[10:00] Once assigned, they can move it into the
Outline column where the writer will create
[10:04] an outline and then can move it to
the drafting column when completed.
[10:08] And as each post is being created, it's moving
down the line, allowing anyone on your team
[10:13] to know exactly what's happening
with the blog.
[10:16] We have a full tutorial on systematizing link
building using Trello with this exact system,
[10:21] so I recommend watching that video as it's
applicable to virtually any system you want
[10:26] to create.
[10:27] So as you can see, SEO outsourcing
is hard at first.
[10:31] But when you put in the initial grunt work
you're setting up a foundation to repeatedly
[10:36] do good SEO for your site.
[10:38] And as you and your team can continually refine
and update your SOPs scaling any process gets
[10:44] even easier.
[10:46] You just need to hire more people where help
is needed, onboard them with your SOPs, and
[10:51] the system will continue to work for you.
[10:53] Now, if you enjoyed this video, then make
sure to like, share and subscribe for more
[10:57] actionable SEO and marketing tutorials.
[11:00] And if you have any questions about
any of the steps in the framework,
[11:03] then leave a comment below.
[11:05] I'll see you in the next tutorial.

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