how to optimize your content to rank for more keyw with timestamps YoutubeScribe.com

[0:00] Part 3. How to squeeze maximum search traffic
out of your article.
[0:04] What we've just covered is how to optimize
your article for a single keyword.
[0:08] But as you already know, it is rare that a page
would rank in Google for a single keyword only.
[0:13] I mean, you cannot rank #1 for "how to
tie a tie" and not rank anywhere in top 10
[0:18] for something like "how to tie a tie tutorial."
[0:22] Take any search query and there would be hundreds,
sometimes thousands, of other ways to put it.
[0:27] And Google tends to rank pretty much the same
pages for all these relevant search queries.
[0:32] And here's the best part.
[0:33] Your page might be ranking poorly for that
main keyword.
[0:37] But still get decent search traffic from all
these variations.
[0:40] Let's examine the search results for the query
"website traffic," using our Keywords Explorer tool.
[0:45] As you can see, our article at Ahrefs Blog only ranks #5.
[0:49] But it still gets almost 6,000 visits
from search according to Ahrefs.
[0:53] All because it ranks for over 600 other relevant
keywords.
[0:57] And that's in the US alone.
[0:59] Let's look at the global search traffic data
via Site Explorer tool.
[1:02] So the total traffic to this page is almost
9,000 visits per month, where 63% coming
[1:08] from the United States and 10% from
the United Kingdom.
[1:12] Pretty decent result, for an article that doesn't
rank in top 3 for it's main keyword, right?
[1:17] So let's look at the keywords that are bringing
it traffic from Google: "website traffic,"  "check
[1:21] website traffic," "website stats," 'website traffic
estimator," "website popularity." "how to see
[1:26] how much traffic a website gets."
[1:28] That's a pretty wide rage of search queries
that it ranks for.
[1:31] I mean, things like "website popularity" and
"website traffic estimator" are not so closely related.
[1:37] But Google decided that our article is worth
ranking for both of them.
[1:41] Oh, and should I say that our article doesn't
mention any of these two search queries?
[1:45] That's because we are practicing what we preach and
focus on creating great in-depth authority content,
[1:51] rather than filling it with hundreds of keywords.
[1:54] But who doesn't want more traffic, right?
[1:56] So here's how we are going to optimize
this article for maximum search traffic:
[2:00] #1. We need to study the keywords that we already
rank for and make sure that we mention them
[2:05] in our article.
[2:07] Like I just showed you, our article ranks
for search queries like "website populariy"
[2:11] and "website traffic estimator" that are
not even present anywhere in our article.
[2:15] But don't get me wrong, we're not going to
stuff our article with every keyword variation
[2:20] that we want to rank for.
[2:22] We're going to think of a natural way to rewrite
our article, mentioning these things.
[2:27] We mostly looking for keywords that could
be turned into a few additional paragraphs
[2:30] in our article.
[2:31] And "website popularity" seems like
a great topic that we could expand on.
[2:35] Second, we need to study the keywords that
competing pages rank for, but our page doesn't.
[2:41] To do that, I'm going to use our amazing Content
Gap tool that can be found within Site Explorer.
[2:46] So I'll start with the keywords that two pages
above us rank for, but our page doesn't.
[2:51] And here are a few search queries that seem
promising: "website traffic report," "track website
[2:55] traffic," "measure website traffic."
[2:57] These things easily deserve a few paragraphs
in our article that will add value to anyone
[3:02] reading it.
[3:03] And, finally, #3.
[3:04] We need to study other popular searches,
relevant to our main search query.
[3:09] For that purpose we have quite a few reports in
Keywords Explorer, under the Keyword ideas section.
[3:14] And you can also use Google Keyword Planner
tool, which will suggest quite a few interesting
[3:18] keywords to consider.
[3:19] All in all, the goal here is to study the things
that people are searching for, related to your
[3:24] main topic and try to expand your article
based on that knowledge.
[3:28] In fact, this is how you should be writing
your articles in the first place.
[3:31] Study what people are searching for and create
an outline for your article, based on these searches.
[3:36] This will help your future article to rank
for all these searches and get maximum
[3:40] search traffic from Google.
[3:42] This is probably the best advice that I can give
you, in terms of optimizing your article for Google.
[3:47] Knowing what people search for around a specific
topic will help you create an amazingly useful
[3:52] article for these people.
[3:53] And here's where you should start applying
everything that you've just learned from this lesson.

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