how to measure keyword difficulty and rank on goog with timestamps YoutubeScribe.com

[0:00] Oh Snap!
[0:01] I almost tripled my organic traffic in a few
months without building links.
[0:05] And in this video, I’m going to show you
exactly how to measure keyword difficulty
[0:10] so that you can pick the right keywords and
get more free search traffic to your website.
[0:14] Stay tuned.
[0:14] [music]
[0:18] Hey guys, Sam Oh here with Ahrefs, the SEO
tool that helps you grow your search traffic,
[0:24] research your competitors and dominate your niche.
[0:26] This is the final video in our keyword research series.
[0:30] And in the first two videos we covered key
fundamentals that will help you do effective
[0:33] keyword research and I showed you a few cool
ways to generate thousands of great keyword ideas.
[0:39] This tutorial is all about measuring keyword
difficulty and then targeting the ones you
[0:43] actually have a high chance of ranking for
in Google’s top 10 search results.
[0:48] So, let’s jump right in.
[0:49] So for our first example, I’ll go to Keywords
Explorer and type in “supplements.”
[0:53] Now, I touched on the keyword difficulty metric
here in part one of this series, but I didn’t
[0:58] go too in-depth.
[0:59] And that’s because this section here is
meant to just give you a top level view of
[1:04] how hard it will be to rank on
Google for this target keyword.
[1:07] And you can see that it has a keyword difficulty
score of 77 and it says that I need 291 websites
[1:14] to rank in the top 10 for this keyword.
[1:16] But is that really so?
[1:17] mmmm...
[1:18] Not necessarily.
[1:19] This part here, where it says you’ll need
291 links from different websites to rank
[1:24] in the top 10 isn’t a super crazy algorithm.
[1:27] We just take a weighted average
of the top 10 Google rankings.
[1:30] Also, something that keyword difficulty doesn’t
take into consideration are on-page factors,
[1:35] relevance of the topic, and if the backlinks
are dofollow or contextual.
[1:39] So the best way to gauge the difficulty of
a keyword is to look at the top 10 Google
[1:43] rankings, manually examine the quality of
their backlinks and see what they’re doing.
[1:48] And you can see all of this information by
scrolling down to the SERP overview.
[1:52] Now, if you look at the top 10 search results,
you might be a bit confused.
[1:56] Vitamin Shoppe ranks quite high with only
4 referring domains, ODS or the Office of
[2:01] Dietary Supplements ranks below that even
though they have thousands of referring domains.
[2:07] And looking even further below that, this
page has just less than 20 referring domains,
[2:12] yet keyword difficulty said that we need almost
300 unique linking websites.
[2:17] So what gives?
[2:18] One word:
[2:19] relevance!
[2:20] When you look at the top ranking pages, you’ll
see that the majority of them are eCommerce
[2:24] pages, which shows that there’s a good chance
that someone searching for the keyword phrase
[2:28] “supplements,” is looking to shop.
[2:30] Now, looking at this result from ODS, you’ll
see that it’s a home page where people have
[2:35] to navigate to find what they’re looking for.
[2:37] And in this case, I would suspect that this
isn’t really what people are looking for.
[2:42] And even though the page may not perfectly
match the searcher’s intent, they still
[2:46] rank quite high because they just have way too many
backlinks compared to the other ranking sites.
[2:52] For the other site down here that has very
few unique sites linking to them, you’ll
[2:56] see that they match what I believe is the
searcher’s intent for this keyword, which
[3:00] you can see is an eCommerce category page.
[3:03] If you’re new to analyzing keyword difficulty,
then that might have been a bit heavy.
[3:07] So let me review this quick
keyword difficulty process fast.
[3:11] First, search for a keyword phrase in Keywords Explorer.
[3:13] Second, I’ll scroll down to look at the
top 10 search results and look at the raw
[3:18] number of referring domains.
[3:20] And if you notice something like this one
that has vastly more referring domains, but
[3:24] ranks lower than ones like these that have
less unique linking websites, then look at
[3:29] the titles and visit the pages to get a better
understanding of how Google tries to serve
[3:34] the searcher's intent.
[3:35] And we already know that these are ecommerce
categories, which shows that there is likely
[3:39] some kind of intent to shop when
people search for “supplements.”
[3:43] And this goes to prove that just using the
referring domains alone to gauge keyword difficulty
[3:48] isn’t always the most reliable either.
[3:50] Let’s look at another example.
[3:52] If I look at the top 10 search results for
the search query, “how to write a cover letter,"
[3:56] you’ll see these results.
[3:58] And aside from SERP features, the top ranking
page has 55 referring domains, and the one
[4:03] down here from Wikihow, has 209 referring domains.
[4:07] And if we look at the titles, both seem to
be perfectly relevant to what a searcher would
[4:11] be looking for.
[4:12] Now, this is where you would need to take
an extra step and research the websites that
[4:17] are linking to these pages.
[4:18] So, if we look at Up to Work’s homepage,
it looks like they offer a resume building
[4:22] tool, which suggests that the rest of the
content, and this article on cover letters
[4:27] is going to be closely related to employment.
[4:30] Now, I won’t even bother going to Wikihow’s
homepage since I’m sure you know they
[4:34] write about basically anything on how to topics.
[4:37] Let’s look at their link profiles.
[4:38] I’ll click on the respective numbers and
open the referring domains reports in new
[4:43] tabs.
[4:44] First, I’m going to set this to the “Dofollow”
filter to find only the value passing links.
[4:48] Finally, I’ll sort the domain rating in ascending order.
[4:51] This is going to help us to spot
potentially spammy links.
[4:54] And you can see that there’s one here that
looks like an IP address and then there’s
[4:57] another blogspot one here.
[4:59] But scrolling through the rest of the results,
you can see that they come from some pretty
[5:02] relevant websites.
[5:04] And if I expand the backlink report here on
something like The Oddyssey Online, you can
[5:09] see that it's a perfectly good editorial link.
[5:12] In fact, the page linking to it is an article
about writing a cover letter that gets you hired.
[5:17] And the same goes for this one from wework.com.
[5:20] The article is on how to make a standout resume
and looking at the anchor and surrounding
[5:24] text, the context of the link says that you
need to know how to write a good cover letter.
[5:30] Now let’s look at WikiHow’s links.
[5:32] I’ve already applied the same Dofollow filter
and sorted these in ascending order.
[5:37] And as you can see, the first 70 or 80 referring
domains come from spammy blogspot sites.
[5:42] But, if we go to page 2, you can see that
they do have some perfectly good links in
[5:47] here, which is probably why they rank in the
top 10, but in my opinion, it looks like the
[5:51] first ranking page has more solid links from
other relevant domains in their space.
[5:56] The last thing I want to touch on is a bit
more of an advanced technique, and that’s
[6:00] SERP volatility.
[6:01] Even if you’re a complete beginner to keyword
research, I’m going to give you such vivid
[6:04] examples that should give you a ton of value.
[6:08] So, if we go back to our first example on
the keyword, “supplements,” and scroll
[6:11] down the page, you’ll see this
graph called SERP position history.
[6:16] This graph shows you the position history
for the pages that currently rank in the top
[6:20] 5 for a given keyword.
[6:21] Now, when you look at this graph, you can
see how volatile the rankings have been particularly
[6:26] for the orange line and the green line.
[6:28] Now, if we click on the corresponding checkboxes
here to remove them from the graph, then you’ll
[6:33] see that the other top ranking pages have
been more stable as of the past few months.
[6:38] What’s even more interesting here is that
the ones that are jumping from completely
[6:42] invisible to a top 10 ranking are all
non-ecommerce category pages.
[6:47] This is basically telling us how “satisfied”
Google is with the current rankings.
[6:51] If they’re consistently promoting and demoting
new pages in and out of the top 10 results,
[6:56] there’s likely some kind of indication that
the current ranking results aren’t properly
[7:00] serving search intent.
[7:02] Now, compare this graph to our other example
on “how to write a cover letter,” and
[7:06] you’ll see that the position history is
a lot more stable here aside from the red
[7:10] one, which just looks like they’ve been
actively building links and progressively
[7:13] ranking higher in Google.
[7:15] One final example I want to show you is for
the query “cars” vs. “best cars.”
[7:20] If you look at the query for “cars”, the
SERP positions have been super volatile.
[7:24] But look at the different ranking pages.
[7:26] There’s a few that are clearly about automobiles,
but then there’s also top ranking pages
[7:31] from IMDB, Wikipedia and Disney which are
talking about the movie Cars.
[7:36] So clearly, the searcher’s intent on this
query can go either way.
[7:40] But take a look at the history for
the search query, “best cars.”
[7:44] When someone types this in, they’re clearly
looking for reviews or comparisons on different
[7:48] vehicles.
[7:49] And as expected, the SERP results seem to
be quite stable, so this tells me that Google
[7:54] seems to be satisfied with
the results they’re showing here.
[7:57] So analyzing the position history of the top
5 rankings is a good extra measure to take
[8:01] before selecting your keywords because it
tells you a lot about how Google views the
[8:06] searcher’s intent and you should know right
away, whether you can serve that intent or not.
[8:10] So as you can see, keyword difficulty can’t
be summed up into a number.
[8:14] You need to analyze the top 10 ranking pages
to get a full view of the quantity and quality
[8:20] of unique backlinks.
[8:21] You need to understand the searcher’s intent
behind a keyword so when you create your piece,
[8:26] you can match the searcher’s intent.
[8:28] From there, you can pick and choose the keywords
that will drive a ton of valuable traffic
[8:32] to your website.
[8:33] That’s it for this keyword research series.
[8:35] There’s a YouTube card right up
here with a link to the playlist.
[8:39] Make sure to subscribe to Ahrefs YouTube channel
for more actionable SEO tutorials and marketing
[8:44] strategies over here and feel free to ask
questions and I’d be happy to jump in and help.
[8:49] So keep grinding away, and I’ll see you in the next video.

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