how to grow your list of prospects with lookalike with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the second
lesson in the link prospecting module.
[0:04] In this lesson, we're going to talk about
how to grow your list of prospects with
[0:07] "lookalike prospects."
[0:09] And the name "lookalike prospects" is
inspired by lookalike audiences which
[0:13] is commonly used in online advertising.
[0:16] Now, if you're unfamiliar with lookalike audiences,
ad platforms like Google and Facebook let you target
[0:22] people who are similar to an existing audience.
[0:25] For example, people that are like
your customers or website visitors.
[0:30] And by targeting these lookalike audiences,
you're able to reach new people who are likely
[0:35] to be interested in your business because
they share similar characteristics to your
[0:39] existing customers or website visitors.
[0:43] Now, lookalike prospects in link
building are very much the same.
[0:46] You're trying to find people who are similar
to a seed prospect – which is something we
[0:50] covered in the previous lesson.
[0:52] But as a refresher, seed prospects are people
who link to a page for a specific reason.
[0:58] And these specific reasons are what I call
"linkable points," which are usually identified
[1:03] by patterns in a competing page's link profile.
[1:06] Best of all, these linkable points
help us define our pitch angles.
[1:11] Now, if this went over your head, then
I highly recommend watching lesson 2.1.
[1:15] on finding seed prospects so you can
get the most value from this lesson.
[1:20] Alright so there are 3 tools I use
to find lookalike prospects.
[1:24] The first is Ahrefs.
[1:25] More specifically, Ahrefs Site Explorer, Content
Explorer, SEO toolbar, and batch analysis.
[1:31] The second tool is Google and the third
is the Scraper Chrome Extension.
[1:36] With that said, let's go through some examples
of finding lookalike prospects based on a seed.
[1:41] And we'll continue with the examples
we discussed in the previous lesson.
[1:45] Alright, the first example is
for our SEO statistics page.
[1:49] When we were creating this page, we analyzed
a competing page's anchors report in Ahrefs
[1:53] Site Explorer.
[1:54] And we noticed a pattern that the majority of
links to this page were because of a specific stat.
[2:00] Now, when we went to visit these competing
pages, we noticed that a lot of the stats that
[2:03] were in the anchors report weren't even on
the page or they were just super outdated.
[2:09] So we had a couple pitch angles to run with.
[2:12] Now, usually when you find these patterns
or linkable points in a competitor's backlink
[2:16] profile, you'll likely want to get an understanding
of the breadth of the opportunity.
[2:20] And this will help you gauge whether it'll
be worth your time and effort to pursue it.
[2:24] The easiest way to do that is to look
for a footprint within the pattern.
[2:28] And a footprint is just a common
mark among a dataset.
[2:32] So in this case, the footprint
would be the percent sign.
[2:36] Now, with footprint in hand, we can
go to the backlinks report and use
[2:39] the filters to narrow in on
relevant opportunities.
[2:42] And because our footprint is a percent sign in
the anchor or surrounding text of the backlink,
[2:47] I'll type that into the search box and
choose anchors with surrounding text
[2:52] as the search mode.
[2:53] And as you can see, there are around 1,800 
pages from unique websites that link to this
[2:59] page because of a specific stat.
[3:02] That's a pretty nice opportunity in my opinion.
[3:04] Now, we didn't stop here.
[3:06] We also looked at other anchors profiles for
other top ranking pages that had a significant
[3:11] number of referring domains.
[3:13] And we basically just did the exact same
thing and found well over 3,000 lookalike
[3:18] prospects to our seed.
[3:20] Alright the next example was when we found
an opportunity for our link building guide.
[3:25] What we noticed was that a competing page
was getting backlinks because they used to
[3:29] have a downloadable ebook in their link building guide.
[3:32] And like the previous example, there was no CTA
or mention of a downloadable ebook on the page.
[3:38] Now, the pattern I noticed is that all of
the referring pages are on the topic of
[3:42] "top seo ebooks."
[3:44] So that means our seed prospects are people
who have a listicle on the top SEO ebooks.
[3:51] So what we need to search for are titles of
pages that include the word "best or top,"
[3:56] which implies a listicle and "seo ebooks,"
which implies the main topic.
[4:02] So to find our lookalike prospects, we can use
Google search or Ahrefs' Content Explorer.
[4:07] In Google search, you can type in something
like intitle:best intitle:seo intitle:ebook.
[4:16] And we're left with a few hundred results.
[4:19] Now, you can enable Ahrefs' SEO toolbar to get
both domain and page level metrics on the results.
[4:25] And if you prefer to work in Excel or Sheets,
you can export the SERP as needed.
[4:30] But this job is much easier if you
use Ahrefs' Content Explorer.
[4:34] So I'll search for "best OR top" within
parentheses, and then SEO ebook.
[4:40] Finally, I'll change the search
mode to Title and run the search.
[4:44] And now you can see a few hundred
results along with their SEO metrics.
[4:48] And this report is also filterable
and exportable too.
[4:52] Now, if you want to further expand your
list of lookalike prospects, you can simply
[4:55] change the word "SEO" to something like
marketing since link building is a smaller
[5:00] part of the broader marketing category.
[5:03] And now we have well over 1,000
prospects in total for this campaign.
[5:07] Alright, the final seed we talked about
was for our page that debunks myths
[5:11] behind so-called "LSI keywords."
[5:15] Now, we established that our seed prospect is
any page that recommends using LSI keywords,
[5:20] because there's no such
thing as LSI keywords.
[5:23] And while there were a few hundred prospects
in the link profile we looked at in lesson 2.1,
[5:28] we can easily find a bigger list of lookalike
prospects using Content Explorer.
[5:32] So this time, I'm going to search for "use LSI
keywords" as a phrase match, which should
[5:37] surface pages where authors are recommending
visitors to use so-called LSI keywords.
[5:43] And now we have thousands of prospects
who've said this phrase on their page.
[5:47] So it would just be a matter of vetting these
pages and we'll get into this in the next module.
[5:52] Now, these are just a few methods that I
would use to find lookalike prospects for
[5:56] these hypothetical campaigns.
[5:58] And while there are other ways to generate
similar results, I won't bother going into them
[6:02] because the most important part
of this exercise is to understand
[6:06] how seed prospects help to broaden the scope 
of your campaign with lookalike prospects.
[6:12] Now, there's one more technique to finding
lookalike prospects I want to talk about.
[6:16] And it's not so much about finding them
necessarily,  but it's an efficient technique
[6:20] that I find myself using pretty frequently.
[6:23] And that's scraping.
[6:25] There are going to be times when
you're browsing the web and you
[6:27] notice a potential seed that's worth exploring.
[6:30] For example, I was looking for ways to build links
to our SEO course landing page in Ahrefs Academy.
[6:36] And I went through the usual routine of analyzing
the backlink profiles of competing pages.
[6:41] Now, this was all well and good, but then
I happened to find another low-hanging
[6:44] opportunity that none of our organic
search competitors would be able to do.
[6:49] And I discovered it in YouTube analytics.
[6:52] I realized that our SEO course videos had
gotten over a million views in less than a year.
[6:57] So I was like… man… I'm sure someone has
linked to these videos or embedded it in their
[7:02] posts at some point.
[7:04] Meaning, these are warm prospects who
I could reach out to and ask to link to our
[7:09] academy instead.
[7:11] Basically, my idea followed a similar concept
to unlinked mentions, which usually has a pretty
[7:16] high conversion rate for us.
[7:18] So I ran the video URL in Ahrefs' Site Explorer,
and sure enough, this video had collected a ton
[7:24] of referring domains.
[7:26] And I also checked the embed URL
for this same video in Site Explorer.
[7:30] And there were even more referring
domains to sort through.
[7:34] So our seed prospect for this hypothetical 
campaign is anyone linking to one of our
[7:38] SEO course videos on our YouTube channel.
[7:41] Or anyone that's embedded the video on their page.
[7:45] Now, because there's a total of 15 videos
of this course on our YouTube channel,
[7:49] I needed to get all of the URLs so I can run
them through a tool like Ahrefs' Batch Analysis.
[7:55] And to do that, I used
the Chrome Scraper Extension.
[7:58] All you need to do is right click on
the information you want to scrape
[8:02] and click "Scrape similar."
[8:04] From here, I modified the Xpath code a bit
and within seconds, we had a full list of
[8:10] URLs ready to batch analyze.
[8:13] Finally, I ran the URLs through Ahrefs' Batch
Analysis, sorted by Referring Domains, and I
[8:19] could instantly see that we had
a huge list of lookalike prospects
[8:23] that might be willing to
link to our academy page.
[8:27] As you can see, finding lookalike prospects is
all about finding a footprint within your seed
[8:32] and following the rabbit hole.
[8:34] And when you have a general scope of
the breadth of the campaign, you're able
[8:38] to get an idea if actually running the campaign
will be worth your time and effort.
[8:43] Now, when you're dealing with thousands of
potential link prospects with multiple seeds,
[8:48] it can get quite messy.
[8:49] Plus, sending personalized emails at scale is tough.
[8:53] And that's where segmenting your link
prospects is going to help you stay organized,
[8:58] convert more emails into links
and save you a ton of time.
[9:02] So in the next lesson, we're going to talk
about how you can effectively segment
[9:05] your prospects so you can scale
personalized outreach campaigns.
[9:09] I'll see you there.

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