how to get seo clients even if you dont have a web with timestamps YoutubeScribe.com

[0:00] Just two years ago, I was running an agency.
[0:02] And our client base was pretty widespread.
[0:05] Everyone from lawyers to banks to world renowned DJs.
[0:08] Now, you want to know the craziest part of this all?
[0:10] We didn't even have a website.
[0:12] So how were we able to get SEO clients and
how can you get them for your business?
[0:16] Keep watching because I've got some pretty
cool tactics to share with you today.
[0:20] Stay tuned.
[0:21] [music]
[0:25] What's up SEOs?
[0:26] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:30] your competitors, and dominate your niche.
[0:32] Now, when I first started looking for client
work, man… it was tough.
[0:36] But after focusing on just a few strategies,
[0:39] things started to click and getting clients 
became actually really fun.
[0:43] In fact, the very reason I'm working at Ahrefs today
is because I tried to convert them into a client,
[0:49] which worked and didn't work at the same time.
[0:52] More on this later because right now I want
to get into some strategies that worked for me
[0:57] and others in my network.
[0:58] And I hope they'll work for you too.
[1:00] Let's get to it.
[1:01] Now serious sidenote:
[1:02] This isn't a tutorial about getting clients then
trying to figure out if you can actually help them.
[1:08] I hate those kinds of courses and tutorials.
[1:11] You should have a history of producing results and 
be able to help any client you choose to take on.
[1:16] So if you're just looking to make a quick
buck, I recommend mastering your craft first
[1:21] so that the tips and strategies you learn
today will be 10X more effective.
[1:26] Alright, so the first way to get SEO clients
is to get involved in partnerships.
[1:31] Now, there are two types of partnerships
I want to talk about.
[1:34] You might have heard of the first one and that's to
team up with non-competing agencies and freelancers.
[1:40] For example, if SEO is the service you sell,
then look for like-minded agencies that specialize
[1:45] in other digital marketing channels like PPC,
web design or social media.
[1:50] Assuming your businesses are somewhat at
an equal stage, then referring clients
[1:54] is a free and passive way to grow together.
[1:57] There's no need to get greedy.
[1:59] The SEO industry is approaching 80 billion dollars.
[2:02] And chances are, if you're watching this video,
you probably don't own very much of that market.
[2:08] A great place to meet like-minded people is
marketing conferences because they attract
[2:12] marketers from all lines of work.
[2:15] For example, if you're a freelancer that focuses on SEO,
you might want to go to a general marketing conference
[2:20] to meet web design, social media and PPC freelancers.
[2:25] You probably wouldn't want to go to an SEO
conference for this purpose because everyone
[2:29] will be selling the exact same services as you.
[2:32] Now, if you don't have an "equal" number of
leads to pass back and forth,
[2:36] then a common structure is to offer a 10-20%
kickback for any referrals that turn into clients.
[2:42] The second partnership model is probably my
favorite and that's to partner with companies
[2:46] who have your audiences, but are in completely
unrelated industries.
[2:51] An awesome example of this is to team up 
with business bankers and private lenders.
[2:56] Everyday, they have tons of leads coming in and
if you're dealing with one of the bigger banks,
[3:01] they can send you more clients than you can handle.
[3:04] A model that I've seen work really well is to 
have the lender sell a high-level SEO strategy.
[3:10] Reason being, the barrier to entry is pretty low.
[3:13] They can essentially upsell your services
for a one-time fee and take around 15-25%.
[3:19] You then have the opportunity to give your presentation,
[3:22] showcase your value, and bring them onto 
a retainer agreement.
[3:26] Alternatively, you can approach other professionals
like accountants and corporate lawyers
[3:31] where you can refer clients to each other.
[3:33] Partnerships don't always come easy, but if you're able
to execute and systematize, your revenue will grow fast.
[3:40] Another way to find SEO clients is to speak at conferences.
[3:43] I actually didn't attend or speak at conferences
until I was out of the agency world.
[3:48] And I think it was a huge opportunity I missed out on.
[3:51] For example, I spoke at a conference earlier
this year where I gave a talk on link building.
[3:56] Afterwards, a handful of people came up to me.
[3:58] But they weren't there to ask me questions about
the strategies I shared.
[4:01] They were there to hire me.
[4:03] And these weren't your average mom and pop shops.
[4:05] They were decision makers from companies doing
1-20 million dollars in ARR or backed by VC money.
[4:11] I strongly recommend applying to speak at
conferences where your target audience would be
[4:16] and deliver as much value as you can.
[4:19] Next up is inbound marketing.
[4:20] And this is likely the most valuable for your business
[4:23] because your results are your strongest selling point.
[4:26] For example, Ahrefs isn't an agency.
[4:29] We provide a suite of SEO tools.
[4:31] But a lot of the content we create is targeted
around keywords that potential SEO clients
[4:36] might be searching for.
[4:38] And they're finding us through marketing mediums
like Google and YouTube.
[4:41] And by teaching how to do SEO, not only do
we get customers for our tools, but we also
[4:46] get numerous requests for consultations.
[4:49] Not to mention the individual emails we get
from great companies.
[4:53] By creating content that demonstrates your
expertise and ranks, you're building trust
[4:58] with prospective clients through proof of concept.
[5:00] And in my opinion, trust is the most valuable
commodity when it comes to winning new clients
[5:06] because it instills confidence.
[5:08] Now, if you're still relatively new to the game, it might
be advantageous to focus on one specific niche.
[5:14] For example, if you wanted to do SEO for realtors,
[5:17] you can find some topics by going to Ahrefs' Keywords Explorer and searching for broad keywords like "SEO,"
[5:23] "keyword research," and "link building."
[5:25] Next, go to the Phrase match report to see
keyword ideas that contain your seed keywords.
[5:30] From here, I'll click on the Include search filter,
[5:33] and type in words related to the profession like
"realtor" and "real estate."
[5:37] And I'll choose the "Any" option to show all keywords
that contain any of these words.
[5:42] And as you can see, search volumes may not
be massive compared to the head terms,
[5:47] but they're lower competition, and seem to have
a good amount of commercial value based on
[5:51] the CPC values of these terms.
[5:54] We have a full tutorial on doing keyword research,
so feel free to check that out for more great ideas.
[5:59] The next strategy is actually the last one
I tested before giving up agency work,
[6:03] and that's to apply for jobs.
[6:06] As an agency or freelancer, you want clients.
[6:08] And when a company posts a job listing, they
likely want to hire someone in-house.
[6:13] Now, while these two things might seem vastly different,
[6:16] there's a more powerful factor that comes into play.
[6:19] And that's intent.
[6:21] So nearly two years ago, I decided to run a
lead generation experiment on Ahrefs.
[6:25] They had a job listing for a "funnel hacker," so I applied
for the job with the intent to turn Ahrefs into a client.
[6:31] Tim, on the other hand, was the one handling interviews.
[6:34] And he was looking to hire someone in-house.
[6:36] Long story short, we were able to come to
some kind of agreement where I was able to
[6:40] work full-time for Ahrefs, but I was still
able to be involved with my agency.
[6:45] And after a year of doing work for Ahrefs,
I decided to give up agency work.
[6:49] Now, my point is that with job postings, you
and the lead have the same overall intention.
[6:55] In my opinion, if you can sell them as an individual
candidate, then converting them to an agency client
[7:01] is the easiest part of the battle.
[7:03] If you want to learn more about this little experiment,
[7:05] I've added a timestamped link in the description
[7:08] which goes through the story from my end 
as well as Tim on the hiring the side.
[7:12] Finally is the most common approach to getting
SEO leads and that's cold outreach.
[7:17] Now, when you're doing cold outreach, you
want to provide as much value as possible
[7:21] and you definitely don't want to be too pushy
in your first email.
[7:25] Here's a sample template that Daryl Rosser
wrote on our blog about getting SEO leads.
[7:29] I'll break it down as we go through it.
[7:32] "Hi Ricky, I came across your website today 
when searching for "Roofing in London,"
[7:36] and noticed that you don't show up in the maps
section and are #33 in the organic listings.
[7:42] That's a lot of calls you're missing out on."
[7:44] So he told Ricky how he found him and addressed
a pain point that I'm sure Ricky already knew about.
[7:49] He goes on to say:
[7:51] "So I made a video showing you why your top
3 competitors are out-ranking you:
[7:56] Site 1, Site 2, and Site 3."
[7:59] This is a super-simple way to differentiate yourself
[8:01] from all of the other emails these people are getting.
[8:04] Most people won't go through the trouble to create
a video and it also gives a more personalized feel.
[8:09] Best of all, he's mentioning competitors that
Ricky should be well aware of.
[8:14] Finally, he says:
[8:15] "Are you the right person to send this video?
[8:18] If you are, please reply to this email, and
I'll send it over.
[8:21] Otherwise, just let me know."
[8:23] The final part is a simple conversation starter.
[8:25] Do you want the video, yes or no?
[8:27] Or if I contacted the wrong person, then can
you point me in the right direction?
[8:31] Then after they respond, you make a video,
[8:34] send it to them, and have your CTA in the video,
which would be to jump on a call.
[8:38] Super-simple and I can imagine it converts really well.
[8:42] Now, for you agency owners and freelancers out there,
[8:44] I'd love to know what you do to get more SEO clients.
[8:47] Leave a comment and if you enjoyed this video,
make sure to like, share and subscribe for more
[8:51] actionable SEO and marketing tutorials.
[8:54] So keep grinding away, find creative ways
to find prospects, and I'll see you in the next tutorial.

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