how to find your seed prospects 21 link building c with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the second
module which is all about link prospecting.
[0:04] Now, I've structured this module in three
lessons where each lesson represents
[0:08] a step in creating personalized and
scalable link building campaigns.
[0:13] Step 1 is to find your seed prospects,
which is what this lesson is all about.
[0:17] Step 2 is to find lookalike prospects based
on your seeds, which will broaden the scope
[0:23] of your link building campaign.
[0:25] And step 3 is to segment your prospects
which will help you scale your campaigns
[0:30] in a personalized way.
[0:32] So let's get started with finding seed prospects.
[0:35] Seed prospects are simply people who
link to a page for a specific reason.
[0:39] For example, did they link because of a specific 
point that was made in the content, is it because
[0:44] they like the brand, or was it something else?
[0:47] Now, finding seed prospects is important
because it'll do two things for you.
[0:51] #1. You'll understand why
people are linking to a page,
[0:55] and #2. Because you know why, you'll know
how to approach them in your outreach pitch.
[1:00] And we'll get into some examples in a bit.
[1:02] Now, the most important skill for a prospector
to have when it comes to finding seed prospects
[1:07] is the ability to identify patterns.
[1:10] And by pattern, I'm referring to common
reasons for linking or a commonality
[1:15] among linking pages.
[1:17] Now, we've already gone through a couple
of examples in the previous module,
[1:20] but I want to talk about how you can
find opportunities for your own site.
[1:24] And it's really just about looking for patterns
in three places when analyzing a competing
[1:29] page's link profile.
[1:30] And these places are:
[1:32] The context of the backlinks, which help you
understand why people are linking to a page.
[1:36] And we'll specifically be looking
at anchors and surrounding text.
[1:40] The referring pages' titles which tells you
where their links are coming from and/or
[1:44] the types of pages they're coming from.
[1:47] And the actual content, which tells you
what your email pitch will be based on.
[1:52] So let's start off by looking at the context
of links to a competing page.
[1:57] Just as I showed you in lesson 1.2., studying
the anchors of a competing page's backlinks
[2:02] can help you understand why
people linked to a page.
[2:05] And these "whys" can often be
considered as "linkable points."
[2:10] For example, when we created our SEO stats
page, we looked at the anchors profile for top
[2:14] ranking pages.
[2:16] And we immediately noticed that the majority
of links were attributable to specific stats
[2:20] that were mentioned.
[2:21] This is a pattern.
[2:23] Now, if we click on the 93% anchor, it'll open
up the backlinks report with that anchor set
[2:28] in the filters.
[2:30] And as you can see, the context of the
link is "93% of online experiences begin
[2:36] with a search engine."
[2:37] Now, this stat alone doesn't
help with a pitch angle.
[2:40] You have to look for a pitch angle
that's related to the stat.
[2:43] And it was pretty easy for us to come up
with one because if you click through to
[2:46] that page, you'll see that 93%
isn't even mentioned on it.
[2:51] Plus, the stat was around a decade old,
meaning it's completely irrelevant today
[2:55] because the way we use
the internet has changed a lot.
[2:59] So as a pitch angle, we could say something 
like, "hey, you mentioned this stat, but where
[3:04] did you get it from?
[3:05] The page you're linking to doesn't say that.
[3:07] Plus, recent stats show that 68% of online
experiences begin with a search engine."
[3:12] Blah blah blah.
[3:13] Alright, let's move on to the second place
to look and that's the referring page titles
[3:17] of a competing page's backlinks.
[3:19] In the previous module, we discovered some
pages that are linking to a link building guide.
[3:24] And the reason for them linking is because
that guide used to have an ebook.
[3:29] So as you can see from the anchors,
the linking pages are saying to go and
[3:33] download an ebook.
[3:34] Now, seeing as there's really only a few
good linking pages, it wouldn't be worth
[3:38] creating an ebook to maybe get a few links.
[3:42] We need to look for a commonality that can
potentially expand our pool of prospects.
[3:47] And that commonality is in
the titles of referring pages.
[3:50] As you can see, all of the titles
are listicles on free SEO ebooks.
[3:55] So our seed prospects are
listicles on SEO ebooks.
[4:00] As for the pitch angle, we can simply pitch
a free ebook without any kind of opt-in,
[4:05] which many of their recommendations use.
[4:07] Not a great benefit packed pitch,
but it's a good starting point.
[4:11] Alright, the third place to look for
patterns is the actual content itself.
[4:15] And the easiest thing you can look for is incorrect,
dangerous, or outdated recommendations.
[4:21] Now, this one is quite situational but
nevertheless, it's something worth
[4:25] paying attention to because it works pretty well.
[4:28] I'll give you an example in the SEO industry.
[4:30] So this page on LSI keywords
has over 500 referring domains.
[4:34] But there's no such thing as LSI keywords.
[4:37] LSI stands for latent semantic indexing and
in short, it's an indexing method and has
[4:42] nothing to do with keywords.
[4:44] Now, today, this page explains that
LSI keywords aren't really a thing.
[4:48] But when it was first published, it was
a full blown guide on how to use these
[4:53] quote unquote "LSI keywords."
[4:55] Meaning, everyone who linked to the page prior
to the update was linking to inaccurate information.
[5:01] So our seed prospects are anyone who's
linking to this guide, prior to it being updated.
[5:07] Or anyone who's recommending
their readers to use "LSI Keywords."
[5:12] As for the pitch, we could just tell them that
there's no such thing as LSI keywords and
[5:16] recommend our content which explains what LSI
is, how it actually works, and also mention that
[5:22] we talk about whether using related words,
phrases, and entities actually helps to rank
[5:27] higher in Google – meaning, we address the
reason why they recommended using these
[5:31] so-called, "LSI keywords" in the first place.
[5:35] Now, these are just a few places to
look that can help surface some unique
[5:38] prospecting opportunities.
[5:40] But you don't need to limit yourself to these
because then you're stuck in the box of Sam.
[5:46] The point of this lesson is to show you
how finding a pattern or footprint that
[5:50] has a pitch angle baked into it can be the
foundation for link outreach campaigns.
[5:56] This is a skill that I highly recommend
working on because it's what you'll need
[6:00] to find seed prospects.
[6:02] From there, it's just about following that footprint
to find more prospects like your seeds.
[6:07] And in the next lesson, we're going to talk about
using your seeds to expand your list of prospects
[6:13] as well as the tools you can use.
[6:15] I'll see you there.

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