how to find the best content of your competitors o with timestamps YoutubeScribe.com

[0:00] hello guys this is team solo from HS and
[0:03] today I want to show you how to find the
[0:06] best content of your competitors why do
[0:09] you need their best content well because
[0:11] you'll have to create something better
[0:13] and outperform them you're watching
[0:16] episode number
[0:19] 11 oh sorry sorry concentrate
[0:24] concentrate you're watching episode
[0:26] number
[0:28] 11 that's better of the
[0:31] oversimplified
[0:44] SEO so what is best content what exactly
[0:48] are we going to look for today well
[0:51] there are three kinds actually uh first
[0:54] it's the content that generated tons of
[0:56] traction on social media second the
[1:00] content that attracted tons of backlinks
[1:03] and third the content that gets tons of
[1:06] SEO traffic to your competition let's
[1:10] see how to find all three kinds of
[1:12] content that helps your
[1:15] competitors okay let's start from the
[1:17] kind of content that generated tons of
[1:20] traction on social media and the kind of
[1:23] content that attracted uh a lot of links
[1:26] so what you see on my screen is H Chef's
[1:28] content Explorer you can find it right
[1:31] in the uh top menu of HS and once you
[1:35] put any website or domain name there it
[1:39] will search for the most popular content
[1:43] uh that recites on this domain let's try
[1:45] it with uh blog. hrs.com and I click
[1:51] search this is the list of the most
[1:53] popular content on H shev's blog and as
[1:56] you can see the top performing article
[1:59] is this one best Ling building
[2:01] strategies that don't require content it
[2:04] seems that this topic resonated so much
[2:06] with our audience that they shared it
[2:08] like
[2:09] crazy but as you can see from the uh
[2:13] Twitter shares column uh this article is
[2:16] not the one that generated the biggest
[2:19] number of tweets and actually I can
[2:21] click the Twitter column which will sort
[2:26] the articles by the amount of tweets
[2:28] they got and you can do this with any
[2:30] social network for example let's click
[2:32] on Google+ and see which article was
[2:36] best performing on
[2:37] go+ well it's still uh bestlink building
[2:40] strategies that don't require
[2:42] content so this is how you find the most
[2:45] shared articles on any of the social
[2:48] networks but what about the articles
[2:50] that generated the most backlinks well
[2:53] we have a column for that too and it's
[2:56] the first one after date uh if you click
[2:59] click it you'll sort the list by the
[3:03] amount of referring
[3:05] domains and as you can see now we have
[3:08] totally different articles uh at the top
[3:11] of the list which means that you should
[3:13] create different types of content for
[3:16] getting traction on social media and for
[3:20] baiting tons of backlinks so as you can
[3:23] see with content Explorer tool by HS you
[3:27] can find both the content that generated
[3:29] tons of social shares for your
[3:32] competition and the content that
[3:34] attracted tons of backlinks for them now
[3:38] let's talk about the content that brings
[3:40] them traffic from Google and as usual we
[3:43] have a tool for that too it's called
[3:46] positions Explorer and it's also located
[3:49] main menu of
[3:50] HS so let's use this tool to see uh
[3:54] which content brings SEO traffic to
[3:58] Brian Dean from uh
[4:00] backlink
[4:01] co.com quite famous blog about SEO and
[4:05] Link building and I click search what
[4:09] I'm interested in is the top pages
[4:12] report that's located under organic
[4:14] research menu let's click it and what we
[4:18] get here is the list of uh pages on
[4:22] Brian Dean's blog that bring him the
[4:26] most traffic from Google uh we have a
[4:28] column called traffic here uh but please
[4:31] uh keep in mind that this traffic is
[4:33] just an estimation uh it's not the exact
[4:36] traffic that uh each of these articles
[4:39] gets this report is a great place to
[4:42] look for some content ideas for your own
[4:44] site uh for example let's look at this
[4:47] article how to rank YouTube videos uh I
[4:50] think it's pretty cool topic and if we
[4:53] click the expand button in the keywords
[4:57] column we'll see quite a few keywords
[5:01] that this article is ranking for as you
[5:03] can see it's ranking uh number one for
[5:06] YouTube SEO it's ranking number one for
[5:09] video ranking YouTube video ranking how
[5:11] does YouTube rank videos etc etc
[5:14] etc so if it is in your interest to have
[5:18] your website ranking for the exact same
[5:21] keywords what you can do is check this
[5:24] article by Brian Dean and try to write
[5:28] something that would be bigger and
[5:30] better than his piece which is quite a
[5:33] challenge if you ask me because Brian's
[5:35] content is always
[5:37] top-notch that's it I encourage you to
[5:40] play uh with the top pages report of
[5:44] position Explorer and explore the
[5:47] content that brings traffic from Google
[5:50] to your competition I'm sure this will
[5:52] give you a lot of ideas on how to
[5:55] structure your own content marketing
[5:58] strategy
[6:09] that's it I hope you enjoyed this
[6:11] episode of oversimplified SEO and I hope
[6:14] it makes you want to subscribe to hre's
[6:17] YouTube channel we reached 1,000
[6:20] subscribers quite fast and actually the
[6:22] more subscribers we get the more it
[6:24] motivates us to record quality content
[6:27] for you so please subscribe to our
[6:29] YouTube channel and I'll see you in the
[6:31] next video bye

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