how to find pages that send your competitors organ with timestamps YoutubeScribe.com

[0:00] In this video, I’m going to show you how
to get more organic traffic by analyzing and
[0:04] replicating the pages that are sending your
competitors the most traffic from Google.
[0:08] Stay tuned.
[0:10] [Music]
[0:14] What’s up guys? Sam Oh here with Ahrefs.
[0:17] I’ve got a super actionable SEO tutorial for you today that approaches competitor analysis for SEO
[0:22] from a very important angle.
[0:24] And that's traffic.
[0:25] So this research method is super helpful because
basically, what we’re going to do is, is we're going to
[0:30] find the exact pages that are driving the most
search traffic to your competitors’ websites,
[0:34] and then use that data to increase
organic traffic to your own website.
[0:38] Let me show you how it's done.
[0:40] The tool that I’ll be using is Ahrefs’
Site Explorer, which gives you a ton of data
[0:44] on any website or page like backlink reports,
keyword metrics, organic search traffic and more.
[0:51] So first, you would need to enter in the domain
of one of your competitors here in Site Explorer.
[0:56] And by competitors, I’m referring to people
who are actually getting organic search traffic
[1:00] from Google.
[1:01] Now, there are two ways that you can
actually find a list of competitors.
[1:04] And the first is pretty straightforward.
[1:06] You just throw in some search queries related
to your business into Google and then you look for the
[1:11] websites that are ranking for the keyword
phrases that you want to rank for.
[1:15] So for our example, let’s pretend that I
have a golf blog, since the sport is very
[1:19] dear to my heart.
[1:20] I might search for something like
“best golf clubs” or “how to hit a driver.”
[1:26] With the first search query, you can see that
golfdigest.com owns a couple of the top rankings,
[1:31] followed by pga.com,
[1:33] and then you’ll see something interesting. 
You'll see businessinsider.com.
[1:37] Now, Golf Digest seems like a pretty relevant
competitor just by looking at their domain name
[1:41] and pga.com is the official site for
the Professional Golfers’ Association.
[1:46] Business insider on the other hand is more
of a general website that covers nearly every
[1:50] topic under the sun. So they wouldn’t be
a good fit for our competitor analysis.
[1:55] There’s also another cool way to find competitors
that you might not even know exist, but I’ll
[2:00] show you that in a bit since it comes later
in the workflow if you want to scale this technique.
[2:05] Alright, so back to Site Explorer.
[2:06] I’ll enter in our competitor’s domain here and hit search.
[2:10] So once Site Explorer loads, you can click
on the “Top Pages” report in the sidebar.
[2:15] And boom!
[2:16] You are now looking at the pages that send
your competitor the most organic search traffic.
[2:21] Okay? So take a look right here.
[2:24] You’ll likely see a bunch of flags here
which are actually filters.
[2:27] By default, the top pages report will choose
the country that sends them the most search
[2:32] traffic for the website that you’re researching.
[2:35] So in this case, it has defaulted to the US of A.
[2:38] Now, if you want to get a more accurate 
representation of the total SEO traffic to the pages,
[2:44] you can switch this filter to "all countries",
and you’ll see that the numbers here get bigger.
[2:49] With the top pages report, there’s a lot
of cool stuff we can do here.
[2:53] So first, I’m going to break down these
important metrics and then I’ll show you
[2:56] a couple simple workflows that will
actually help you put this into action.
[3:01] Since we’re looking at the “top pages”
of this domain, this report will sort the
[3:05] table by the pages that receive the most search traffic.
[3:08] And beside each traffic figure, you can see the
percentage of search traffic each page generates
[3:13] for a website in the selected country.
[3:16] So in this case, this story on Bill Clinton
would account for around 3% of the total search
[3:21] traffic across our domain search.
[3:24] Sometimes, you might find that certain pages
bring your competitors over 30% of their overall
[3:29] search traffic.
[3:30] 30 percent!
[3:32] When you find a site where the traffic is
not diluted across all of their pages,
[3:37] it's usually a good indication that the website
you’re analyzing is the perfect target to
[3:41] find some great topics that
you can just piggyback off of.
[3:45] Next, we have the “Value” column which
shows the equivalent amount it would cost
[3:49] to generate this many search visitors
with pay-per-click advertising.
[3:54] This is based on clicks from all of the keywords this page ranks for, multiplied by the cost per click.
[3:59] The next metric is one of my favorites and that's the
[4:02] keywords column, which shows you how many keywords that the page is ranking for.
[4:06] And if you click it, then you can actually see 
all of the different search queries a page
[4:10] ranks for in the top 100 Google search results.
[4:14] This goes to show that keyword research 
isn’t just about targeting a single keyword.
[4:18] But it’s proof that a single page can actually rank 
for tens, hundreds, and even thousands of
[4:23] different keyword phrases.
[4:25] We have a more detailed study on our blog
where we analyzed 3 million random search queries.
[4:29] Our data shows that the average #1 ranking
page will also rank for around 1,000 other
[4:35] relevant keywords.
[4:36] This is definitely worth a read, so I’ll
leave a link to it in the description below.
[4:41] Alright, so next we have RD, which is
short for Referring Domains.
[4:44] So this column shows the total number of unique
websites linking to the target URL.
[4:49] And then we have the page URL,
which is pretty straightforward.
[4:53] The next couple of metrics are also interesting.
[4:55] The top keyword column shows the keyword that
brings the most organic search traffic to
[5:00] its corresponding URL.
[5:02] And then the column beside it is the estimated
search volume for that top keyword.
[5:06] Finally is position, and that’s where Ahrefs last
saw this page ranking in Google’s SERPs.
[5:11] Okay great.
[5:12] Now that you can see the top pages of your
competitor’s website, what’s next?
[5:17] So the beauty of the Top Pages, and actually
almost all of Ahrefs’ reports is that there
[5:22] are some super helpful filters that you can use to narrow down the results and actually see the metrics
[5:26] that you care about.
[5:28] The first thing you can do is to set
up some filters similar to this.
[5:31] So first, we’ll set the positions to 0 to 5,
which is gonna show us only the pages that rank
[5:37] in the top 5 results of Google.
[5:39] Then we’ll set the traffic filter to have
a minimum of 500 search visitors.
[5:44] You might have to play around with the minimum
search visitors number a bit depending on
[5:48] the site that you’re analyzing.
[5:49] So I do want to mention a quick side note here.
[5:51] You might notice that the total reported traffic,
value, and the keywords numbers, they decreased.
[5:56] And the reason why is because the keyword rankings
below the top 5 were filtered out when we
[6:01] set this filter and the same goes for the
minimum search traffic filter that we set.
[6:05] From here, you can export the list to CSV.
[6:08] And with this CSV export, you can do some 
pretty cool stuff in Excel to find high traffic topics
[6:13] without much competition.
[6:14] Here's how:
[6:16] I’ve already set this up in a Google sheet
since most of us should have access to this tool.
[6:21] So first, I’m going to freeze the first row, so you
can see the columns as I scroll down.
[6:26] And then we can actually sort the table by
the referring domains in ascending order.
[6:30] What this is going to do is it's going to reveal
pages that are getting a ton of traffic without any
[6:36] or many backlinks.
[6:37] Now, with this particular site, you’ll
notice that there are a lot of ‘top stories’,
[6:41] since a lot of their content is news based,
but there are also some low hanging
[6:45] content ideas you can dissect from this report.
[6:48] Check this one out.
[6:49] This page ranks in the second position for 
the top keyword “Ping G Irons” which is
[6:54] a branded type of golf club.
[6:55] And this table also shows that this page 
receives about 677 search visitors with zero
[7:02] referring domains, which is pretty surprising to me.
[7:05] Now this might be a topic that you
want to create content around because
[7:08] you know that the competition is low, and that the traffic is actually at a pretty decent amount considering
[7:14] that they’re not even ranking in the number one position.
[7:16] One more cool thing you can do in the top
pages report is to find individual pages that
[7:20] get a ton of traffic and basically create
an entire outline for your content
[7:25] using the keywords that they rank for.
[7:27] So I’ve cleared the filters already,
[7:29] and the only thing you really need to do is 
sort the table by traffic in descending order,
[7:34] which is already done by default.
[7:36] So, if we skip through some of the
branded search queries like these ones
[7:39] as well as the ones that don’t
have much context or commercial value,
[7:43] you’ll see this cool one here.
[7:45] You can see that the top keyword is “best golf drivers” and this page ranks for over
[7:50] 2,600 relevant search queries with
over 12,000 monthly search visitors,
[7:54] which is actually a conservative
estimation, not the actual traffic value.
[7:59] Now, I’m sure these pages also get traffic from
other sources like social, referral traffic, email, etc.
[8:04] In fact, the actual SEO traffic will almost 
always be higher than what Ahrefs reports.
[8:10] So let’s say that I wanted to create
my own post on the best golf drivers.
[8:14] What I can do is click here under the keywords
column to open up a pool of relevant keywords
[8:19] that this page is ranking for.
[8:21] And by analyzing these, I can basically create
an entire outline of what I should be covering
[8:26] in my blog post.
[8:28] For example, it's 2018, but people are still
searching for a “best list” from 2017.
[8:33] And they also want drivers that are known for distance.
[8:37] You can click on the “Next 100” link here
to see more of the keywords that they’re
[8:41] ranking for.
[8:42] Then you’ll probably want to talk about
game improvement drivers.
[8:46] Maybe create this post in a review-like style.
[8:48] And then talk about different handicaps and to make
sure to include something about mid handicappers.
[8:54] And you can see that all of these rank in
the top or near the top of Google, which shows
[8:59] high relevance from the content to the searcher’s intent.
[9:03] So rather than spending your time creating
multiple pages targeting a single or just
[9:07] a few keyword phrases, you can confidently focus on
[9:10] creating just one, just one, epic post on drivers.
[9:14] Now that you’ve seen the top pages report 
in action, it doesn’t mean that it’s time to
[9:18] stop your research.
[9:19] You can obviously search for
more competitors in Google...
[9:22] Or...
[9:23] you can go to the “Competing Domains”
report inside Site Explorer.
[9:26] If you look in the sidebar, you’ll see the 
competing domains report here.
[9:30] This page will show you a list of websites that
rank in the top 10 for the same keywords as this
[9:35] as this competing website.
[9:37] Now, when you’re looking at this report,
you’ll see that there are some irrelevant
[9:41] sites like Wikipedia and Twitter.
[9:44] So a quick way to look for relevant competitors
is to scan for lots of “green” in the
[9:48] visual bar here.
[9:50] The blue color represents the amount of unique
keywords for the website we’re analyzing,
[9:54] the green represents the number of shared
common keywords, and the yellow portion shows
[9:58] the corresponding site’s unique keyword rankings.
[10:02] In this example, you can instantly see that golf.com, pga.com, golfchannel.com and golfweek.com
[10:09] are all highly relevant sites to this domain.
[10:12] You can just rinse and repeat this entire process
that we just went through and find an endless
[10:16] number of topics that you can use as inspiration
and then create new content for your site.
[10:22] I hope you enjoyed this SEO tutorial and 
that you’ll start using the top pages report
[10:26] to increase organic traffic to your website.
[10:29] Make sure to hit the thumbs up button and
subscribe for more actionable tutorials in
[10:34] our Marketing with Ahrefs series.
[10:36] I've got to get going because I have an important
[10:38] place to be, so I’ll see you soon,
[10:40] my fellow marketing compadres.
[10:42] [Music]

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