how to compete with big brands in google 83 with timestamps YoutubeScribe.com

[0:00] Part #3. How to compete with the "big guys" in Google
search results
[0:04] Whatever industry you're in, the best search
queries are most likely "taken" by someone already.
[0:10] And that "someone" is usually a big established
website that is better than you in every possible way.
[0:16] They have a strong brand, full of credibility and trust.
[0:19] They have a lot of resources for creating
amazing content.
[0:22] They have a big loyal audience to whom they
can promote their content and get links from.
[0:26] They have a huge advertising budget
to reach insane amounts of people.
[0:30] And to make matters worse, they already rank
at the top of Google for all those juicy keywords
[0:36] that you wish to rank for.
[0:38] Which means that they get highly-relevant consistent
traffic to their pages every single month.
[0:44] Which means that some of these people will
end up linking to these pages.
[0:48] The mere fact that it ranks #1 in Google makes
their page worthy of a link.
[0:53] And then a consistent flow of new backlinks
will obviously strengthen the leading position
[0:58] of their pages in Google search results.
[1:01] That is a very discouraging cycle, right?
[1:04] I call it the "Vicious Cycle of SEO"
[1:07] Take any page that ranks in Google top 3 for
a popular keyword and put it into Ahrefs Site
[1:11] Explorer tool.
[1:12] Like this guide to keyword research from Moz.
[1:15] Does it get a bunch of new backlinks every
week because they actively promote it?
[1:19] Of course not!
[1:20] It gets all these new links on complete autopilot!
[1:23] It ranks high in Google and therefore has
a consistent flow of targeted visitors, many
[1:29] of whom will link to it afterwards.
[1:31] As you can see from the graph in Ahrefs, the
pace at which this article aquires new backlinks
[1:36] is quite high.
[1:37] It would be almost impossible to keep up with them
if you were building all your backlinks manually.
[1:42] So how do you break into this Vicious Cycle
of SEO and outrank those big guys?
[1:47] Well, I'm afraid there's no way to do that.
[1:50] Unless of course you're able to create a vastly
better piece of content and you have enough
[1:55] resources to reach a comparable amount of
people with it.
[1:57] This is the only way you stand a chance at
building a comparable amount of backlinks
[2:02] in a relatively short timeframe.
[2:04] So the only advice I have for you is this.
[2:07] Don't go after "big" keywords until you grow
a big enough audience and accumulate
[2:13] enough resources to effectively wrestle
with whoever currently ranks at the top.
[2:17] And besides, there's absolutely no reason
to target highly-competitive search terms,
[2:22] while there are tons of untapped opportunities
to easily grow your search traffic.
[2:26] In the previous lessons of this course I have
shared quite a few great tips and strategies
[2:31] on how to discover low-hanging content ideas
that would bring you a ton of search traffic
[2:36] with minumum effort.
[2:37] But "minimum effort" doesn't mean "no effort at all".
[2:41] Even those low-hanging content ideas will require
some backlinks to get to the top of Google
[2:46] and bring you the search traffic.
[2:47] And, as we have previously discussed, you cannot
just sit and wait for backlinks to come naturally.
[2:53] You need to build them manually.
[2:55] And that is exacly what we're going to cover
in the very next lesson of this course.
[2:59] Sounds good? Then I'll see you in Lesson #9.

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