how to choose long tail keywords for explosive sea with timestamps YoutubeScribe.com

[0:00] Are you struggling to get traffic from Google?
[0:02] Maybe it's because all of those juicy keywords
are dominated by mega publications and authorities
[0:07] in your niche.
[0:08] Well, I've got two and a half words for you
that's going to help you solve this problem.
[0:12] Long-tail keywords.
[0:14] And in this video, I'm going to show you how
to find, choose, and rank for long tail keywords
[0:19] to get a crazy amount of search traffic.
[0:21] Stay tuned.
[0:22] [music]
[0:26] What's up SEOs, Sam Oh here with Ahrefs, the
SEO tool that helps you grow your search traffic,
[0:31] research your competitors, and dominate your
niche.
[0:33] Now, today, we're going to dig deep into the
growing your search traffic part with long
[0:38] tail keywords, and the byproduct will be dominating
your niche.
[0:42] Now, I'm excited and I hope you are too, so
let's get to it.
[0:46] So what are long tail keywords?
[0:48] Long tail keywords are search queries with
low individual search volume but can have
[0:52] an enormous total search demand as a group.
[0:56] The name comes from the "long tail" of the
so-called "search demand curve," which is
[1:00] a graph, that plots all keywords by their
search volumes.
[1:03] For example, if you look at the topic of cute
cats and a few long tail variations in Ahrefs'
[1:08] Keywords Explorer, the first keyword would
be at the head of the curve because of its
[1:12] popularity, the cutest cat in the world would
be a long tail keyword somewhere further down,
[1:17] and the other two phrases would be at the
end of the tail since they're unpopular ways
[1:21] to search for the topic, but there are numerous
variations that would likely add up to a massive
[1:26] cumulative search volume.
[1:28] So long tail keywords are defined by search
volume and not because the actual keywords
[1:33] are long or have X number of words in them.
[1:35] But naturally, in most cases, long-tail keywords
are going to be lengthier since more words
[1:41] often communicate a more specific query, right?
[1:44] But let me quickly bust a myth on keyword
length vs. search volume because longer words
[1:49] don't always mean lower search volume.
[1:52] If you look at these 3 keyword phrases in
Ahrefs' Keywords Explorer, you'll see that
[1:56] the 4 and 5-word phrases have significantly
more search volume than the two-word phrase,
[2:01] "lose weight."
[2:02] And I'm not just picking a topic that I know
fits the bill.
[2:05] In fact, we studied 1.4 billion keywords and
found that 9.3% of keywords with over one
[2:11] million monthly searches have 3 or more words.
[2:15] And if you look to the other side of the graph,
you'll see that there are still a good number
[2:18] of unpopular one-word keywords that have less
than 50 searches per month as indicated in
[2:24] purple.
[2:24] So Ha!
[2:25] Myth busted.
[2:26] Now every single topic has a search demand
curve and they fall into two distinct buckets.
[2:31] So topics that fall into bucket #1 are usually
broad and have a very long tail with a ton
[2:37] of relevant phrases.
[2:38] Looking at the top 10 ranking pages in Keywords
Explorer for the query, "hairstyles," you'll
[2:43] see that most of these pages rank for thousands
or tens of thousands of different relevant
[2:48] keywords.
[2:48] And bucket #2 are usually topics that are
much more focused and will have much fewer
[2:53] long-tail keywords.
[2:55] So for example, if you look at the SERP for,
"squeeze page", you'll see that the number
[2:59] of keyword rankings is significantly less
because the topic is so focused.
[3:04] Now, these two types of long tail keywords
are clearly quite different and it's important
[3:08] that you treat them differently too.
[3:10] So let's explore these buckets and I'll show
you how to choose and find long tail keyword
[3:14] phrases for each one.
[3:16] Bucket #1 is called "the long tail of broad
topics".
[3:19] And these tend to have a few high volume search
terms and a ton of long-tail variations.
[3:24] So the search query, "how to lose weight," is
the perfect example.
[3:28] If you look at keyword rankings for Healthline's
weight loss article, you'll see that they
[3:32] have around 9500 keyword rankings in the US
that rank in a top 10 position in Google.
[3:38] People are essentially looking for the same
thing, but they're typing in all sorts of different
[3:42] variations with the same or similar search
intent.
[3:45] So the head term here is clearly, "weight
loss," which has 109,000 searches per month,
[3:50] meaning that any queries with let's say, 500
searches per month are 100% long-tails right?
[3:56] So let's filter for these keywords that still
rank in the top 10 and you'll see that there
[4:01] are still over 9100 keywords.
[4:04] These are the long tail keywords for the topic
on weight loss and they account for 96% of
[4:09] this page's keyword rankings.
[4:11] But this is much more than just another "fun
fact."
[4:14] There are two very actionable tips to take
away from this:
[4:18] Number one, by ranking high for this "head
term," you'll almost always rank for the thousands
[4:23] of other long tail searches.
[4:25] So when you pick your topics, always look
to the ones that have the largest total search
[4:29] traffic potential.
[4:31] And number two is equally important.
[4:33] If Google "merges" a long tail keyword into
a bigger topic, then there's no point in targeting
[4:38] it, right?
[4:39] Think about it:
[4:40] we already know that Google will rank one
broad article for thousands of search queries.
[4:44] So by trying to publish dedicated articles
that target a single long-tail keyword within
[4:49] the broad topic, you'll achieve nothing but
wasted time.
[4:53] Here's some proof.
[4:53] This article from Healthline generates around
490 thousand search visitors globally, each
[4:59] month.
[5:00] And they rank for a ton of keywords.
[5:02] But here's the thing:
[5:03] not all topics with a ton of long tail keywords
have super high search volumes.
[5:08] For example, if you look at these search volume
metrics, then you'll see that SEO tips has
[5:12] more than double the search volume of "submit
your website to search engines."
[5:16] So at first glance, it seems like a better
topic to target, right?
[5:20] Not necessarily.
[5:22] If we look at the SERP for SEO tips, then
you'll see that the top ranking pages get
[5:26] significantly less traffic than the search
volume for the main keyword, and they don't
[5:31] rank for that many different keywords either.
[5:33] Now let's look at the SERP for the query,
"submit website to search engines."
[5:37] You'll see quite the opposite effect.
[5:39] The traffic numbers are more than triple the
search volume of the top keyword, and most
[5:43] of these pages rank for thousands of keywords.
[5:46] So again, always analyze the SERP to see the
total traffic these pages generate and look
[5:51] at the number of keywords these pages rank
for.
[5:53] An easy way to find these long-tail topics
is to look up a popular website in Site Explorer.
[5:58] So I'll search for healthline.com.
[6:00] Next, I'll go to the top pages report, which
will show us their pages that get the most
[6:04] search traffic.
[6:06] And since we're talking about topics with
tons of long-tail keywords, let's sort the
[6:10] results in descending order by the number
of keywords each page ranks for.
[6:14] In order to identify these long tail topic
opportunities, you want to look at these columns:
[6:19] traffic, keywords, top keyword, its volume,
and position.
[6:24] So let's analyze their top pages, and set
a checklist to identify the most obvious long
[6:28] tail topic opportunities.
[6:30] First, the page must rank in the top 5 for
their top keyword.
[6:34] Next, they should rank for lots of keywords
and get a good amount of search traffic.
[6:38] So far so good.
[6:40] The final point is that the page should get
significantly more traffic than you'd expect
[6:44] based on their ranking position compared to
the search volume of their top keyword.
[6:48] And in Healthline's case, that only excludes
a couple of these pages.
[6:51] So now we have a ton of long tail topics that
we could create for our own website if we
[6:56] were in the health niche.
[6:57] And I actually have to point out this one
with the top keyword bumps on skin that has
[7:01] a search volume of 8,400, but the page gets
over one hundred thousands search visitors
[7:07] each month.
[7:09] That's bananas!
[7:10] Now, it's important to note that you should
also look at the number of referring domains
[7:14] that the page has.
[7:15] And this should be a good indication of how
many links you'll need in order to get similar
[7:19] rankings and be competitive in search.
[7:22] Now, why should you care as an SEO?
[7:24] Because by picking topics with more long tail
keywords, you'll generate a lot more organic
[7:29] traffic than the search volume of just the
"main keyword" since you'll be ranking for
[7:33] so many other long-tail variations.
[7:36] These long tail topics are ideal for established
websites that can or have a history of ranking
[7:41] for head terms.
[7:42] And by ranking for your head term, there's an element of predictability to know that
[7:46] your pages will rank for tons of other long
tail variations with relative ease.
[7:51] Alright, so we've covered the long tail of
broad topics, but there's a completely different
[7:56] type of long-tail keyword, which has its own
bucket.
[7:59] And that's topical long tail keywords.
[8:02] These keywords represent individual topics
of their own rather than being part of a bigger
[8:06] topic.
[8:07] So for example, if we look up "keyword cannibalization"
in Keywords Explorer, you'll see that this
[8:11] query has a monthly search volume of 150 in
the United States.
[8:16] Scrolling down to the top 10 SERP, you'll
see that the top ranking pages get significantly
[8:20] less traffic than the suggested search volume
and none of the pages rank for a particularly
[8:25] large number of keywords.
[8:27] The topic of keyword cannibalization doesn't
fit into a larger topic.
[8:30] It's a topic in itself and the long tail keywords
within it happen to be much smaller than broader
[8:36] topics like "weight loss."
[8:37] So why should you care about these long tail
keywords?
[8:41] The obvious answer is that since search volumes
are much lower than the "fat head" keywords,
[8:45] the competition is usually going to be much
weaker.
[8:48] So you'll have a better chance at ranking for
them and you'll likely see results much faster
[8:53] than going after competitive terms like, "how
to lose weight."
[8:56] The not-so-obvious reason is that you can
still generate tons of perfectly relevant
[9:00] traffic if you rank for 20 to 50 long tail
topics.
[9:04] For example, if you look at the SERP overview
for the keyword, "how to help my husband lose
[9:08] weight," which is a good example of our so-called
"topical long tail keyword," you'll see that
[9:13] the top keyword has a search volume of 60,
and the page gets 76 search visitors per month.
[9:19] And to put the cherry on the top, the top
ranking page has 0 referring domains pointing
[9:23] at it, so it's likely a low competition keyword.
[9:26] Now if you were to create 20 pages around
different long-tail topics that individually
[9:31] generate 70 search visitors per month, then
you're looking at 1,400 monthly search visitors.
[9:36] That my friend is cumulative value.
[9:38] So how can you find a whole bunch of these
topics with ease?
[9:42] I have three super simple strategies for you.
[9:45] The first one is to look for modifier keywords
within a larger topic.
[9:50] So if we look at the phrase match report for
the keyword, "black shoes," then you can use
[9:54] the "include" feature and type in a modifier
keyword like, "with."
[9:58] And you can see right away that there are
almost 2,800 awesome keywords and by looking
[10:03] at the keyword difficulty scores, they all
seem like pretty easy topics to rank for.
[10:08] If we look at the SERP overview for the keyword,
"black shoes with navy suit," which has 600
[10:13] searches per month, you'll see that all of
the ranking pages get a decent amount of traffic,
[10:18] and almost all of the pages have little to
no backlinks.
[10:21] Clicking through to this page, you'll see
that the content is rather thin with a few
[10:24] images so you won't need to worry about creating
monstrous guides to outrank them.
[10:29] You can then click on the number of keywords,
and investigate further for long tail variations
[10:33] and subtopics within the Organic Keywords
Report.
[10:36] These would be much easier to rank for than
a fat head term like "shoes."
[10:40] The next strategy is to append locations to
your product or service keywords.
[10:45] For example, if we look at the phrase match
report for "rent a truck in", you'll see hundreds
[10:49] of results that are all very low competition.
[10:52] Now, this might seem underwhelming since the search
volume is really low, but take roughly 300
[10:57] keywords multiplied by 10, and you have 3,000
searches per month now.
[11:01] In this example, I would guess they hold commercial
value too.
[11:04] Keep in mind, that even though Ahrefs' keyword
database is absolutely monstrous, it
[11:09] doesn't contain all possible search queries
that people might search for.
[11:13] So there's a lot of low hanging traffic here
up for grabs.
[11:17] The third strategy is to look at questions
on a topic.
[11:20] And the best part about this is that you can
actually do it in very competitive niches.
[11:25] So let's type in "weight loss" in Keywords
Explorer.
[11:28] Next, go to the questions report.
[11:30] Since it's a very competitive niche as you
can see from the keyword difficulty score,
[11:34] let's set the max KD to something low like 5.
[11:38] And I bet you would have never thought about
targeting these long tail keyword topics on
[11:41] your own.
[11:42] With these questions, you can create your
own FAQ section on your website and start
[11:46] getting a ton of long tail traffic from these
phrases.
[11:49] These so-called 'topical long tail keywords,'
are great for new websites or those that haven't
[11:54] quite built an authoritative backlink profile yet.
[11:57] You should be able to get traction quicker
than targeting the long tail of broad topics
[12:01] since you'll essentially be going for low-competition keywords.
[12:05] And as your site builds a solid backlink profile,
you can start branching off to the broader
[12:10] topics.
[12:10] So I want you to take this key point away
from this tutorial.
[12:13] 96.54% of all search queries in the US have
less than 50 searches per month.
[12:20] So by neglecting these long tail keyword phrases,
you're missing out on the majority of searches
[12:25] that happen every day.
[12:27] But now you have a perfect understanding of
the two types of long tail keywords, those
[12:32] that belong to a broader topic and those that
form a topic of their own.
[12:36] So keep grinding away, use these tactics and strategies to get ahead of other SEOs, and
[12:41] I'll see you in the next tutorial.

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