how to become an seo expert with timestamps YoutubeScribe.com

[0:00] SEO as a profession has never been
in higher demand.
[0:03] And it pays well.
[0:04] In fact, we surveyed 357 SEO professionals and
50% of respondents said they charge $75-$200
[0:13] per hour.
[0:14] Now, just because you do SEO, it doesn't mean
you can charge a ton of money for your services.
[0:18] You need to get experience that produces
results and to be able to replicate those
[0:23] results over and over again.
[0:25] And these are the things that are going to
position you as an SEO expert in the face
[0:30] of clients and employers.
[0:32] So if you want to kickstart your journey to become
an SEO expert, then keep watching because in this
[0:37] video, I'll show you six simple steps to build
authority in a competitive and lucrative industry.
[0:43] Stay tuned.
[0:43] [music]
[0:48] Now, before we get started, it's important
we talk about perception vs. reality.
[0:53] The word "expert" is a relative term.
[0:55] For example, this person thinks I'm one
of the best SEO experts on YouTube.
[1:00] But this person clearly does not.
[1:03] Now, perception can be even more
clouded on paper.
[1:06] For example, in this article, Inc. Magazine
referred to me as an SEO expert.
[1:10] But again, this is just one author's
opinion - nothing more.
[1:14] The reality is that true SEO experts are those
that have actually gotten results and consistently
[1:20] replicate success through a deep understanding
of search engine optimization.
[1:25] And in my opinion, that's what you should
strive for over mentions and accolades,
[1:29] which tend to come as a result of sharing
your SEO experiences publicly.
[1:34] So throughout the rest of this video, I want to focus
on six important steps you can take to become a true
[1:39] SEO expert, whether that's silently for
your own projects or in the public eye.
[1:44] The first step is to learn how
search engines work.
[1:48] Google's search index contains
trillions of web pages.
[1:51] And this index is built primarily
by crawling the web.
[1:54] This is foundational SEO 101 knowledge.
[1:58] And if you don't understand how Google discovers,
indexes, interprets, and ranks pages, then that's
[2:04] where you'll want to begin.
[2:05] Having a broad understanding of each of these
parts will help you diagnose issues and rank
[2:11] pages with a level of certainty.
[2:13] And if you choose to ignore these basics,
yet foundational technical aspects, then
[2:18] you'll have a hard time throughout your journey.
[2:20] It's like trying to build a deck when the only
thing you know how to do is use a hammer.
[2:24] You might make some progress,
but you won't get very far.
[2:28] Alright, the next step is to learn enough
about the four main buckets of SEO.
[2:32] And these are keyword research, on page
SEO, link building, and technical SEO.
[2:38] Everyone should have at least a working
understanding of these things because
[2:42] they're fundamental to search engine optimization.
[2:44] And we have a full SEO course for beginners
which actually goes pretty deep into each of
[2:49] these buckets and should be more than enough
to help you get organic traffic month after month.
[2:54] I'll link up the course in the description.
[2:56] Now, how do you know when you've learned "enough?"
[2:58] Well, one decent gauge is when the blog posts
you read and the videos you watch on these
[3:03] topics start to feel repetitive.
[3:05] That's a good sign.
[3:07] But it doesn't mean you should start
searching for advanced tutorials.
[3:10] It means you should move on to the next step
which is to put what you've learned into practice.
[3:15] The knowledge you gain when
learning SEO is conceptual.
[3:18] Meaning, it won't always translate as you
envisioned when you're actually doing SEO.
[3:24] So pick a niche, start a website, and start
putting the things you've learned into action
[3:29] because knowledge and experience
are two completely different things.
[3:34] And the experience you'll get will be critical
to build your expertise because you'll learn
[3:39] what actually works in practice and what doesn't.
[3:43] On top of that, you'll start building processes
which you can reuse across various niches.
[3:49] But this step isn't just about processes,
case studies or building your ego.
[3:54] It's about learning what you're good
at and what you enjoy.
[3:58] Which brings us to the next step, which
is to niche down to one of the buckets.
[4:02] Because SEO is quite broad with a lot of moving
pieces, it's tough to become an expert in every part.
[4:09] And that's why it's important to niche down to
a single area of SEO to truly build your expertise.
[4:16] And to do that, you should focus on
becoming a T-shaped SEO expert.
[4:20] Being a T-shaped SEO expert means you have
broad skills across all things SEO, but excel
[4:26] in one particular area.
[4:28] And the area that you choose should be
one that you're good at and ideally enjoy.
[4:32] Now, some examples of T-shaped SEOs you might
know include Marie Haynes, who specializes in
[4:38] Google penalty recovery, Nick Eubanks, who
became an expert in keyword research in
[4:42] the earlier parts of his career, and Jon Cooper,
who focused strictly on link building.
[4:47] The other option is to become a master
of one industry.
[4:50] So instead of doing SEO for attorneys, you
might niche down as far as SEO for personal
[4:55] injury law firms.
[4:57] Now, you're going to have to decide
and balance out the pros and cons.
[5:00] By choosing a more general area of SEO like
keyword research or technical SEO, your journey
[5:05] to becoming an SEO expert will be longer and
more competitive versus choosing a very specific
[5:11] niche like pagespeed optimization.
[5:14] But that comes with the tradeoff of
a smaller market size.
[5:17] So you're going to have to make some personal
and professional decisions that no one else
[5:22] can make for you.
[5:24] Alright, the next step is to systemize
and delegate.
[5:27] By now, you should know how to plan and execute
the area of SEO you've chosen as your specialty.
[5:32] But naturally, a lot of the basic parts of
SEO are going to be a time and mind suck.
[5:38] For example, if you've chosen to build your
expertise in link building, then you probably
[5:42] don't want to spend your time
finding emails all day.
[5:45] This is something that you could easily
systemize and delegate to someone else.
[5:50] Also, systemizing and delegating are good
ways to test your knowledge because you'll
[5:54] have to break down every last step when
training employees or creating SOPs.
[6:00] In the words of Albert Einstein, "If you can't
explain it simply, you don't understand it
[6:05] well enough."
[6:06] Now, while this step isn't so much about directly
building your expertise, it'll create time and space
[6:12] so you can focus on the next step.
[6:13] Which is to build your skills in
adaptation and innovation.
[6:18] An expert is basically someone who
knows a lot about a topic.
[6:21] But their degree of expertise will definitely
be tested throughout their career.
[6:26] And in SEO, this will often come down
to one's ability to adapt and innovate.
[6:31] Let's talk about adaptation first.
[6:33] When you ask someone a question about SEO,
the answer you'll often get is, "it depends."
[6:39] And while this might seem like a cop out answer,
there's a lot of truth in it because SEO is nuanced.
[6:45] Other times, you'll be offered an alternative
solution to what you actually want to do.
[6:51] For example, if we were to ask 10 link building
experts how they would build links to a page
[6:55] about how to assemble a cardboard
box, some might say "you can't."
[7:00] Others would say "build links to other pages that
are more worthy of links and use internal linking."
[7:06] And there might be one person with a higher
degree of expertise and creativity that would
[7:12] come up with a good plan and more
importantly, be able to execute on it.
[7:16] Now, as for bringing innovation to your niche,
that can come in many different forms.
[7:21] That might be a new tactic, new ideas, new
research or improving processes in a creative way.
[7:27] For example, Brian Dean created a popular link
building tactic called the Skyscraper Technique.
[7:33] And it wasn't innovative because he
attached a catchy name to it.
[7:36] It's because it worked, others affirmed it
worked, no one was really talking about this
[7:41] method before, and there was widespread
adoption of his technique.
[7:45] Swedish psychologist, K. Anders Ericsson famously
theorized that it takes 10,000 hours of practice
[7:50] to master a new skill.
[7:52] Now, whether it takes you 5,000, 10,000 or
100,000 hours, you need to stay committed
[7:58] to the process, focus on getting results, and
learn how to adapt and level up your skills
[8:03] if you want to master SEO.
[8:05] And again, things like recognition and accolades
will usually be a byproduct of demonstrating
[8:11] your expertise and sharing your
knowledge publicly.
[8:14] Now, this is just my take on what
it takes to become an SEO expert.
[8:18] Let me know in the comments what an SEO expert
looks like to you and if you enjoyed this video,
[8:22] make sure to like, share and subscribe for
more actionable SEO and marketing tutorials.
[8:27] I'll see you in the next one.

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