how long should a blog post be its not 2000 words with timestamps YoutubeScribe.com

[0:00] For a long time, people have said that long
form content performs better than short form.
[0:05] Meaning, write longer content if
you want to rank higher in Google.
[0:09] But what's long and what's short?
[0:13] Hubspot says that long form content is
anywhere between 1,000 to 7,500 words.
[0:19] Wordstream says anything that's
over 1,200 words long.
[0:23] And MarketMuse says anywhere
between 700 and 2,000 words.
[0:28] You see, there's no such thing as an optimal
blog post length or a threshold in terms of
[0:33] word count.
[0:34] I mean, we can't even seem to agree
on what long form even means.
[0:39] Now, because there's hundreds, maybe even
thousands of articles recommending to publish
[0:43] long form content for your greatest chance at
success, we wanted to put this myth to rest.
[0:49] So in this video, we'll put some common
misconceptions around blog post length
[0:53] to rest backed by an analysis of
900 million pages of content.
[0:58] Stay tuned.
[0:58] [music]
[1:03] Now, on the surface, there are 2 logical reasons
why people think that longer content performs
[1:08] better than short content.
[1:10] Reason #1 is that longer content
leads to more backlinks.
[1:15] And this seems logical because the more
content you have, the more potential
[1:19] linkworthy points there'll be.
[1:21] But our analysis of 900 million pages
doesn't exactly support this theory.
[1:27] We found a clear positive correlation between
word count and referring domains for content
[1:31] that's up to 1,000 words long.
[1:34] But if we zoom out, you'll actually see that
there's a strong negative correlation between
[1:39] backlinks and word count for
content over 1,000 words.
[1:44] Now, our theory is that the correlation partly
comes down to a balance between thoroughness
[1:49] and succinctness.
[1:51] People generally don't read full blog posts.
[1:54] So if your guide is 20,000 words long, then
the most important points that people might
[1:59] reference are likely to be
buried in your content.
[2:02] And if people aren't reading your
content, you won't be getting links.
[2:07] Now, the second thing that many people believe
is that longer content gets more organic traffic.
[2:13] Again, this makes sense at face value because
longer content, assuming it's not filled with fluff,
[2:18] will include more subtopics which may
lead to more organic keyword rankings.
[2:23] And our data supports this.
[2:25] There was moderate positive correlation
between word count and organic traffic.
[2:30] But… this is only up to 2,000 words.
[2:34] There was actually a moderate negative correlation
for content that's longer than 2,000 words.
[2:40] So, does this mean that you should write content
that's up to 1,000 words to get as many backlinks
[2:45] as possible?
[2:46] And then should you update your content
so it's longer but no more than 2,000 words
[2:51] so you can rank for more keywords?
[2:53] No, and I really hope that wasn't your conclusion.
[2:56] As Google's John Mueller said,
word count is not a ranking factor.
[3:01] So I don't think this is something you should take
into consideration when writing your content.
[3:07] So how long should a blog post be?
[3:09] The answer is "as long as it needs
to be to cover the topic in depth."
[3:13] This might come off as a bit of an annoying
answer, but that's only true if you're still stuck
[3:18] in the mentality that blog posts need to be a
certain length in order to rank high in Google.
[3:24] Fortunately, there are content writing processes
that are going to naturally guide you to an optimal
[3:30] blog post length.
[3:31] And we have a full video on content writing
for SEO, which will walk you through this
[3:36] process and come to your "as
long as it needs to be" answer.
[3:40] I highly recommend watching that video and
I'd love to hear your comments on whether
[3:43] you think long form content is still the route
you should go when writing blog posts.
[3:48] I'll see you in the next tutorial.

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