digital marketing for beginners 7 strategies that with timestamps YoutubeScribe.com

[0:00] SEO, social media marketing, email marketing,
PPC advertising.
[0:04] Where do you start and how do you use these
to get more traffic to your website?
[0:08] If you're a beginner to digital marketing
and you want to cut through the noise,
[0:11] then keep watching because I'm going 
to show you how all of these work
[0:15] based on a decade of experience rather than just theory.
[0:18] Stay tuned.
[0:19] [music]
[0:23] What's up marketers, Sam Oh here with Ahrefs,
the SEO tool that helps you grow your search traffic,
[0:27] research your competitors and dominate your niche.
[0:30] Today, I'm going to share 7 digital marketing
strategies that I have personally used
[0:34] and gotten results with.
[0:35] And if there's only one thing that you take away 
from this video, it's to not try all of these at once.
[0:41] Instead, pick one of these strategies, experiment
and master the channel before moving on to the next.
[0:46] Let's get to it.
[0:47] So before we dig into these strategies, you
need to make sure that you're adopting today's
[0:51] mindset of the consumer.
[0:53] Today, we live in a "content first" world.
[0:55] People are looking for information before they buy.
[0:58] So you need to really put yourself in the
buyer's shoes rather than allowing yourself
[1:02] to get blinded by how great you think your
products and services are.
[1:05] The mentality you need to adopt is to help
people rather than trying to cold sell them.
[1:10] When you help people solve problems through
free and valuable content that is relevant
[1:14] to your business, you reach larger audiences
and build trust.
[1:18] The best part is that you get the opportunity
to show people how your products and services
[1:23] can help them solve their problems and fulfill
their desires and needs.
[1:28] Alright, so the first internet marketing strategy
is blogging with SEO in mind.
[1:32] Now, blogging isn't writing about what you
did today or even something more noble
[1:36] like an epiphany you had.
[1:37] That's a diary.
[1:38] But don't get me wrong.
[1:39] This kind of content can work well if you
have an existing and loyal audience.
[1:44] But for most of us that just want to get more
traffic, leads, and sales we need to intentionally
[1:50] target problems that your target audience
wants to solve.
[1:53] In the world of blogging, this whole process can be summed up as a technique called keyword research.
[1:58] Let me show you two clear-cut examples on
how keyword research works.
[2:02] In the first example, let's say you sell physical
products like computer parts and accessories.
[2:07] What do you think future customers might be
searching for in Google?
[2:10] Probably questions like:
[2:11] Why is my computer so slow?
[2:13] How to build a computer?
[2:14] How to speed up a computer?
[2:16] These are all very real problems and people
are looking for solutions.
[2:20] In fact, Ahrefs' Keywords Explorer tells us
that these exact search queries get tens of
[2:25] thousands of searches each month.
[2:27] Now, the best part about these specific queries
is that you can help people solve their problems,
[2:32] while integrating products from your store 
in the content.
[2:35] "Why is my computer so slow" could come down
to a hard drive, CPU, or ram problem.
[2:40] So help your readers diagnose the problem
and offer product solutions within your post.
[2:45] "How to build a computer" would be a super
easy plug for any computer components.
[2:50] They're already showing intent to build,
[2:52] so it's unlikely that they've already purchased 
parts and peripherals.
[2:56] Alright, second example.
[2:57] Let's say you're a real estate agent and you're
compensated when someone buys,
[3:00] sells, or rents a property.
[3:02] Now, the thing that most agents do is boast
about how many homes they've sold
[3:06] or how they won an award that you nor I 
have never heard of.
[3:10] My point is that the average buyer or seller doesn't care.
[3:13] And to prove my point, no one is searching
for things like:
[3:16] which realtor won the most awards in New York?
[3:19] But again, potential customers are looking
for solutions to their problems.
[3:23] Problems like:
[3:24] How to invest in real estate?
[3:26] How to buy a house?
[3:27] What credit score is needed to buy a house?
[3:30] And again, these all have the potential to
attract a massive audience.
[3:34] By ranking in Google for something like "how
to invest in real estate,"
[3:37] you're now attracting potential buyers with deep pockets and they likely have intent to buy.
[3:42] Content on "how to buy a house" would likely
require the work of an agent at some point,
[3:47] which could be you.
[3:48] "What credit score is needed to buy a house"
is a great way to show that your knowledge
[3:52] and intentions go beyond making a sale.
[3:54] The best thing about blogging for SEO is that
once you rank, you'll be getting free, consistent
[3:59] and passive traffic from Google.
[4:01] If you're new to SEO, I highly recommend watching
our SEO for beginners video,
[4:05] which will give you a nice overview of what SEO is, 
how it works, and how you can get it to work for you.
[4:11] I'll also link up some additional resources
on doing keyword research that grows traffic
[4:16] and revenue, as well as a video on how to write
a blog post with SEO in mind.
[4:20] For now, let's move on to the second strategy, 
which is to invest in video content,
[4:25] specifically on YouTube.
[4:27] YouTube is the second most visited search 
engine in existence.
[4:31] To top that off, video carousels nearly doubled
in 2017 in Google's search results.
[4:36] Video isn't just the future.
[4:37] It's the present.
[4:38] And the same principle of helping potential
customers works for video too.
[4:42] When people go to video search engines like YouTube,
[4:45] they're looking to find answers to their questions.
[4:47] For example, if you bought a so-called "new"
iPhone X on eBay, you might search for
[4:52] "iPhone X unboxing" and see if all of the contents 
are in the box.
[4:56] And according to Ahrefs' Keywords Explorer,
108,000 searches are happening each
[5:00] month globally on YouTube alone for this keyword.
[5:03] In fact, this video that you're watching right now
was chosen because I can see that people are
[5:08] specifically looking for digital marketing
tutorials for beginners.
[5:12] To come up with topic ideas that people are
searching for in your niche,
[5:15] head over to Ahrefs' Keyword Explorer, switch the search engine to YouTube
[5:18] and search for a broad keyword in your niche.
[5:21] Let's use "makeup" as an example.
[5:23] Now, "makeup" as a standalone keyword isn't a problem.
[5:26] So let's go to the Questions report,
[5:28] where you can see popular questions people are searching for on your topic.
[5:31] And right away, you'll see great topic ideas
like "how to clean makeup brushes"
[5:35] and how to cover acne with makeup.
[5:38] Now, when you're creating these videos, try
and keep the fluff out and pack in as much
[5:42] necessary value as possible.
[5:44] Doing this has helped us grow our YouTube
views to over 150,000 views per month
[5:48] and best of all, since all of our videos show
how our SEO tools can help,
[5:53] it's led to thousands of new paying leads and customers,
[5:56] specifically mentioning that they found us through YouTube.
[5:59] Most of our video growth was done through
YouTube SEO, so I'll leave links to a tutorial
[6:03] to help you rank your videos and get more views.
[6:06] Next up is social media marketing.
[6:08] Rather than covering every social media network,
I want to pass on a couple of important tips
[6:13] that will help you grow your social channels.
[6:15] The first is to focus on just one social media
channel when you're just starting out.
[6:20] It takes time to build a following.
[6:21] But numbers aren't everything.
[6:23] What you want is a loyal following.
[6:25] When you dip your toes into every possible
social media network out there,
[6:29] your attention gets divided and the results get diluted.
[6:32] So which social media marketing channel do 
you choose?
[6:36] That leads us into the second tip,
[6:37] which is to go where your target audience is 
and cater to the platform.
[6:42] If you have to choose just one social network,
[6:45] it's not about choosing the one with the 
most active users.
[6:48] It's all about understanding the audience
that's there and if you can serve the reason
[6:52] for them being there.
[6:53] You really need to think about why someone
is logging into the specific social media network.
[6:57] For example, people usually go to YouTube
to learn how to do something, or to be entertained.
[7:03] But Facebook is different. Think about it.
[7:05] Have you ever logged onto Facebook, hoping
that you would see an unboxing tutorial?
[7:09] Or better yet, have you ever opened your Facebook
app hoping you would find a limited time offer
[7:14] that's 97% off, only for the next 37 minutes?
[7:18] Probably not.
[7:19] People don't check Facebook with credit card in hand.
[7:22] People like and share things that are helpful,
interesting, shocking or funny.
[7:26] So if you are going to try and bring people
into your world, present your message as
[7:30] a story, video, or something else that will
likely stand out from the endless feed
[7:35] of vacation vanity shots.
[7:36] Pinterest on the other hand is primarily a
social search engine
[7:40] where people can control what they want to search for.
[7:43] The primary intent of users on this platform
is to get inspired, learn things, and plan to do things.
[7:49] So create content that caters to their intent 
for being there.
[7:52] So if this is your audience, take advantage
of a less competitive landscape from both
[7:56] an ads and organic perspective.
[7:58] Speaking of ads, that's the next digital marketing
strategy on the list for today.
[8:02] When it comes to paid advertising, please do not 
throw your money blind into an ad network
[8:07] because you read that it was good.
[8:09] What works for one person won't necessarily
work for the next person.
[8:12] Instead, think about the ABCs of paid advertising.
[8:16] A is for audience, B is for budget
[8:18] and C is for commerciality.
[8:20] We've already covered the audience part.
[8:22] You want to engage on social networks where
your target audience hangs out.
[8:26] Budget is the next one.
[8:27] Bloomberg reported that Google and Facebook
own a combined 58% of the $111 billion dollar market.
[8:34] Now, the way ads work are usually based on auctions.
[8:37] The more advertisers there are, the more expensive
it gets for you and I.
[8:42] So let's say you're in the ultra competitive
industry of conference calling.
[8:45] If we search for that keyword in Keywords
Explorer with Google set as the search engine,
[8:49] you'll see that the cost per click from Google Ads is $20!
[8:53] If you have an ad budget of let's say $1,000
per month, then you'd only be able to get
[8:57] 50 clicks before your budget was depleted.
[9:00] Instead, you can do two things:
[9:02] The first option is to look for keywords that
have a lower cost per click.
[9:06] Just go to the Phrase match report to see
all keywords in our keyword database that
[9:10] contain your target keyword.
[9:11] Next, set a filter to only show keywords that
have a maximum cost per click
[9:15] of something lower like $5.
[9:18] From here, you can filter through the list
and see if there are some more lucrative opportunities
[9:22] rather than spending $20 per click.
[9:25] This one for a "conference call app" might
be a good one since it's a quarter of the price.
[9:29] Another benefit is that the reason behind
the searcher's query is more clear.
[9:33] Someone searching for this is clearly looking
for an app that does conference calls,
[9:37] whereas someone searching for just "conference 
call" could be looking for many different things.
[9:42] The second thing you can do is experiment
with less popular ad platforms
[9:45] where your target audience might be.
[9:48] Finally is commerciality.
[9:49] Now, all major ad platforms are able to bring
ROI for their advertisers.
[9:54] Otherwise, they wouldn't exist.
[9:56] But you have to find a way to bridge the gap
between the intent of the platform
[10:00] and how you monetize your products.
[10:02] And the solution is going to be content.
[10:04] For example, let's say you sell boutique furniture
and think that Pinterest will be a good platform
[10:08] to run some ads.
[10:09] In my opinion, it wouldn't be a good idea
to advertise a bunch of links to high-end
[10:13] furniture like couches and dining tables.
[10:16] Instead, blog posts could work really well
here since people log on to Pinterest mainly
[10:20] to get inspired, and learn new things.
[10:22] Here's what that bridge might look like.
[10:24] Pinterest ads would be the discovery tool.
[10:26] You pay them money and they'll show your pin.
[10:28] The bridge would then be a helpful blog post
on let's say, "11 Interior Design Tips For
[10:32] Your Living Room That Won't Break the Bank."
[10:35] And within that content, you could showcase your products where it supports the tip you're speaking of.
[10:40] Nail the ABCs of paid ads, and increase your
chances of actually converting your hard earned
[10:44] dollars into ROI.
[10:46] Next up is one of my favorites and that's podcasts.
[10:49] Now, there are two ways to look at podcasts.
[10:51] First is to create your own and the second
is to be interviewed on someone else's podcast.
[10:56] Creating your own podcast can be great for
brand and building an audience.
[11:00] But if you're just starting out, it can take
quite a bit of time to get any sort of traction.
[11:05] Getting interviewed on podcasts is a different story.
[11:08] Podcasters are always looking for interesting
people to interview.
[11:11] Even if you don't have a ton of experience
in the online world, your offline experiences
[11:16] and expertise could be a great way to land
yourself a position on a popular podcast.
[11:21] Now, if you don't know which podcasts you
should approach, an easy way to find opportunities
[11:25] is to look at your favorite podcasts and find
someone in your industry that has been interviewed.
[11:30] Looking at the podcast page for Entrepreneur 
on Fire, you'll see this episode with Jim Kwik.
[11:35] Now, if we click through to the interview,
you'll notice two things.
[11:38] The first is that the guest's name is in the title.
[11:41] This is very common for podcast interviews.
[11:44] Second is the link on the page.
[11:46] The host will almost always link to the guest's
home page in the show notes.
[11:50] Knowing this, we can use a tool like Ahrefs'
Site Explorer to find all podcasts they've
[11:54] been interviewed on.
[11:56] So I'll enter in jimkwik.com and I'll also
set the search mode to a URL search so we
[12:01] can find pages that are linking specifically
to the homepage.
[12:05] Once the overview page loads, go to the backlinks
report, which will show you all of the pages
[12:09] that are linking to this URL.
[12:11] Finally, let's use the Include search and
type in Jim Kwik.
[12:15] And to keep our results super relevant, I'm
going to set the filter to search for his
[12:18] name only in the titles of the referring pages.
[12:22] And we now have around 120 podcasts we can
pitch to get interviewed.
[12:26] So filter through relevant podcasts, and pitch
the host as to why they should interview you
[12:31] and the value you can give to their audience.
[12:33] Next on the list is email marketing.
[12:35] If you've ever looked into email marketing,
[12:37] then you've probably heard people claiming 
that "email is king."
[12:41] But I promise you that once you get into it,
you'll quickly discover that it's not as turnkey
[12:45] as online gurus make it sound.
[12:47] And don't get me wrong.
[12:48] Email marketing is great.
[12:50] But first, you need traffic to get email subscribers.
[12:53] It also requires opt-in forms to turn a visitor
into a subscriber.
[12:57] In my opinion, email is a great long play
to build connection with your audience and
[13:01] and even sell high ticket items.
[13:03] So my tip for you on email marketing is quite simple:
[13:06] First, focus on building your email list from day one.
[13:09] It's important and you might as well collect
emails from interested people from the start,
[13:14] even if it's not a substantial list.
[13:16] But be realistic with your goals and as you build
your audience, put more time into your email
[13:21] list and see how it can serve your business.
[13:23] The final strategy is to use forums and 
community boards.
[13:27] Community forums like Quora, Reddit, and Facebook
are great promotion channels.
[13:31] But before you go off and start posting links
to your product pages,
[13:34] there are a few things you need to understand.
[13:36] And these are all based around the unspoken
rules of spam.
[13:40] First: don't promote your products or services
pages within these groups.
[13:44] The intent of users on these platforms is to learn.
[13:47] Not to be sold to directly.
[13:49] Instead, think of these networks as a place
to share your expertise,
[13:53] build relationships and help others.
[13:55] Second: use links to your content sparingly.
[13:58] If you're constantly posting links to your
blog and have justified in your head that
[14:02] that this is non-promotional, then you're most 
likely wrong.
[14:06] Links can be more appropriate based on the
network you're posting on.
[14:09] For example, Quora generally has longer answers,
[14:12] and linking to your content where it supports your point is a good idea.
[14:16] Facebook groups on the other hand are a different
story.
[14:18] Let's say you're a real estate agent and you
join a "first time homebuyers" group on Facebook.
[14:23] If someone asks a question like:
"I'm looking to buy my first home and was
[14:27] wondering if I can even get a mortgage?"
[14:29] Now, if every agent on that group posts links to their website,
[14:32] can you see how spammy that could get?
[14:34] Instead, it would make sense to post a link
to someone else's affordability calculators
[14:39] or offer introductions to b-lenders.
[14:41] The point is that helping first will go a
lot farther than self-promotional content
[14:46] that can taint your reputation.
[14:48] Now, I'd love to hear from you.
[14:49] Which digital marketing strategy do you think
is most effective in online marketing?
[14:54] Let me know in the comments and if you enjoyed
this video, then make sure to like, share
[14:57] and subscribe for more actionable SEO and
marketing tutorials.
[15:02] So keep grinding away, focus on one marketing
channel before trying the next,
[15:06] and I'll see you in the next tutorial.

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