digital marketing expert vs chatgpt who will win with timestamps YoutubeScribe.com

[0:00] this season marketing expert I have 14
[0:03] years of experience in digital marketing
[0:05] battles with total beginner supercharged
[0:07] with AI I have zero years of digital
[0:10] marketing experience they'll face off
[0:12] across three challenges and our expert
[0:15] judges won't know who created what until
[0:17] after they vote this is way harder than
[0:19] I thought it's human versus machine in a
[0:21] battle for marketing Supremacy my entire
[0:24] career and livelihood and uh job is on
[0:26] the line with this hey Liz lovely to
[0:29] meet you and and apologies that I have
[0:31] to destroy you you see there is more at
[0:33] stake here than just my fragile little
[0:35] ego as far as I'm concerned I'm fighting
[0:37] for The Souls of marketing creatives
[0:40] everywhere oh my God okay Ryan wish you
[0:45] best of luck let the games begin in this
[0:49] competition you are a digital marketer
[0:51] hired by a famous Italian chef the
[0:54] chef's main product is an online course
[0:56] teaching people how to cook his
[0:58] signature Italian dishes create a post
[1:00] for the Italian Chef's social media feed
[1:03] you have 30 minutes to complete the
[1:05] challenge clock starts
[1:07] [Music]
[1:08] now potential starting line I've cooked
[1:11] thousands of Italian dishes and one
[1:13] still stumps me so we've introduced a
[1:16] kind of curiosity hook at this point
[1:17] hopefully people will care about that as
[1:19] they're scrolling through a feed can you
[1:22] create a social media graphic for
[1:26] me oh my God okay something's loading we
[1:30] want this post to feel like it's from an
[1:33] Italian Nona it's her deepest darkest
[1:35] secret nobody else has access to this
[1:37] privileged information you know act
[1:40] quickly to get this PDF recipe in
[1:42] exchange for that I think we do
[1:44] something useful for this website we can
[1:45] probably ask for an email address or a
[1:48] reshare or something like that oh
[1:52] wow this is hilarious I mean it's cool
[1:55] that like AI is producing these Graphics
[1:57] but they are feeling a little bit like
[2:00] the clip art that we used to use in word
[2:04] I'm going to play around with a little
[2:05] with it a little
[2:08] bit really would help if I could spell
[2:10] ravioli I'm I Will Learn by the end of
[2:12] this exercise
[2:15] ravioli this text it just doesn't feel
[2:18] super authentic it doesn't read well to
[2:22] me master the art of Italian cooking
[2:25] school now and then I think we can
[2:27] probably uh really Hammer this home by
[2:29] listing some of the explicit benefits
[2:31] that you will earn through downloading
[2:34] this recipe you'll learn the secrets to
[2:36] Silky pasta dough my top tip for Umami
[2:40] rich bges and the one cooking tip I wish
[2:43] I'd known a decade earlier I like it but
[2:46] I don't love it so I made a few edits to
[2:50] this I've taken out a few words that
[2:52] might trigger some people and thinking
[2:54] this is a bit spammy or a bit dodgy like
[2:55] visit the secret page that was I think a
[2:57] bit Overkill I think the thing I want to
[2:59] do now is uh dig out a really great
[3:02] looking uh ravioli picture this is
[3:04] definitely an area now where AI has a
[3:07] huge Advantage because if you are so
[3:09] inclined you can generate amazing really
[3:12] mouthwatering food images or product
[3:14] photography or even images of people and
[3:17] the only thing you have to watch out for
[3:19] is occasional deformed hands or strange
[3:22] faces in the
[3:24] background it looks like it says Master
[3:26] the art of palian Cooking School lots of
[3:30] um errors in this graphic I'm not
[3:33] feeling super great about this right now
[3:35] how much time do I have no we found a
[3:37] few pictures uh some of them look uh no
[3:40] offense to this person but that looks
[3:41] pretty terrible I wouldn't eat that uh
[3:44] this one looks good I think we're
[3:45] playing into this authenticity this
[3:48] sense of uh of secrecy around cooking I
[3:51] reckon this could perform well I like
[3:53] this okay beautiful now let's work on
[3:58] the caption
[4:00] I didn't include any hashtags in this
[4:03] post for the simple reason that it looks
[4:06] and feels like marketing when people do
[4:08] that and that is the opposite Vibe we
[4:10] want to cultivate here AI will do 50
[4:14] hashtags uh and they'll all be terrible
[4:16] # Italian cooking #y pasta # cooking
[4:19] glasses # virtual cooking all right
[4:21] where did these
[4:23] hashtags come from are they
[4:27] frequently searched so so you know most
[4:30] social media posts use hashtags
[4:32] generative AI will use hashtags but the
[4:34] problem with any best practice is the
[4:36] more people do it the less effective it
[4:38] becomes so actually a lot of good social
[4:40] media is doing things that are slightly
[4:42] unusual becoming pattern interrupting
[4:44] things that deviate from the status quo
[4:48] rework the caption to be attention
[4:53] grabbing dreaming of mastering authentic
[4:55] Italian dishes that feels if I I don't
[4:58] like dreaming for some reason okay
[5:00] honestly I like the original that AI
[5:03] gave me I'm going to go with that seeing
[5:05] as I'm almost out of time
[5:10] beautiful okay # Italian cooking
[5:13] homemade pasta cooking classes virtual
[5:16] cooking authentic Italian Nina's kitchen
[5:19] pasta lovers learn to cook I've cooked
[5:22] thousands of Italian dishes but one
[5:24] still stumps me ravioli easy let's do it
[5:29] all right ready one two three go number
[5:36] two yes yes number two number two was
[5:40] hands down better yeah I think the first
[5:43] one was just a hard sales fish but the
[5:46] intent on social media isn't so much to
[5:49] buy or to join a $100 cooking class and
[5:53] so without any warm-up conversion rates
[5:55] would be extremely low now in marketing
[5:57] people really want some authenticity so
[6:00] everything is the same and if everything
[6:01] is the same and everybody is an artist
[6:03] and no one is an artist then a lot of
[6:05] valuable things get
[6:07] lost an ad's job is to be catchy enough
[6:10] to get clicks and bring in the Right
[6:12] audience write copy for a Google ad that
[6:15] will get people to click on the chef's
[6:19] course you have 15 minutes to complete
[6:22] the challenge clock starts now that's
[6:25] not a lot of time and uh in some ways
[6:28] the shorter
[6:30] the marketing copy is the harder it is
[6:32] to write if AI was going to beat me
[6:34] anywhere it would probably be this
[6:36] challenge look like there's some
[6:37] different types of ads okay I will just
[6:40] go with the search ad these ads appear
[6:42] at the top of Google searches results
[6:44] all right we'll assume we're going to go
[6:46] with this format we'll do a headline a
[6:47] description 30 characters and then 90
[6:50] characters and that will be our
[6:51] constraint I like that AI is telling me
[6:54] that there's like a 30 character Max
[6:56] limit I did not know that let's see how
[6:59] connect as this is see this is the kind
[7:01] of area where I think AI would be quite
[7:03] helpful it doesn't always follow these
[7:05] rules but when it does you can just tell
[7:07] it to limit the ideas it generates to 30
[7:09] characters or 90 characters you don't
[7:12] have to do any of this manual laborious
[7:14] character counting rate me a Google ad
[7:17] for
[7:19] nalina cooking course I'm just starting
[7:23] by writing out the objective in front of
[7:26] me very good to always keep this front
[7:27] of mind for this type of copy we have
[7:29] have an end goal that we want to get to
[7:31] and everything we write needs to be in
[7:32] service of that end goal so they've come
[7:34] up with these three headlines for me is
[7:37] this
[7:38] incorporating the most
[7:41] effective SEO words let's refine the ad
[7:45] copy to ensure we're maximizing its SEO
[7:47] potential beautiful general rule it's a
[7:50] good idea to delete repeated words if
[7:53] you're looking for word economy and
[7:55] brevity so we probably don't need to say
[7:56] the word Italian three times in that
[7:58] description is probably plenty okay so
[8:01] now it almost feels like the SEO words
[8:03] are like really being forced in and it
[8:05] just doesn't feel super like authentic
[8:08] but then again I don't know if Google
[8:10] ads need it to be super authentic I'm
[8:13] about halfway through time and I'm
[8:15] feeling pretty good actually I've been
[8:17] brainstorming a bunch of ideas and I
[8:19] find these interesting I would probably
[8:21] click some of these so I think that's a
[8:23] good indicator that we're heading in the
[8:24] right direction dropping it into the
[8:26] challenge beautiful I definitely
[8:29] psyched myself out a little bit Yeah
[8:31] doing this it's so hard to know with
[8:33] advertising this is where AI may have
[8:35] the edge if it comes up with a gillion
[8:37] different options we will
[8:41] see submission one headlines Italy's
[8:45] best food in your kitchen descriptions
[8:48] online Italian cookery course taught by
[8:50] a pro Chef Master authentic Italian
[8:53] dishes online pasta course taught by a
[8:56] pro Chef learn the secrets of authentic
[8:58] Italian online F course taught by a pro
[9:00] Chef virtual Italian cooking classes for
[9:03] beginners and food lovers cook Italian
[9:05] food from home call to action enroll now
[9:08] or sign up today it's tough oh yeah you
[9:11] were right it is harder there's less
[9:13] context yeah yeah yeah which makes it
[9:15] harder which I think it makes AI
[9:18] actually great at they're starting to
[9:20] Jumble together for me yeah all right
[9:23] all right you ready ready 1 2
[9:28] 3 we both chose two which is AI right
[9:33] I'm going to say it is AI oh wow no I
[9:38] didn't know that I knew that it was AI
[9:39] it was it was very clear that it was AI
[9:42] why the second one was more direct and
[9:45] with a Google ad I think that you do
[9:47] need to be a little bit more direct so
[9:48] also if you if you block the third if
[9:51] you look at the first one from Ryan
[9:53] Italy's best food in your kitchen
[9:55] ravioli noi kacho Pepe it could be an ad
[9:59] for
[9:59] delivery Italian food delivery like
[10:02] green Chef or whatever yeah I think that
[10:04] AI is very good for for writing these
[10:06] short ads like Google ads I think that
[10:09] means rest in peace add
[10:12] copywriters I'm just kidding I'm just
[10:15] kidding and you know what like I'm not
[10:16] an ad copywriter like that's not where
[10:19] my expertise is and so like maybe they
[10:21] would look at Ryan and say like that's
[10:23] 20 times
[10:25] better write a blog post to drive
[10:27] traffic to the chef's website you you
[10:29] have 2 hours to complete the challenge
[10:31] clock starts now okay 2 hours seems like
[10:34] a long time to write a blog post so
[10:36] generally 2 hours is not very long to
[10:39] write a good uh search optimize blog
[10:41] post uh at least that's not very long
[10:43] for a human to do it so I'm asking chat
[10:45] BT what are people searching for when
[10:47] learning to cook Italian
[10:49] food looks like number one is classic
[10:52] Italian recipes okay I'm going to say of
[10:54] these which is the most popular search
[10:59] how to make pasta from scratch okay CH
[11:02] GPT just keeps giving me searches we're
[11:04] at eight now okay they gave me eight I
[11:07] just had an idea as I was uh outlining I
[11:10] want to cover the specific recipes
[11:13] techniques uh so why don't I dump those
[11:16] into HFS keywords Explorer to see if
[11:19] there are related longtail variations of
[11:22] this that I can talk about and include
[11:24] and maybe get a extra bit of search
[11:26] volume uh off the back of this article
[11:28] now all of these already have a great
[11:30] volume so I think uh it's important to
[11:32] include these a little bit too high
[11:34] keyword difficulty potentially
[11:36] considering our website but something
[11:37] like how to make ru seems very promising
[11:40] okay oh
[11:42] no you've hit the free plan limit for
[11:44] chat GPT responses will use another
[11:48] model until your limit resets so what
[11:51] we're going to do is have a look at uh
[11:54] matching terms just to see if there are
[11:55] any versions of this that we should
[11:57] definitely include and what we can can
[11:59] do is we can filter uh keyword
[12:01] difficulty down to something more
[12:03] manageable for us so let's say 30 and
[12:05] let's put in the lowest Dr
[12:07] filter 30 so websites that have a domain
[12:13] rating of 30 or less show up in the top
[12:17] five search results for all of these
[12:19] keywords so that means if we target
[12:21] these there's a very good chance that we
[12:23] will rank as well since I'm going to
[12:26] make pasta kind of the theme of this
[12:30] blog post write me a blog post about
[12:34] pasta for an online Italian cooking
[12:38] school ooh love it mastering the art of
[12:42] pasta a beginner's guide cute I like it
[12:45] so one concern that I have right off the
[12:48] bat is just like where is chat PT
[12:52] getting this from I mean I don't I don't
[12:54] want to plagiar eyes have to make pasta
[12:57] sauce with tomato paste not very
[12:59] authentic don't think we're going to
[13:01] include that one H how to make Italian
[13:03] tomato sauce that's a good one 100
[13:06] searches a month 17 keyword difficulty
[13:09] informational intent so I'll probably
[13:11] either work these just into the text as
[13:13] I write or I may even include them as H3
[13:16] subhe headers if that feels like a
[13:18] natural way of covering this information
[13:19] Google tends to weight information in
[13:21] headers slightly more highly than it
[13:23] does in other parts of the uh article
[13:26] text are there any errors in this blog
[13:31] post okay let's go over step by step to
[13:33] ensure there's no errors uh let's add
[13:36] the
[13:37] apostrophe I will say is this part's a
[13:40] little time consuming like every time I
[13:41] make an edit it just rewrites the
[13:44] article one of the directions here is
[13:45] salt the water I've never heard that
[13:48] phrase before I feel like I would say
[13:49] add salt to the water I'm just going to
[13:51] ask is salt the water a common phrase
[13:56] commonly used in cooking context
[13:59] okay to make it more clear we could
[14:02] revise it as generously salt the water
[14:04] yes let's revise it thank you 1 hour to
[14:08] go I want to write these next two
[14:10] sections try and get a couple of images
[14:12] and spend a bit of time on the title I
[14:14] am really happy with this blog post I'm
[14:16] going to copy and paste it okay
[14:23] [Music]
[14:27] beautiful 60 Seconds left even less than
[14:30] that 30 seconds left my goodness we have
[14:32] a whole article we've covered uh three
[14:35] fundamental Italian cooking techniques
[14:37] so Frito Ru and a nice tomato sauce uh I
[14:40] think this is well searched optimized
[14:42] we've got loads of great subtopics got
[14:43] internal links uh external links got
[14:46] meta description I think it's a good
[14:48] title tag we've got we've got a nice
[14:49] call to action at the end I even found
[14:51] some Creative Commons imagery that we
[14:53] could include just to make this look a
[14:55] bit better and bit less of a wall of
[14:58] text fingers crossed we will have to see
[15:00] how this goes good luck Chad GPT I think
[15:02] you're going to need it for this
[15:06] one mastering the art of pasta your
[15:09] ultimate guide to Italian cooking all
[15:11] right that's number one number two
[15:13] Master the three fundamental Italian
[15:16] cooking techniques I know which one I
[15:18] like better tfold do you yeah okay one
[15:23] two 3 go C we both chose two
[15:29] yes good job very very obvious yes did
[15:33] you know yeah the writing is very fluffy
[15:36] it doesn't really get into authentic
[15:39] real stuff it gives like the most basic
[15:42] recipes but not fundamental recipes and
[15:45] another thing also is that every
[15:47] sentence you know where it's going right
[15:49] yeah the grammar is almost perfect but
[15:51] in the other one it's more about
[15:53] storytelling and more poetic I don't
[15:55] really feel like I could learn anything
[15:57] from this like I don't think that I to
[15:59] master the art of pasta this person used
[16:03] 11 exclamation points but the question
[16:06] is always for me is it really that
[16:09] exciting the second thing is that the
[16:12] pitch at the end of the blog post was a
[16:15] hard pitch for the Italian cooking
[16:17] school and I'm personally of the belief
[16:19] that you should try to bring them in
[16:21] with a soft grasp and in the end there
[16:23] was also a really giveaway it said
[16:25] something about don't worry I've got you
[16:28] covered and
[16:29] every time I hear it this I get a little
[16:31] bit sick in my mouth the Moment of Truth
[16:34] has arrived our digital marketing
[16:36] Champion is oh thank
[16:39] God so Ryan you may have won this time
[16:43] but let's do this challenge again next
[16:45] year we'll see if AI is able to learn
[16:48] and adapt and humanize itself a bit more
[16:50] to be the best digital marketer

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