copy macrumors 78m dollar link building strategy with timestamps YoutubeScribe.com

[0:00] Macrumors.com has over 190,000 referring
domains and gets around 10 million monthly
[0:05] search visits.
[0:06] And these organic visits are worth an
estimated 7.8 million dollars per month.
[0:12] Now, while there are many factors that
contribute to their success in organic search,
[0:16] a huge part of this is because
of their brilliant link building,
[0:21] or should I say, link earnings strategy.
[0:24] And in this video, I'm going to uncover how
Macrumors does it and the 3 key principles
[0:29] that can turn content into natural link magnets.
[0:32] Stay tuned.
[0:33] [music]
[0:38] Arnold Kim, former physician and now founder
of Macrumors.com has created one of the most
[0:44] well known Apple info sites in the world.
[0:46] And whether he knows it or not, he's built
a link earning empire that's largely responsible
[0:51] for millions of monthly organic visits.
[0:54] In fact, if we look at their Top Subfolders report
in Ahrefs Site Explorer, you'll see that more than
[0:59] half their organic traffic, which equates
to over 5 million dollars in traffic value,
[1:04] goes to their roundup subfolder.
[1:06] And this subfolder is mostly made up
of pages reviewing Apple products.
[1:11] Now, because we all know that simply
writing a detailed review on a product
[1:15] isn't going to lead to a ton of links,
how does Macrumors do it?
[1:19] Well, if we look at the link graph for their
iPhone 12 page you'll see that it paints
[1:23] a pretty clear timeline of events.
[1:25] As you can see, they started getting their
first referring domains in October 2019.
[1:30] And that growth accelerated until November 2020.
[1:34] Now, for you Apple fans out there, you
probably know that the iPhone 12 wasn't
[1:38] released until October 23, 2020, right around
the time their link growth began to decelerate.
[1:45] Meaning, the whole leadup to the release
date is when they're building massive
[1:49] authority to their pages.
[1:51] So much so that their now buyer's guide
has more referring domains than Apple's
[1:55] iPhone 12 product page.
[1:58] And at its core, the strategy is
quite simple but brilliant.
[2:02] From a macro view, they create
a linkable asset and earn a ton of links.
[2:07] And by the time the product is released,
they've built a ton of link authority.
[2:11] So they a) update the content to better match
searcher intent leading to sustained rankings
[2:16] for fathead queries, and b) optimize the page
for revenue so it improves their bottomline.
[2:22] Macrumors is using their greatest
asset to earn backlinks.
[2:26] And that is insider information – or at least
what seems to be insider information.
[2:32] Let's break down their content strategy
which is actually quite simple in theory
[2:36] but challenging in practice.
[2:38] Theory first.
[2:40] This is the first version of their iPhone 12 page.
[2:43] And the content is about rumors that's
focused primarily on the features, looks,
[2:47] specs, release dates, and basically anything
you'd want to know about the product.
[2:52] And all they do to continue earning links
is update their content frequently as they
[2:57] hear new rumors from credible sources.
[3:00] For a company like Apple with a cult-like
following, every journalist is going to cover
[3:04] these updates, especially considering that
Apple is one of the most secretive companies.
[3:09] And because Macrumors has built a reputation
for frequently being right on their predictions,
[3:15] they're going to be the beneficiary
of some very sexy links.
[3:18] Now, the obvious reason why this strategy
is challenging in practice is because most
[3:23] of us don't have insiders in companies.
[3:25] And even if you did have an insider at a popular
company who's willing to leak information, risk
[3:31] their job, get slapped with big fines, and maybe
even face jail time, then sure, it'd be easy.
[3:36] But here's the thing.
[3:38] To the best of my knowledge, Arnold
and co aren't paying off Apple employees.
[3:43] Instead, they're just really good at
researching and fast at executing.
[3:48] If you actually read their December
version of their iPhone 12 page,
[3:51] you'll see that they're basically just
collecting rumors from various sources.
[3:55] They frequently reference Ming-Chi Kuo,
who's an analyst for a financial services
[3:59] group in the APAC region.
[4:01] And he specializes in Apple's Asian supply
chain, which is where most Apple products
[4:05] are assembled.
[4:06] Now, Kuo's research is probably the most
thorough in all of the Apple rumor land.
[4:11] He analyzes Apple's patents which are
usually released before the product.
[4:15] Then he pairs this information with
his expertise to make speculations
[4:19] about specific features like Face ID
and on-display fingerprint sensors.
[4:25] Now, because very few people are willing
to go through this effort nor do many people
[4:29] have the expertise to do this, Macrumors
is continuing to bank off of curation.
[4:35] It's beautiful.
[4:36] So if you want to create pages that
can passively earn links for you,
[4:39] consider implementing the 3 core principles
of Macrumor's link earning strategy.
[4:44] And these core principles are scarcity, which is 
information on a topic that's scarce, audience
[4:50] amplification, meaning a pool of people interested 
in the topic and how you'll get it in front of them,
[4:55] and speed of delivery – meaning, how fast
can you publish and amplify that content.
[5:00] Let's go through a few examples of how
other people are using these principles
[5:04] and how you can use them to passively
earn high quality links to your site.
[5:08] The first example is to create a
changelog of industry updates.
[5:12] When there's a big update to an industry,
journalists are usually among the first to move.
[5:16] They monitor company news, social
media, and basically anywhere that'll
[5:20] give them a competitive edge.
[5:22] For example, news sites like Search Engine
Journal and Search Engine Land are usually
[5:26] the first to report on Google algorithm updates.
[5:29] And while I'm sure they've accumulated a
ton of links and shares through these posts,
[5:34] the biggest winner from a link
perspective is likely Moz.
[5:38] Moz created a page that lists Google's
algorithm updates all the way back to
[5:42] the year 2000.
[5:43] And to date, this page has earned
well over 7,000 referring domains.
[5:48] Now, they didn't have insider information,
in fact, they usually weren't even the first
[5:52] to report on most of these updates.
[5:54] They created an "industry updates"
resource around a topic that's important
[5:58] to SEO professionals.
[6:00] And as a result, the page has become
a go-to reference and earns links like
[6:04] it's nobody's business.
[6:06] Now, news sites eventually caught on to this 
strategy and created their own versions of
[6:10] a Google algorithm history page.
[6:13] And as you can see, they're getting
new referring domains consistently.
[6:17] But when Moz first started this page, the
information they published was unique
[6:21] and somewhat scarce.
[6:22] They had an audience to amplify the content
to, and they also had first mover's advantage.
[6:28] And today, from a links standpoint, it
doesn't look like they'll be challenged
[6:32] anytime in the near future.
[6:33] So a quick tip to run with a similar strategy
would be to pay attention to what's happening
[6:38] in your industry.
[6:39] See if there are common topics or themes
that create buzz on social media.
[6:43] And rather than creating content around
topics with one-off viral tweets, consider
[6:47] creating a changelog or a timeline of
events that industry professionals could
[6:52] use as a go to resource.
[6:54] Alright the next example is to monitor and
report on changes in notable companies.
[6:59] When I say notable companies, I'm referring
to those that naturally get a lot of press.
[7:04] A good place to look are publicly traded
companies that are relevant to your business.
[7:09] First, we need to talk about
what you should be monitoring.
[7:12] And while there's no set list of things, basically,
you want to keep an eye out for changes in
[7:17] a company that are related to or
likely the result of recent news.
[7:22] For example, in 2021, Amazon made a change
in their terms of service specifically in their
[7:27] "disputes" section.
[7:28] And unfortunately, I couldn't find it on
archive.org, but it was reported that on
[7:33] May 1, there was a rather lengthy
process to file a dispute.
[7:37] In short, if you had a problem with Amazon,
you had to go through an arbitration process.
[7:42] But two days later on May 3, 2021, they
shortened this section saying, "disputes
[7:48] and claims will be adjudicated in the state or
Federal courts in King County, Washington."
[7:53] Now, why is this a big deal?
[7:55] Well, before the terms of use changed, there
were over 75,000 arbitration demands because
[8:01] Amazon echo devices were allegedly
recording customers without their consent.
[8:06] But the new terms of service is saying...
[8:08] "No more arbitrations, if you have
a problem with us, sue us."
[8:12] And for the average consumer, it's going to
be too expensive to pay for legal fees to fight
[8:17] against Amazon.
[8:19] And the Wall Street Journal picked up on this
and published this article on June 1, 2021,
[8:24] around a month after the change happened.
[8:26] And that page has gotten links from around 600
websites, many that are top tier publications.
[8:32] Now, obviously, you'll need to have
industry knowledge and expertise
[8:35] to be able to speak on the topic.
[8:37] But the good news is that you don't have
to go and check 100 companies' terms of
[8:41] service pages every day, looking
for a needle in a haystack.
[8:45] Instead, you can use a tool like Visual
Ping to monitor these changes for you.
[8:49] And when the right opportunity arises, you'll
have information that's scarce because a) it's
[8:54] new, and b) no one, at least in the grand
scheme of things, is really doing this.
[9:00] As for audience amplification, your link
prospects will be journalists who've talked
[9:04] about this company – or more specifically,
the angle you'll be making reference to.
[9:09] And you can use Ahrefs' Content
Explorer to find tons of opportunities.
[9:12] For example, if I search for "amazon alexa
recording," you'll see tons of high quality
[9:17] sites that have written about this exact issue
who I'm sure would've been thrilled to hear
[9:22] about the changes and how
it impacts consumers.
[9:25] As for speed, tools like Visual Ping will
give you an advantage to move fast.
[9:30] Now, this isn't limited to changes
within publicly traded companies.
[9:34] It can actually be applied to
policy change in a country.
[9:37] For example, the Government of Canada passed
Bill C-10 – an act to amend the broadcasting act.
[9:43] And while everything might seem kosher
to an average citizen, Michael Geist, a law
[9:47] professor at the University of Ottawa has
been warning Canadians that this bill will
[9:52] absolutely censor content in Canada.
[9:55] So now we're dealing with the bigger topic
of privacy, censorship, and some have even
[10:00] argued dictatorship.
[10:02] And his essay has gotten well over 100
referring domains from big publications
[10:06] in Canada and around the world.
[10:08] That's a lot for someone who
probably isn't focusing on SEO.
[10:12] All three of these examples follow the same
concepts that built Macrumors link kingdom.
[10:17] And it goes to show that content
and links are inseparable.
[10:20] By creating well-researched content
that's relevant and has uniqueness or
[10:24] some properties of scarcity, you stand
a better chance at getting links.
[10:29] And when you amplify that content to
relevant audiences, your outreach emails
[10:33] are more likely to be welcomed, leading
to quality links from big sites.
[10:37] So I highly recommend checking out Macrumor's
link earning strategy in your favorite SEO tool
[10:42] because I think there's a lot more
to learn than what I've covered.
[10:45] And if you know of another site that's
earning links like gangbusters, let me
[10:48] know in the comments and maybe
we'll review that in a future video.
[10:51] I'll see you in the next tutorial.

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