can you rank on google without links oseo 03 with timestamps YoutubeScribe.com
本地来源:SEO/seo方法论/youtube-seo-scripts/ahrefs-scripts/can-you-rank-on-google-without-links-oseo-03-with-timestamps-YoutubeScribe.com.txt
[0:00] Hey guys, this is Tim Soulo from Ahrefs, [0:03] and right now you're watching episode #3 [0:06] of the over simplified SEO show. [0:11] [Intro Music] [0:18] In my previous episode I explained to you [0:20] how to rank for any keyword in Google. [0:22] And what I suggested is that you [0:25] should build a lot of links to this page. [0:27] So in this episode I want to show you [0:30] how to rank...without links. [0:33] So this is the post on the Ahrefs blog with the [0:37] previous episode of the show. [0:39] And as you can tell from the title of this post, my [0:43] intent was to target the keyword "how to rank number one in Google." [0:48] Let's see how well this post ranks for this keyword. [0:53] Let's scroll down to the bottom of this page, [0:56] and you'll see that the post on Ahrefs blog ranks number 10 because the [1:01] rest are Google Ads. [1:03] But the funny thing is the previous search result. [1:07] It's a SlideShare presentation that ranks right above us. [1:11] Let's compare these two pages in Ahrefs' Site Explorer, [1:16] and see if we can find something interesting. [1:18] I'll start with the Ahrefs article. [1:23] So I put it into Site Explorer and what I see is that it has 13 backlinks from two [1:31] referring domains, not much actually. But let's see what we have for this [1:37] SlideShare presentation. [1:40] I will open another instance of Site Explorer. [1:43] And here's the funny thing: [1:46] it doesn't have any backlinks at all! [1:49] In the previous episode of the show, I told you that you should build more links than your [1:55] competitors if you won't outrank them. [1:58] So how come this SlideShare presentation doesn't have any links at all, but it still ranks [2:03] better than our post at Ahrefs' blog that has 13 backlinks? [2:08] And the answer is pretty much in front of you. [2:11] It's the domain rating. [2:13] As you can see, the domain rating of Ahrefs' blog is 66, [2:18] while the domain rating of Slideshare's website is 81, which is quite a bit bigger. [2:25] And that's what helps it rank better, even [2:28] without any backlinks pointing to the page. [2:31] Domain rating is a very powerful ranking factor and in fact, when SEOs can't rank for [2:38] some keyword with their own website, they might utilize powerful domains like [2:44] SlideShare or YouTube, in order to hack their way to the top of Google. [2:50] And actually, if we go back to the search results, you'll see that there's a [2:56] youtube video ranking at spot number five. [3:01] Let's see if this video has any links at all. [3:06] Well actually, it does have a single backlink, but as you can see the [3:11] domain rating is totally insane and that's what makes it easily rank at [3:17] number five for a pretty competitive keyword, "how to rank number one in google." [3:23] So that's it guys. This is how you rank in Google without any backlinks at all. [3:29] You just need a solid domain rating to make it happen. [3:33] But what's domain rating after all? [3:35] It's the combined power of all backlinks [3:38] pointing to all pages of your website. [3:41] So when you build links to any individual [3:44] pages on your website, this helps improve your domain rating. [3:49] And then when your domain rating is solid enough it, may help you rank for some keyword [3:54] without having any links pointing to the page. [3:58] So that's it I really hope you enjoyed this episode, [4:01] and I'm waiting for your comments and questions below. [4:04] Bye! [4:06] [Music]
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