advanced keyword research tips to find untapped ke with timestamps YoutubeScribe.com

[0:00] When doing keyword research you'll usually
start with a broad seed, toss it into a keyword
[0:04] research tool, go to a keyword ideas report,
and then pick a needle from the haystack.
[0:10] There's nothing wrong with this because it's
important to tackle popular keyword phrases.
[0:14] Now, on the flip side, if everyone is doing
keyword research this way then everyone
[0:20] will be finding the same keywords, ignoring
hundreds or maybe even thousands of
[0:25] perfectly good opportunities.
[0:27] But there are ways to find untapped keyword
opportunities where competition is low, but
[0:32] search traffic potential is medium to high.
[0:35] So in this tutorial, I'm going to show you a
few advanced keyword research tips to find
[0:40] untapped keyword opportunities that
are worth going after.
[0:43] Stay tuned.
[0:44] [music]
[0:49] Now, the word "untapped" in the context
of SEO is kind of a buzzword.
[0:53] But I want to put some meaning behind
the idea of "untapped keywords" because
[0:58] they do exist.
[1:00] An untapped keyword is one that's
flown under the radar.
[1:03] It still has search demand but is less
competitive than the obvious targets.
[1:08] Now, there isn't exactly a cookie-cutter
way to find these keywords.
[1:12] And if there was, then these keywords
wouldn't be untapped.
[1:15] Finding golden keyword opportunities is
more about identifying patterns and then
[1:20] using your keyword research skills to follow
a rabbit hole which can often lead you to
[1:24] an opportunity, a detour, and sometimes
a dead end.
[1:28] But you need to follow the rabbit
hole to find out.
[1:31] So let's kick this tutorial off with the easiest
tactic and that's to look at your competitors'
[1:35] low competition topics.
[1:38] This is by far the easiest place to start
because by looking at your competitor's
[1:42] most trafficked pages, you'll be looking at
relevant topics to your niche along with
[1:47] organic traffic metrics.
[1:49] And I'll be using Ahrefs Site Explorer
to do this.
[1:52] So to get started, enter one of your organic
search competitor's domains.
[1:56] I'll go with nerdwallet.com.
[1:58] Next, go to the Top Pages report, which
shows you the pages that send the site
[2:02] the most search traffic.
[2:04] Next, let's set a Keyword Difficulty filter
with a maximum value of something low
[2:08] like 20, considering the personal finance
niche is pretty competitive.
[2:13] Now, before I apply the filter, it's important
to note that the numbers in the data table
[2:17] will change.
[2:18] Meaning, once I hit Apply, things like traffic,
value, and keywords will all decrease.
[2:25] And that's because the results will change
to reflect the set filters -- in this case, pages
[2:30] that have keyword rankings with
difficulty scores of 20 or less.
[2:34] Let's hit Apply.
[2:36] Now, when you skim through this list, you'll
want to use some common sense and
[2:40] compare the URL slugs with the top keyword.
[2:42] And what you're looking for is to see if
the top keyword is the one that the page
[2:47] is actually targeting, which you can
kind of tell from the URL slugs.
[2:52] For example, this URL is clearly targeting
"webull vs robinhood" and that's also the top
[2:58] keyword so this is potentially a lower-competition
topic that gets a decent amount of search traffic.
[3:04] Now, to see the total global traffic to this
page, just click the caret, and you'll see
[3:09] that it gets a similar amount of monthly search
visits when compared to the filtered amount
[3:14] of search traffic.
[3:15] But the fun doesn't have to stop here.
[3:17] After you've gone through your first competitor's
Top Pages report, go to the Competing Domains
[3:22] report to find other competitors with
similar keyword rankings.
[3:26] Then just rinse and repeat as many
times as you'd like.
[3:30] The next method is to identify unique
keyword modifiers.
[3:34] A modifier is an add-on to a base keyword.
[3:37] For example, if your head term is "credit
cards," then modifiers could be "top", "best",
[3:43] the current year, or any combination.
[3:47] Now, the type of modifiers we're looking for
are ones that would alter the search results.
[3:51] For example, if you search for "best credit
cards" and "best credit cards 2021," the results
[3:57] would be near identical.
[3:59] On the other hand, if you compare the search
results for "best rap albums 2020" and "best
[4:04] rap albums 2000," you'll have completely different
search results because the modifier changes
[4:10] the searcher's expectations.
[4:13] So if we go back to the Top Pages report for
Nerdwallet where the KD filter is set to 20,
[4:18] you'll see that this page is on "colorado
first time home buyer programs".
[4:23] The top keyword seems like the one the page
is targeting, and if I click the caret, you'll see
[4:28] the total global traffic potential isn't
far off from the filtered traffic number.
[4:33] Now, if you use some common sense, then you'll
know that the keyword "first time home buyer"
[4:38] is going to be more competitive than
"first time home buyer colorado."
[4:43] And you'll also know that first time home
buyer programs will generally be slightly
[4:47] different from state to state.
[4:49] So in this case, we've identified a modifier
to a competitive phrase.
[4:53] Now it's time to follow the rabbit hole.
[4:55] So I'll go to Google and search for "50
us states copy and paste."
[5:00] Let's click through to the first result,
and click "Copy list to clipboard."
[5:04] Next, I'm going to format these so that each
state is separated by commas instead of new
[5:09] lines using this tool.
[5:11] I'll paste in my list of US states, copy the
comma separated list and then head on
[5:16] over to Ahrefs Keywords Explorer.
[5:18] Let's add our seed "first time home buyer"
and run the search.
[5:22] Next, I'll go to the Phrase Match report.
[5:25] Now, all you have to do is hit the Include
box, paste in your comma separated list
[5:29] of 50 US states, and hit the Any word tab.
[5:33] So when I hit Apply, it'll show us any keyword
that includes the phrase "first time home buyer"
[5:38] as well as one of the US states.
[5:41] And now we have at least 50 pages we can
create content around where many are low
[5:46] competition and they're all closely
related which could work well from
[5:50] a site structure perspective.
[5:52] Alright, the next way to find untapped
keywords is to look for uncommon seeds.
[5:57] As I showed you before, the most common
way to do keyword research is to enter a few
[6:02] broad seeds in a keyword research tool,
go to a keyword ideas report, and then
[6:07] sift through the results.
[6:09] But because tons of people are doing the exact
same thing, everyone will be looking at similar
[6:14] sets of keywords.
[6:16] To prove my point, let's say you have
a content site on beards.
[6:20] Now, I want you to take the next 5 seconds
to think of seed keywords related to beards.
[6:25] Ready?
[6:26] [countdown]
[6:31] So how many did you come up with?
[6:33] I came up with three.
[6:35] "Beard," "beards," and "mustache."
[6:38] And I'm guessing there's some overlap
between your list and mine.
[6:41] So to separate yourself from others, you
need to find seeds that are lesser known
[6:47] but still popular.
[6:48] To do that, go to Ahrefs Site Explorer
and enter a competitor's domain.
[6:53] I'll go with beardoholic.com.
[6:55] Next, go to Version 2 of the Organic
Keywords report, which shows you
[6:59] the site's keyword rankings.
[7:01] Now, let's set a keyword filter to
exclude common seeds.
[7:04] So I'll hit the Keywords filter and set the rules
to "Doesn't contain" "beard" and then I'll set
[7:10] a second rule to "Doesn't contain" "mustache."
[7:14] Let's hit Apply.
[7:16] And now you'll see some great topics like
"best stubble trimmer," "goatee styles," and
[7:21] "mutton chops" to name a few.
[7:23] Now, we're not looking for keyword ideas
here, we're looking for seeds.
[7:27] So that would be keywords like "stubble," "goatee,"
"mutton chops," "laser comb," and "monkey tail."
[7:34] So let's go back to Keywords Explorer
and run a new search.
[7:37] Then we'll hit the Phrase match report.
[7:40] And as you can see, we have quite a few
potential low competition topics, and it
[7:45] would just be a matter of looking at the
SERPs and deciding whether the keywords
[7:48] are worth targeting.
[7:50] Alright, the next way is one of my favorite
tactics for affiliate sites and that's to
[7:54] find "vs" and "review" keywords at scale.
[7:57] For affiliate sites, "vs"- and "review"-type
keywords are awesome to rank for because
[8:02] people who are searching for them are
likely very close to making a purchase.
[8:07] And these keywords tell us that searchers
have likely done some research and narrowed
[8:12] down their purchasing decision to
just a couple different products.
[8:15] Meaning, your content could be the last
touch point before they hit the "buy" button.
[8:20] Now, more likely than not, you won't know
all of the brand names for all of the different
[8:25] types of products in your niche.
[8:27] But you know who does?
[8:29] Ecommerce sites.
[8:31] Most ecommerce search and category pages
will have a "brand" facet where they list all or
[8:36] some of the more popular brands
within their store.
[8:39] So let's say we have a site on baby products.
[8:42] I'll start by heading over to an ecommerce store
like strolleria.com which sells baby strollers.
[8:48] Next, I'll click on the "Shop brands" menu
item, and seeing as they're all listed here,
[8:53] I'll scrape the list using a Chrome
extension called Scraper.
[8:57] Just right-click on one of the links in
Chrome, and hit "Scrape similar."
[9:01] I'll clean up the list a bit since we don't need
the links and then copy it to my clipboard.
[9:06] Next, let's head on over to Keywords Explorer and
paste these brand names, into the search box.
[9:12] And then let's head on over to
the Phrase match report.
[9:15] Now, since we're looking for "vs" and "review"
keywords, I'll hit the Include filter and type in
[9:20] "vs," and "review" with an asterisk at the
end, which will act as a wild card catching
[9:25] words like "reviews," "reviewing," etc.
[9:29] Finally, I'll hit the Any word tab and hit Apply.
[9:32] Now, there's going to be some irrelevant
keywords in here because brand names
[9:36] are often popular words that hold different
meanings like Apple, Amazon, and Coach.
[9:42] In our case, "bob" seems to be producing
some unwanted keywords.
[9:46] So let's hit the Exclude button and add "bob."
[9:50] And now you'll see some great keywords like,
"nuna rava review," "uppababy cruz vs. vista,"
[9:55] and "britax marathon click tight reviews" - all
of which seem to have barely any competition
[10:01] from a links perspective.
[10:03] Now, these are just a few keyword research
tactics that I've used to find untapped
[10:08] keyword ideas.
[10:09] But the one thing I want you to takeaway from
this video is that when you're doing keyword
[10:14] research or any SEO tactic for that matter,
your best tool is going to be your ability
[10:19] to recognize patterns within data.
[10:22] And some creativity won't hurt.
[10:25] So go and try these tactics out for your site,
try and go beyond what I've taught here, and
[10:30] if you enjoyed this video, make sure to like,
share, and subscribe for more actionable
[10:34] SEO and marketing tutorials.
[10:36] I'll see you in the next one.

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