4 link building strategies that work for blogs 91 with timestamps YoutubeScribe.com

[0:00] Welcome to the lesson #9.
[0:02] How to build backlinks to your blog content
[0:04] Here's what we're going to cover in this lesson:
[0:07] The best link building strategies for blogs.
[0:09] How to get backlink ideas from your competitors.
[0:12] How to build links via guest blogging.
[0:13] And finally, a few simple guest blogging
"hacks" for better results in less time.
[0:18] So let's go!
[0:19] Part #1. The best link building strategies for blogs
[0:22] The word "best" in the title of this section
means that I'm not going to cover every
[0:27] link building strategy there is.
[0:28] Because there's just too many.
[0:30] So I'm only going to share a few of the most
effective ways one could build links to their
[0:35] blog articles.
[0:36] Based on my personal experience.
[0:37] But before I give you my shortlist, here's a quick
refresher of what we've discussed so far:
[0:42] You're unlikely to outrank the top 10 ranking
pages for your target keyword, without at least
[0:47] as many good backlinks as they have
pointing to your own page.
[0:51] Popular blogs tend to get natural backlinks
simply by broadcasting their content to a large
[0:57] audience of fans and expecting some
of them to link to it.
[1:00] The pages that rank high in Google tend to
get natural backlinks on autopilot.
[1:04] I call this a "Vicious Cycle of SEO."
[1:07] And, finally, if you're just starting out, you
should not wait for links to come naturally.
[1:11] You have to manually build them.
[1:13] Which you can do with these four strategies:
[1:16] Leaving comments;
[1:17] Replicating your competitors' backlinks;
[1:19] Guest blogging;
[1:20] And outreach.
[1:21] Let me expand on each of them.
[1:23] Strategy #1. Leaving comments.
[1:25] You're probably rolling your eyes right now.
[1:28] But no, I'm not living in 2010.
[1:30] I do actually think that this is a great strategy
to kickstart your link building efforts and help
[1:35] spread the word about your content.
[1:37] Notice that I didn't say "blog comments"
but comments in general.
[1:41] That's because blogs aren't the only place where
you can leave comments with links to your articles.
[1:46] We also have niche forums, online communities,
Q&A sites, and even YouTube videos.
[1:51] For example, in our own niche (which is SEO)
Reddit and Quora are rather popular places
[1:56] where people exchange opinions and link to
relevant content.
[1:59] I have quite a solid comment history on both
of these sites, so you know I'm advocating
[2:03] something that I'm actually doing myself.
[2:05] But if you take a closer look at my comments
on Reddit you'll see that only a few of them
[2:10] have links to our blog articles.
[2:12] Reddit hates spammers and if you only post
there to drop links - you're going to get banned.
[2:17] But if you take time to consistently provide value
to the community - no one will have a problem
[2:22] with you linking to your own content now and then.
[2:25] Which is exactly what I do there.
[2:26] Quora is a bit different in that sense.
[2:29] I have left well over 100 answers there and
most of them have links to my articles.
[2:33] But that's not because Quora is suffering
from a lack of moderation.
[2:37] Trust me, they're very strict with spammers too.
[2:40] But do my comments on Quora look like spam?
[2:43] Each one is unique, well formatted and above
all provides a ton of value to the conversation,
[2:48] before asking readers to click on my link
for some extra details.
[2:51] And even though I haven't been active on Quora
for quite a while, my answers still get thousands
[2:57] of views every single month, which results
in some nice referral traffic to my content.
[3:01] So I highly recommend that you find a few
popular communities in your own niche and
[3:05] start actively engaging in them.
[3:07] But what if you struggle to find any relevant
online communities in your niche?
[3:11] Well, you can still leave comments on
blog articles, right?
[3:14] As a fellow blogger, I'm sure you know how
great it is to get smart insightful comments
[3:18] on something you just published.
[3:20] But on the other hand, no one wants to get
comments from people who're only looking to
[3:24] promote their own stuff.
[3:25] So my advice with leaving comments on relevant
blogs in your industry is not much different
[3:30] from what I just said about community sites
- it only works if you add the actual value
[3:34] to the conversation.
[3:36] And now it's time to acknowledge the elephant
in the room.
[3:39] In 99% of cases the comments that you
will post online will have nofollow links.
[3:44] And since nofollow attribute means that the link
doesn't pass any SEO value to your website -
[3:49] why even bother?
[3:50] Two words: "Side benefits."
[3:53] Look at the two of my latest answers on Quora.
[3:55] One has 800 views and the other 8,000 views.
[3:59] And because both comments have links to articles
from Ahrefs Blog, I'm sure we got some nice referral
[4:04] traffic from them.
[4:05] And I have zero doubts that many people who
visited Ahrefs Blog after reading my comments
[4:10] on Quora ended up becoming our regular readers.
[4:13] And as you already know, the bigger your
audience of fans gets the more links you're
[4:17] going to acquire naturally, as a byproduct
of broadcasting your content to them.
[4:22] So did these links from my Quora answers helps
my articles to rank better in Google?
[4:26] I don't think so.
[4:28] But did my comments on Quora help me
reach a lot of people with my content,
[4:31] convert them into fans, and get some
natural links from them afterwards?
[4:35] Absolutely!
[4:37] Leaving comments on relevant blogs has
a ton of side benefits too!
[4:40] Check out the story of Ryan Stewart that he
shared in his guest article at Ahrefs Blog.
[4:44] Ryan posted a very insightful comment on Robbie
Richards' personal blog.
[4:48] And at the end of the comment, he linked to
an article on his own blog.
[4:52] Not only did Robbie not delete that self-promotional
comment but he actually tweeted Ryan's article.
[4:58] But there's more.
[4:59] Later on he invited Ryan to participate in
an "expert roundup" that was published at
[5:03] his personal blog.
[5:04] Which means that Ryan got a perfectly legit
dofollow link from a perfectly legit relevant blog.
[5:10] In other words, one simple comment with a nofollow
link set off a chain reaction of valuable events:
[5:16] referral traffic from a blog comment;
a tweet from the blog owner;
[5:19] a dofollow link from that blog; some
more referral traffic from that link, etc
[5:24] Not bad for a simple blog comment!
[5:26] You bet, Ryan!
[5:27] I hope that was a vivid enough example to
persuade you that leaving comments online
[5:31] is not some kind of spammy old-school way
to promote your content, which does more harm
[5:35] than good.
[5:36] I honestly believe that leaving comments on
relevant blogs & communities is the best way
[5:40] to kickstart your link building efforts, put your
name out there and start making valuable
[5:45] connections with prominent people in your niche.
[5:47] But make sure you go after quality, not quantity.
[5:51] And that was the first link building strategy
in my list.
[5:54] What about the other three?
[5:55] Well, we're about to cover two more in this
very lesson:
[5:58] Replicating your competitors' backlinks
and Guest blogging.
[6:01] And as for Outreach, I decided that this
strategy requires a lesson of it's own.
[6:06] So we'll cover it in the next lesson of this course.
[6:08] Which is the last one.
[6:09] And now let's talk about replicating your
competitors' backlinks, shall we?

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