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tools resources

本地来源：seo-llm/skill/google-seo-skill/references/tools-resources.md

SEO 工具与资源

1. Google 官方工具

google_tools:
  search_console:
    url: "https://search.google.com/search-console"
    purpose: "索引状态、性能数据、问题诊断"
    reference: "参见 references/search-console.md"

  pagespeed_insights:
    url: "https://pagespeed.web.dev/"
    purpose: "Core Web Vitals 和性能分析"

  rich_results_test:
    url: "https://search.google.com/test/rich-results"
    purpose: "测试结构化数据是否能生成富文本结果"

  mobile_friendly_test:
    url: "https://search.google.com/test/mobile-friendly"
    purpose: "测试页面是否移动端友好"

  schema_markup_validator:
    url: "https://validator.schema.org/"
    purpose: "验证 Schema 标记的语法正确性"

  google_trends:
    url: "https://trends.google.com/"
    purpose: "关键词趋势分析和对比"

  lighthouse:
    purpose: "综合性能、可访问性、SEO 审计"
    usage: "Chrome DevTools → Lighthouse 面板"

2. 第三方工具

seo_analysis:
  free:
    - name: "Screaming Frog SEO Spider"
      purpose: "全站爬取和技术 SEO 审计"
      free_limit: "500 URL"
    - name: "Ahrefs Webmaster Tools"
      purpose: "反向链接分析和网站审计"
    - name: "Bing Webmaster Tools"
      purpose: "Bing 搜索数据和诊断"

  keyword_research:
    - name: "Google Keyword Planner"
      purpose: "关键词搜索量和竞争度"
    - name: "Answer the Public"
      purpose: "发现用户问题和长尾关键词"
    - name: "Also Asked"
      purpose: "发现相关问题和搜索意图"

  performance:
    - name: "WebPageTest"
      url: "https://www.webpagetest.org/"
      purpose: "详细的页面加载瀑布图分析"
    - name: "GTmetrix"
      purpose: "性能评分和优化建议"
    - name: "Chrome DevTools"
      purpose: "Performance/Network 面板分析"

3. 浏览器扩展

browser_extensions:
  seo:
    - name: "SEO META in 1 CLICK"
      purpose: "一键查看页面 meta 标签和标题结构"
    - name: "Detailed SEO Extension"
      purpose: "详细的 SEO 信息面板"

  structured_data:
    - name: "Structured Data Testing Tool"
      purpose: "检测页面中的结构化数据"

  performance:
    - name: "Web Vitals"
      purpose: "实时显示 Core Web Vitals"
    - name: "Lighthouse"
      purpose: "Chrome 内置的审计工具"

  accessibility:
    - name: "axe DevTools"
      purpose: "可访问性自动化测试"
    - name: "WAVE Evaluation Tool"
      purpose: "页面可访问性可视化评估"

4. 命令行工具

# Lighthouse CLI
npx lighthouse https://example.com --output html --output-path report.html

# Lighthouse 仅 SEO 审计
npx lighthouse https://example.com --only-categories=seo --output json

# 检查 robots.txt
curl -s https://example.com/robots.txt

# 检查 sitemap
curl -s https://example.com/sitemap.xml | head -50

# 检查 HTTP 响应头
curl -I https://example.com

# 检查重定向链
curl -sIL https://example.com 2>&1 | grep -E "HTTP/|Location:"

# 检查 SSL 证书
openssl s_client -connect example.com:443 -servername example.com 2>/dev/null | openssl x509 -noout -dates

# 批量检查 404
# （从 sitemap 中提取 URL 并检查状态码）
curl -s https://example.com/sitemap.xml | grep -oP '<loc>\K[^<]+' | while read url; do
  status=$(curl -o /dev/null -s -w "%{http_code}" "$url")
  if [ "$status" != "200" ]; then
    echo "$status $url"
  fi
done

5. 审计清单模板

weekly_check:
  - "查看 Search Console 性能报告"
  - "检查索引覆盖率变化"
  - "检查是否有新的爬取错误"
  - "监控 Core Web Vitals 趋势"

monthly_check:
  - "运行 PageSpeed Insights 测试"
  - "检查结构化数据有效性"
  - "检查移动端友好性"
  - "审查手动操作通知"
  - "分析排名变化和流量趋势"
  - "检查失效链接（broken links）"
  - "检查 SSL 证书有效期"

quarterly_check:
  - "全站技术 SEO 审计"
  - "内容新鲜度审查"
  - "关键词蚕食检测"
  - "竞品分析更新"
  - "反向链接质量审查"
  - "Schema 标记完整性检查"

6. 参考文档

official_docs:
  google:
    - name: "Google Search Central"
      url: "https://developers.google.com/search"
    - name: "Search Quality Evaluator Guidelines"
      url: "https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf"
    - name: "Google SEO Starter Guide"
      url: "https://developers.google.com/search/docs/fundamentals/seo-starter-guide"

  schema:
    - name: "Schema.org"
      url: "https://schema.org/"
    - name: "Google Structured Data Docs"
      url: "https://developers.google.com/search/docs/appearance/structured-data"

  web_standards:
    - name: "Web.dev"
      url: "https://web.dev/"
    - name: "MDN Web Docs"
      url: "https://developer.mozilla.org/"
    - name: "WCAG 2.1"
      url: "https://www.w3.org/WAI/WCAG21/quickref/"

tools resources

SEO 工具与资源

1. Google 官方工具

2. 第三方工具

3. 浏览器扩展

4. 命令行工具

5. 审计清单模板

6. 参考文档

相关文档