youtube seo how to rank youtube videos 1 with timestamps YoutubeScribe.com

[0:00] In this video, I'm going to show you how
to do YouTube SEO to rank your videos
[0:04] #1 in YouTube search.
[0:06] And we've used this exact process
to rank #1 for all of the most coveted
[0:11] keywords in our niche like… "SEO,"
"search engine optimization,"
[0:15] "keyword research," "link building," "technical
SEO," "content marketing," "internet marketing,"
[0:20] "online marketing," and the list goes on.
[0:23] And beyond warm and fuzzy feelings,
our YouTube search rankings resulted
[0:27] in nearly 1.3 million views last year.
[0:31] Now, you might be thinking, "why is YouTube
SEO important when the most views come
[0:35] from suggested and browse features?"
[0:38] Well, there are 3 absolutely critical reasons
why I think you should have a YouTube SEO
[0:44] strategy especially if you're trying to
get that initial traction to your videos.
[0:49] #1. Suggested and browse views usually
require you to have an existing subscriber
[0:54] base and an existing library of relevant videos.
[0:58] #2. Search views are super consistent.
[1:02] And consistent views lead to consistent
subscribers, assuming you're delivering
[1:06] on the title of your video – more on this later.
[1:09] And #3. Search views have high average
view durations – at least how-tos, tutorials,
[1:15] and tips videos.
[1:17] In fact, in 2021, we had over 101,000
hours of watch time to our tutorials
[1:22] from YouTube search.
[1:24] To put that into perspective, that means
in 2021, our videos got over 11 years of
[1:30] continuous watch time from YouTube search.
[1:33] Bananas!
[1:34] Alright, enough of the flexing.
[1:36] Let's get straight into the YouTube SEO tips
and processes that are going to help you rank
[1:41] your videos #1.
[1:42] The first step is to do
YouTube keyword research.
[1:46] To get started, you'll need to
generate a list of keyword ideas.
[1:50] And there are a few places you can look.
[1:52] The first is YouTube autosuggest.
[1:54] Just start typing in your keyword and
you'll see a list of queries that other
[1:57] YouTube users are searching for.
[2:00] Jot down some that interest you because
at  this stage, we're just brainstorming.
[2:04] Now, because YouTube doesn't show you any
search volume data, you can throw them into
[2:08] Google Trends, make sure you have
the search mode set to YouTube search,
[2:13] and you'll get a general idea of
search popularity on YouTube.
[2:16] And just so you know, Google Trends
doesn't show you absolute search volumes.
[2:21] They show relative popularity instead.
[2:24] So in this case, over the past year or so,
"makeup tutorial for beginners" was more
[2:30] popular than "makeup transformation," and
both of these keywords were more popular
[2:35] than "makeup routines."
[2:37] Another way you can find keyword ideas
is to use a tool like TubeBuddy, vidIQ, or
[2:42] Ahrefs' Keywords Explorer.
[2:44] Here's how they work starting with TubeBuddy.
[2:46] After you've installed their Chrome
Extension, just click on this icon,
[2:50] and then go to Keyword Explorer.
[2:52] Next, search for a seed keyword, which is
just a broad keyword related to your niche,
[2:57] like "makeup."
[2:58] And right away, they'll give you some
scoring metrics, the number of videos
[3:01] in the search results and the estimated
monthly search volume.
[3:05] Hit the Video Topics tab to
see more keyword ideas.
[3:09] Now, personally, I don't trust their search
volume estimations because I've compared
[3:13] a bunch of keywords that our channel's
videos have consistently ranked for, and
[3:18] TubeBuddy's estimations were quite a bit off.
[3:21] More on this in a bit.
[3:22] Now, if you're going to use this tool, then
I'd focus just on the video topics tab
[3:27] to come up with some keyword ideas.
[3:29] The second YouTube keyword
research tool is vidIQ.
[3:33] To get started, login to your vidIQ
account and hit Keywords in the menu.
[3:38] Then just like last time, type in a
seed keyword and run the search.
[3:42] And you'll see significantly more keyword
ideas than the other two tools I mentioned.
[3:47] Again, I don't trust their search volume estimations
for the same reason as TubeBuddy, but you should
[3:53] be able to find some interesting
topics worth creating videos on,
[3:56] if topic generation is your goal.
[3:58] Finally, is Ahrefs Keywords Explorer.
[4:01] Just select YouTube as the search engine,
enter your seed keyword, and run the search.
[4:06] And right away, you'll see the search volume
for your target country, the estimated number
[4:11] of clicks to videos, and the global search
volume broken down by country.
[4:15] And as far as I know, Ahrefs is the only
tool that shows you country specific
[4:20] YouTube search data.
[4:22] Now, to see keyword ideas, just go to the
matching terms report and in this case,
[4:26] you'll see well over 300,000 unique keyword
ideas with plenty of filters to play around with
[4:32] seeing as this keyword list is exponentially.
larger than all other tools combined.
[4:39] Alright, so we need to address the elephant
in the room because I've made some pretty
[4:42] bold claims on these tool's
search volume estimations.
[4:45] I actually pulled our view data from YouTube
studio for 14 random keywords we had
[4:50] consistently ranked #1 for in January.
[4:53] Then I pulled search volume estimations from
each tool and compared them to actual views
[4:58] to calculate a rough CTR for each tool.
[5:01] And here are the results.
[5:03] Now, conventional wisdom tells me that
the true clickthrough rate for a top-ranking
[5:07] video would generally be around 15-18%,
so it's clear right off the bat that TubeBuddy
[5:14] almost always drastically
overestimates search volumes.
[5:18] In fact, their search volume figures suggest that
on average, a top-ranking video only gets 0.2%
[5:25] of clicks with a median of 0.05% clickthrough
rate – and no, this is not a computing error.
[5:34] VidIQ was slightly better but still, their
volumes are drastically overestimated too.
[5:39] On average, their search volumes suggest
a 0.63% average CTR to top-ranking videos
[5:46] for our keywords.
[5:47] And the median was at 0.53%.
[5:50] And it's worth noting that the spread
between their average and median
[5:53] CTRs was the closest of the 3 tools.
[5:56] As for Ahrefs' Keywords Explorer, our search
volumes suggest that the keywords had
[6:00] an average CTR of 37.09% and
a median CTR of 12.42%.
[6:08] And the reason for the huge spread
is because of an outlier in a small
[6:11] dataset where we had an estimated CTR
of 346% which is obviously not true.
[6:19] Bottomline: no keyword research tool is perfect,
so it's important you use the search volumes for
[6:24] what they are – estimations.
[6:26] And I won't go deeper into YouTube keyword
research because we have a full tutorial on
[6:30] that which I'll link up in the description.
[6:33] Alright, next up, you need to choose
a topic you want to go after.
[6:36] And you should have a brainstormed
keyword list from the last step.
[6:39] Now, what you'll want to do is search
for the keyword in YouTube search
[6:42] while you're in private browsing mode.
[6:44] Then look for two things in the top 3 videos.
[6:47] #1. Try and identify the format of the video –
in this case, we have 3 step-by-step tutorials,
[6:54] so you'll want to create a video
with the same format.
[6:57] And #2. Scope out your competitors.
[7:00] Now generally speaking, you'll want to look at
the size of the channel and their topical authority.
[7:05] So for the query, "makeup tutorial for
beginners," you'll see that the top 3
[7:10] channels all have over a million subscribers.
[7:13] Now, this doesn't mean you can't compete,
but if your channel has 100 subscribers,
[7:18] it'll be a David and Goliath story
if you can outrank them.
[7:21] As for topical authority, just dig through
their channels to see if most of their content
[7:26] is on the same topic.
[7:28] In this case, all 3 channels are mostly
about makeup or a mix of makeup,
[7:32] beauty and fashion.
[7:34] So again, if you're a small channel,
I wouldn't try and compete for this
[7:38] keyword at this point.
[7:39] Instead, I'd just rinse and repeat
these steps until you find a topic
[7:43] that's more realistic to rank for.
[7:46] Alright, so after you've chosen a topic to
create a video around, it's time to move
[7:50] on to the next step which is
to create a high-performing video.
[7:54] And by high-performing, I'm referring
to a video that will have high retention,
[7:58] high average view duration, and high CTR.
[8:02] A big ask but let me show you how to do that.
[8:05] For educational type content, which is kind
of the bread and butter of YouTube SEO,
[8:10] you'll want to script your content.
[8:11] Reason being, people's attention
spans are short.
[8:15] And if you're going off on tangents, you're
going to lose the high retention and high
[8:19] average view durations.
[8:21] Now, as for the structure of your script,
let's keep things simple and talk about
[8:25] them as they come – the intro,
the body, and then the outro.
[8:30] For the intro, you'll want to keep it short and
sweet and grab the attention of your viewers.
[8:35] You want to give them a reason
to keep watching.
[8:37] For example, in this video's intro, I showed
you that we rank #1 for the most coveted
[8:41] keywords in our niche and
showed you proof of our traffic.
[8:45] That's probably something that a
viewer searching for a YouTube SEO
[8:48] tutorial would want to learn too.
[8:51] As for the actual body of your content,
this is where you need to deliver on your
[8:55] title and intro.
[8:56] And there are two things you should master:
the technical aspects and the engagement factors.
[9:02] Let's talk about the technical stuff first.
[9:04] Throughout your video, you'll want to say
your target keyword and related entities
[9:08] to your topic.
[9:09] In fact, Google has officially said that
they extract audio from the video file
[9:14] to understand what words are being spoken.
[9:16] And that's probably why all of your videos, at
least in English, are automatically transcribed
[9:22] when you upload a video.
[9:24] Now, much of this should come naturally
because they'll need to be mentioned in
[9:27] a comprehensive tutorial.
[9:29] So, there's no need to stuff in a bunch
of related keywords just for the sake of it.
[9:34] Now, in that same statement from Google,
they said they extract visual information
[9:38] such as objects, animations or motions.
[9:42] And this means that you should show
matching visuals on your screen to your
[9:46] spoken words if applicable.
[9:48] For example, if you're making a video on
making a perfect cup of coffee and you
[9:52] might say: "Heat your kettle to 185 degrees 
Fahrenheit," and show a matching visual.
[9:59] Now, if you're in a niche like ours where
it's harder to show visuals that match
[10:02] the words being spoken, then use text
screens like this, or screencasts.
[10:08] As for the engagement aspects, this is quite
easy because you'll be scripting your content.
[10:13] This allows you to add hooks throughout
your video to keep your audience engaged.
[10:17] For example, you might say "Check this out"
or briefly mention an interesting point and
[10:22] follow it up with "More on this later."
[10:25] It helps retain people's attention if they're
truly interested in what you have to say.
[10:30] Another thing you can do is ask for engagement
metrics like likes, comments, and shares.
[10:35] For example, I might ask you: "If you want to
see a video on getting more suggested views,
[10:40] then let me know in the comments."
[10:42] And for people who genuinely want
to know how to do this, they might
[10:46] actually leave a comment.
[10:48] Alright, the final part of
your script is the outro.
[10:51] Just like the intro, you want to keep it
short because people will click away
[10:55] if they know the video is coming to an end.
[10:58] Another thing worth doing is recommending
other related videos towards the end of
[11:02] your content.
[11:03] And if people click and watch these
videos, then your videos are creating
[11:07] longer session watch times which is what
YouTube wants at the end of the day.
[11:12] Alright, after you've finished scripting
your content, you'll record your video,
[11:15] edit it and then we're on to the next step
which is to optimize your video for YouTube.
[11:21] So there are 7 things you'll need
to do to optimize your videos.
[11:24] And these include your video file name,
your video title, tags, description, thumbnail,
[11:30] closed captions, and cards and end screens.
[11:32] It sounds like a lot, but some of these
take no longer than five seconds.
[11:37] So, first, you'll want to change your
video filename to your target keyword.
[11:41] So this video's file is called youtube-seo.mp4.
[11:46] Easy.
[11:47] Second, is the title.
[11:48] And there are a few things
you'll want to do here.
[11:50] #1. include your target keyword in it, which
you can see we've done in our video's title;
[11:55] #2. Try and keep your title under
60 characters to avoid truncation;
[12:00] and #3. Create a title that'll
complement your thumbnail.
[12:04] And we'll get to the thumbnail in a bit.
[12:06] The third thing is to fill in your tags.
[12:08] Now, personally, I don't really think tags
do that much for YouTube SEO, but it
[12:13] only takes a few minutes to do
so here's how we do it at Ahrefs.
[12:17] Our first tag is almost always
our target keyword.
[12:21] Then we add a few more
related keywords.
[12:23] Then we'll continue to go broader.
[12:25] Both Tubebuddy and VidIQ are
great for generating tags.
[12:29] They show you suggestions in YouTube studio
and you can also research your competitors
[12:34] tags by visiting one of their videos.
[12:36] The fourth thing is the description.
[12:38] Here, you'll want to write a brief summary
on what you'll talk about in the video.
[12:42] And while I doubt this is a big ranking factor,
we include some of the tagged keywords if
[12:47] it makes sense in context.
[12:49] Another thing worth doing is to add
timecodes to different parts of your video.
[12:53] And this helps with video SEO so you can
capture key moment in Google search.
[12:58] We have full video on doing video SEO,
so I'll link that up in the description.
[13:02] The fifth optimization tip
is for the thumbnail.
[13:05] Now, because this video isn't about how
to make a good thumbnail for YouTube,
[13:09] I'm going to leave with two high-level
tips to create great thumbnails.
[13:14] Tip #1. Your thumbnail should
complement your title.
[13:17] And these two things alone will play the
greatest role in your click through rate,
[13:22] which is insanely important to get views
from any organic YouTube traffic source.
[13:28] For example, this video is titled "How
to speed up your WordPress website."
[13:32] And our thumbnail in my opinion, perfectly
complements the title with a before and
[13:37] after picture of our website's speed and a
little fun with me at my night job as the Flash.
[13:43] The second tip is to try and draw curiosity
with a few words in your thumbnail.
[13:48] For example, we created a video on how accurate
Google Keyword Planner is and the thumbnail text
[13:53] text says: "Is keyword planner accurate?"
[13:56] For those that are interested,
they'll have to click it to find out.
[14:00] The sixth optimization you should
make is to add closed captions.
[14:04] These are files that you can upload to
YouTube to caption the audio in your video.
[14:08] And we do this for all of our videos because as
I already mentioned, YouTube uses the words
[14:14] we speak to understand the video's content.
[14:17] Plus, for non-native speakers, it's helpful to
better understand the content as reading is
[14:22] sometimes easier than listening.
[14:24] This can help to improve your
average view duration metric too.
[14:27] YouTube has a built in tool for adding
closed captions, and because you've
[14:31] scripted your content, it's super-easy to do.
[14:34] And the last YouTube SEO tip for optimizing
your video is to add relevant cards and end
[14:39] screens to your videos.
[14:40] YouTube wants people to stay on their
platform for as long as possible.
[14:45] And if your content is responsible for
fulfilling their objective, then they're
[14:49] going to promote your video to more people.
[14:51] For example, I didn't want to expand on video
SEO when I was talking about key moments.
[14:56] So I added a card for those that
want to watch and learn more.
[15:00] As for end screens, it's almost always
worth adding relevant videos at the end
[15:05] of your video.
[15:06] This creates a better user experience
for the engaged viewers that make it
[15:10] to the end and want more from you.
[15:13] By successfully executing on these 7 YouTube
SEO tips, you've covered all of the essentials to
[15:18] optimize your videos for YouTube search.
[15:21] Here's a quick checklist of the tips we just
went through, take a screenshot and let's
[15:25] move on to the last step of our tutorial
and that's to promote your video.
[15:30] Now, the strategy you use will
depend on your circumstances.
[15:33] And you'll likely fall into
one of two categories.
[15:36] Category #1. You have an existing audience
outside of YouTube like blog readers, social
[15:42] followers, email subscribers, and customers.
[15:46] And if you have all of these things,
then promotion is pretty easy.
[15:50] Start by embedding your video in relevant
blog posts, send an email to your subscribers,
[15:55] and share your video on
other social platforms.
[15:58] We'll touch on a few more tactics in
a second because they apply to you
[16:02] and those that are in category 2.
[16:05] And these are people who don't
have an audience on any platform.
[16:09] The truth is, it's going to be a grind to
rank your videos on YouTube simply
[16:13] because of the way YouTube's algorithm works.
[16:17] But all hope is not lost.
[16:19] There are three promotion tactics you
can use to drive views to your video
[16:23] and grow your channel's authority which
will  help you in your YouTube SEO efforts.
[16:28] #1. Share your videos on sites
like Reddit and Quora.
[16:32] Now, rather than just spamming video
links, it's best if you provide some value,
[16:36] seeing as your video will likely be
educational to a certain extent.
[16:40] And again, you'll want to make sure that
they're added in relevant subreddits and
[16:45] answers because the people who
click it, actually need to watch it.
[16:49] #2. Consider running YouTube
search ads for your target query.
[16:54] Basically, you just need to set up an ad
campaign and bid on your target query.
[16:58] And with a budget of $5 to $15 per day,
you can actually get quite a significant
[17:03] number of views for the money.
[17:05] And even though we're over 300,000
subscribers today, the views are so
[17:09] cheap that we continue to do it.
[17:11] On average, we pay around $0.01 per
minute watched through search ads.
[17:15] And there is no other marketing medium
that compares from a paid ads perspective.
[17:20] If you're interested in using this strategy,
then I highly recommend watching our full
[17:24] tutorial on using this
YouTube ads technique.
[17:27] I'll link it up in the description.
[17:29] And the third tactic is to pay
for sponsored newsletters.
[17:33] Now, we've only done this a couple of
times, but we had some decent spikes
[17:36] in subscribers for a pretty low cost.
[17:40] The key is finding relevant sponsored newsletters
that have your target audience and promoting
[17:45] a video that will appeal to the majority.
[17:47] For example, if you have a YouTube channel
on toddler parenting, then you might consider
[17:52] reaching out to sites like
Baby Center or The Bump.
[17:55] And the video you promote, might be one on how to
deal with tantrums because it's a common struggle
[18:01] that parents with toddlers go through.
[18:03] There are no hidden secrets to YouTube SEO.
[18:06] You just need to do keyword research,
pick a topic, create a high retention video,
[18:11] do the basics of video optimization using
the YouTube SEO tips I showed you earlier,
[18:16] and then promote it to relevant audiences.
[18:18] That's it!
[18:19] Do these things better than the top ranking
videos, and I hope you'll be able to dominate
[18:23] YouTube search for your niche.

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