why your links are not helping you to rank high in with timestamps YoutubeScribe.com

[0:00] hello guys this is team solo from
[0:04] HS and you're watching episode
[0:07] number six of the oversimplified
[0:20] SEO after watching my previous videos a
[0:23] lot of you guys reached out to me with
[0:26] pretty much the same question you say
[0:28] that you have better domain rating than
[0:31] your competition you have more links
[0:33] than your competition so how come you're
[0:36] still unable to outrank them so in this
[0:40] video I'll be glad to tackle this
[0:42] question for you so here is an
[0:45] interesting case that was sent to me by
[0:47] a guy whose name is Joe we have a client
[0:50] website we have competitor website and
[0:54] we have a keyword that they are
[0:56] competing for I'm not going to read any
[0:59] of them because uh I'm sure I I will get
[1:02] it wrong let's just put this keyword
[1:05] into Google search and see where both
[1:09] sides
[1:11] rank as you can see the competitor
[1:14] website ranks at spot number one and
[1:18] actually the client website is nowhere
[1:20] to be found I've already checked that
[1:24] and as usual I am going to use HS tools
[1:28] to take a detailed look at this
[1:30] situation this time I'm going to use a
[1:32] tool called domain comparison you can
[1:36] find it under Labs menu so let's compare
[1:41] these two sites and see which one seems
[1:45] to be more
[1:46] powerful first of all let's look at the
[1:49] Domain rating 37 and 28 this is a clear
[1:53] win for the client side then scroll down
[1:57] to referring domains 11 and 13
[2:00] I won't consider this to be a huge
[2:03] Advantage for the competitor site now
[2:07] let's look at the referring
[2:09] Pages 166 and 20 again the client site
[2:14] wins now let's scroll down to the bottom
[2:16] of this report to check out the timeline
[2:20] what I see here is that the competitor
[2:22] did some link building last year but
[2:26] doesn't build a lot of new links these
[2:28] days
[2:30] and actually all of that makes me think
[2:32] that the issue is not related to the
[2:35] amount or the quality of backlinks I'm
[2:39] going to open both sides and see how
[2:42] well they are optimized for the keyword
[2:45] that they are competing for so now let's
[2:48] take our keyword and see how many times
[2:50] it can be found on each
[2:53] website so it's two occurrences for the
[2:57] competitor
[2:58] website and two occurrences for the
[3:01] client
[3:02] website and again if you look at the
[3:05] titles it's there for both sides as well
[3:09] so again no one wins here which makes it
[3:13] a very cool case if you ask me because
[3:17] both sites are equally optimized for the
[3:20] keyword and the client site actually has
[3:23] more links but still unable to outrank
[3:27] the other side but there's some really
[3:30] important that we haven't checked yet
[3:34] this is the anchor text of the backlinks
[3:37] that point to both sites let's compare
[3:40] them too so I'm going to open the good
[3:43] old site Explorer tool by H shfs and put
[3:48] both sides there and what I'm interested
[3:51] in is the anchors
[3:55] report as you can see the anchor text of
[3:58] incoming backlinks is either generic
[4:02] like view website or visit our website
[4:06] or simply refers to the actual domain
[4:09] name of this site which is coming
[4:12] pluming what I'm trying to say is that
[4:15] by looking at the anchor texts of the
[4:18] incoming links Google gets zero
[4:20] information about the keyword that this
[4:23] website is relevant too because
[4:25] basically most people refer to it just
[4:28] by the domain name
[4:30] and that is why while ranking this site
[4:33] Google refers to its on page
[4:35] optimization and as you can see this
[4:37] website is perfectly optimized for the
[4:40] keyword edin bar plumbers but let's
[4:43] check the anchor text report for the
[4:46] client site I'm not sure if you need my
[4:49] commentary to see that the backlink
[4:51] profile of this site is heavily
[4:53] optimized towards this keyword loon
[4:57] plumbing services with
[5:00] 53% of all backlinks using this
[5:03] particular keyword which basically tells
[5:06] Google hey this website is about loan
[5:09] plumbing services once I saw this I
[5:12] wasn't surprised when I did a Google
[5:15] search for this
[5:16] keyword and saw that the client's
[5:20] website is actually ranking at spot
[5:23] number one and this pretty much explains
[5:26] why this site doesn't rank for the
[5:28] keyword in bar
[5:31] plumbers it's because you can't build
[5:34] almost 100 backlinks telling Google hey
[5:37] my website is relevant to loan plumbing
[5:39] services and then expect Google to rank
[5:43] you for the keyword edin bar plumbers
[5:46] just because you have it on your page a
[5:47] couple times and now this site has two
[5:51] options the first one is to build a lot
[5:53] of links with the anchor text adding bar
[5:56] plumbers to tell Google hey this is what
[5:59] my website is relevant too but then I
[6:02] can guarantee you that you're going to
[6:04] lose your ranking for loan plumbing
[6:07] services because a single page can be
[6:10] relevant to two different keywords at
[6:12] the same time and the second option is
[6:15] to create a new page specifically
[6:18] optimized for the keyword eding bar
[6:21] plumbers and with a URL like
[6:25] that my prediction is that a page like
[6:28] this will instantly rank in like top 50
[6:32] results of Google or maybe if you're
[6:34] lucky in top 20 and then it's up to you
[6:37] if you build a few links to it and make
[6:39] it rank like top three or even at the
[6:42] first spot and that's pretty much it for
[6:45] this episode the lesson to be learned is
[6:48] that you should be very careful with the
[6:51] signals that you send to Google your
[6:53] website might say that it's about cats
[6:56] but if your links say that it's about
[6:58] dogs I'm afraid Google will trust the
[7:00] links I hope you enjoyed this little
[7:03] case study and I actually encourage you
[7:06] to send me more questions like that so
[7:08] that I could cover them in my next
[7:10] episodes and actually if you want more
[7:13] videos like that you can check out our
[7:15] newly created hre's Youtube channel uh I
[7:19] guess the link would be somewhere near
[7:22] this video I don't know where exactly
[7:24] but I'm sure you'll easily find it so
[7:26] that's it for today see you in the next
[7:29] episode he

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