what is link building and why is it important 31 s with timestamps YoutubeScribe.com

[0:00] Hey it's Sam Oh and welcome to the third
module in our SEO course for beginners.
[0:04] Throughout the next five lessons, we'll be
talking about arguably the most important
[0:09] and most challenging SEO strategy.
[0:12] It's called link building.
[0:13] And to kick things off, we're going to talk
about what it is, why it's important, and
[0:17] the mindset you'll need to have to be
successful at it.
[0:20] Let's get started.
[0:22] So what is link building?
[0:23] By definition, link building is the process
of getting other websites to link to a page
[0:28] on your website.
[0:29] And these hyperlinks are called backlinks.
[0:31] Now, while the end result might make sense
conceptually and seem simple, the part that
[0:36] most people don't understand and can't
seem to get right is this: the process.
[0:43] And this ultimately boils down to emailing
complete strangers and asking them to link
[0:48] to you.
[0:49] Now, let's take a quick second to talk about how
strange and kind of awkward this might sound.
[0:54] So let's go through a few scenarios and then
we'll revisit this definition of link building.
[0:59] Let's say that you have a marketing blog and
you write about SEO and digital marketing.
[1:03] Now, if some random person, let's call
her Sally, sent you an email and said
[1:08] "Hey, can you link to my post on
Facebook ads? It's really good."
[1:13] Would you link to her?
[1:15] Probably not.
[1:16] In fact, you probably wouldn't even reply
or click the link in her email to actually
[1:20] check and see if her content is
as good as she claims.
[1:25] Now, let's flip the script a bit.
[1:26] Let's say that you've been following Ahrefs'
YouTube channel and blog for some time.
[1:30] You've implemented some of the strategies
we've shared and gotten some great results
[1:34] for your site.
[1:35] On top of that, you've been using our
SEO tools for three years.
[1:40] Now, an email pops up in your inbox
from me, Sam Oh.
[1:43] A name and face you might recognize
because you've been following our channel.
[1:48] And in that email, I've asked you to link
to our free backlink checker from your
[1:52] page that lists the 15 best free SEO tools.
[1:56] Would you link to me?
[1:58] Maybe.
[1:59] Now, the final scenario.
[2:00] Let's say your mentor who helped you get started
in digital marketing sends you an email.
[2:05] And she asks you to link to a page on her
site from a relevant page on yours.
[2:09] Would you link to her?
[2:10] Definitely!
[2:11] She helped you get started in digital marketing,
you obviously trust and respect her, and you'd
[2:16] be willing to bend over backwards for her.
[2:19] The point of these scenarios is to show you
that the process of link building is actually
[2:23] very relational and can sometimes take
more time than you might like.
[2:28] With Sally, you don't know her.
[2:29] You don't owe her anything.
[2:31] You don't trust her.
[2:32] She's blindly coming in, almost invading your
inbox, and asking you for a favor without
[2:38] offering any kind of value in return.
[2:41] In the second scenario when I hypothetically
emailed you, you knew who I was, I had indirectly
[2:46] helped you, and you were a user of
our product for years.
[2:50] So while we may not have a real-life relationship,
we're still connected in some way.
[2:54] So the chances of linking to me are
probably higher than linking to Sally.
[2:59] Now, when your mentor asked you for
a link, there's a real relationship there.
[3:04] There's a sense of trust, respect, and gratitude.
[3:07] So of course you would link to her.
[3:09] Now, while you can't and shouldn't try to
become "friends" with everyone just to get
[3:13] links, you'll find that your best links will usually
come from relationships that are sparked from
[3:18] email outreach.
[3:20] So let's redefine link building and set
the tone for the rest of this module.
[3:24] Link building is the process of building
relationships with other relevant site owners
[3:28] who want and will link to your content
because it enhances theirs.
[3:33] So this definition isn't just about
you getting something.
[3:36] It includes relationships, relevance,
and a value exchange.
[3:40] All things we'll touch on later in this module.
[3:42] Now, since effective link building is tough, you
need to understand why it's worth the effort.
[3:48] In short, backlinks are used by search engines
like Google to help rank web pages.
[3:52] And it's been this way since 1998
when Google created PageRank.
[3:57] PageRank is a mathematical formula that judges
the "value of a page" by looking at the quantity
[4:02] and quality of other pages that link to it.
[4:05] And Google confirms the importance of
backlinks on their how search works page.
[4:09] Under their "ranking useful pages"
heading they state:
[4:12] "If other prominent websites on the subject
link to the page, that's a good sign that
[4:17] the information is of high quality."
[4:20] We also found a clear correlation between
organic traffic and backlinks from unique
[4:25] websites in our study of over one
billion web pages.
[4:28] So while getting backlinks may be harder than,
let's say, creating a blog post, they're absolutely
[4:34] critical if you want to rank for
competitive phrases.
[4:37] And competitive phrases are usually the ones
that'll drive the most traffic and revenue for
[4:42] your business.
[4:43] Now, we briefly touched on the main way
of getting backlinks, but not all links can
[4:48] or will be obtained through outreach.
[4:50] So in the next lesson, we'll talk about 3
methods to get backlinks as well as
[4:54] the level of difficulty and effectiveness.
[4:57] This lesson drops tomorrow so make sure
to subscribe so you don't miss out on that.
[5:01] Or if you're watching this video at a later
date, then check the description where we'll
[5:05] have all links to the course.
[5:07] I'll see you in the next lesson.

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