watch this if your website gets under 10k visitsmo with timestamps YoutubeScribe.com

[0:00] How do some people get millions of monthly
visitors to their website, while over 96% of
[0:04] content gets zero traffic from Google?
[0:06] The problem isn’t tactics.
[0:08] It’s that top performers follow a proven
3-stage roadmap that makes traffic generation
[0:14] predictable and scalable.
[0:16] And I’m going to teach you how
to do it in under 14 minutes.
[0:19] And it all begins at stage One –
adopting a repeatable strategy.
[0:23] Now, there’s plenty of ways to hack
traffic, but traffic hacks don’t last long.
[0:29] And it’s like that for most things in life.
[0:31] For instance, if you wanted to learn a simple
song on the guitar, you could probably read
[0:35] a chord sheet, practice a few times,
and eventually get good at that song.
[0:40] But what if you wanted to perform
a complex guitar solo?
[0:43] Well, repeating the same practice
strategy probably wouldn’t work.
[0:47] You’d need to learn music theory, practice
scales, advanced techniques, and perhaps
[0:51] even work with a teacher to master
the intricate parts of the solo.
[0:56] So building your repeatable traffic acquisition
strategy needs to start with a strong foundation.
[1:01] And that involves choosing the right type
of content to create and the right sources
[1:07] to get traffic from.
[1:09] And let me make that
decision dead simple for you.
[1:12] This traffic chart is typical when your strategy
revolves around creating viral content.
[1:16] You might get big initial spikes of
traffic from social media or paid ads,
[1:21] but it almost always ends up fading to
nothing, taking you back to square one.
[1:26] Now, compare that with this traffic graph
which is typical for a site that creates
[1:31] evergreen content and generates their traffic
through search engine optimization, or SEO.
[1:37] Traffic isn’t exactly “instant”, but it’s free,
consistent and it compounds over time,
[1:43] helping you take steps closer to your
goal of getting 10,000 monthly visits.
[1:48] So, now that we know the strategy to get 10k
visits per month, we need to go and actually
[1:54] do the work to get those visitors to our site.
[1:57] And that all happens in stage 2: The tactics.
[2:01] Now, some people get intimidated by
SEO they think that it’s too technical.
[2:05] But when you’re under 10,000 monthly
visits, all you need to do is focus on filling
[2:10] in the four pieces of the SEO puzzle.
[2:13] The first piece being “keyword research” –
which is the process of finding topics
[2:18] that people are actually searching for.
[2:21] And this process starts by generating
your big list of keywords.
[2:24] To do that, brainstorm some broad
keywords related to your niche.
[2:28] For example, if I had a site about learning
guitar, I would write down keywords like
[2:33] "guitar," "fingerpicking," and "strumming."
[2:35] Next, paste those into a keyword research
tool like Ahrefs’ Keywords Explorer and then
[2:40] go to a Keyword ideas report like
the Matching terms report.
[2:43] And just like that, we have our big list of keywords.
[2:46] Now, if you don’t have an Ahrefs account,
you can use our free Keyword Generator
[2:49] which I’ll link up in the description.
[2:51] Alright, so with our big list of keywords,
we need to narrow it down to keywords
[2:55] that are actually worth going after.
[2:58] And to determine this, you can use a 3-point
checklist with the first checkpoint being
[3:03] search demand.
[3:04] Now, this is easy because keyword research
tools show you the number of monthly searches
[3:08] for a given keyword.
[3:09] And all you want to do is make sure there’s
a decent number of monthly searches and
[3:15] that there’s some consistency month over month.
[3:17] But the second checkpoint is actually much more
important – and that’s to choose keywords that
[3:22] you have a realistic chance of ranking for.
[3:24] And while there’s no definitive way to quantify
this, a simple rule you can set for yourself is to
[3:30] only compete for keywords where websites
of a similar authority are already ranked.
[3:36] To figure this out, go to our free Website
Authority checker and type in your domain
[3:40] to check your website’s level of “authority.”
[3:43] For example, my guitar site is pretty new
and has a Domain Rating, or DR of just 1.
[3:49] Now, whatever your site’s DR is, add 10 to it.
[3:52] And that number is kind of arbitrary, but it
sets an upper threshold to ensure you’re
[3:57] only competing against websites in the
same league as you —at least for now.
[4:02] Now, let’s take this number back
to our big list of keywords.
[4:05] And I’m going to set a “lowest DR” filter
with a value up to our upper threshold
[4:09] number and hit Apply.
[4:11] And if we expand the search results for
one of these keywords, you’ll see that
[4:14] there are indeed pages ranking here in the
top 5 with low website authority scores.
[4:20] Now, given that you can execute on the rest of
the SEO puzzle, you will rank for keywords that
[4:25] get searched regularly, and therefore, you
can easily get to 10,000 monthly visits.
[4:31] But before we get to solving the rest of the
SEO puzzle, we need to talk about the third
[4:36] checkpoint for keyword research, which is all
about choosing keywords with business value.
[4:41] Go and look through your list of keywords, and
for each one, ask yourself: would someone
[4:46] searching for this topic be
interested in my product or service?
[4:50] For example, if my guitar education
site sells courses or private lessons,
[4:55] a keyword like “how to play f chord on guitar”
is definitely going to attract my ideal customer.
[5:01] So would keywords like “how much are guitar
lessons,” “what is a guitar riff,” and so on.
[5:06] These keywords all hit the sweet
spot so they’re worth going after.
[5:11] Now, a keyword like “what is the most
expensive guitar in the world” has some
[5:14] search demand and is possible to rank for.
[5:17] But it doesn’t exactly sound like something
a potential customer would be searching for.
[5:22] So, go through your entire list, save the good
keywords that check all points and you’re ready
[5:27] to go to unlock the second piece of the SEO
puzzle which is to match the intent of the searcher.
[5:34] Google’s job is to give searchers the most
relevant results to any given query.
[5:38] This means that the pages ranking in the
top 3 positions are what Google believes
[5:43] searchers want to see for that query.
[5:45] For example, if I search for “how much do
guitar lessons cost,” you’ll see that Google
[5:50] shows the answer directly in the search results.
[5:52] And if we click into that page, you’ll see
the author gives you the answer within
[5:56] the first 10 words of the blog post because they
understand that that’s what searchers want.
[6:02] Now, copying what the top ranking page
did doesn’t mean you’ll outrank them.
[6:06] Matching the searcher’s intent by providing
a price range fast is just a prerequisite to even
[6:12] have a chance at ranking.
[6:13] But if you go a step further and think about
what else the searcher might want to know,
[6:18] you may be able to give yourself an edge.
[6:20] Like, what determines this price range?
[6:23] How do I know if a teacher is actually good?
[6:25] What can I expect to learn in my first few lessons?
[6:27] And is it going to be worth the money?
[6:29] These are subtopics that you’d want
to cover in your post so you can make
[6:32] it as comprehensive as possible.
[6:34] Because ultimately, we want to give visitors
the best possible experience so they either
[6:40] convert or leave satisfied with the answer they got.
[6:44] So when creating content, go in with the
general mindset to immediately satisfy
[6:49] the primary desire for your visitor, and then
continue to satisfy their next 5 questions.
[6:54] And if you do that, while nailing the more
technical parts of content writing for SEO,
[6:59] which we’ve got a step-by-step tutorial
for, then you’ll definitely be able to nail
[7:04] this piece of the SEO puzzle.
[7:05] But in all honesty, there’s usually not a whole
lot you can do to be better than competitors
[7:11] for factual informational topics like
“how much do guitar lessons cost”
[7:15] or “how to play f chord on guitar”.
[7:17] And that’s where the two missing pieces
to the SEO puzzle are going to give you
[7:21] an edge… with the third piece being backlinks.
[7:26] Backlinks are when a web page links
to another page on a different website.
[7:30] And links have been one of Google’s most
prominent ranking signals from the beginning.
[7:35] And if you’re not getting a lot of traffic now, a lack
of links is likely a big part of the reason why.
[7:40] So let’s fix that and start by getting links to
the easiest page on your site: the homepage.
[7:46] Now, the first tactic you can
use is podcast link building.
[7:50] And because podcast hosts usually have
a website, they often link to the guest’s
[7:55] homepage and socials on an episode page.
[7:57] So, by getting interviewed, you’re pretty
much guaranteeing yourself a link.
[8:01] Just go to Google and search for
“best [whatever your niche is] podcast”.
[8:05] Then click through to some relevant pages,
see if there are any podcasts that you might
[8:10] be a good guest on, and then
contact the host with your pitch.
[8:13] The second tactic you can use
is listicle link building.
[8:16] And this is when you try and get mentioned
in “best of” lists in your niche.
[8:20] So I’ll go to Google and search for “best online
guitar lessons” and I’ll click through to this page.
[8:25] And all I’m going to do is look for a reason
why my site would be a good fit for their post.
[8:31] So as an example, if this site changed from
a free to a paid model, I could reach out to
[8:36] the author to let them know and suggest my site
as a replacement with free forever online lessons
[8:42] Now, the final method you can use is to
reverse engineer your competitors backlinks.
[8:47] So again, assuming Justin Guitar is a similar
site to mine, I’ll take that URL, and put it into
[8:53] Ahrefs’ free Backlink Checker.
[8:54] I'll set the mode to “exact URL” since we’re looking
for homepage backlinks and run the search.
[8:59] And right away, you’ll see up to 100 backlinks pointing
at that page – at least in the free Backlink Checker.
[9:04] But the full version of this report in Site Explorer,
will show you thousands more backlinks with
[9:09] plenty of filters to narrow down your list of prospects.
[9:12] For example, I can search for the word “best”
in the titles of referring pages, and in just a few
[9:17] seconds, I’ll find over 200 pages that
Justin Guitar is mentioned and linked on,
[9:22] which are opportunities for me.
[9:24] Now, homepage backlinks are just foundational
and every site should build them if they don’t
[9:28] already have them.
[9:30] But I have two harsh truths for you.
[9:32] Harsh truth #1. You’re going to need backlinks
to the actual pages you want to rank.
[9:37] And harsh truth #2. It’s not easy to get
backlinks. especially to mundane pages like
[9:43] “how to play the f chord on guitar.”
[9:45] But the good news is that you can still rank high
in Google for some topics without direct links
[9:50] to your pages.
[9:52] And that’s done by unlocking the fourth
piece to the SEO puzzle: site structure.
[9:58] Your website is connected via internal links,
which are hyperlinks from one page on your
[10:02] website to another page on the same site.
[10:06] And when it’s mapped out, it kind of resembles
a mindmap, which helps both search engines
[10:11] and users navigate through your site.
[10:14] Now, not only is site structure important
for user experience, but internal links are
[10:19] the only type of backlink that’s guaranteed
because you are in full control of your site.
[10:25] And the reason why they’re helpful from an SEO
standpoint is because of how backlinks work.
[10:31] So backlinks essentially give “power” to a
page through something called “PageRank”.
[10:36] Basically, if a page has tons of quality links
pointing at it, that page’s PageRank increases,
[10:42] making it more authoritative in the eyes of Google.
[10:45] Now, if that page links to 2 other pages,
it’s actually able to pass some of that
[10:49] PageRank which also helps
to power those pages too.
[10:53] And if that page links to 2 other pages,
then it’s possible that more residual value
[10:59] can be passed down – but to a lesser degree.
[11:02] Now, if you carefully structure your
internal links, you can maximize the impact
[11:06] of your site’s backlinks while giving users
a great experience with your content.
[11:11] For example, I might create a page on guitar chords.
[11:14] And on that page, I’d link to all relevant pages
like “how to play A chord”, "B chord," "C chord" etc.
[11:21] So PageRank can be passed via. internal
links as these pages earn backlinks.
[11:26] Now, rinsing and repeating the steps in SEO can
easily help you reach 10,000 monthly visits
[11:31] and can actually take you into the millions
of monthly visits depending on your niche.
[11:36] But getting traffic through search
engines shouldn’t be your end game.
[11:40] And this takes us to stage 3:
diversify your traffic sources.
[11:45] When you put all your traffic in one
basket, whether that’s the Google,
[11:48] social media or whatever basket,
you’re taking on unnecessary risk.
[11:53] Any of these platforms can take away your
traffic overnight be it through an algorithm
[11:57] update, a platform update, or even a shadow ban.
[12:01] And as unjust as it might feel, they have
every right to do it unapologetically.
[12:08] But the good news is that you aren’t starting
from scratch anymore because your SEO machine
[12:13] should be doing its job – sending you
consistent and compounding traffic.
[12:18] Now, unlike before when we chose just
one traffic source, this is a good time to
[12:24] test multiple traffic sources.
[12:26] But there’s a couple things that
you should consider before choosing.
[12:29] #1. Your target audience should
spend time on whatever platform
[12:34] you’re trying to get traffic from.
[12:35] And #2. You’ll want to choose low effort
traffic sources with high reward potential.
[12:41] And I want to expand on this
a bit, starting with “low effort.”
[12:44] Now, because our traffic foundation was built with
SEO, you should have a ton of content on your site
[12:50] that can be repurposed to different platforms.
[12:53] For example, this post on 56 Google search
statistics is a perfect piece of content to
[12:58] repurpose into a Twitter thread and
LinkedIn post – two platforms where
[13:02] our target audience spends a lot of time.
[13:05] Now, this post on finding competitor keywords
can also be repurposed for Twitter and Linkedin,
[13:10] but it would probably be better as
a YouTube video – another platform
[13:14] on where our target audience spends time.
[13:17] Now, whichever traffic sources you try, give them
a fair shot, learning from each previous attempt.
[13:23] And as you do this, you’re going to notice
that you’re better at creating content for some
[13:28] platforms than others.
[13:29] And that other platforms have
disproportionate effort to reward ratios.
[13:34] And once you identify the best platforms
to expand to, focus your efforts there,
[13:40] while keeping the SEO train still running.
[13:43] Now, one of the best ways to grow fast is to
network with a group of like minded marketers
[13:48] and business owners.
[13:49] And there’s no better place to
do that than in Singapore!
[13:52] In October, we’ll be hosting our first ever
global SEO and digital marketing conference
[13:57] where you’ll get to hang with me and
some of the brightest minds in our industry.
[14:01] Early bird tickets are still available,
so I’ll leave a link in the description.
[14:05] Hope to see you there!

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