seos do this to make googles algorithm love you with timestamps YoutubeScribe.com

[0:00] If you want Google’s algorithm to
love your site, then create free tools.
[0:04] You don’t need coding knowledge and you
don’t need a lot of money to make it work.
[0:08] Unlike blog posts, free tools inherently contain
value at scale and ultimately give Google
[0:14] exactly what they want: useful resources for
searchers that organically attract backlinks.
[0:20] But here’s the thing: no matter how useful
your tools are, they won’t reach their full
[0:25] traffic potential unless you carefully
follow a proven 3-part strategy.
[0:30] And this strategy is responsible for possibly two
of the greatest organic traffic growth stories ever.
[0:36] And it all begins at part 1,
choosing the right tools to create.
[0:40] Now, it’s important that you choose tool ideas that
are a) in demand, and b) relevant to your business.
[0:47] And don’t compromise on either list item
otherwise part 2 and 3 will be a waste of time.
[0:52] Take our keyword generation tool as an example.
[0:55] The main query definitely has tons of search
demand with roughly 29,000 monthly searches.
[1:01] And because it’s basically a free version
of our paid tool, Keywords Explorer,
[1:06] it’s very relevant to our business.
[1:08] So to find a list of tool ideas for your site,
start by brainstorming some broad keywords
[1:13] related to your niche.
[1:14] So if you have a personal finance site,
you’d jot down things like credit card,
[1:18] retirement, 401k, social security, bank
account, and mortgage to name a few.
[1:24] Now take that list and paste it into a keyword
research tool like Ahrefs Keywords Explorer.
[1:29] And then head on over to the Matching terms report.
[1:31] And to narrow in on just tool keywords, hit
the "Include" box, then the “Any word” tab,
[1:36] and type in these exact words: "calculator,"
"generator," "tool," "checker," "tracker," and "estimator."
[1:44] Apply the filter, and just like that, I’ve got over
67,000 tool keywords with over 6 million total
[1:51] searches in just the us.
[1:53] Now, because a lot of these keywords will
have very similar meanings, we need to extract
[1:58] just the main tool ideas.
[2:00] So at worst, you can manually sift through
the keywords to find the unique tool ideas,
[2:05] or at best, you can cluster them instantly by
using the “Cluster by parent topic” feature
[2:10] in Keywords explorer.
[2:12] So now those 67,000 keywords have been
brought down to 1,500 or so clusters –
[2:17] or basically tool ideas.
[2:19] Now, you might want to start creating tools
right now, but that would be a huge mistake
[2:24] because you’d be skipping one of the
most important parts of this strategy.
[2:28] And that’s planning your tool hub.
[2:30] A tool hub is a set of related online tools
that are connected to one another.
[2:34] And in my opinion, the structure is the x factor
to getting these quick vertical traffic graphs.
[2:40] I’ll explain that in more detail soon because first,
it’s vital that you understand two fundamental steps
[2:46] to creating an effective tool hub.
[2:48] So step one is to group your tool ideas together.
[2:51] To do that, export your list of clusters,
clean them up as needed in Sheets,
[2:55] and then head on over to ChatGPT and say:
[2:58] "Using only this list of keywords, organize
them into a hierarchy with "main categories"
[3:03] (like "Retirement"), sub categories,
and sub-sub categories if needed.
[3:07] And I like to see the output in Yaml.
[3:09] And step two is to finalize and visualize your structure.
[3:13] And this is important to do because it’s going
to make sure that your tools are organized in
[3:17] a logical structure, maximizing the impacts
from part 3 which we’ll get to soon.
[3:22] But we need to finish things up in part
2 first  – creating these free tools.
[3:26] Thanks to AI tools like ChatGPT, you can
create just about any simple tools you want
[3:32] without coding knowledge or money.
[3:34] All you need is the idea and a bit of patience.
[3:38] So we already have the ideas in our tree chart,
so let’s build out the Roth IRA calculator.
[3:43] To start, I’ll Google for my target keyword
and I’ll hit up BankRate’s calculator.
[3:48] Now, I’m going to make a note of the form
fields, the default settings, and the result,
[3:52] which I’ll use for testing in a bit.
[3:54] So I’m going to open up ChatGPT and say:
[3:57] "Create a Roth IRA calculator that calculates
compound interest of a time period.
[4:02] Use JS and HTML.
[4:04] These are the fields and some default values.
[4:06] Show me the estimated IRA balance
when the retirement age is met."
[4:11] And within seconds, our first tool is ready
to test and we want it to return the expected
[4:16] result that we got from Bankrate.
[4:18] To test your tool, go to Jsfiddle.net, paste in
the HTML portion here and the JS portion
[4:24] here if needed.
[4:25] Then hit Run.
[4:27] And finally, I’ll hit the Calculate button
which should return back the same result
[4:31] from our test site.
[4:32] And a big time fail!
[4:34] Which is why you need to sprinkle in that bit of
patience and help ChatGPT solve the problem.
[4:39] And after about 10 minutes of doing some math
together, we ended up with some successful code.
[4:44] Now, you could technically go with this
duplicate tool and put it on your site.
[4:48] But it’s going to make your job very tough
in part 3 so the best thing you can do at
[4:53] this point is to find a way to improve on this tool.
[4:57] And a great place to find inspiration is Reddit.
[5:00] So I’ll search for something like "is
there a roth ira calculator with",
[5:05] and I’ll narrow the search down to just Reddit.
[5:08] And this one looks super interesting.
[5:10] The person said: “I’m trying to figure
out how much money I should put in
[5:14] per month to eventually reach 1 mil.”
[5:17] That's brilliant! A reverse roth IRA calculator.
[5:20] I’m definitely adding that to our tool.
[5:22] Now, after your code is ready you’ve
got to put it up on your site.
[5:25] So let’s go back to ChatGPT and ask it to combine
HTML and JS code into one snippet so I can copy
[5:32] and paste it into a WordPress code block.
[5:35] Nice.
[5:36] Now all we need to do is add a new HTML code
block to a WordPress page, paste in our code
[5:42] without the additional body tag, and when
ready, we’ll preview the page and test it out.
[5:48] And everything is in working order.
[5:50] Now all there’s left to do in part 2 is to: make
your tool look not so terrible using CSS,
[5:56] write some copy for your landing page using our
SEO copywriting tutorial video, and to build out
[6:01] the rest of your tools in your hub.
[6:04] And now we have part 1 and part 2
of the strategy completed.
[6:07] But it’s impossible for this strategy
to be a success without part 3: links.
[6:13] Now, backlinks are hyperlinks from
one webpage to another website.
[6:17] And they are and have been one of Google’s
most prominent ranking signals for decades.
[6:23] But backlinks impact pages – not websites.
[6:26] So if you want to rank 5, 10, or even 50 different
tools, then you’ll need to get backlinks to all of
[6:32] them, which is no easy task.
[6:35] But remember the x factor I was talking about?
[6:37] You and I have already done something
that’s going to make ranking our pages
[6:41] much much much easier.
[6:42] And it’s right here.
[6:43] Each line here represents a reciprocal internal link.
[6:47] And these connections actually help the pages to
share the so-called “value” they get from backlinks.
[6:53] For example, if my retirement calculator gets
a bunch of backlinks, the page becomes more
[6:58] ‘authoritative’ in Google’s eyes.
[7:00] And that authority helps it to rank higher in Google.
[7:03] But there’s also some residual value that’ll be
passed to the pages it links to - like these ones.
[7:08] And even the ones that go further down
the structure, but to a lesser degree.
[7:13] So when one page gets backlinks, the whole
hub is benefiting, helping all of the tools
[7:18] to work together as a team to rank higher
in Google and ultimately, get that vertical
[7:24] traffic growth that we all want.
[7:26] And both Canva and Veed, two of the greatest
organic traffic growth stories have meticulously
[7:32] created tool hubs growing into the
millions of monthly search visits.
[7:37] Now, in order for the structure to work its magic,
we need to get some backlinks that will help us
[7:41] get to the first page of Google.
[7:43] And while pretty much any classic link building
tactic will work, there's one technique that
[7:48] stands out above the rest because
of something we did earlier.
[7:52] We took the extra time to make our
tool better than our competitors.
[7:56] And what that does is it gives us a unique
angle for outreach when trying to “steal”
[8:02] backlinks from inferior tools.
[8:04] Let’s put it into action for our roth IRA
calculator with the cool reverse roth function.
[8:09] I’ll start by going to Google and
search for my target keyword.
[8:12] And then I’ll copy some of the top URLs to a notepad.
[8:15] Next, I’ll paste one of the URLs into Site
Explorer and go to the Backlinks Report.
[8:20] Now, I’m going to visit these pages and see
if there’s a way I can pitch my free tool.
[8:24] For example, this page is recommending
all sorts of Roth IRA calculators.
[8:29] And having done my research, I know that none
of them have a reverse Roth IRA function.
[8:34] So I’mma email Alvin and tell him about my
tool and the cool feature that no one else has.
[8:40] And if he digs it, I’ll ask to be included.
[8:43] Now, as you get more and more backlinks,
you’ll start feeding that hub with link authority.
[8:48] And if you do it enough and do it right, you’ll
eventually start pushing some of those pages
[8:53] to the top of Google’s search results.
[8:55] And now here’s the best part
of this whole system.
[8:58] Once your free tools are ranking high in Google,
backlinks will continue to organically come in
[9:03] because free tools are inherently
useful and people link to useful things.
[9:09] And this will only continue to signal to Google
that you have a great site with great resources,
[9:15] causing them to fall deeper and
deeper in love with your site.
[9:19] Watch our full case study on how Veed
used this exact strategy to get millions
[9:22] of monthly visits from search.

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