知识库首页
seo-llm 资料
seo-tutorial-10-detailed-steps-to-rank-1-in-google-with-timestamps-YoutubeScribe.com.txt
seo tutorial 10 detailed steps to rank 1 in google with timestamps YoutubeScribe.com
本地来源:seo-llm/raw/seo知识库/seo方法论/youtube-seo-scripts/ahrefs-scripts/seo-tutorial-10-detailed-steps-to-rank-1-in-google-with-timestamps-YoutubeScribe.com.txt
[0:00] You read a blog post on a new SEO strategy. [0:02] You have this "ah-ha" moment. [0:04] You’re super pumped so you stay up all night executing. [0:07] And the result? [0:09] Nothing. [0:09] So are these techniques, tactics, and case studies all lies? [0:13] Probably not. [0:14] But there isn’t a single silver bullet for higher Google rankings. [0:17] You need a process - a strategic one, consisting of multiple tactics and techniques that build [0:23] on to each other. [0:24] Because without a process it can be the difference between a number one ranking and a page nothing [0:29] ranking. [0:29] So in this SEO tutorial, I’m going to walk you through 10 detailed steps that will help [0:34] you get more #1 Google rankings. [0:37] Stay tuned. [0:37] [Intro music] [0:41] What’s up SEOs? [0:42] Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research [0:47] your competitors and dominate your niche. [0:49] And the first thing I need to tell you is that this video is not going to be full of [0:54] a bunch of random tips. [0:55] I have a lot of very detailed steps for you, so let’s get started by drawing out a scenario [1:00] for this SEO tutorial: [1:02] Let’s say that I have an online store that sells pet food and accessories. [1:06] A good number of people know about my store, but it’s because I post on Reddit under [1:09] my fake account and then upvote my own answer with 247 other accounts. [1:14] Yup...Not cool. [1:16] But people who have purchased from my store are always repeat customers. [1:20] Now, the problem is that none of my customers are coming from organic search. [1:24] For this scenario, my main goal is to rank my product and category pages higher. [1:29] And the main way I’m going to achieve this is by using a blog to fuel my rankings and revenue. [1:35] With that in mind, let’s jump into our 10 point SEO checklist. [1:39] Step one is to do topic research & a quick competitor analysis [1:43] An easy way to find topics is to use a keyword research tool like Ahrefs’ Keywords Explorer. [1:47] I’ll type in a general keyword related to my niche, so that might be “pet” and then [1:52] I’ll run the search. [1:53] Next, I’ll click over to the “phrase match report.” [1:56] And you can see that there are about 1.7 million keyword ideas, which is way too many to manually [2:02] filter through. [2:03] Since we’ll be creating helpful content for our blog, we want to find keywords that [2:07] either have informational intent, like “how to,” search queries and other keywords that [2:11] will likely show content based results in Google’s SERPs. [2:15] So I’ll click on the ‘include’ box and type in ‘how to’, ‘tutorial’, ‘best’, [2:20] and ‘ideas’ separated by commas. [2:22] Then I’ll click here and select 'any' from the dropdown menu to show the keywords that [2:26] contain any of these keywords. [2:28] And right away, you can see topic ideas that might be suitable for our blog. [2:32] Before we further narrow the results set down, you need to answer 3 questions: [2:36] The first question is: does the topic have business value; meaning will people who are [2:40] looking for information on this topic be interested in purchasing my products or services? [2:46] Looking at the keyword results, “best vacuum for pet hair” might be a good one since [2:50] we sell cleaning supplies and vacuums. [2:52] Right below, you’ll see “best pet insurance,” which seems tempting with 14,000 monthly searches, [2:58] but we don’t sell insurance and there really isn’t a way to make this work for our business, [3:02] so I’ll pass on the topic. [3:04] You could scan through this entire list and probably find thousands of topic ideas, but [3:08] 85,000 results is still way too much to manually go through. [3:12] A simple way to narrow down this list is to use the keyword difficulty filter here. [3:16] The keyword difficulty metric estimates how hard it will be to rank in the top 10 of Google’s [3:21] search results. [3:22] In general, the lower the score, the easier it will be to rank. [3:26] So I’ll set the KD to something like 20, bringing our list down to around 3,800 results. [3:32] And you could probably extract at least a hundred relevant topic ideas from this list [3:35] alone. [3:37] On to our next question: what are my chances of ranking for this keyword? [3:41] Since I want to write about the best vacuum cleaners for pet hair, I’ll click through [3:44] to this keyword, which will give us deeper insights on the keyword at hand. [3:49] After it loads, I’ll do a one second check and look at the clicks data compared to the [3:53] search volume. [3:54] The clicks data reflects the total number of clicks that happen on the search results [3:57] when people search for this keyword. [3:59] Now, if the number is abnormally lower than the search volume, then it might be a good [4:03] indication not to target the keyword since people aren’t really clicking through to [4:08] pages from the search results. [4:10] But this particular phrase has a lot more clicks than searches each month, which means [4:14] that ranking somewhere in the top 10 can still produce some nice traffic for us. [4:18] Next, I’ll scroll down to see the top 10 search results. [4:21] What you want to do here is look at the number of referring domains to get an understanding [4:25] of how many backlinks you’ll need from different websites to compete against the top ranking [4:30] results. [4:31] And it doesn’t appear to be too intimidating since a lot of the pages don’t have many [4:35] or any backlinks. [4:37] This brings us to our final question: [4:39] How does Google view the search intent for this topic and can we serve their users? [4:43] Just by looking at the titles of the top 10 ranking pages, you can tell that they’re [4:47] all blog posts, most of which are list posts. [4:50] And since Google is ranking all of these list posts, then it would probably be a good idea [4:54] to stick with the format so we can be sure to serve the searcher’s intent. [4:58] Here another example of completely different type of search results. [5:01] If we look at the top 10 rankings for this keyword phrase, you’ll see that the top [5:05] ranking pages are dominated by eCommerce product pages from sites like Amazon, PetCo, Walmart, [5:11] and more. [5:12] Search intent should be at the forefront of your topic and keyword choices. [5:16] So don’t try to squeeze in keywords where they don’t belong. [5:19] Now, if we were to create a page around this keyword, it would be best to create it as [5:23] a product page. [5:24] Alright, onto step 2: we’re going to do some deeper keyword research on this topic [5:28] and turn that into a solid outline for our post. [5:31] So we have our main topic or primary keyword phrase, which is “best vacuum for pet hair.” [5:36] And as you can see, the monthly search volume for the keyword phrase is 16,000 searches. [5:42] But take a look at the traffic and the keywords column in the SERP overview table. [5:46] For these two pages, they all rank for thousands of keywords and get a ton of search traffic. [5:52] So from here, I’ll click on the number in the organic keywords column to see all of the [5:55] keywords that this page ranks for. [5:57] Next, I’ll use the positions filter to only show keywords that rank in the top 8 or so [6:02] results. [6:03] And the reason why I’m doing this is because it’ll weed out a lot of irrelevant keywords [6:07] that we won’t want to target. [6:09] And you can see that we’re down to around 600 keywords now. [6:12] Now with this list, I can manually filter through them and look for valuable subtopics [6:15] within here. [6:16] So you can see that we could also mention something about cat hair, or dog hair, or [6:21] upright vacuums, and more. [6:23] Another cool thing you can do is click on the content gap link in the left sidebar. [6:27] And with this tool, we’re going to find all of the keywords that a few of the top [6:31] ranking pages rank for, which will give us a nice list of very relevant keywords. [6:36] So I’ll go back to the top 10 Google SERPs and copy and paste a couple of the URLs here [6:41] that rank for a good number of keywords and also get decent traffic. [6:46] And I’ll cut this bottom part and paste it right here. [6:48] Finally, I’ll change this option to show keywords that all of these pages rank for [6:52] and I’ll run the search. [6:54] And if you scroll down, you can see that there are almost 500 keywords where all of these [6:58] pages rank and at least one of the sites ranks in the top 10, which tells us that they're [7:03] highly relevant to our topic. [7:04] So I might talk about canister vacuums as one section and bagless vacuums in another. [7:09] Alright! [7:10] Keyword research is in the books! [7:12] It’s time to move onto step 3, which is to create content that’s better than your [7:16] competition. [7:17] But first, what makes good content? [7:20] #1. It must serve the searcher’s intent. [7:22] Just ask yourself, why is someone searching for this term in Google and what do I need [7:27] to do to solve that problem? [7:28] So you need to get into that mentality to be the absolute best helper that you can be. [7:33] Now, when it comes to creating content, personally, I like to work backwards. [7:37] So, since our goal is to solve problems and serve the searcher’s intent, I start with [7:41] the conclusion. [7:42] So, for your conclusion, just keep it short and make sure that you’re delivering on [7:46] your result. [7:47] Now that we know what we have to deliver, I’ll move up to the body and ask myself, [7:51] "how do I get someone to that conclusion?" [7:54] Now, I’m not going to write out the entire piece on this, but I want to share a few SEO [7:58] copywriting tips that should will help keep your readers engaged. [8:01] So first, you need to create content that is scannable. [8:04] The way that you and I read blog posts and even social media posts is by scanning. [8:08] We literally scroll, scroll, scroll, scroll, scroll, and if something catches your attention, [8:12] then what do you do? [8:14] You scroll back up. [8:15] You can make your content more scannable by adding headings, sub headings, breaks within [8:20] the text like using block quotes, custom boxes, images, graphs, and videos. [8:25] Next, write in short sentences and short paragraphs. [8:29] And this also adds to making your content scannable. [8:32] On top of that, it keeps readers engaged and constantly moving and processing. [8:36] So there's some kind of progress that's being made and progress is good. [8:40] On the Ahrefs blog, most of our paragraphs are between 1-3 lines long with an 18 point font. [8:45] 3. Write in fifth-grader-like language. [8:48] Language that’s easier to understand will keep your visitors around longer. [8:52] Think about it: [8:53] If this SEO tutorial was chalk full of technical marketing jargon or advanced SEO techniques [8:58] like link sculpting, canonical issues, or doorway pages then, you would have probably [9:02] jumped out that doorway and onto another page. [9:05] There’s a free tool calling Hemingway Editor that helps improve readability and it also [9:09] gives you a readability grade. [9:11] Now, depending on who your audience is, I would aim for a 5th - 9th grader level. [9:15] The last part of your content is to create an introduction. [9:18] And your introduction is a super important part to your content. [9:21] It needs to reel people in and hook them hard. [9:25] In general, you want to connect with the reader fast and let them know that you understand [9:29] where they are. [9:30] So, give them a preview of what you’re about to show them and then get them amped up and [9:35] wanting more. [9:36] Here’s a great example from Joshua Hardwick who wrote about linkable assets on the Ahrefs blog. [9:41] Are you struggling to get links? [9:43] Then you probably don’t have anything on your website particularly deserving of links. [9:48] The truth is: there are certain 'types' of content that earn links much more easily than [9:53] others. [9:54] These are known as 'linkable assets.' [9:56] Here’s what the backlink profile of a very successful linkable asset looks like: [10:01] Pretty impressive, right? [10:02] But “linkable assets” are not created solely to attract links. [10:07] There are a ton of other benefits such as social shares, brand awareness, monetization, etc. [10:12] In this article, we’ll be looking at what types of content work well as 'linkable assets,' [10:17] how you can create such content yourself, and how you can earn links with them. [10:21] So, try to keep your introductions short, on point, and always use words like you and [10:26] I to help build that conversation with your readers. [10:28] Alright, on to step #4: and that’s to optimize the content you just wrote or on-page SEO. [10:35] By now, you should have a pretty good piece of content to work with. [10:38] The first thing you can do is add internal and external links in your post. [10:42] And internal links will be ones that go from this page to another page on your domain. [10:47] They help share the link equity among pages within your own website. [10:51] So there are 3 types of internal links that we should discuss. [10:53] The first would be to add internal links from the page that you’re working on right now. [10:58] And this is simple. [10:59] As you’re editing and refining your post, link out to other relevant articles on your [11:04] own website. [11:05] The second is to add internal links to your new post from your existing pages. [11:10] And you can find relevant pages by doing a google search for: [11:13] site:yourdomain.com and then put in a query that represents your post. [11:18] Since I don’t actually have a website about pets, let’s say that I own the website Groom [11:22] and Style, which is one of the top ranking pages for our target keyword. [11:26] And you can see that there are close to 300 results where the keywords pet and vacuum [11:30] both appear on the page. [11:32] So I’ll click on this one and since the main topic seems to be on robot vacuums, I’ll [11:36] do a find for the word “pet hair vacuum” to locate a good part for the internal link. [11:41] And it looks like I could add an internal link from this post and anchor it here on [11:46] “best pet hair vacuums.” [11:48] The last internal linking strategy is to add links to your products and services pages. [11:53] And if you remember, our goal is to rank our product and category pages. [11:58] The thing with product, category and services pages is that no one wants to link to them. [12:03] But they do want to link to helpful content like the blog post that you just created. [12:08] Here’s an example for the highly competitive term, “supplements.” [12:11] If you look at the the search results, you’ll see a mix on types of pages. [12:15] Some are content based and others are eCommerce category based. [12:18] And if you look at the number of referring domains for these pages, you can see that [12:22] content based pages have significantly more backlinks than the eCommerce pages. [12:27] To top it off, the backlink profiles of eCommerce category pages here with a lot of referring [12:32] domains are mostly irrelevant spam links like this one that were built on over 21,000 random [12:39] subdomains. [12:40] By using internal links from your blog, you can slowly, but surely power your revenue [12:45] generating pages by leaking link equity over to them. [12:48] So for our example, we could add links to our product pages on the different brand and [12:52] model names as anchors. [12:54] Next, add external links if you haven’t already. [12:58] We studied 2 million random search queries and found that pages linking to pages on DR70+ [13:03] sites generally rank higher. [13:05] Now, I wouldn’t force external links, but don’t be afraid to link out to other websites [13:09] where the content on that page can help out your readers. [13:12] Finally, look at Google’s auto suggest keywords and see if there’s anything that you missed. [13:17] Just go to Google and type in your keyword and you’ll see some suggestions below. [13:21] And we can see keywords like “hardwood,” “on carpet,” and “in car” which would [13:25] make great additions to our post. [13:27] Next, I’ll run the search for my query and then scroll to the bottom of the page. [13:32] You can dig through these ones and see if there are any related searches that could [13:35] fit in your post. [13:36] Now, you might be wondering if any of these search queries have search volume. [13:40] If I go back to the Keywords Explorer overview page for our primary keyword target, then I can [13:45] go to the “search suggestions” report to uncover a lot more suggestions that Google [13:50] doesn’t show. [13:51] Plus you can see all of the vital keyword metrics to make quick decisions. [13:55] And look at this: [13:56] the one about hardwood floors has a search volume of 700 monthly searches, and then we'll [14:00] see other cool keywords on stick vacuums and robot vacuums. [14:04] After going through some of these and picking and choosing the ones that would make a good [14:08] fit, you should have covered your topic better than your competition. [14:11] So let’s zoom on over to step #5, and that's to create a breathtaking title and hit that [14:17] publish button. [14:18] Headline is everything. [14:19] It’s the one thing that stands between your visitors and your website. [14:22] On social, the headline is usually the deciding factor before someone clicks through. [14:26] And in Google Search, it’s the main thing that stands out. [14:30] To find good headline ideas, try something like this: [14:33] Search for your target keyword in Google and look for commonalities within posts like numbers [14:37] or adjectives that you think will enhance your headline. [14:40] Another cool way is to see what viral sites like Buzzfeed do. [14:44] They spend a lot of time refining and testing their headlines, so use their ideas as inspiration. [14:50] Just Google site:buzzfeed.com and I'll type in, "pet vacuum." [14:54] And here are a few very clickable headlines. [14:57] With these things in mind, I might make my title: [15:00] "15 Best Vacuums for Pet Hair That Make Cleaning a Breeze (2018 Buyer’s Guide)." [15:05] Onto step #6: and that’s to get your page speed under one second or fast enough that [15:10] it won’t make someone angry. [15:12] Getting your page speed under one second is tough. [15:15] You would basically have to minimize third party tracking scripts, have little to no [15:19] media, have stellar hosting and be a technical wizard. [15:23] Now, you don't need to get your pages to load in under one second, but you don't want it [15:27] to be so slow, that it deters people from going to your page. [15:31] Google officially stated that site speed will be included in their ranking algorithm, and [15:35] more recently, they said that mobile page speed will be used for mobile search rankings. [15:40] What’s even more important is that page speed impacts revenue. [15:44] Hubspot’s infographic on page speed shows that if your site makes $100,000 per day, [15:49] a 1 second improvement in page speed could add an additional $7,000 per day in your pocket. [15:56] And Google’s study shows that as page load time goes from 1 to 3 seconds, the probability [16:01] of bounce increases by 32%. [16:04] Without getting too technical, here are a few ways you can improve and test your page speed. [16:09] First, go to Google’s page speed insights and enter in the URL of your page. [16:13] Again, since I haven’t published this post, I’ll use this post from Consumer Reports. [16:18] And if you scroll down a bit, you’ll see a few recommendations to optimize this page [16:21] for speed as well as instructions on how to do it. [16:24] If you have any kind of image, javascript or CSS suggestions, then you’ll likely see [16:28] a download link at the bottom of the page. [16:31] You can click here to download the optimized files and then upload them to your server. [16:35] If you're a Wordpress user, then you can use caching plugins like W3 Total Cache and there's [16:40] also a great plugin called Short Pixel which compresses your images when you upload them [16:44] to your server. [16:45] Once you’ve implemented your speed optimizations, you can use a tool like Gtmetrix or Pingdom [16:50] to test your page speed. [16:52] Just paste in your address, choose the location you wish to start your test from, and start [16:57] the test. [16:58] From here, you’ll get a grade, speed, as well as more optimization tips. [17:02] Now that your page is loading lightning fast, we’re on to step #7 and that's to promote [17:06] the heck out of your content [17:08] It goes without saying that you should promote it to your blog subscribers, email list, social [17:13] media followers, and any niche forums you’re a part of. [17:15] The one I want to touch on for the purpose of SEO is link building through email outreach. [17:20] And this is what’s going to give you that boost you need to rank #1 on Google. [17:24] So I’ll quickly break down a common tactic and give you a solid email outreach example. [17:28] First you'll need to find people who have linked to your competitors. [17:32] And this is really easy to do. [17:33] I recommend going to the overview page in Keywords Explorer for your primary keyword [17:37] target and scroll down to the top 10 SERPs. [17:40] Then from here, you can scan the backlinks and referring domains column to see which [17:44] pages have a good number of backlinks. [17:47] Next, click on the backlinks number to open up their backlink profile. [17:50] From here, I would add some filters like the "group similar links" or "one link per domain" [17:55] filter since we don’t want to contact the same website owner multiple times. [18:01] Then I'll set the link type to dofollow. [18:03] From here, you can export the results, see who would make a solid link prospect, and [18:07] email each person with a benefit rich pitch. [18:10] Rather than being like, “Hi, I noticed you linked to this person, can you link to mine [18:14] instead?” [18:15] Try something helpful and speak in a more natural language. [18:18] Here’s an example: [18:19] Hey [name], I just saw your post on [this] and saw you [18:22] mentioned the [vacuum cleaner model]. [18:24] Did you hear that it got recalled? [18:26] They were causing fires in people’s homes. [18:28] Here’s a link to an article I published covering the details and some other vacuums [18:32] that were just released. [18:34] It might be worth updating that part on the recall or removing that part completely. [18:38] Cheers, Sam [18:39] So let me break this down. [18:41] First, I addressed them by name. [18:42] Then I tell them why I’m contacting them and the context of the rest of the email. [18:46] Then I gave them a fact about something they mentioned and something that’s actually [18:50] interesting. [18:51] Then I gave them a resource on it, so yes, they are going to have to read part of my [18:55] awesome post. [18:57] Then, I suggested updating the part, and if they update it, of course they’ll link to me. [19:01] But I’m not being pushy at all by telling them that they could also remove it, which [19:05] they probably won’t want to do because it’ll require reworking the content or cutting out [19:09] a good chunk of text. [19:11] Here are a few blunt outreach tips I’ll leave you with. [19:14] 1. Keep it short. [19:15] 2. Talk to them like a human being. [19:18] 3. Don’t be needy. [19:20] 4. Have a really good reason to contact them. [19:23] And the better your reason, the higher the probability of getting the link. [19:26] We have a pretty solid series on link building and backlink analysis, so I highly recommend [19:30] watching that series a bit later, because we still two steps left. [19:34] Alright, awesome! [19:35] After going through the link building grind, I’m gaining links, social shares, and getting [19:39] all sorts of comments. [19:41] And I’ve ranked on the front page of Google, but I can’t seem to crack anything beyond [19:45] position 7. [19:46] So what’s next? [19:47] Let’s pair steps 8 and 9 and that’s to analyze your stats in Google Analytics and [19:52] Google Search Console for underperforming content. [19:55] After a few months have passed since I started ranking on the first page for my target keyword, [19:59] I would login to Google Analytics and go to the all pages report and make sure the dates [20:04] are set to the past few months to get a decent sample size of data. [20:08] Next, I would find that page. [20:10] And since we don’t have data on this post, let’s assume that it’s this one that we’re analyzing. [20:15] Then I would quickly benchmark the time on page against the website’s average. [20:19] Now, the goal here would be to make sure that the time on page is higher than the website’s [20:22] average, which should tell us whether people are engaged with the content or not. [20:26] And it looks like the time on page is pretty solid for this post. [20:30] If you’re seeing lower than average metrics here, then it may be worth looking at your [20:33] post with a fresh set of eyes. [20:35] Ask yourself questions like: [20:37] are people leaving because I’m not serving search intent? [20:40] are they leaving because my content is objectively bad? [20:43] Go back to your post, assess the situation, and make some optimizations to reach your [20:47] target goals. [20:48] Next, go to the Search Analytics report in Search Console. [20:52] Here, I would make sure all of these checkboxes are checked so we can see all of the data [20:56] in the table. [20:56] Then you can set a queries filter by clicking here and then selecting "filter queries." [21:02] Here you can enter in a keyword, so I might type in vacuum or hair to help filter down [21:06] our results. [21:07] But again, since we don’t have data on this, I’ll just type in SEO audit, so you can [21:11] see some examples. [21:13] And you can see here, our SEO audit post has an average ranking position of 1.7, which [21:18] should result in about a 33% CTR, but we’re well below the mark. [21:22] If you find yourself in a similar situation, try reworking the titles and meta descriptions [21:27] or go back and reassess search intent. [21:29] Now, if all things check out, yet you still can’t rank higher, then chances are you’ll [21:34] need more links. [21:35] And there’s one other thing that you can do, which brings us to our last and final step. [21:40] Step 10 is to relaunch your content. [21:43] There are very few topics that are truly evergreen. [21:46] You and I live in a fast paced world with arguably the fastest technological advancements [21:51] humankind has ever seen! [21:53] Now, how exciting is that? [21:54] So rather than letting your content rot for years and eventually lose your top rankings, [21:59] you should update your content regularly. [22:01] Here on the Ahrefs blog, we’ve seen significant boosts in search traffic simply by updating [22:06] our old content. [22:07] For our vacuum cleaner post, I would definitely want to update this in 2019, 2020, and so on. [22:13] In this particular case, I would likely remove any products that I reviewed that are no longer [22:18] relevant today and add new ones. [22:20] After you’re done updating the post, change the publishing date to the current date and [22:25] repromote your new guide. [22:26] No one ever said that SEO is easy or that it won’t take time. [22:29] But when you do it with this 10 step process, you can refine and scale this SEO strategy [22:34] to kingdom come. [22:35] And we have a lot of other helpful videos that dig deeper into some of these specific [22:39] strategies that we went through like keyword research and link building, and content gaps, [22:44] so I'll leave links to those in the description. [22:46] And make sure to subscribe for more actionable SEO and marketing tutorials. [22:50] We have a lot of good stuff coming in the pipeline. [22:52] So keep grinding away, get results, and I’ll see you in the next video.
本文档为站内渲染。原始文件本地路径:saas/source/seo-llm/raw-seo知识库-seo方法论-youtube-seo-scripts-ahrefs-scripts-seo-tut-a48fdd.txt(仅本地保留,不入库不部署)