seo in 2025 how id learn it if i were starting ove with timestamps YoutubeScribe.com

[0:00] Since 2009, I've generated hundreds of
[0:02] millions of visitors from Google search.
[0:04] But for the first time in 17 years, I'm
[0:07] questioning everything I know about SEO.
[0:09] SEO used to be simple. You'd find a
[0:11] keyword, post, optimize content, get
[0:15] back links, and boom, huge traffic, huge
[0:18] income. But that playbook is dead. Why?
[0:22] Mostly because of AI. AI has flooded
[0:25] Google with cheap, mass-produced
[0:26] content. And in response, Google has
[0:29] cracked down harder than ever, erasing
[0:31] perfectly legitimate websites from
[0:33] search results. But that doesn't mean
[0:35] SEO is dead. Google still gets 5
[0:37] trillion searches a year. That's roughly
[0:40] 100 times more conversations than Chat
[0:42] GPT is expected to have this year. SEO
[0:44] has just evolved. And if you don't
[0:46] evolve with it, you're going to waste
[0:48] months or years on strategies that don't
[0:51] work anymore. So, in this video, I'm
[0:53] going to share exactly what I'd do if I
[0:55] was learning SEO from scratch in today's
[0:58] AI era. Now, despite all the changes AI
[1:00] has brought to SEO, fundamentals haven't
[1:03] gone anywhere. People still search using
[1:05] keywords and topics. You still need to
[1:08] create content that search engines can
[1:10] find, index, and understand. And
[1:12] backlinks, they still help pages rank
[1:15] high in Google. So, the first thing I do
[1:17] to learn SEO in this new AI era is to
[1:20] learn the fundamentals of search engine
[1:22] optimization because they haven't
[1:24] changed. Now, learning the fundamentals
[1:26] and getting good at executing them used
[1:29] to be enough to drive tons of free
[1:30] search traffic before AI tools, but
[1:33] they're no longer enough to stay
[1:35] competitive. And the reason comes down
[1:37] to a mental shift most people, even pro
[1:40] SEOs, haven't figured out yet. Before AI
[1:43] content tools became mainstream, ranking
[1:45] on Google was easy. People would copy
[1:48] the top ranking page, add a few extra
[1:50] points to make it feel original.
[1:52] Sprinkle in some keywords and cover
[1:54] subtopics, get a few backlinks to the
[1:56] page, and first page rankings would come
[1:59] fast. And because it worked, everyone
[2:01] did it. SEO copywriting became so
[2:05] mechanical that writing for SEO became
[2:08] an industry phrase. But here's the flaw.
[2:11] Search engines don't buy from you,
[2:13] people do. Now that AI can mass-produce
[2:15] this kind of content, it doesn't seem
[2:17] like Google wants to reward writing for
[2:20] algorithms the way it once did. Instead,
[2:22] it seems like Google is doubling down on
[2:24] what it's always wanted to deliver the
[2:27] most relevant and useful result for any
[2:29] given search query. And are they getting
[2:31] it right all the time? Not even close,
[2:33] but they're trying. So, if I were
[2:35] learning SEO today, I'd ignore many of
[2:37] the outdated mechanical approaches to
[2:40] writing for search engines and instead
[2:43] focus on creating genuinely useful
[2:45] content with a user obsessed mindset.
[2:49] What does that mean? Well, let's say you
[2:51] wanted to rank for the query, how to
[2:52] start a YouTube channel. Instead of
[2:54] asking, how do I rank for this keyword?
[2:56] What do I have to cover? Start by
[2:58] getting obsessed with what the searcher
[3:00] actually wants to know. Are they a total
[3:03] beginner? Do they need gear
[3:05] recommendations? Are they struggling to
[3:06] find a niche or something else? Then dig
[3:09] deeper. Why do they want to start a
[3:11] YouTube channel? Is it a creative outlet
[3:13] or a way to make money? How do they want
[3:16] the information? Would a checklist,
[3:18] step-by-step tutorial, or interactive
[3:20] guide help most? If you don't understand
[3:22] the searcher's intent, you'll end up
[3:24] creating content that doesn't actually
[3:26] help the people you're trying to serve.
[3:28] But if you nail what they're really
[3:31] looking for, you won't just rank higher.
[3:33] You'll keep people engaged, build trust,
[3:36] and convert more visitors into
[3:38] customers. Now, that doesn't mean you
[3:40] should ignore AI tools. In fact, I think
[3:43] that every SEO, new and experienced,
[3:46] should be embracing AI tools rather than
[3:49] resisting them. The problem with generic
[3:51] robotic AI content isn't the tools, it's
[3:54] how people are using them. AI tools are
[3:57] faster and better than most of us at
[3:59] brainstorming, writing, and analyzing
[4:02] data. But the quality of its output is
[4:05] only as good as the guidance it
[4:07] receives. Take Joe Schmo, a guy who
[4:10] knows nothing about SEO. He can't guide
[4:12] AI to produce good content or to
[4:15] optimize his site for better performance
[4:17] because he doesn't understand SEO
[4:19] himself. So, what happens? AI ends up
[4:22] guiding him. But take Sam Edward O, a
[4:26] dude that's helped millions of people
[4:28] learn SEO and get traffic to their site.
[4:31] He'll probably do keyword research on
[4:33] his own, do some audience research, and
[4:35] collect clues about that audience from
[4:37] Google search results. Then he'll take
[4:40] what he's found, feed it to a tool like
[4:42] Chat GBT, and guide it to help him
[4:46] execute on his SEO strategy. And I
[4:48] actually shared the exact tactics and
[4:51] processes in a video when I used Chat
[4:53] GPT to rank number one in Google in 1
[4:56] hour. AI isn't going anywhere. It's one
[4:58] of the most revolutionary technologies
[5:00] since the internet itself. So instead of
[5:04] avoiding it, learn how to use it
[5:06] properly. And SEO goes way beyond just
[5:08] content creation. So the use cases are
[5:11] truly endless. Bottom line, use AI as an
[5:14] assistant, not a replacement. train
[5:17] yourself to be the operator and you get
[5:18] those operating skills through strong
[5:21] SEO fundamentals and firsthand
[5:23] experience. All of which you can learn
[5:25] for free in our free SEO course for
[5:27] beginners. Now, learning SEO shouldn't
[5:29] just be about learning what to do. It's
[5:31] also about knowing what to prepare for
[5:34] because once the traffic starts rolling
[5:36] in, it's going to feel like free money.
[5:39] And that's when things get dangerous.
[5:41] Google's going to keep sending you free
[5:43] and consistent traffic that doesn't fade
[5:45] over time because that's SEO by design.
[5:48] The harsh reality is that that traffic
[5:51] can vanish overnight. It's happened to
[5:53] hundreds of creators and we've actually
[5:55] heard their stories and shared them on
[5:57] our YouTube channel. It's real. It hurts
[6:00] and it's unpredictable. So, if I were
[6:02] learning SEO from scratch today, I would
[6:04] be preparing myself to diversify beyond
[6:07] just Google. I know that sounds
[6:09] counterintuitive in a video about
[6:10] learning SEO, but SEO isn't just about
[6:13] Google. The skills you'll build while
[6:15] learning and doing SEO, like keyword
[6:17] research, understanding search intent,
[6:19] link building, and technical SEO, will
[6:21] apply to nearly every searchdriven
[6:24] platform in some way, shape, or form.
[6:26] For example, when I first started with
[6:28] YouTube SEO, I knew nothing about it.
[6:30] But I applied my Google SEO skills to
[6:32] YouTube and we're now consistently
[6:34] getting over a million views from
[6:36] YouTube search alone that are important
[6:38] to our business. I've done the same with
[6:40] Pinterest, Reddit, eBay, Quora, and the
[6:43] list goes on. From my experience, any
[6:46] platform that sorts and surfaces content
[6:48] based on user queries follows similar
[6:50] core principles. But if you can master
[6:53] Google SEO, you'll be way ahead of the
[6:56] curve when optimizing for other search
[6:58] engines. At its core, SEO is still about
[7:01] one thing, connecting searchers with the
[7:03] best search results. But in a world
[7:06] where AI can turn out endless mediocre
[7:08] content, copying what already exists
[7:11] isn't enough. And honestly, it shouldn't
[7:14] be enough. You need to be worth finding.
[7:17] So, if you want to learn SEO and
[7:18] actually succeed in the AI era, check
[7:20] out our free SEO course for beginners
[7:22] and then apply the rest of what I've
[7:24] shared with you today.

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