saas seo case study 10x traffic in 1 year with timestamps YoutubeScribe.com

[0:00] Watch this video for the next 10 seconds and
you will learn one the most basic yet effective
[0:06] SaaS SEO strategies.
[0:09] In fact, veed.io, a video editing software
company uses this SEO strategy to attract
[0:14] around 1.6 million monthly organic
visits from Google search.
[0:19] Now, what's most impressive to
me is their pace of acceleration.
[0:23] They've 10x'd their traffic in around a year.
[0:25] I mean, just look at their organic metrics.
[0:28] They're literally vertical.
[0:30] Now, if you didn't quite follow the animation,
that's ok because I'm going to walk you through
[0:35] a SaaS SEO case study of how Veed uses this
SEO strategy and how you can use it too.
[0:41] So veed.io has two main parts to their
site – their free tools and their blog.
[0:46] And according to Ahrefs' Site Explorer, their
tools account for around 80% of their total
[0:51] monthly organic traffic and their blog gets
around 11% of their total organic traffic.
[0:57] Let's talk about their free tools first.
[0:59] From a user-facing standpoint, it's clear
that Veed considers their free tools to be
[1:04] important as it's literally their first menu item.
[1:07] Let's click on their Video Editor
tool and break it down.
[1:10] They have breadcrumbs which are helpful for
navigation and tell us a bit about how they've
[1:14] structured their tools.
[1:15] More on this later.
[1:17] Then you have the primary keyword target
as the H1, a keyword focused description
[1:22] and then their CTA.
[1:24] Now, when you click on their CTA, it takes
you right to their free tool where you can
[1:28] give it a spin without any kind of opt-in.
[1:31] And I'm just speculating here, but I think
this would improve user experience signals
[1:35] which can help improve rankings.
[1:37] Now, let's skip over the social proof and
company blurb because it's focused more
[1:41] around conversion than SEO.
[1:42] And this leads us nicely into some of
the on-page optimizations they've done
[1:46] with their copy.
[1:47] Based on the headings, it looks like
they're trying to serve informational
[1:50] intent with a fairly commercial page.
[1:52] So they have "How to edit a video" in
their H2 here and then below that they
[1:57] have steps about how you can
do it with their video editor.
[2:00] And I think this works in their favor, at
least for this page, because the SERP
[2:04] for "video editor" is slightly fractured
and their page serves both intents.
[2:09] I won't expand on this further because we have
a full video on how you can handle and take
[2:13] advantage of SERPs with mixed or fractured
intents, so I'll link that up in the description.
[2:18] Alright, so if we scroll down a bit further
you'll see a video with a heading that seems
[2:22] borderline keyword stuffing which I don't
think is necessary, and that section has
[2:27] some H3s where they expand on related
topics to video editors like collaborating
[2:32] on video projects, and their free
online video editing software.
[2:36] Scrolling down to the next section, you'll
see an FAQ that seems to be a mix of
[2:40] search-driven and product-related questions
which I'm personally a big fan of.
[2:46] Now, if you want to find relevant questions
to add to your landing page, you can use
[2:50] the People Also aAsk box for your target query
and/or use the Questions report in Ahrefs'
[2:55] Keywords Explorer to find bigger lists that
prospective customers may be searching for.
[3:01] Now, in the next section, they've made a prominent
block using a super basic internal linking strategy
[3:07] that many SEOs tend to neglect.
[3:09] If you look at the URLs for each of
these links, you'll see that they all
[3:13] live in the /video-editor subfolder.
[3:17] And if you visit one of these pages, and scroll
down, you'll see a nearly identical section
[3:23] where they link to all of the same sub-tools.
[3:26] So what they've essentially done is
created a ‘tool hub' using internal links.
[3:31] And this part is actually pretty important
because a) free tools are quite easy to get
[3:36] links to because they're inherently valuable;
[3:39] and b) they're distributing PageRank
within their tool hub.
[3:43] And I'll circle back to this in a minute because
I want to quickly talk about the next section
[3:47] with the subheading, "More from Veed."
[3:50] All they've done here is link to a few blog
posts which were clearly created with search
[3:54] engine optimization in mind.
[3:56] It's not something that's exactly revolutionary,
but like the internal links section above, they're
[4:02] able to pass PageRank to relevant
blog posts through internal links.
[4:06] And that should help rank these blog
posts higher in Google search to reach
[4:09] larger audiences in the top or middle of
the funnel and convert some readers into
[4:15] customers because these posts
recommend their product as a solution.
[4:19] Alright, so let's go back to this whole
concept of a "tool hub" because it's
[4:23] important you understand why this is
an important part of their SEO strategy.
[4:27] When I say "tool hub," I'm referring to
the architecture that's typically used
[4:31] in content hubs where there's a pillar page,
cluster content or sub pages, and hyperlinks
[4:37] which connect the pages together.
[4:39] By creating a structure like this, you're
allowing PR to cycle throughout the hub.
[4:44] So if and when any of these pages earn
links, all pages within the hub benefit.
[4:50] So unlike the blog example where there
might just be a one-way internal link,
[4:54] there's a reciprocal relationship
between these pages.
[4:58] Now, if we revisit that YouTube video editor
sub page, you'll see that it's nearly identical
[5:03] including the destination URL for their CTA.
[5:06] The things that have changed are
the breadcrumbs for navigation and
[5:10] obviously the main copy because
each page is targeting a different query.
[5:15] In this case, they're targeting "youtube video
editor," which gets 46,000 monthly global
[5:20] searches in Google.
[5:22] They've also updated the FAQ to have more
relevant questions to their query, and their
[5:27] internal links to their blog are pointing to
posts that are more relevant to YouTubers.
[5:32] Now, to check "tightness" of this hub, I crawled
their entire website with Ahrefs' Site Audit
[5:37] and checked these URLs in Link Explorer.
[5:39] As you can see, their hub page links to 13 other
pages that include the video-editor subfolder.
[5:46] Now, if we switch the source URL to
the YouTube video editor URL, you'll
[5:51] see that there are exactly
13 internal links there too.
[5:54] And the same applies for
all pages in this "tool hub."
[5:58] Now, to give you an idea of the scale that
Veed has done this at, check out the Site
[6:01] structure report in Site Explorer.
[6:04] As you can see, they have 250 pages in their
tools subfolder which generates over a million
[6:09] monthly organic visits.
[6:11] Their create subfolder is actually a whole
new set of free tools and they have around
[6:16] 100 of them that generate
over 50,000 monthly organics.
[6:20] Then they have others like
video converters with 271 pages.
[6:24] And once these pages start ranking well,
I wouldn't be surprised to see their traffic
[6:29] spike again.
[6:30] If you want to learn more about how to create
content hubs, I highly recommend watching
[6:34] our full tutorial and just as Veed has done,
you can apply them to your tool pages too.
[6:40] Now, content and structure
are only half the picture.
[6:42] The part we haven't talked about yet are backlinks.
[6:46] Now, because they're a relatively new company
with lots of competitors, it's unlikely that
[6:51] they're earning all of these links organically.
[6:53] Link building is absolutely essential
to get results like this.
[6:58] Over the past two years, you'll see that their
links and traffic are moving in tandem.
[7:03] And they're moving fast.
[7:05] To further support my case of manual link
building, their LinkedIn employee page shows
[7:09] 11 people with outreach in their title.
[7:12] And not everyone has a LinkedIn
profile or keeps it up to date.
[7:16] So I'd imagine they have way more than 11
people sending outreach emails every day.
[7:21] Now, if you still aren't buying it, I've
gotten two outreach emails from them.
[7:25] One that pitches their tool.
[7:27] And another that pitches a blog post.
[7:29] We'll get to the blog soon.
[7:31] Now, based on these outreach emails, I'm pretty
sure they're doing things with a high-volume,
[7:35] low-conversion approach.
[7:37] The reason I believe this is because of
the shotgun styled emails and the fact
[7:41] that they're using a subdomain
to send emails.
[7:44] And people often use different domains or
subdomains to prevent potential damage to
[7:48] their main domain's sender reputation.
[7:51] Now, even though I'm not a fan of this outreach
approach, it doesn't mean that it doesn't work.
[7:55] To get a bit more granular, I exported their
monthly referring domains count in Ahrefs'
[7:59] Site Explorer and put together
these graphs from the data.
[8:03] It doesn't look like they weren't doing
any link building in 2018 and 2019.
[8:08] But around May 2020, it's clear
that they started building backlinks.
[8:13] And as their traffic continued to rocket
because of their link building efforts,
[8:17] they doubled down again in late 2021.
[8:21] Now, looking at their link velocity on an
annual basis you'll see they got around
[8:25] 2,700 referring domains in 2021.
[8:28] And for 2022, they're more than half way
there at the time of recording this video
[8:33] and we're only four months into the year.
[8:36] It seems Veed understands the compound
effect of SEO and whoever's in charge has
[8:41] given the green light for more.
[8:43] I could talk another 30 minutes about
their tools section, but I want to briefly
[8:47] talk about their blog which
lives in the /learn subfolder.
[8:51] As you can see, they've replicated their
content and links strategy to their blog
[8:55] which only looks like it started in May 2021,
exactly a year from when I'm recording this video.
[9:02] And within that year, they've grown their blog
to around 178,000 monthly organic visits.
[9:08] Now, just like I did with the referring domains
data, I exported the number of organic pages
[9:13] they've published.
[9:14] And these are pages that rank in the top 100.
[9:17] And it's clear that they're still
in the early stages of scaling.
[9:21] Now, let's review one of their blog posts.
[9:23] Without having read it, it looks pretty standard
with a table of contents, some clear SEO content
[9:28] writing, images, external
links, and internal links.
[9:34] Nothing fancy, which proves that
you don't need to get fancy to rank.
[9:38] The only thing I want to point out is that
they have a related posts section at the end
[9:42] of all their posts, which helps to keep link
equity flowing through their internal pages.
[9:48] And at the very bottom, you'll see that
they're pushing related tools as well.
[9:52] So I think it's safe to assume that those
free tools are helping drive new users to
[9:56] their platform.
[9:58] And if that's the case, then it's smart because
they're maximizing the dynamic duo of content
[10:03] marketing and SEO.
[10:05] Now, I won't expand further on their blog
because during this whole scaling stage
[10:09] it tends to be more about volume of
production to see what sticks more
[10:13] than anything else.
[10:15] But now that we've gone through this SaaS
SEO case study, I want to make sure that you
[10:19] walk away from this tutorial understanding
how you can implement this strategy to your
[10:24] software company.
[10:25] So let's look back at that first
animation I showed you.
[10:28] At the top of your website,
you have your homepage.
[10:31] And to keep things basic, let's say that it
links to the two most important sections
[10:35] of your site: free tools, and your blog.
[10:39] Now, anytime the homepage gets links,
the tools and blog page will also get some
[10:44] value from them, increasing their authority.
[10:47] And because these pages are linking to other
deeper pages, they can gain value too, but
[10:52] to a lesser degree.
[10:54] Let's zoom in on the tools section.
[10:56] You might have three different types of tools.
[10:58] Let's say a video compressor, a video
editor, and a subtitle generator.
[11:03] They're three different topics, hence the three
different colors, but they're all connected to
[11:08] the main tools page.
[11:10] So anytime the main tools page gets links,
it passes value to these three different tools.
[11:16] And because it's a two-way link, if these
three tool sub-pages get a link, then it passes
[11:21] value back to the tools page which
is still connected to all tools.
[11:26] Now, with the video editor, there might be
3 different sub editors – a YouTube editor,
[11:31] a TikTok editor, and a Twitter video editor.
[11:34] Now, anytime these pages get links,
they pass value to the pages they link to.
[11:40] And some of these tool pages are also
directly connected to relevant blog posts.
[11:45] So they'll also get value and
build the page's link authority.
[11:48] Basically, PageRank is getting cycled
throughout the site so when any page
[11:53] on your site gets links, the whole team
is benefiting, which is why I think this
[11:57] SaaS SEO strategy is so
simple, yet effective.
[12:02] Now, strategy is going to give you the blueprint
for what you need to do but in order for it to be
[12:07] effective, you need to be able to execute
on all 3 components of structure, content,
[12:13] and links.
[12:14] And we have tutorials and free courses that'll
teach you and your team how to write content
[12:19] for search and how you can build links to
your site so I'll link some of these resources
[12:23] up in the description.
[12:25] Give this SaaS SEO strategy a try
and I'll see you in the next tutorial.

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