proven affiliate link building tactics for beginne with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and in this lesson, I'm going
to show you how to execute a few proven link
[0:04] building tactics for your affiliate site.
[0:07] Now, link building is largely a numbers game
– meaning, you need to send a lot of emails
[0:12] to get backlinks.
[0:13] But there's one thing that can significantly
increase your chances of getting links using
[0:19] the techniques that I'm about to share with you.
[0:21] And that's expertise.
[0:23] When you're an expert in something, that
usually means you have unique and interesting
[0:27] insights to share.
[0:28] And as a result, people will take
your word more seriously.
[0:32] For example, let's say you have a beauty blog
and in one of your posts, you mention that getting
[0:36] a regular teeth whitening is good
for your overall oral hygiene.
[0:40] Now, if some random person emails you
saying that you're wrong and they wrote
[0:44] a post explaining why you're wrong called "best
teeth whitenings", you'll probably ignore them.
[0:51] But if a dentist emails you and tells you
that only certain types of teeth whitening
[0:55] products are good for you and the ones
mentioned in your post are downright
[0:59] dangerous, because of x, y, and z, you might
be inclined to make changes to your content
[1:04] and link to their content.
[1:06] They clearly have expertise.
[1:08] Now, being an expert, in the context of
link building, doesn't mean you need to
[1:12] be in the top 1% of your field.
[1:15] The majority of people writing content probably
aren't even interested in the topics they write about.
[1:20] So even being a passionate hobbyist can go
a long way as you have interesting insights
[1:25] to share from your own personal experiences.
[1:28] Now, I know absolutely nothing about
teeth whitenings, so don't pass around
[1:31] this misinformation.
[1:32] But the point is that if you're positioning
yourself as someone who's knowledgeable
[1:36] in your niche, link building will be much
easier - especially for the tactics I'm about
[1:41] to share with you today.
[1:43] And that leads us nicely into the first link
building tactic, which is to get free press
[1:48] from HARO.
[1:49] HARO stands for help a reporter out.
[1:51] It's a service that connects
journalists with sources.
[1:54] Just sign up for an account as a "source" and
you'll start getting emails with a list of queries
[1:59] from journalists at various publications.
[2:02] And these include Business Insider, The New
York Times, and USA Today to name a few.
[2:07] Now, HARO is a super-easy way to get high-
quality backlinks because the journalists are
[2:12] the ones that are soliciting sources
-- not the other way around.
[2:16] Now, there are tons of requests that come
in on a daily basis and the majority won't
[2:21] be relevant to your niche.
[2:22] So you can set up a simple Gmail
filter to sort through the noise.
[2:26] Just go to your Inbox and click on the caret
to bring down Gmail's search options.
[2:31] Next, set the "From" field to
[email protected].
[2:36] Then, you'll want to set the subject to "HARO"
within square brackets since all of their emails
[2:41] include that in the subject line.
[2:43] Finally, set the "Has the words" field
to any keywords you want to monitor.
[2:48] And also use the OR search operator to
include multiple keywords or phrases.
[2:54] Click "Search" to see the results your
search filters would include and check
[2:57] out some of the emails to ensure
you're getting relevant results.
[3:00] If everything looks good, click on the
caret again and then click "Create filter."
[3:05] Now, even though we've filtered down the results
to relevant ones, it doesn't mean journalists are
[3:09] going to cite you just because you responded.
[3:12] And while you should go the extra mile to provide
unique and insightful information, half the battle
[3:18] is in responding to the right questions.
[3:21] So to increase your chances of getting mentioned,
prioritize queries where journalists are likely looking
[3:26] for multiple experts on the topic.
[3:29] For example, in this query, Bustle is
looking for relationship therapists as
[3:33] in the plural of therapist.
[3:36] And they want to know more
about boredom in relationships.
[3:40] Now, the description is even more
clear that they want multiple experts.
[3:44] She says: "I'm working on an article
called "13 common mistakes that lead
[3:49] to boredom in a relationship."
[3:51] So more likely than not, she's looking
for multiple experts that can fill in
[3:54] the blanks in her outline.
[3:56] So if that niche makes sense for you, then
provide your best answer in as short of
[4:01] a response as possible, and then
move on to the next query.
[4:04] Now, if you're an expert in the field, then make
sure to state your credentials in the beginning
[4:08] of their email to set a tone and then earn your
trust through your knowledge and experience.
[4:14] I'd recommend using HARO without
an end date in mind.
[4:17] The quality of links are just that good for
the amount of effort it takes to respond.
[4:22] And if you're pairing HARO with the affiliate
homepage strategy I taught in lesson 3.4,
[4:27] you'll be maximizing the mileage from
these highly authoritative backlinks.
[4:31] Alright, the second tactic
I recommend is guest posting.
[4:35] Guest posting is when you create
content to be posted on another website.
[4:39] And generally speaking, that post comes
with attribution and a link back to your site.
[4:44] Now, while some sites won't allow you to
link to yourself within the content, most will,
[4:49] as long as it makes sense and
adds value to your guest article.
[4:53] So the first thing you need to do is find
websites that are likely to accept guest posts.
[4:59] To get started, you can use Ahrefs Content
Explorer, which lets you search through
[5:03] billions of pages and get SEO
metrics for all of them.
[5:07] Just search for a topic related to
your niche and run the search.
[5:10] Next, let's set a Domain Rating filter to weed out
both very low and very high authority websites.
[5:17] So I'll choose a range like 30 to 60.
[5:19] I'll also choose the "One page per domain"
filter since we don't need to pitch the same
[5:23] website multiple times.
[5:25] Finally, I'll set the "Published" filter to
the past 90 days, which will help us
[5:30] narrow in on websites that have published
or republished content in the last 3 months.
[5:36] Now, we still have around 80,000 websites in our
search results, which is just way too many to pitch.
[5:42] So let's head on over to the Websites tab, which
will show you the top 100 websites from your results.
[5:48] Now, it's just a matter of looking at
the domain names, visiting ones that
[5:51] look relevant, and pitching your
guest posts where appropriate.
[5:55] For example, this site gets decent search traffic
from Google, has a decent website authority,
[6:01] and has a bunch of authors, meaning,
they likely accept guest posts.
[6:05] So let's visit their site and take a look
through some of their articles…
[6:09] Things look fine here so let's head
over to their About page.
[6:13] And since they list their editor here, I'll
probably try and and pitch them with my idea.
[6:17] Now, if you don't know how to find these
people's email addresses, I'll link up a video
[6:21] on how you can do that in the description.
[6:23] Alright, the next link building tactic I highly
recommend is to do podcast interviews.
[6:28] Much like guest-posting, being interviewed on
a podcast puts you in the spotlight as an expert
[6:33] in front of a someone else's audience.
[6:36] So if you actually have expertise in your niche,
this is going to be an easy one for you that’ll
[6:41] a) help you build a reputation
as an authority in your niche;
[6:45] and b) get backlinks while you're at it.
[6:48] Now, the thing I love about podcasts as a link
building strategy is that it only takes around
[6:53] an hour of your time and links are almost a given
if you choose your podcasts appropriately.
[7:00] Here’s what I mean: a lot of podcasts have
“episodes” pages on their websites.
[7:04] And these pages almost always include
a link back to the guest’s homepage
[7:09] and their social profiles.
[7:11] So to find podcast prospects that are likely to
link to your site, you can simply reverse-engineer
[7:16] a podcast interviewee’s homepage
backlinks or social profile backlinks.
[7:21] For example, if you’re in the SEO niche, you
might want to check backlinks to Tim Soulo’s
[7:25] Twitter profile, since he’s been a guest
on a bunch of podcasts.
[7:29] To get started, I’ll go to Ahrefs’ Site
Explorer and paste in his Twitter URL.
[7:34] Next, I’ll go to the Backlinks report.
[7:37] Now, to narrow in on links from podcasts, I’ll
set a page title filter to search for referring
[7:42] pages where the word “podcast”
or episode” is in the page title.
[7:47] From here, you can sift through the results,
visit relevant pages, and pitch yourself as
[7:52] a guest when appropriate.
[7:54] The benefit to being on podcasts
goes way beyond links.
[7:58] You get the chance to meet like-minded people
in your industry and building your network can
[8:02] go a long way even from an SEO perspective.
[8:06] Now, if you follow the course and rinse
and repeat these 3 tactics, you should
[8:10] have no problems getting some
traction to your affiliate site.
[8:14] If you want to go beyond these tactics, then
I recommend watching our full tutorial on link
[8:18] building for beginners which
I’ll link up in the description.
[8:21] And that wraps up our affiliate marketing course.
[8:23] I’ve linked up a full playlist to this
entire course in the description.
[8:27] Thanks for joining me, consider subscribing
and I’ll see you in the next tutorial

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