planning your affiliate sites homepage and navigat with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and in this lesson, I'm
going to show you how to set up your
[0:03] affiliate marketing site's homepage and
navigation menu to maximize organic
[0:07] traffic and affiliate commissions.
[0:10] Now, for context, this is the final lesson
in the planning module of our affiliate
[0:15] marketing course for beginners.
[0:17] So if you haven't watched the other lessons,
then I highly recommend going back to do that
[0:21] so you can get the most out of this lesson.
[0:24] Links in the description.
[0:25] Alright, so let's talk about homepages
first and we'll get to navigation after.
[0:30] So very generally speaking, a homepage
serves three main purposes regardless
[0:35] of the type of website.
[0:36] #1. It should communicate what
your brand or company does.
[0:41] #2. It should lead people
towards a conversion goal.
[0:44] And #3. It can be used to help rank
important pages higher in Google.
[0:50] Now, the first purpose is
pretty straightforward.
[0:52] But the second and third points
may be tougher to understand,
[0:55] especially in the context of
an affiliate marketing site.
[0:58] So let's expand.
[0:59] A conversion for an affiliate marketing site
happens when someone clicks your affiliate
[1:03] link and buys something
from the affiliate merchant.
[1:07] Now, the thing is, you don't have
any control over the merchant's site.
[1:10] But what is in your control, to a certain
extent, is getting people to click your
[1:15] affiliate links in your content.
[1:18] So therefore, leading people towards
a conversion goal for an affiliate site
[1:23] just means getting visitors to engage
with your content that naturally
[1:27] recommends affiliate products.
[1:29] And the actual conversion that happens
on your website will be when a visitor
[1:33] clicks one of your affiliate links.
[1:36] Now as for my third point on using
your homepage to rank important
[1:39] pages higher in Google, this comes
down to what we discussed in
[1:42] the previous lesson.
[1:44] When you link to pages on your site with
internal links, you're facilitating the flow
[1:48] of something called "PageRank."
[1:50] Basically, when the linking page gets
backlinks, it's passing so-called "authority"
[1:56] or "power" over to the pages it links to,
helping them rank higher in Google.
[2:01] And it just so happens that homepages are often
the most authoritative page on a website.
[2:06] Alright, let's look at a couple of examples
of affiliate websites that do all three of these
[2:11] things on their homepage.
[2:12] The first is Garage Gym Reviews.
[2:15] They state that their brand is about
"connecting the garage gym community."
[2:19] And on their site, they "provide
in-depth and honest reviews on
[2:23] everything fitness-related."
[2:25] Scrolling down, you'll see some
of their "best in-class reviews."
[2:29] These are all clearly targeting
"general comparison keywords."
[2:33] Now, according to Ahrefs' Site Explorer,
all these "best in class review" pages
[2:38] that are linked from their home page
get a good amount of search traffic
[2:42] because they're actually ranking
high for their target keywords.
[2:46] In fact, all four posts are ranking in
the top position for their target keywords.
[2:51] Here's another example from Dog Food Advisors.
[2:54] They clearly state that their site is
about Dog Food reviews and ratings.
[2:58] They're leading people towards their post
on the "best dog foods" which is obviously
[3:03] an important post for this site.
[3:05] They're also linking to a "dog food reviews A
to Z" page which is a page that links to tons
[3:10] of different dog food reviews – all ofwhich would
naturally recommend products to purchase.
[3:16] Now, their "best dog food" page gets
around 60,000 monthly search visits.
[3:21] And yes, they rank in the top
position for "best dog food."
[3:25] Their dog food reviews page also gets a lot
of search traffic and ranks for the query,
[3:30] "dog food review."
[3:32] So when you're creating your homepage, 
consider including these three things
[3:35] because it works.
[3:36] And remember that it doesn't have to
be perfect because you can update or
[3:40] change the homepage at any time.
[3:42] Alright, let's move on to setting up
your site's main navigation menu.
[3:46] Now, your navigation menu
should serve two main purposes.
[3:49] #1. It should help provide a good user
experience for visitors so they can find
[3:54] whatever it is they're looking
for on your site quickly.
[3:57] And #2. it should make it easy for search
engines to access your content.
[4:01] Here's what I mean.
[4:02] The way Google finds content on your site is
by "following" links from one page to another.
[4:08] For example, if Google lands on one
of your pages and sees two links in
[4:12] the navigation which point to page A and page
B, then they've discovered two new pages.
[4:19] Then they can "follow" those links
and discover even more URLs based
[4:22] on the pages that page A and page B link to.
[4:26] And this process can go on
for a very long time.
[4:31] Now, if all links are removed from page
B, then the search engine won't be able
[4:35] to discover any of these URLs because
the path has effectively been broken.
[4:41] This is an overly simplified explanation
of how Google finds content.
[4:45] But the main point is that we want
to make it as easy as possible for
[4:48] search engines to discover our content
so they can add it to their search index.
[4:54] And a well thought out navigation
menu makes this possible.
[4:57] Now, your navigation links will largely depend
on the number of pages you have on your site
[5:02] or plan to have, which is typically dictated by
the breadth of your niche and sub niches.
[5:07] For a small site, the solution is easy
because you've already created "product
[5:11] clusters," which I taught you how to
do over the past couple of lessons.
[5:15] So you can simply link to some of your general
comparison posts and your blog archive page.
[5:21] This way, all your pages are accessible within
a couple clicks from any page on your site.
[5:27] Now, for a larger site where you have too
many comparison posts for your nav menu,
[5:31] you'll want to create category pages
and link to them from your navigation.
[5:36] For example, if we look at the Wirecutter
which is a huge affiliate site, you'll see
[5:40] they have various categories
in their navigation menu.
[5:44] Now, if I hover over Tech and click on
the "headphones" category, you'll see
[5:48] the majority of posts at the top of this
page are for general comparisons.
[5:52] And these pages link out to all
sorts of other posts on their website.
[5:56] Again, there's no exact formula
for navigation or internal links.
[6:01] Ultimately, you want to create a good
user experience for visitors and make
[6:05] your content accessible to search engines.
[6:08] Alright, so if you followed along from
lesson 3.1. to now 3.4, then you should
[6:13] have completed your keyword research, 
your content mapping strategy, and now
[6:17] your homepage and navigation architecture.
[6:20] Now it's time to actually create
your affiliate content.
[6:24] And that's what we'll be diving
deep into in the next module.
[6:27] I'll see you there.

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