link building for local seo 6 easy ways to get bac with timestamps YoutubeScribe.com

[0:00] If you want to rank yours or your client's
local business higher in Google, then you're
[0:04] going to need backlinks.
[0:06] In fact, a 2018 study by Moz showed that backlinks
are an important ranking factor for both Map
[0:11] Pack and localized organic rankings.
[0:14] But unlike general link building tactics where
location isn't always hugely important, links
[0:20] from local sites seem to have more impact
when it comes to link building for local SEO.
[0:25] So in this tutorial, I'm going to show you
6 ways to find solid local link prospects
[0:30] that'll help you rank your local business
higher in Google.
[0:33] Stay tuned.
[0:33] [music]
[0:38] Now, before we get into the actual tactics,
it's important we differentiate between local
[0:43] link building and just link building in general.
[0:46] Link building is the process of getting contextually
relevant websites to link to a page on your website.
[0:52] And local link building is basically the same thing,
but with one additional but very important layer.
[0:59] Ideally, you want to get backlinks from pages
that are both contextually and locally relevant
[1:04] to your website.
[1:05] For example, let's say you're a photographer in
Toronto and want to get backlinks to your site.
[1:10] Getting a link from a page on how to take
good pictures would certainly be contextually
[1:15] relevant, but this site lacks locational relevance.
[1:19] It's a blog that targets a global audience.
[1:21] Now, there's nothing wrong with these links but
it's ideal if you can get a link from a page like
[1:26] this where there's contextual relevance
and it's on a locally relevant website.
[1:31] And if we add in authority to our venn diagram
which is authority, then the ideal backlink
[1:35] would land somewhere in this sweet spot.
[1:38] But finding "ideal" links isn't always possible
so it's perfectly fine to get contextual or
[1:45] locally relevant links too.
[1:47] Now, while the difference doesn't sound that
big, your approach to finding, qualifying and
[1:52] pitching link prospects will be different from
most link building tactics that are usually
[1:56] talked about in a global context.
[1:59] Now, the good thing about local SEO when it
comes to backlinks is that there won't be as
[2:03] much competition because you're
competing with local players.
[2:06] But the downside is that you may need to get
more creative in finding link prospects because
[2:11] there will likely be fewer targets compared
to a site doing global SEO.
[2:16] So let's talk about some easy
local link building tactics.
[2:19] The first way is to join your local
chamber of commerce.
[2:22] A chamber of commerce is simply a business
network for local organizations.
[2:27] And most major cities and even smaller suburban
towns will have a chamber of commerce.
[2:32] And these kinds of links would fall right
into this section in our venn diagram.
[2:37] Chamber of commerce websites often have
high authority and local relevance, but aren't
[2:42] the strongest in terms of contextual relevance
because they're usually just directory links.
[2:47] Nevertheless, they're easy to get
and not bad at all.
[2:50] So to get started, just search for "chamber
of commerce" and your city.
[2:55] Then go to one of those sites and you should
be able to easily sign up for a membership.
[3:00] After you've paid for your membership, you
should be added to their directory with your
[3:03] business's name, address, phone number,
and website URL.
[3:08] Now, in addition to becoming a member at your
local chamber of commerce, you may want to
[3:12] consider providing member discounts as it
can lead to new business as well as a link
[3:17] back to your site.
[3:19] The next way is to join niche-relevant
business associations.
[3:22] These types of links are much like chamber
of commerce links.
[3:26] For legitimate business associations, authority
will be high and local relevance will be there too.
[3:31] So to find niche-relevant business associations,
you can search in Google for any of these
[3:36] search queries.
[3:37] Take a screenshot and let's run
through an example.
[3:40] With Ahrefs' SEO Toolbar enabled, I'll search
for "toronto photographers association," which
[3:45] is my city + my hypothetical niche + association.
[3:50] And right within the SERP, you'll see SEO
metrics for each domain and page.
[3:55] Now, if we visit this page, and go to their
member directory, you'll see that indeed,
[4:00] they do have indexed URLs with outbound
links to their members' websites.
[4:05] Now, you might consider the two types of links
that we've discussed so far as glorified citations
[4:10] because they don't carry much weight in terms
of topical or contextual relevance.
[4:15] So it's important that we also talk about
getting backlinks within content.
[4:20] These are typically harder to get, but generally
speaking, the tougher it is to acquire a link,
[4:26] the more valuable it'll be.
[4:27] So let's move on to the next tactic which
is local resource page link building.
[4:32] Resource page link building is where you get
backlinks from web pages that curate and link
[4:37] out to useful industry resources.
[4:39] And it works really well because the purpose
of the pages are to literally link out to relevant
[4:45] and helpful resources.
[4:47] Now, in our venn diagram, resource page links
will usually fall around here, where contextual
[4:52] and locational relevance are decent.
[4:55] But on occasion, you'll be able to find some
websites that have decent domain-level authority.
[5:01] So let's assume that we're building resource
page links for a plumber in the UK.
[5:05] To get started, I'll go to Google and search for
something like inurl:resources.html site:co.uk,
[5:14] and then I'll add a word like "plumbing"
since it's relevant to my niche.
[5:18] And now you can see sites that contain resources.html
in the URL, are on a co.uk domain and include the word
[5:26] "plumbing" on the page.
[5:28] Again, you can enable Ahrefs SEO toolbar to
get domain and page level metrics for each
[5:33] of these results.
[5:34] From here, you'll want to do two things.
[5:36] #1. Visit the pages to see if they actually
link out to external websites.
[5:41] If they don't, then it's probably not worth
your time to ask for one.
[5:45] And #2. Use some common sense.
[5:48] If you're a plumber and you're asking another
plumbing company down the road to link to
[5:53] you, then it's probably not going to happen.
[5:55] Now, you can alter your search a bit because
there could be tons of locally relevant websites
[6:00] using a generic top-level domain like .com.
[6:03] So let's search for inurl:resources, your city and
state, and then your niche-relevant keyword.
[6:11] Filter through the list and then send your
link pitches where appropriate.
[6:15] But you shouldn't stop here.
[6:16] You can also search for tangential businesses
in the same location.
[6:21] For example, if you're a wedding photographer
in Toronto, you might want to look for flower
[6:25] shops, event venues, cake shops, etc.
[6:28] So you might search for "inurl:resources.html
toronto wedding venue."
[6:35] Then click on the results and see if there
are any appropriate places for you to ask
[6:39] to be considered as a resource.
[6:42] We have a full video on doing resource page
link building at scale, so I highly recommend
[6:46] watching that if you want to do this efficiently.
[6:49] Alright the next tactic is to guest
post on local websites.
[6:53] Guest posting is when you write content
on someone else's website.
[6:57] And this tactic falls smack dab in the middle
of our venn diagram because when you guest
[7:01] blog, you can handpick the sites you
want to write for.
[7:05] To get started, you can use Ahrefs' Content
Explorer to search through billions of pages
[7:09] of content and filter prospects by
their SEO metrics.
[7:13] So let's say you're a photographer in Australia.
[7:15] I'll search for "title:photography site:au."
[7:20] This will narrow down results to pages that
mention photography in the title and live
[7:24] on a .au domain.
[7:26] Next, let's hit the one page per domain filter
since we don't need to pitch the same site
[7:30] multiple times.
[7:32] I'll also exclude homepages since we're looking
for local websites that have blog posts.
[7:37] And they'd likely be more receptive
to a guest post pitch.
[7:41] Now, since we're searching for guest blogging
opportunities, let's set a word count filter to
[7:45] show pages with at least 500 words in the
content which will exclude gallery, contact,
[7:51] and other thin pages.
[7:53] Finally, we'll set a Domain Rating filter with a
minimum value of 30 and a maximum value of 60.
[7:59] And this will show us websites that have
decent website authority.
[8:03] And now we have a very manageable list of blogs
we could pitch for a guest writing opportunity.
[8:08] Again, you can alter the search and replace
the "site" part of the query with your city name
[8:12] to find potential local opportunities too.
[8:15] Alright, the next tactic is to get
featured on local list posts.
[8:19] For almost any product or service, there's
likely going to be some "best of" lists.
[8:24] For example, "best mexican restaurants
in Seattle," "best helicopter tour nyc," etc.
[8:30] Plus, there's going to be variations like "fun
things to do in london" and "child-friendly
[8:35] activities in chicago."
[8:37] Bottomline: people are always looking for
options and there will almost always be blog
[8:42] posts to serve their needs.
[8:44] You just need to become one of those options.
[8:46] These links are great because not only do they
fall right in the middle of the venn diagram, but
[8:51] they're also a great way to get
customers through your doors.
[8:54] So to get started, just search for a query
that's likely to bring up a list in your area.
[8:59] For example, "best italian restaurant in Toronto."
[9:03] And since I have Ahrefs' SEO toolbar enabled,
we can see both page- and domain-level metrics
[9:08] for the search results.
[9:10] Now, when you're looking through the list,
you'll want to pay attention to pages that
[9:13] are likely blog posts and ignore directories
like Trip Advisor and Yelp.
[9:18] So this one from Toronto Life seems
to make a whole lot of sense.
[9:22] From here, take a look through other restaurants
they've mentioned and if you feel your food
[9:26] or whatever it is that you offer is comparable
or better than the rest, then consider pitching
[9:32] yourself as a potential candidate.
[9:34] For example, you might say:
[9:36] "Hi Benjamin,
[9:37] My name is Sam and I'm the owner at
Sam's Italian Eatery in the Danforth.
[9:41] I saw your post on Toronto's best Italian
restaurants and was heartbroken to see
[9:45] we weren't included.
[9:46] But hey, it's not your fault :) We just opened
up our first restaurant in Toronto and brought
[9:52] in world renowned chef, Samo Ferrari.
[9:55] If you're open, I'd love for you to come try our
restaurant so we might be considered for
[9:59] inclusion in your list.
[10:01] No obligations at all!
[10:02] Here's a preview of our menu: [Link]
[10:05] If interested, please let me know a date
and time that works best for you.
[10:08] We'd love to have you!
[10:10] Cheers,
Sam"
[10:11] Now it's just a matter of rinsing and repeating and
trying to get on every list in the top 10 if possible.
[10:18] Alright, the last tactic is to look at your
top organic competitors' backlinks.
[10:22] The logic behind this tactic is that if your
competitors are ranking at the top of Google,
[10:27] then they likely have backlinks that
are moving the needle.
[10:30] So it's worth finding common backlinks between
your competitors and then reaching out to these
[10:35] sites to try and get them for yourself.
[10:38] To get started, go to Google and search for
something like "your niche + city."
[10:43] So I'll search for "mexican restaurant toronto."
[10:46] From here, you'll want to gather a list of your
competitors' domains using the Map Pack
[10:50] and organic results.
[10:52] And we want to avoid sites like directories
as well as blogs because we're looking for
[10:56] real business competitors here.
[10:58] Alright, so I've made my list of around
eight competing restaurants.
[11:02] Now we need to find common backlinks
between these sites.
[11:05] So I'll go to Ahrefs Link Intersect tool and in the top
section, I'll enter all of my competitors' domains.
[11:12] And in the bottom section, I'll add my
hypothetical Mexican restaurant's domain.
[11:17] Now, let's run the search.
[11:19] And now you can see the websites that are
linking to your competitors, but not you.
[11:24] As a general rule of thumb, the more competitors
that a website links to, the more relevant
[11:29] the referring domain will be to your site.
[11:31] For example, if we click on the link from Narcity
to this competitor, you'll see the link comes from
[11:36] a post on Toronto's best taco restaurants -
a perfectly good page to get a link from.
[11:42] Just make your way through the list and you
should be able to find more than enough link
[11:46] building opportunities for your site.
[11:48] Now, these are just a few ways to get backlinks
to your local business's website.
[11:52] So go and try them out and if you enjoyed
this tutorial, then make sure to like, share
[11:56] and subscribe for more actionable SEO
and marketing tutorials.
[12:00] I'll see you in the next one.

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