keyword difficulty how hard is it to rank in googl with timestamps YoutubeScribe.com

[0:00] #4. How to determine your chances to rank in Google
[0:03] As you can tell, analyzing the search
traffic potential of your article idea
[0:07] is a very simple and straightforward process.
[0:10] A much bigger challenge is to determine your
chances to outrank the existing articles with
[0:14] your own one and get all this traffic to yourself.
[0:17] The truth be told, no one really knows for sure how
exactly Google ranks pages in their search results.
[0:23] Google is using hundreds of different ranking
factors, and they are mixing them depending
[0:28] on the search query.
[0:30] A lot of people, who are new to SEO, are often
looking for some magic tool, that will give them
[0:34] very specific recommendations on what
they need to do in order to rank #1.
[0:39] Or even better... a magic tool that will do
it for them.
[0:42] But I'm afraid such a tool doesn't exist.
[0:45] For many years Google was pouring billions
of dollars into building the most sophisticated
[0:49] search engine on the planet.
[0:51] So there's no way for some third party tool
to crack their algorithms and give you the
[0:56] power to effortlessly get your pages to the top.
[0:59] But what we can do is get clues from pages
that already rank at the top of Google.
[1:05] We can analyze them from different angles, compare them between each other and make assumptions
[1:10] on why certain pages outrank others.
[1:13] And there are only two sources of information for us:
[1:16] It is The page itself
[1:18] And Links to that page from other websites.
[1:21] I'm going to cover the on-page factors later
in this course.
[1:24] So for now let's just assume that all the top 10
ranking pages for your desired keyword
[1:29] are equally awesome.
[1:30] And your own page is no exception.
[1:32] The content of your page is 100% relevant
to that search query.
[1:36] It helps searchers with whatever they were
searching for.
[1:39] It loads fast. It is optimized for mobile.
[1:42] It provides great user experience and it is
visually appealing.
[1:45] And I have a perfect example to illustrate
such a situation.
[1:49] Take a look at my guide to keyword research
that was published at Ahrefs' Blog.
[1:53] This article is clearly relevant to the topic
of keyword research, and I doubt that you
[1:57] need more than two seconds to realize that.
[2:00] But if you google for "keyword research,"
our article only ranks #3.
[2:04] While guides from Moz and Backlinko rank #1
and #2 respectively.
[2:09] If you take a look at their articles, each
of them has it's pros and cons.
[2:13] So it's really hard to tell if our own article
is better or worse than theirs.
[2:17] Especially it is hard to figure out if you're
a machine, and not a human being.
[2:22] So why does Google put us at position #3 and
puts Moz at position #1?
[2:26] Well, like I mentioned earlier, they may use
a ton of different factors, to identify which
[2:31] page deserves to rank higher.
[2:33] For example, guys from Google have recently
admitted that they track how users behave
[2:38] after clicking on a certain search result.
[2:40] How long do people stay on that page?
[2:42] Do they close it immediately after visiting?
[2:44] Do they browse deeper into this website?
[2:46] Or do they go back and refine their search,
because they didn't find what they wanted?
[2:50] But think about it for a second...
[2:52] In order for Google to measure how people behave
after clicking on your page in the search results,
[2:57] that page should somehow rank in the
top 10 search results in the first place.
[3:01] So how do you get in the top 10?
[3:04] Links from other websites is what gets
you to the front page of Google.
[3:08] You can think of links as votes.
[3:10] When some website links to your page, they are
telling Google that out of all pages on the same
[3:15] topic they like your page best.
[3:17] And the more of these votes your page will
get, the more Google will respect it.
[3:22] So, as a general rule, the more websites link
to your page, the higher it will rank in Google.
[3:28] Now, back to my example.
[3:29] If you examine these search results in Ahrefs'
Keywords Explorer tool you'll notice that the article
[3:34] from Moz has vastly more backlinks
than our own article.
[3:38] It is much shorter and therefore not as deep
as our own guide.
[3:42] But the huge number of links tells Google
that it must be somehow better nevertheless.
[3:47] That's why they rank #1.
[3:49] But I'm sure you've noticed that this relationship
is not linear.
[3:52] I mean some of these pages have more backlinks
than our article, but they don't rank above us.
[3:58] Well, like I said, Google is using hundreds
of different factors in their ranking algorithms,
[4:02] and the raw number of linking websites is
just one of many.
[4:06] But it's a rather strong factor nevertheless.
[4:09] We did a cool research last year across 2
million random search queries.
[4:13] We wanted to study the correlation of different
ranking factors with the position of a page in Google.
[4:19] And out of all ranking factors that we have
studied, backlink factors had the strongest
[4:23] correlation with Google ranking.
[4:25] Correlation is not causation, of course.
[4:28] But any SEO professional knows that links
are uber-important for SEO .
[4:33] If the search results for your desired keyword
have links from hundreds of websites, there's
[4:37] a very slim chance that you'll be able to
outrank them, unless you get the same number
[4:42] of links to your own page.
[4:43] Let me show you another cool case.
[4:45] Let's look at the search resuts for a keyword
"chocolate lab:"
[4:48] What you can immediately notice is three outlier
pages with tons of backlinks, that rank among
[4:54] pages with just a few backlinks.
[4:56] And the next thing you notice is that these three
pages aren't perfectly relevant to the search query.
[5:02] I mean the other seven pages are clearly about
chocolate labradors, you can see that just
[5:06] by looking at their titles.
[5:08] But these other three are about labrador retriever
dog breed in general.
[5:12] How come they rank between perfectly relevant pages?
[5:15] That's because they have too many links
to ignore them!
[5:19] And if you were attentive, you might have also
noticed that these three pages with a ton of backlinks
[5:23] rank for a ton of keywords and
generate a ton of search traffic.
[5:27] We didn't study this at scale yet, but I'm pretty
sure that the number of links to a page and it's
[5:32] total search traffic are well connected.
[5:35] That is why I always look at the total number
of the linking websites to the pages that I want
[5:39] to replicate on my own blog.
[5:41] Remember my document with content ideas?
[5:44] I always put the number of linking websites
next to each URL.
[5:47] My goal is to then cherry-pick the content
ideas that get the most search traffic with
[5:52] the least backlinks.
[5:54] So I advice you to pause this video and review
the content ideas that you have shortlisted so far.
[5:59] Put the URLs of the articles that you want
to replicate into Ahrefs' Site Explorer and
[6:04] note down the number of referring domains
in your document.
[6:07] Hopefully they don't have a lot of websites
linking to them, so you'll easily get your own
[6:12] article to the top of Google with just a few backlinks.
[6:15] But that was a very simplified look at the
concept of keyword difficulty.
[6:19] If you want to dive deeper, I have published
a cool article at Ahrefs blog, titled "How
[6:23] to Gauge Keyword Difficulty and Find
the Easiest Keywords to Rank for."
[6:27] Which I highly recommend you to read.
[6:29] And before we wrap up this lesson, there's
just one last thing left to discuss.

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