how to rank on the first page of google with timestamps YoutubeScribe.com

[0:00] As the saying goes, the best place to hide
a dead body is on the second page of Google.
[0:04] And it's because only 0.78% of Google searchers
click page 2 results.
[0:09] So this tutorial is all about higher rankings
and especially getting you off that second,
[0:15] third, or tenth page.
[0:17] Stay tuned
[0:18] [music]
[0:22] What's up SEOs?
[0:23] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:27] your competitors and dominate your niche.
[0:29] Now, before we get started, it's important
to note that in order to get the most out of
[0:33] this tutorial, your website and content
should meet a certain level of quality.
[0:39] Generally speaking, your site should be mobile-friendly,
[0:41] load decently fast, have clear navigation and UX,
[0:45] be secure using HTTPS, be free of
other glaring technical SEO issues,
[0:50] and your content should be well written.
[0:52] Not only are some of these direct Google ranking
factors, but the process that I'm about to share
[0:57] with you will produce much better results
if your website is up to scratch.
[1:02] Now, I'm assuming you have existing pages
that are targeting keywords.
[1:05] If you're not, then go and watch one of our
keyword research tutorials, which I've linked up
[1:09] for you in the description.
[1:11] Alright, so here's the entire process as a flow chart.
[1:14] Feel free to take a screenshot for your own
records and let's get started.
[1:18] Step 1 is to check the strength of the competition.
[1:22] With any battle, you need to know who
you're up against.
[1:24] And since we want to rank on the first page
of Google, your competition is obviously going
[1:29] to be the top 10 results.
[1:31] Now, at this stage, we just want to do a quick
spot-check to see if the websites ranking for
[1:35] this keyword are out of our league.
[1:37] So let's say you have a relatively new SEO
blog and you want to rank for "SEO."
[1:42] You'll see that the top pages are well-known brands like
[1:45] Moz, Search Engine Land, Wordstream, and Google.
[1:49] Chances are, you probably won't be able to
compete anytime soon.
[1:53] Whereas something like "affordable seo services for small business"
[1:57] shows sites you probably haven't heard of.
[1:59] So this might be more within your wheelhouse.
[2:01] The second thing to look at is website authority.
[2:04] At Ahrefs, we use a metric called Domain Rating or DR.
[2:08] This represents the overall strength of a
website's backlink profile.
[2:12] Now, while I don't use this as a main metric
to gauge ranking difficulty, it can work well
[2:16] to spot check the relative "strength"
of a brand from an SEO perspective.
[2:21] If you're not an Ahrefs user, you can use
our free Website "Authority" Checker.
[2:24] First, enter your domain and you'll see a DR score.
[2:28] Mark that down.
[2:29] Then you can use it to check the Domain Rating
for the top 10 ranking websites.
[2:34] If you have an Ahrefs account, just go to Keywords
Explorer and enter your target keyword.
[2:38] As you can see here for the keyword "SEO," all
of the websites' Domain Ratings are quite high.
[2:44] So if your DR is let's say 30, then you probably
won't be able to compete.
[2:49] As for the keyword "affordable SEO services
for small business," you'll see Domain Ratings
[2:53] ranging from 6 to 86.
[2:56] So for that DR 30 site, I'd say it's well
within your wheelhouse.
[2:59] If you've chosen a keyword that's too competitive
now, go back to keyword research.
[3:04] And if your keyword is rankable, let's move
on to the next step, which is to make sure
[3:08] your page aligns with search intent.
[3:11] Search intent means the reason behind
a searcher's query.
[3:14] For example, if you search for "how to make a
website," you'll see that almost all of the ranking
[3:18] pages are how-to guides with step-by-step instructions.
[3:22] To determine search intent, just Google your
keyword, and identify the 3 C's of search intent.
[3:28] The first C is content type.
[3:30] So are the top pages blog posts, product,
category, or landing pages?
[3:35] For example, the type of pages ranking for "buy
protein powder" are all e-commerce category pages.
[3:41] The second C is content format.
[3:43] And this applies mainly to when you're trying
to rank informational content.
[3:47] Common formats include: how-to guides, step-
by-step tutorials, list posts, opinion pieces,
[3:53] reviews and comparisons.
[3:55] So if we look at the top pages for "best tasting
protein powder," you'll see all pages are list posts.
[4:01] And third is content angle.
[4:03] This one is harder to quantify than type or format,
but content angle is generally the dominant unique
[4:09] selling proposition used by the top-ranking pages.
[4:12] For example, pages ranking for "best protein
powder" almost all have the current year in the title,
[4:18] which to me says that freshness is the angle.
[4:21] Whereas the pages ranking for "blogging tips"
are taking the angle of "for beginners."
[4:27] If you were to try and rank for "blogging tips"
with an article called "17 Advanced Blogging Tips
[4:32] for Professional Bloggers," it might be tough to rank.
[4:35] Reason being, the better you can match the searcher's
query, the better your chances of ranking high.
[4:41] If your page doesn't match search intent,
you'll want to update the page so it does.
[4:45] But, if your page is matching intent, let's
move onto the next stage, which is
[4:50] to ensure your content covers the topic in full.
[4:54] The way that you and I look at topics might be
very different from the way Google looks at them.
[4:59] For example, if you and I were to talk about
the best watch brands, I might talk about Apple
[5:04] and you might talk about Omega.
[5:06] Ask five more people, and you might get
five completely different responses.
[5:10] Now, looking at Google's top 10 pages for
this query, it's quite clear you should write
[5:15] a list-style blog post that focuses heavily
on luxury brands.
[5:20] And if you visit the pages, you'll notice
something interesting.
[5:23] They all mention Rolex.
[5:25] So this is probably a brand you should include
too if you haven't already.
[5:29] Now, this is kind of just guessing based on observation.
[5:32] So if you want to take it a step further, you can
also do a Content Gap analysis at the page-level.
[5:38] Just take a few top-ranking pages and paste them
in the top section of Ahrefs' Content Gap tool.
[5:43] I've already done that here with 5 relevant
pages, so let's run the search.
[5:48] And now you can see queries that one or more
of these pages are ranking for.
[5:52] Just sift through the keywords and you'll get
a better idea of subtopics you should talk about.
[5:57] Now, if your content isn't up to par, then
rewind and follow these steps.
[6:01] But if you've covered your topic in full, move on
to the next step which is to estimate the number
[6:07] of backlinks you'll need and then build them.
[6:09] Backlinks are an important ranking factor.
[6:12] Not only has Google said it themselves, but
pretty much every industry study has found
[6:16] a positive relationship between organic search
traffic and backlinks.
[6:20] Now, there's no way to know an exact number
of backlinks required because not all backlinks
[6:25] are created equal.
[6:26] But we can get a rough estimate using Ahrefs'
Keywords Explorer.
[6:30] Just search for your target keyword.
[6:31] And just below the Keyword Difficulty score,
you'll see a little note that says
[6:35] "We estimate that you'll need backlinks from around
43 websites to rank in the top 10 for this keyword."
[6:42] The way we come up with this number is by
taking a weighted average of the number of
[6:45] unique websites linking to the top pages.
[6:48] So, while this can work as an eyeball metric,
I recommend scrolling down to see the top 10
[6:53] pages so you can analyze other factors, like
topical relevance of the pages and domains,
[6:59] as well as website authority.
[7:01] We have a full tutorial on assessing ranking
difficulty, which I'll link up in the description.
[7:06] Now, if you don't have enough backlinks, then
go and watch our link building playlist and execute.
[7:11] But if you do have enough, let's
move on to the next step,
[7:14] which is to add internal links to your page.
[7:17] We already know that backlinks can help boost
the authority of your page.
[7:20] But internal links can also help tremendously.
[7:24] To find pages you should add links from, just
go to Google and search for site:yourdomain.com
[7:30] and then a keyword that's relevant to your page.
[7:33] You'll then see all indexed pages from your site
that have that keyword somewhere on the page.
[7:38] Visit the pages and add internal links where relevant.
[7:42] Generally speaking, the more "authority" you've
built to the linking pages, the more "authority"
[7:46] it can pass to the linked pages.
[7:48] If you don't have any authoritative pages to link from,
[7:52] then I highly recommend watching our video on
the "middleman technique," which is an SEO strategy
[7:57] built on the foundation of strategic linking.
[7:59] Now, after you've done everything up to this
point, it's just a matter of waiting.
[8:03] How long?
[8:04] Well, that depends.
[8:05] After studying 2 million keywords, we found
that less than 5% of the top 10 pages
[8:11] were under a year old.
[8:13] So rather than sitting around twiddling your
thumbs, go and repeat the process for
[8:17] different keywords and pages.
[8:19] But before you get all pumped up to do that,
there's one very important thing you should know.
[8:25] Ranking on the first page of Google may not
be the answer to solve your SEO woes.
[8:31] If you look at this CTR curve, you'll see that there's
a huge drop-off after the first 2 or 3 positions.
[8:36] Meaning, if you're ranking in position 10,
you'd only get around a 1% click-through rate.
[8:41] So to put this into perspective, if you ranked
in position 10 for a keyword that gets searched
[8:46] 1,000 times per month, that's only 10 search
visitors, which may not be worth the effort.
[8:51] So instead of just going for a first page
ranking, shoot for the top 3.
[8:55] And this will often come down to matching
search intent, creating thorough content,
[8:59] and building more links.
[9:01] I highly recommend watching our video
on how to rank higher in Google,
[9:04] as well as our link building playlist.
[9:07] But before you go, make sure to like, share
and subscribe for more actionable SEO
[9:11] and marketing tutorials.
[9:12] And if you have any questions,
throw them in the comments below.
[9:15] I'll see you in the next tutorial.

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