how to write a blog post that actually gets traffi with timestamps YoutubeScribe.com

[0:00] You write a blog post, hit that publish button, and then…
[0:03] no one reads it.
[0:04] The problem isn’t necessarily your writing.
[0:06] It doesn’t mean that people don’t like
you.
[0:08] It just means that your content likely isn’t
optimized to be found.
[0:12] So in this video, I’m going to show you how to write a blog post that drives consistent readers to your blog
[0:17] that you probably should be getting.
[0:18] Stay tuned.
[0:19] [music]
[0:23] What’s up bloggers?
[0:24] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:28] research your competitors and dominate your niche.
[0:30] Today, I want to help you clear the confusion
and turn that blank screen into an absolutely
[0:35] epic blog post that a.) people want to read
and b.) attracts the target audience you want.
[0:40] Now, rather than focusing on subjective techniques
like writing style, I’m going to show you
[0:44] how to build a consistent stream of readers
with strategic topic selection and workflows.
[0:50] Let’s get to it.
[0:50] First, I want to give you an idea of what
consistent readership looks like
[0:54] and what it definitely does not look like.
[0:57] In order to gain readers, you need to get traffic.
[0:59] They’re essentially the same thing.
[1:00] But the way you get traffic to your website will vary.
[1:03] For example, I’m sure you’ve seen multiple traffic 
source channels in your analytics platform
[1:07] like organic search, social, direct, and referral traffic.
[1:11] All of these people fall into different buckets
in terms of how they discover and consume
[1:16] content on your website.
[1:17] You might also be using paid ads or email
marketing to send readers to your posts.
[1:21] These are all great, but paid traffic is only
good for as long as you’re willing to pay.
[1:26] The same goes for your email list.
[1:28] You blast out an email, then the traffic fades to nothing.
[1:31] Now, what about social?  Same thing.
[1:33] You might get some nice spikes of traffic,
but that will likely drop back to normalcy.
[1:37] These peaks, as Rand Fishkin calls them, 
are "spikes of hope."
[1:41] And if you’ve used any of these marketing strategies,
[1:43] then I’m sure you’ve experienced what comes after.
[1:45] The "flatline of nope."
[1:47] Organic traffic on the other hand can produce 
the opposite effect.
[1:50] Free, passive, and hopefully growing traffic
that doesn’t fade over time.
[1:55] And this is the primary strategy we used to grow Ahrefs blog to over 220,000 monthly search visitors.
[2:01] Now, I’m not telling you to stop sending
emails to your list or reduce your PPC ad spend.
[2:06] What I want you to take away from these 
examples is that
[2:09] billions of people are searching for 
informational content.
[2:12] And if you have a blog, you should make its
purpose to satisfy the needs of searchers
[2:16] and in return, get the traffic you deserve.
[2:19] With that said, let’s jump right into step 1, 
which is to come up with topics that are
[2:23] proven to generate traffic.
[2:24] The most common problem I see with new bloggers
is that they write "me-centered" posts.
[2:29] Now, there’s nothing wrong with creating
content about what you ate for breakfast.
[2:32] But it’s all about how you frame it.
[2:34] For example, if I had a recipe blog, how many
people do you think would search for,
[2:38] "what did Sam Oh eat for breakfast today?"
[2:40] No one!
[2:41] People go to Google for solutions to their problems.
[2:44] So as you generate topics to write about,
you should focus on the reader,
[2:48] rather than yourself.
[2:49] Here’s an example:
[2:50] Rather than creating a post called, "My kids
love these fluffy blueberry pancakes,"
[2:55] go with a helpful approach like, "How to Make Fluffy Blueberry Pancakes That Your Kids Will Love."
[3:00] Now, this is just an educated guess based on
what I think people would be searching for.
[3:04] But you can actually find how many people are searching for any keyword
[3:07] using Ahrefs’ Keywords Explorer.
[3:09] Let’s run a search for our main topic, 
"blueberry pancakes."
[3:12] Next, I’ll go to the Phrase match report
to find keyword ideas on this topic.
[3:17] Right away, you’ll see some great keyword
ideas like "blueberry pancakes recipes,"
[3:21] "how to make blueberry pancakes," and "vegan blueberry
pancakes"
[3:24] along with keyword metrics like search volume 
beside them.
[3:27] Now, the thing with search volume is that it
can be a bit misleading.
[3:30] For example, "how to make blueberry pancakes"
gets 1,000 monthly searches in the US alone.
[3:35] Now, if we click on the SERP button, and look
at the traffic column for the top ranking pages,
[3:39] you’ll see that these pages get significantly
more traffic than the estimated search volume.
[3:44] And this often happens because these pages are ranking for hundreds or even thousands of keywords.
[3:49] Now, if we look at the SERP for the keyword,
"vegan blueberry pancakes,"
[3:53] you’ll see the opposite effect.
[3:55] Top ranking pages only get around 27% traffic
compared to the main keyword’s search volume.
[4:01] This is why it’s critical to look at the total traffic potential of a topic
[4:04] so you can get the most bang for your buck.
[4:06] Now, this is just one topic you might want
to write about.
[4:09] You can generate a whole list of content ideas by entering a more generic topic related to your niche.
[4:14] So let’s change this to "recipes."
[4:17] And just like that, you have a list of over 2.4 million
keywords that contain the word "recipes."
[4:23] Let’s narrow this down to some low-competition
topics with high search volume.
[4:26] I’ll set the Keyword Difficulty filter to show keywords that have a maximum score of something low like 10.
[4:32] And then I’ll set the Search Volume filter for keywords that have at least 1,000 monthly searches in Google.
[4:38] From here, it’s just a matter of clicking on the SERP button and analyzing traffic potential
[4:42] of each topic that might be worth creating a post on.
[4:46] Another thing you can do is find topics that
are generating traffic for your competitors
[4:50] and then create content around those topics too.
[4:53] So since I have a recipe blog, I’ll go to
Ahrefs’ Site Explorer and enter in one of
[4:57] my competitor’s domains.
[4:59] And it looks like they get around 874,000 search visitors per month!
[5:04] Next, I’ll go to the Top pages report, to
find out which pages are generating the most
[5:08] search traffic for them.
[5:09] So looking at this report, I can immediately
see that chocolate chip cookies, lo mein,
[5:13] and cooking tofu, might be good topics to write
blog posts about.
[5:17] And as you can see, finding topics that people
care to search for isn’t hard.
[5:21] Just make sure you check the total traffic
potential behind the topic,
[5:25] so you don’t waste time writing content 
that people don’t care to read.
[5:28] Let’s move on to step 2, which is super
important and that’s to assess search intent.
[5:33] Search intent represents the reason behind
a searcher’s query.
[5:36] For example, if someone searches for "how
to make pancakes,"
[5:39] what do you think they want to see?
[5:40] Probably recipes, right?
[5:42] But what about if someone searches for the
query "slow cooker?"
[5:45] What are they looking for?
[5:46] Do they want to buy one? Read reviews?
[5:49] See a list of recipes or something entirely
different?
[5:52] The good news is that search intent is really
easy to identify.
[5:55] All you have to do is search for the keyword
phrase you want to rank for in Google
[5:59] and the search results will reveal what I like
to call, "the 3 C’s of search intent."
[6:04] The first C is content type.
[6:06] This can usually be categorized into blog posts,
product pages, category pages, and landing pages.
[6:12] Looking at the top 10 results for "how to 
make pancakes,"
[6:15] you can tell just from the titles that they’re 
all blog posts.
[6:18] The second C is content format.
[6:20] When it comes to blog posts, a few common
formats would be "how-to" guides,
[6:24] step-by-step tutorials, list posts, or opinion editorials.
[6:28] There are a lot of different formats, but
this should give you an idea of what you should
[6:32] be on the lookout for.
[6:33] So for our example, "how-tos" are the dominant format.
[6:36] The final C is content angle.
[6:38] The angle is often depicted in the title as
the "benefit" as to why someone should click
[6:43] and read their article.
[6:44] So this page is talking about creating "perfect" pancakes,
[6:47] this one is pushing the "easy pancakes" angle,
[6:49] and this one down here is about "fluffy pancakes."
[6:52] Generally speaking, you don’t want to stray too far 
from the angle that the top 10 results are taking,
[6:57] but note that angles will vary from topic to topic.
[7:00] Now, just to show you how important this step
is, let’s type "slow cooker," into Google.
[7:04] Immediately, you’ll see that the search results are dominated by Ecommerce category pages.
[7:09] If you don’t have a similar page on your
site, you probably shouldn’t target the keyword,
[7:13] because your chances of ranking will be slim to none.
[7:16] We have a full tutorial on doing keyword research,
assessing search intent,
[7:20] and also knowing how hard it will be to rank on Google,
[7:23] so I highly recommend watching that tutorial
which I’ll link up.
[7:26] For now, let’s move on to step 3, which
is to write a data-driven outline.
[7:30] A data-driven outline might sound strange,
but hear me out.
[7:33] A page doesn’t rank for just one keyword.
[7:35] In fact, our data shows that on average, the
#1 ranking page
[7:39] also ranks for nearly a thousand other keywords.
[7:42] So when you’re creating your outline, it’ll pay to know which keywords the top ranking pages
[7:46] are ranking for so you can get the most mileage
out of your blog posts.
[7:51] To do this, go to Keywords Explorer and search
for the target keyword you want to rank for.
[7:55] Then scroll to the bottom of the page, where
you’ll see the top 10 ranking pages along
[7:59] with their SEO metrics.
[8:01] And as expected, a bunch of these pages are
ranking for thousands of keywords.
[8:05] To see the keywords that this page ranks for,
let’s click on the number in the corresponding row,
[8:09] which will open up the Organic Keywords
report in Site Explorer.
[8:12] Now, to keep these keywords relevant, let’s
set a filter to only show keywords that rank
[8:16] in position 1 through 10.
[8:19] This will weed out a lot of irrelevant keywords
that we don’t need to target.
[8:23] A few interesting words that pop out to me
are "from scratch," "recipe," and "batter."
[8:28] Now, rather than trying to stuff these keywords 
into your post,
[8:31] it’s best to think of these as subtopics.
[8:34] You can also use them to solidify the angle
you want to take for your post.
[8:38] So I may take the angle of creating homemade
pancakes from scratch.
[8:41] As for the subtopics, I would likely have
a section on "making the batter."
[8:45] And under the subheadings, I may include descriptive
words people are searching for like
[8:50] "delicious and fluffy."
[8:51] And I may even include a substitute to make
the batter without milk.
[8:55] Finally, just add some bullet points below
each of the subheadings to ensure that you
[8:58] stay on topic once you get to writing the draft.
[9:01] Speaking of which, let’s move on to step 4 and that’s
to write your first draft.
[9:05] Now, the purpose of this step isn’t to write
a perfect blog post that everyone's going to love.
[9:10] It’s to get your thoughts on screen and
into full sentences.
[9:13] If you’ve created a detailed outline, it’s just a matter 
of looking at your bullet points
[9:17] and making them flow together.
[9:18] These are two tricks that I use that work
particularly well for me.
[9:21] First is the Pomodoro technique.
[9:23] In short, you set a 25-minute timer and a
goal you want to achieve in that time.
[9:27] For example, my average typing speed is around
115 words per minute.
[9:32] But since blogging requires more critical
thinking than a typing test,
[9:35] I’ll set my goal to 20% efficiency.
[9:38] So this translates into around 575 words
every 25 minutes.
[9:42] Now, the key to succeed using the Pomodoro Technique when writing blog posts
[9:46] is to not hit the back button because of spelling mistakes
[9:49] or to reword your sentence 15 times before you find the perfect phrasing.
[9:53] After your first 25-minutes are up, take a 3-5 minute break and rinse and repeat until complete.
[9:58] This step is all about efficiency and you
don’t want to do anything that would stop
[10:02] you from reaching that goal.
[10:04] In the next step, you need to edit your draft.
[10:06] From my experience, it’s best to take time
away from your piece before editing it.
[10:10] There are usually two parts to this.
[10:11] First is to fix spelling and grammatical issues.
[10:14] This is pretty straightforward and tools like
Grammarly can help ease the process.
[10:18] The second part is to make sure that your
blog post flows and provides value to readers.
[10:23] Common blogging advice is to "write as you speak,"
[10:26] so reading your post out loud as you edit can definitely give some perspective.
[10:30] If you find that it sounds unnatural, robotic
or whatever, then make edits where needed.
[10:35] Remove anything that’s fluffy, or add in bits and pieces to provide additional clarity or evidence.
[10:40] One last tool I recommend is Hemingway Editor.
[10:43] Just paste your post in there and it’ll
give you a readability grade.
[10:46] A general rule of thumb is to aim for sixth
grade level readability.
[10:49] This will ensure that your blog posts are
easy to read and understand.
[10:52] Now step 6 is my favorite part of writing
blog posts and that’s to get honest feedback.
[10:57] In my opinion, this is one of the most critical
steps in our content creation process.
[11:02] And it’s what allows us to consistently get positive feedback from various online communities.
[11:07] Here’s how we do it at Ahrefs.
[11:09] Josh, our resident blog master, is responsible
to ensure that every post that goes live
[11:14] on our blog is absolutely epic.
[11:16] But epic is subjective.
[11:17] So for each post that he writes, my job is
to provide feedback, question any claims,
[11:22] and offer suggestions where relevant.
[11:24] Now, my job is to create videos that are always
providing value to you, our viewers.
[11:29] So Josh will review and provide feedback just
as I do for his blog posts.
[11:33] And to add an extra layer of quality control,
we loop in Tim and Nick to make sure that
[11:38] everything we publish is top notch.
[11:40] I cannot recommend this step enough.
[11:43] Ask your colleagues, friends, or whoever to
review your content,
[11:46] so your team can consistently produce your best stuff.
[11:49] The last and final step is to create your final draft.
[11:52] By this point all feedback should have been given.
[11:55] It’s now your job to take that feedback
[11:57] and make decisions on what goes in the final version and what’s not.
[12:01] Go through each touch point, and once all
points have been resolved,
[12:04] you just need to do one final read through.
[12:06] Then upload, publish, and enjoy the fruits of your labor.
[12:10] Now, if you enjoyed this video, make sure to
like, share and subscribe, and if you have
[12:14] any questions about the writing process, leave
a comment below, and I’d love to help.
[12:18] So keep grinding away, and I’ll see you
in the next tutorial.

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